As cablecos ramp up their telecom services, channel partners are noticing and increasingly offering cableco services to their clients. This year, nearly every channel partner—95 percent—will have offered cableco services to their clients for a full year. Among the most popular services being offered is the coveted Metro Ethernet, which for two years in a row was rated as among the most important services that channel partners could offer. In turn, channel partners report more revenue derived from cableco services—and they expect that number to rise in the coming years.
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Channel Partners Speak: How much are they really using cableco services?hannel partners speak
1. Channel
Partners
Speak:
How much are they really using
cableco services?
The relationship between channel partners
and cablecos has been improving over the last
few years. Cablecos continue to improve their
services, and channel partners are noticing.
2013
Channel partners had the opportunity to discuss their
ever-changing relationship with cablecos in the report titled
Cablecos & the Channel:
State of the Market 2013
Read on for more about what they're saying.
Channel partners
grow their cableco services
60%
36%
95%
Have been selling cableco
services for more than five
years. This is more than
one-third of all partners
surveyed.
2013
Have been selling cableco
services for five years or more.
This year, 95% of channel
partners will have offered
cableco services to their
customers for at least one year.
Channel revenue: How much is
cableco worth?
The number of channel partners reporting a
flow of revenue from selling cable services has
gone up consistently over the last few years.
93%
100
80
75%
71%
60
2010
2011
2012
The following shows the percentage of channel partners who
have claimed or who expect to claim more than 31% of their
revenue from selling cable business telecom services.
17
20
15
21%
20
16
20
14
20
5%
20
12
20
13
2%
21%
11%
22%
Top reasons
channel partners
sell cableco services:
1
2
Stiff
competition
Low
price
Business
loss
More
savings
More
customer
options
Value-added
services
3
4
5
Redundancy
and backup
requirements
of end user
Customer
demand
High
bandwidth
speed
Cableco
services
offered by the channel
Metro
Ethernet
Access
In 2012 and 2013, Metro
Ethernet Access was rated
as one of the most important
services that channel partners
offer that allows them more
growth opportunities.
Ethernet
Access
68% 73%
Time Warner Cable Business Class' offering of
fiber/metro Ethernet (along with cable
internet access, voice services, and
cable TV) has pushed them up
in the rankings and resulted
in a 10% increase from
2012 in the amount
of channel partners
who quote their services.
2012
An infographic presented by
www.timewarnercable.com
Internet
Access
89%
10%
2013