The document discusses 7 new features of Facebook Timeline: 1. Cover photos can now be 851 x 315 pixels and include calls to action. 2. Page apps allow businesses to display photos, likes, videos, events or custom apps. 3. Users can now directly message pages to ask questions or report problems. 4. Pages can pin important posts to the top of their timeline. 5. Pages can highlight important photos, links, and positive user posts. 6. Pages can showcase milestones like founding dates or notable achievements. 7. An admin panel from the timeline provides notifications, messages, insights.

1. Mar 2012
By Business Creation
7 New Features You Must Know About
Facebook Timeline
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2. Feature #1 - Cover Photo
851 x 315 Pixel Banner
Call to Contact
Action information
Pricing or Website
Do Not Put
Discount Address
This in Cover
Photo
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3. Case Studies
AT&T
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4. Case Studies
Red Bull
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5. Case Studies
Nike
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6. Feature #2 - Page Apps
The rest can
Shift from left
Four apps to include
sidebar to No default
display, first Likes, Videos,
the right in landing page
one MUST-BE Events, Map is allowed
the About
Photos or custom
section
apps
Click to
Must be photos manage Apps
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7. Feature #2 - Page Apps
Swap position with apps in first row
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8. Feature #2 - Page Apps
Custom App Icon (111 x 74 pixels)
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9. Feature #3 - Messages
Users can send direct, private message to your Page
• A new customer service channel
Page cannot proactively send messages, can only respond
Suggest your users to message and tell them problems will be
resolved there
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10. Feature #4 - Pinned Posts
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11. Feature #5 - Starring
• Will appear full width of the Page
• Highlight best photos and links which are important
• Be sure to highlight user posts which are positive
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12. Feature #5 - Starring - Example
Manchester United leverages Timeline's strong visual elements
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13. Feature #6 - Milestone
Reaching
Big
Founding date notable no. of
accomplishments
fans
May receive more impressions in news feed
Appear full-width on the Page with a
special flag icon on top
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14. Feature #6 - Milestone -
Example
Ben & Jerry's -- its introduction of several new flavors in 1999.
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15. Feature #7 - Admin Panel
The new Admin Panel drops down when clicked from Timeline
• Notifications
• Messages
• New Likes
• Insights
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