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Entrepreneur Business Start-up Raise Money
 Increase Sales - Pitch Your Business Story
                         By James Rickman, 3rd.
               25-years Entrepreneur - Internet Sales/Marketing
        Increase Your Sales & Get Startup Money Call (971) 258-5047
                   Visit www.iHumanEvolution.com




    This presentation is Copyrighted 2010@iHuman Media LLC
    All Rights Reserved. No reproductions of any kind without
                     authors written consent.
Innovation                            Purpose




Does Your Business
Make A Difference
-   Can you sacrifice to deliver results?


                                                Know Your SWOT

                                    This presentation is Copyrighted 2010@iHuman Media LLC
                       All Rights Reserved. No reproductions of any kind without authors written consent.
                                                   www.iHumanEvolution.com
SWOT                                  How to Beat Competition


 1. Honesty = Success
                                                           Strength                    Weakness
2. Identify Weak Points
                                                             Know Your                  Be Honest
    -delegate projects
  - embrace team work                                     Key Strengths


3. Develop Solutions
Gain Input from Others
   Repeat Process
                                                       Opportunity                     Threats
                                                    Niche market potential              Know your
                                                                                       competition




               This presentation is Copyrighted 2010@iHuman Media LLC
  All Rights Reserved. No reproductions of any kind without authors written consent.
                                                                                        SWOT
                              www.iHumanEvolution.com
Create Your Business Startup Pitch


                                                                               Begin with the End
   SUCCESS 50% UNIQUE BUSINESS STORY                                           Pitch Short – Bait Hook

    Develop a passionate story
    based on facts and successful
    examples.
        • build proto-type
                                                            SUCCESS 50% DELIVER PITCH – SELL IT
                  •   show results – profits
                                                            Deliver your business pitch to bait
                             define your business
                                                            the hook – get prospect excited
                         •
                             plans based on data
                                                            about the possibilities.
                                                                • Initial pitch 3-mins of less
                                                                     •   Hooked 1-hour or less
                                                                           •    Prospect 1-day or less
                                                                           •    Sale – Investor 1-week

This presentation is Copyrighted 2010@iHuman Media LLC       Leave Prospect 3-Unique Points to Remember
All Rights Reserved. No reproductions of any kind without
authors written consent. www.iHumanEvolution.com
Begin With the End - KISS

  KISS – Keep It Simple Stupid
  Your Business Pitch should Begin with the End
  i.e. “We Increase Your Sales”, “We Educate Youth”
  “We Provide Sustainable Clean Technology” and
  so on. Bait the Hook lead to further interest
         •   KISS - deliver simple pitch less then 20-seconds
         •   Bait Hook allow for questions / answers
         •   Provided detailed facts and specifics
         •   How does your products and services save money
             for customers. Show your business is unique.




                                                            Keep it Simple Stupid – Bait Hook
This presentation is Copyrighted 2010@iHuman Media LLC
All Rights Reserved. No reproductions of any kind without
authors written consent. www.iHumanEvolutionj.com
Beware of Sharks

  Don’t Give Up Too Much at First
  Sharks will steal your ideas, innovations
  and knowledge for FREE leaving you
  empty.
                •   Deliver simple pitch - KISS
                •   Baiting the Hook
                •   Facts – We save Your Business 30%…
                • Due Diligence
                - Know your Customer
                       •   Is the prospect Really a Customer?




                                                            Don’t Give Up Too Much at First
This presentation is Copyrighted 2010@iHuman Media LLC
All Rights Reserved. No reproductions of any kind without
authors written consent. www.iHumanEvolution.com
Sustainable Business Paradigms




                                                  2. How does your Business                3. How does your Business
  1. What are the Benefits, Savings               deliver products & services?             Measure success and failures?
  for Investors and Customers?
                                                  Is your workflow process cost
                                                  effective capable of large               How rapidly can your business
  What returns on Investment                                                               Innovate new products and services
  can you promise? What are margins.              scale production?
                                                                                           Learning from a failure?


                                                            Is your business plan truly sustainable,
                                                            cost effective and valuable to customers?
                                                             **Sustainable business can survive long-term, achieve market leadership,
                                                             innovate new disruptive products and improve people’s lifestyle.
This presentation is Copyrighted 2010@iHuman Media LLC
All Rights Reserved. No reproductions of any kind without
authors written consent. www.iHumanEvolution.com
Consumer Market Adaptability

  How fast will consumers adapt to
  your new product or services?
                                                            Geographic Region    Q1      Q2      Q3      Q4
                                                            - fictional data
  Is your product compatible with
  current brand names and market                            United States       1254    1254    1254    1254
  leaders?
                                                            Europe and Asia      324     324    324      324
  Does your business create value
  at low or affordable prices?                              Australia            32      32      32      32
  Can you show the marketplace                              South America         2       2       2       2
  exists for growth opportunities?

  Are your profit margins stable?                           Canada                1       1       1       1

                                                            Mexico                1       1       1       1

                                                            TOTALS              1614    1614    1614    1614

                                                                Develop Partners - Achieve Market Leadership
This presentation is Copyrighted 2010@iHuman Media LLC
All Rights Reserved. No reproductions of any kind without
authors written consent. www.iHumanEvolution.com
Pitch Story


    Pitching to Venture Capital
                                                                                           Ask Questions
                                                                                        Listen to Feedback
                                                                                       Transition Response
    - Rule always get Non-Disclosure Agreement                                           Answer concerns
                                                                                       Close call for Action



  When pitching to venture capital                              Practice Your 12-slides in 20-minutes
  investors tailor your presentation
  to the audience. Print materials -
  hand-out copies. Dress well.

  •Bond  with audience find
  common ground
  •Keep steady pace in
  presentation
  •Voice fluctuation - energy

  •Call-on audience ask questions –
  interactive
  • close with call to action

  - Invest in us today don’t wait




                                                            “I don’t have that answer now but give me
                                                            your contact information I will follow-up”
This presentation is Copyrighted 2010@iHuman Media LLC
All Rights Reserved. No reproductions of any kind without
authors written consent. www.iHumanEvolution.com
Critical Factors to Startup Funding

                                                                          Expenses
  Rickman’s FIVE Golden Rules                               1st Qtr      2nd Qtr      3rd Qtr      4th Qtr
  to Obtain Start-up Funding
  Venture Capital include:

  1.   Compelling Idea – unique game changer
       – disruptive innovations solves market
       demand needs
  2.   Team credibility to launch & attract talent
  3.   Innovation ability to create new
       profitable products and services
  4.   Competitive Advantage in product,
       distribution , R&D and human resources
  5.   Financial returns on investment and
       sustainable high profits margins                       IT / R&D                            Product Development



                                                                               Human Resources
                                                                           Training Development




This presentation is Copyrighted 2010@iHuman Media LLC
All Rights Reserved. No reproductions of any kind without
                                                                      Validation show existing sales
authors written consent. www.iHumanEvolution.com
Entrepreneur Startup Road to Success


  The entrepreneur’s path to
  success requires a true
  passion and lots of hard work
  to achieve your goals.


  Stay focused, keep the Faith                                                                     Pitch
  that your product or services                                             Build       Grow      Startup
                                                            Research
  are making a difference by                    Idea                     Proto-type     Sales      Story
                                                              Does
  improving people’s lives.                  Develops                     Launch
                                                             market                    Brand      Business
                                                              exist       Services                  Plan
                                                                                      Marketing
  Expect to fail at times but
                                                                                                  Venture
  never quit. Ultimately, you
                                                                                                  Capital
  will gain rewards and
  achieve your dreams.




                                                                       Always pursue your Dreams !
This presentation is Copyrighted 2010@iHuman Media LLC
All Rights Reserved. No reproductions of any kind without
authors written consent. www.iHumanEvolution.com
Plant Your Little Seeds Everywhere

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Entrepreneur Business Startup Raise Money

  • 1. Entrepreneur Business Start-up Raise Money Increase Sales - Pitch Your Business Story By James Rickman, 3rd. 25-years Entrepreneur - Internet Sales/Marketing Increase Your Sales & Get Startup Money Call (971) 258-5047 Visit www.iHumanEvolution.com This presentation is Copyrighted 2010@iHuman Media LLC All Rights Reserved. No reproductions of any kind without authors written consent.
  • 2. Innovation Purpose Does Your Business Make A Difference - Can you sacrifice to deliver results? Know Your SWOT This presentation is Copyrighted 2010@iHuman Media LLC All Rights Reserved. No reproductions of any kind without authors written consent. www.iHumanEvolution.com
  • 3. SWOT How to Beat Competition 1. Honesty = Success Strength Weakness 2. Identify Weak Points Know Your Be Honest -delegate projects - embrace team work Key Strengths 3. Develop Solutions Gain Input from Others Repeat Process Opportunity Threats Niche market potential Know your competition This presentation is Copyrighted 2010@iHuman Media LLC All Rights Reserved. No reproductions of any kind without authors written consent. SWOT www.iHumanEvolution.com
  • 4. Create Your Business Startup Pitch Begin with the End SUCCESS 50% UNIQUE BUSINESS STORY Pitch Short – Bait Hook Develop a passionate story based on facts and successful examples. • build proto-type SUCCESS 50% DELIVER PITCH – SELL IT • show results – profits Deliver your business pitch to bait define your business the hook – get prospect excited • plans based on data about the possibilities. • Initial pitch 3-mins of less • Hooked 1-hour or less • Prospect 1-day or less • Sale – Investor 1-week This presentation is Copyrighted 2010@iHuman Media LLC Leave Prospect 3-Unique Points to Remember All Rights Reserved. No reproductions of any kind without authors written consent. www.iHumanEvolution.com
  • 5. Begin With the End - KISS KISS – Keep It Simple Stupid Your Business Pitch should Begin with the End i.e. “We Increase Your Sales”, “We Educate Youth” “We Provide Sustainable Clean Technology” and so on. Bait the Hook lead to further interest • KISS - deliver simple pitch less then 20-seconds • Bait Hook allow for questions / answers • Provided detailed facts and specifics • How does your products and services save money for customers. Show your business is unique. Keep it Simple Stupid – Bait Hook This presentation is Copyrighted 2010@iHuman Media LLC All Rights Reserved. No reproductions of any kind without authors written consent. www.iHumanEvolutionj.com
  • 6. Beware of Sharks Don’t Give Up Too Much at First Sharks will steal your ideas, innovations and knowledge for FREE leaving you empty. • Deliver simple pitch - KISS • Baiting the Hook • Facts – We save Your Business 30%… • Due Diligence - Know your Customer • Is the prospect Really a Customer? Don’t Give Up Too Much at First This presentation is Copyrighted 2010@iHuman Media LLC All Rights Reserved. No reproductions of any kind without authors written consent. www.iHumanEvolution.com
  • 7. Sustainable Business Paradigms 2. How does your Business 3. How does your Business 1. What are the Benefits, Savings deliver products & services? Measure success and failures? for Investors and Customers? Is your workflow process cost effective capable of large How rapidly can your business What returns on Investment Innovate new products and services can you promise? What are margins. scale production? Learning from a failure? Is your business plan truly sustainable, cost effective and valuable to customers? **Sustainable business can survive long-term, achieve market leadership, innovate new disruptive products and improve people’s lifestyle. This presentation is Copyrighted 2010@iHuman Media LLC All Rights Reserved. No reproductions of any kind without authors written consent. www.iHumanEvolution.com
  • 8. Consumer Market Adaptability How fast will consumers adapt to your new product or services? Geographic Region Q1 Q2 Q3 Q4 - fictional data Is your product compatible with current brand names and market United States 1254 1254 1254 1254 leaders? Europe and Asia 324 324 324 324 Does your business create value at low or affordable prices? Australia 32 32 32 32 Can you show the marketplace South America 2 2 2 2 exists for growth opportunities? Are your profit margins stable? Canada 1 1 1 1 Mexico 1 1 1 1 TOTALS 1614 1614 1614 1614 Develop Partners - Achieve Market Leadership This presentation is Copyrighted 2010@iHuman Media LLC All Rights Reserved. No reproductions of any kind without authors written consent. www.iHumanEvolution.com
  • 9. Pitch Story Pitching to Venture Capital Ask Questions Listen to Feedback Transition Response - Rule always get Non-Disclosure Agreement Answer concerns Close call for Action When pitching to venture capital Practice Your 12-slides in 20-minutes investors tailor your presentation to the audience. Print materials - hand-out copies. Dress well. •Bond with audience find common ground •Keep steady pace in presentation •Voice fluctuation - energy •Call-on audience ask questions – interactive • close with call to action - Invest in us today don’t wait “I don’t have that answer now but give me your contact information I will follow-up” This presentation is Copyrighted 2010@iHuman Media LLC All Rights Reserved. No reproductions of any kind without authors written consent. www.iHumanEvolution.com
  • 10. Critical Factors to Startup Funding Expenses Rickman’s FIVE Golden Rules 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr to Obtain Start-up Funding Venture Capital include: 1. Compelling Idea – unique game changer – disruptive innovations solves market demand needs 2. Team credibility to launch & attract talent 3. Innovation ability to create new profitable products and services 4. Competitive Advantage in product, distribution , R&D and human resources 5. Financial returns on investment and sustainable high profits margins IT / R&D Product Development Human Resources Training Development This presentation is Copyrighted 2010@iHuman Media LLC All Rights Reserved. No reproductions of any kind without Validation show existing sales authors written consent. www.iHumanEvolution.com
  • 11. Entrepreneur Startup Road to Success The entrepreneur’s path to success requires a true passion and lots of hard work to achieve your goals. Stay focused, keep the Faith Pitch that your product or services Build Grow Startup Research are making a difference by Idea Proto-type Sales Story Does improving people’s lives. Develops Launch market Brand Business exist Services Plan Marketing Expect to fail at times but Venture never quit. Ultimately, you Capital will gain rewards and achieve your dreams. Always pursue your Dreams ! This presentation is Copyrighted 2010@iHuman Media LLC All Rights Reserved. No reproductions of any kind without authors written consent. www.iHumanEvolution.com
  • 12. Plant Your Little Seeds Everywhere