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More than Just Lines on a Map: Best Practices for U.S Bike Routes
Entrepreneur Business Startup Raise Money
1. Entrepreneur Business Start-up Raise Money
Increase Sales - Pitch Your Business Story
By James Rickman, 3rd.
25-years Entrepreneur - Internet Sales/Marketing
Increase Your Sales & Get Startup Money Call (971) 258-5047
Visit www.iHumanEvolution.com
This presentation is Copyrighted 2010@iHuman Media LLC
All Rights Reserved. No reproductions of any kind without
authors written consent.
2. Innovation Purpose
Does Your Business
Make A Difference
- Can you sacrifice to deliver results?
Know Your SWOT
This presentation is Copyrighted 2010@iHuman Media LLC
All Rights Reserved. No reproductions of any kind without authors written consent.
www.iHumanEvolution.com
3. SWOT How to Beat Competition
1. Honesty = Success
Strength Weakness
2. Identify Weak Points
Know Your Be Honest
-delegate projects
- embrace team work Key Strengths
3. Develop Solutions
Gain Input from Others
Repeat Process
Opportunity Threats
Niche market potential Know your
competition
This presentation is Copyrighted 2010@iHuman Media LLC
All Rights Reserved. No reproductions of any kind without authors written consent.
SWOT
www.iHumanEvolution.com
4. Create Your Business Startup Pitch
Begin with the End
SUCCESS 50% UNIQUE BUSINESS STORY Pitch Short – Bait Hook
Develop a passionate story
based on facts and successful
examples.
• build proto-type
SUCCESS 50% DELIVER PITCH – SELL IT
• show results – profits
Deliver your business pitch to bait
define your business
the hook – get prospect excited
•
plans based on data
about the possibilities.
• Initial pitch 3-mins of less
• Hooked 1-hour or less
• Prospect 1-day or less
• Sale – Investor 1-week
This presentation is Copyrighted 2010@iHuman Media LLC Leave Prospect 3-Unique Points to Remember
All Rights Reserved. No reproductions of any kind without
authors written consent. www.iHumanEvolution.com
5. Begin With the End - KISS
KISS – Keep It Simple Stupid
Your Business Pitch should Begin with the End
i.e. “We Increase Your Sales”, “We Educate Youth”
“We Provide Sustainable Clean Technology” and
so on. Bait the Hook lead to further interest
• KISS - deliver simple pitch less then 20-seconds
• Bait Hook allow for questions / answers
• Provided detailed facts and specifics
• How does your products and services save money
for customers. Show your business is unique.
Keep it Simple Stupid – Bait Hook
This presentation is Copyrighted 2010@iHuman Media LLC
All Rights Reserved. No reproductions of any kind without
authors written consent. www.iHumanEvolutionj.com
6. Beware of Sharks
Don’t Give Up Too Much at First
Sharks will steal your ideas, innovations
and knowledge for FREE leaving you
empty.
• Deliver simple pitch - KISS
• Baiting the Hook
• Facts – We save Your Business 30%…
• Due Diligence
- Know your Customer
• Is the prospect Really a Customer?
Don’t Give Up Too Much at First
This presentation is Copyrighted 2010@iHuman Media LLC
All Rights Reserved. No reproductions of any kind without
authors written consent. www.iHumanEvolution.com
7. Sustainable Business Paradigms
2. How does your Business 3. How does your Business
1. What are the Benefits, Savings deliver products & services? Measure success and failures?
for Investors and Customers?
Is your workflow process cost
effective capable of large How rapidly can your business
What returns on Investment Innovate new products and services
can you promise? What are margins. scale production?
Learning from a failure?
Is your business plan truly sustainable,
cost effective and valuable to customers?
**Sustainable business can survive long-term, achieve market leadership,
innovate new disruptive products and improve people’s lifestyle.
This presentation is Copyrighted 2010@iHuman Media LLC
All Rights Reserved. No reproductions of any kind without
authors written consent. www.iHumanEvolution.com
8. Consumer Market Adaptability
How fast will consumers adapt to
your new product or services?
Geographic Region Q1 Q2 Q3 Q4
- fictional data
Is your product compatible with
current brand names and market United States 1254 1254 1254 1254
leaders?
Europe and Asia 324 324 324 324
Does your business create value
at low or affordable prices? Australia 32 32 32 32
Can you show the marketplace South America 2 2 2 2
exists for growth opportunities?
Are your profit margins stable? Canada 1 1 1 1
Mexico 1 1 1 1
TOTALS 1614 1614 1614 1614
Develop Partners - Achieve Market Leadership
This presentation is Copyrighted 2010@iHuman Media LLC
All Rights Reserved. No reproductions of any kind without
authors written consent. www.iHumanEvolution.com
9. Pitch Story
Pitching to Venture Capital
Ask Questions
Listen to Feedback
Transition Response
- Rule always get Non-Disclosure Agreement Answer concerns
Close call for Action
When pitching to venture capital Practice Your 12-slides in 20-minutes
investors tailor your presentation
to the audience. Print materials -
hand-out copies. Dress well.
•Bond with audience find
common ground
•Keep steady pace in
presentation
•Voice fluctuation - energy
•Call-on audience ask questions –
interactive
• close with call to action
- Invest in us today don’t wait
“I don’t have that answer now but give me
your contact information I will follow-up”
This presentation is Copyrighted 2010@iHuman Media LLC
All Rights Reserved. No reproductions of any kind without
authors written consent. www.iHumanEvolution.com
10. Critical Factors to Startup Funding
Expenses
Rickman’s FIVE Golden Rules 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
to Obtain Start-up Funding
Venture Capital include:
1. Compelling Idea – unique game changer
– disruptive innovations solves market
demand needs
2. Team credibility to launch & attract talent
3. Innovation ability to create new
profitable products and services
4. Competitive Advantage in product,
distribution , R&D and human resources
5. Financial returns on investment and
sustainable high profits margins IT / R&D Product Development
Human Resources
Training Development
This presentation is Copyrighted 2010@iHuman Media LLC
All Rights Reserved. No reproductions of any kind without
Validation show existing sales
authors written consent. www.iHumanEvolution.com
11. Entrepreneur Startup Road to Success
The entrepreneur’s path to
success requires a true
passion and lots of hard work
to achieve your goals.
Stay focused, keep the Faith Pitch
that your product or services Build Grow Startup
Research
are making a difference by Idea Proto-type Sales Story
Does
improving people’s lives. Develops Launch
market Brand Business
exist Services Plan
Marketing
Expect to fail at times but
Venture
never quit. Ultimately, you
Capital
will gain rewards and
achieve your dreams.
Always pursue your Dreams !
This presentation is Copyrighted 2010@iHuman Media LLC
All Rights Reserved. No reproductions of any kind without
authors written consent. www.iHumanEvolution.com