Search Engine Optimization (SEO) is a set of techniques by which you can move your website above other sites on non-paid listings across Search Engines. The objective is to improve visibility of your website and thereby translating in to more queries and building core clients

2. www.businessvibes.com
1. The Search Engine
2. Search Engine Results
3. The SEO Strategy
4. The SEO Stages
5. Keyword Research
6. Developing an SEO-friendly website

3. www.businessvibes.com
7. All about the links
› a) Link building
› b) Factors that influence link value
› c)Types of link building
› d)Social networking for links
8. Optimizing for vertical search
9. Measuring results

4. www.businessvibes.com
 Mission of Search Engine
 The Human goals

5. www.businessvibes.com

6. www.businessvibes.com

7. www.businessvibes.com

8. www.businessvibes.com

9. www.businessvibes.com
 What appears on the search engine
when you type in something you are
looking for?

12. www.businessvibes.com
Objectives can fulfil:
 Visibility
 Website Traffic
 High ROI

13.  Organization
 Target Market
 Website Structure
 Current Site Content
 Competitive landscape **Note: Every
product/service
has its own SEO
strategy!

14. www.businessvibes.com
 Technology choices
 Market segmentation
 Linking Websites
 Content resources
 Auditing the site
 Assessing historical progress
 Monitoring the statistics

15. www.businessvibes.com
 Think of 1-3 words that describe the
service
 Think of synonyms
 Review existing site
 For further reading – page 137

16. www.businessvibes.com

17. www.businessvibes.com

19. - Site accessible
- Design
- Think of the user experience
- Keywords – use in titles, headings &
content
- Protect Website From 404 Errors
This eventually improves search rankings!

20. www.businessvibes.com
 Fundamental part of SEO
 Should never stop
 Why does it matter?
 Link is like a vote for your website!!

21. One way Two way linking
linking (exchange)
BV Partner BV Partner
ABC linking (3 way
linking) Internal
linking:
BV
Partner BV
Web A BV
blog
Partner
Web B

22. www.businessvibes.com
The more
subpages of
BV Partner partner’s website
PR2 PR 4 link to you, the
higher passable
PR
Partner linking to
many website – SP
lower passable PR
SP BV Partner
PR2 PR 4
BV PR can be
SP
PR2 passed internally
– ex. to subpages SP
SP
http://www.prchecker.info/check_page_rank.php

23. 1. Anchor text, ex. Automotive industry; B2B
networking site; pay attention to keywords;
2. Relevance – content of linking page matters;
3. Authority of the website – higher passable PR;
4. Trust – pages easy/difficult to infiltrate by
scammers
5. Source independence – internal linking
matters less;
6. Linking domains – 100 links from one domain <
10 domains linking to you
7. Source diversity (social network, blogs,
directories)

24. www.businessvibes.com
 Nearby links,
 Nearby text,
 Location of the link

25. www.businessvibes.com
 Exchange links,
 Marketing exchange,
 Direct link request, if you have:
 Valuable content,
 Something of emotional value for the owner of other
website,
 Business relationships

26. www.businessvibes.com
 use of content;
 Blogging,
 Directories,
 Direct link request – the higher value of
the website you want to get a link from,
the more personalized way of contact
you should use.

27.  Wikipedia – exposure on authority site
 Youtube – 2nd biggest search engine
 Facebook,
 Twitter

28. www.businessvibes.com
 Your own blog:
 Domain, meta tags, CONTENT,
 Cloud tags, newest & related blogs,
 Use no follow when you don’t have
a trust for specific link.
 Blogs of others – comments, anchors
 TrackBacking
http://www.movabletype.org/documentation/trackback/begin
ners/

29. Dofollow links display
on:
Nofollow links display
on:
Don’t forget about
them!

30. • Vertical search engines focus on specific
niches of web content,
• Try to be visible not only in the basic Google
browser,
• Google images – 10% of total number of
searches (name your sources),
• Google maps! Remember about local visibility
(.en, .pl)

31. www.businessvibes.com
 Tools used for measuring results:
› Google Analytics,
› Yahoo Analytics,
› Omniture,
› Core Metrics
 What you can check there?
› Traffic in general, traffic for keywords and search
engine, long tail phrases
› Mistakes: to small sample size, biased data, not
recognising when you have enough data.

32. www.businessvibes.com
 http://www.opensiteexplorer.org
 http://www.linkdiagnosis.com/
 http://www.seomoz.org/linkscape
 http://pro.seomoz.org/tools/crawl-test

33. www.businessvibes.com
 Sales revenue – conversions to paid
users,
 Number of new users registered,
 Newsletter subsciptions,
 Downloads,
 Contact forms,

34. www.businessvibes.com
 „Rambling about SEO”
 „SEOMozBlog”
 „Google Webmaster Central Blog”
 „Bing’s WebLog”
 „Yahoo! Search Blog”
 „Cre8pc”
 Conclusion from the book: never stop
learning about SEO 

35. www.businessvibes.com