1. Marketing Initiatives
Varun Yadav
Harshit Saxena

2. Agenda
Plan for
Marketing 2012-13
Activities
so far

3. TV (Aston Ad on CNBC/Aawaz)
Snapshots of Animation Ad

4. Radio
Radio campaigns in 10 cities across India
Delhi
Mumbai Delhi
Vadodara
Delhi Chandigarh
Mumbai Jaipur
Bangalore Jalandhar
Lucknow Jodhpur
Chennai

5. Print (Newspaper & Magazine)
Print Advertisement in
HT, ToI, Punjab Kesri,
Dinamalar to cater to
businesses in Delhi,
UP, Punjab, HP, Tamil
Nadu
Advertisement in Channel
focused Magazines

6. Outdoor
 Advertisement on Auto-
rickshaw
 Billboards
 Metro Station Hoardings
 In-store branding
 RWA Hoardings

7. Exhibitions/Meets
Participated in 47 Exhibitions globally
Organized 42 Accountant/End User/IT
Reseller Meets with partners globally to
strengthen the network and support end
users
Sponsored CA meets, Commerce Colleges
events

8. Press & Media
Working with a PR Agency to get coverage on BUSY 12 release in online & print
media
An article on our channel strategy An article on KGSS (Mr. Mohan
and growth plan featuring Mr. S.P. Gupta) by DQChannels in “Success
Ranjan by DQChannels Story” section of the magazine
Nigerian popular newspapers like Coverage of End Users Meet
The Guardian, Punch did an article organized at Kanpur with Novell
on BUSY’s strategy for Nigeria Infotech by Computer News

9. Promotional Material
Revamped Product Brochure, Flyer, Posters, Standees
BROCHURE
POSTERS

10. Promotional Material
Introduced Feature specific / Segment specific mailers
Segment Specific
Feature Specific

11. Promotional Material
Introduced Case Studies to highlight how Busy can resolve complex business problems

12. Online Marketing
Search Engine Marketing (Advert. on Google)
Presence on Facebook
Presence on Linkedin

13. Awards and Recognition
Nominated for Prestigious Indiamart
“Leaders of Tomorrow Awards
2011” by ETNow – a prominent
Business News Channel
 A 5 min documentary on BUSY
was telecasted on ETNow
Channel
Awarded “Top 10 SME Solution
Vendors 2011-12” by SMEChannels
Magazine

14. Plan for 2012-13

15. Activities Planned
 Continue with the activities we have been doing
 Additionally take up some more initiatives
Press & Mass Promotional Events & Online
Media Advertising Material Exhibitions Marketing
• Product • TV campaign • Segment • Industrial • Website
Reviews Specific Flyers Associations Restructuring
• Articles • Case Studies Meets • Facebook Ads
• Participation • Language • SEO
in panel Specific
Discussion Posters
• Newsletter

16. We are Listening..
For any queries/feedback, reach us anytime @
Varun Yadav
9899248526
varun.yadav@busy.in
Harshit Saxena
8860763063
harshit.saxena@busy.in

17. Thank you