Kathleen Hessert and Eric Rasmussen, MD, MDM, FACP believe sports-based social media platforms can be useful information tools in response to natural disasters. Similar to natural disasters, many fan bases are based in specific geographic regions and can be leveraged to help mitigate rather than just clean-up after disasters. Social media communities in the sports world are dramatically more higher engaged than emergency response communities in general. Fans acutely listen to their teams. Please contact BuzzMgr if you're interested in the DASSL Initiative - http://www.buzzmgr.com/contact-us/