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                            A Social City
                            Guide/Business
                        +   Directory SaaS
Set Your Sites Higher       Platform
+
    Key Product Features
     Networked   Small Business Profiles (Self-Service)
     Customer Ratings and Reviews of
     Products/Services Queued for Small Business
     Approval
     Top-level
              Directory Website with Comprehensive
     Search/Filtering Across all Business Profiles
     Lonely
           Planet-style Editorial Features for User
     Generated Content posts
     Optional: Profiles
                      Integrated with Buzzr White
     Label Small Business Website/Digital Marketing
     Platform
+
Leverages and
Syncs with
Existing Buzzr
Website
Technology

Right: A Business Information
Page from a Buzzr Quickstart
Matches Format of City Guide
Business Profile
City Guide Business Profile Wireframe
+
+ Compare: A Yelp Business Profile
City Guide Homepage Wireframe
+
+ Built on the Buzzr Multi-Site WCMS
•   Unlimited sites/micro-
    sites on the same code
    & database


•   Centralized dashboard
    shows user and
    website activity


•   Sites are networked
    with common user
    profiles
+                         Reward Points for
                          Active Users

           Sue
                          Latest Activity
                          from Businesses
                          & Friends

                          Business
                          Profiles/Friends Being
                          Followed
                          Suggested Websites/
                          City Guide Profiles

                 TJ       Sponsored Offers/
                          Product Promotions




Codename              8
                      8
+ Editorial Features for Lonely-Planet
  Style Content from Contributors
  Advanced Publishing/Social Tools Simplified for use by
   Non-Technical End Users
+
    Fully Integrated with Buzzr White Label
    Website/Digital Marketing Platform
       Updating a website automatically updates a profile and vice
        versa
       Single dashboard and UI
       We recommend packaging with SEO, social media coaching,
        monthly analytics reports (which can be outsourced to us) and
        your own products
+
    Sample Suggested Revenue Model

     Claimed   City Guide profiles e.g. $11.95 per
        month
     Local  Paid Search and Local Contextual
        Advertising
       National/International Advertising CPM
       Small Business Digital Marketing and
        Monthly Website Support (e.g. $99 a
        month)
     Custom    Designs/Skins (e.g. $500 fee)
+ Sample of Organizations Buzzr and
  Lullabot (Tech Lead) Have Worked With
+
    Contact

    Ed Sussman, CEO, Buzzr
    ed@buzzr.com
    646-283-9427
    New York




                               +
       A White Label City Guide Platform

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Buzzr+ Social City Guide Platform

  • 1. + A Social City Guide/Business + Directory SaaS Set Your Sites Higher Platform
  • 2. + Key Product Features  Networked Small Business Profiles (Self-Service)  Customer Ratings and Reviews of Products/Services Queued for Small Business Approval  Top-level Directory Website with Comprehensive Search/Filtering Across all Business Profiles  Lonely Planet-style Editorial Features for User Generated Content posts  Optional: Profiles Integrated with Buzzr White Label Small Business Website/Digital Marketing Platform
  • 3. + Leverages and Syncs with Existing Buzzr Website Technology Right: A Business Information Page from a Buzzr Quickstart Matches Format of City Guide Business Profile
  • 4. City Guide Business Profile Wireframe +
  • 5. + Compare: A Yelp Business Profile
  • 6. City Guide Homepage Wireframe +
  • 7. + Built on the Buzzr Multi-Site WCMS • Unlimited sites/micro- sites on the same code & database • Centralized dashboard shows user and website activity • Sites are networked with common user profiles
  • 8. + Reward Points for Active Users Sue Latest Activity from Businesses & Friends Business Profiles/Friends Being Followed Suggested Websites/ City Guide Profiles TJ Sponsored Offers/ Product Promotions Codename 8 8
  • 9. + Editorial Features for Lonely-Planet Style Content from Contributors  Advanced Publishing/Social Tools Simplified for use by Non-Technical End Users
  • 10. + Fully Integrated with Buzzr White Label Website/Digital Marketing Platform  Updating a website automatically updates a profile and vice versa  Single dashboard and UI  We recommend packaging with SEO, social media coaching, monthly analytics reports (which can be outsourced to us) and your own products
  • 11. + Sample Suggested Revenue Model  Claimed City Guide profiles e.g. $11.95 per month  Local Paid Search and Local Contextual Advertising  National/International Advertising CPM  Small Business Digital Marketing and Monthly Website Support (e.g. $99 a month)  Custom Designs/Skins (e.g. $500 fee)
  • 12. + Sample of Organizations Buzzr and Lullabot (Tech Lead) Have Worked With
  • 13. + Contact Ed Sussman, CEO, Buzzr ed@buzzr.com 646-283-9427 New York + A White Label City Guide Platform

Notes de l'éditeur

  1. Started in 2008 by Lullabot and Ed Sussman Core areas of expertise: Knowing the Small Business Market Drupal and Streamlined Multi-Site Technology
  2. Talk through P&L. Key Growth Expense Assumptions for sample city or country (120,000 Businesses; 30,000 Qualified Prospects: Sales Fore of 4 selling 160 City Profiles and 80 websites per month. Financial model is based on our discussions with Pedro Abreu and our derived from CR   15% revenue share> $10mm annual business yr 5> EBITDA mgns >70% Support city guide, websites, and mobile app $7500/mo       Paid Profiles (1/3 of biz)     4 reps….10 profiles/wk……>>>160 month…….   We are conservative by keeping this consistent throughout the model ….with monthly churn scaling down from 5 percent a month to one percent a month   By yr 5…….5400 paid profile (18% of 30,000)  $60….$720 annually >>>>>>>$3.8 to 4mm annual run rate     Paid/ Search Local (1/3) 10% or  16 of the new /mo > $500   Advertising ………unlike Yelp (this is a very small part of our business)……less 5% of revs in yr 5 1 st yr we build out 30,000 then ad more slowly after the qualified prospects CPM $5   Website Revenue(1/3) 80/mo>  again 4 reps placing 5 a week>>>>>yr 5 2700 websites less than 10%  >>> $100 month     10% or 8 order a custom design  
  3. Lullabot + Ed.