4. Social ~ the characteristic of living organisms.
It refers to the interaction of organisms with
other organisms (people) and to their collective co-
existence.
Media ~ tools used to deliver,
share & store information or data.
Chris Burdge 250.508.7761 www.bwest.ca
5. social networks
Social Networks You Know Online Social Networks
Charity Facebook
Religions Linkedin
Chamber of Commerce Twitter
Toast Masters YouTube
Sports Teams Pinterest
IPEN Google+
Chris Burdge 250.508.7761 www.bwest.ca
23. Twitter
Amicr bl
o- oggingser ice al inguser t send &r d “t eet w ae
v low so ea w s” hich r
t - sed post ofup t 140 characters in l h.
extba s o engt
Chris Burdge 250.508.7761 www.bwest.ca
24.
25.
26.
27. Professional Well written
Profile Image bio with link
More
followers than
following
Branded Background.
Should include phone
# and email
28.
29. What to tweet…
Abl post/ev
og ent
Tips
T 10L s
op ist
A aquest /getfeedba
sk ion ck
R w somet int est /useful
et eet hing er ing
Aw ys a v l
l a dd aue
Chris Burdge 250.508.7761 www.bwest.ca
30. What NOT to tweet…
W tyourca ha forbr kfa , ora hingel a yourca…
ha t d ea st nyt se bout t
Y L ings
our ist
Y Open Houses
our
A aw ys r
nd l a emember t Int netnev for s, a that’s a long
, he er er get nd
time…
Chris Burdge 250.508.7761 www.bwest.ca
35. The 90 Day Challenge
Commit to doing the following for 90 days:
– Tweet every day at least 3 times, more if
you’d like
– Talk about what you are passionate about
– Find people to follow in various areas;
business, sports, hobbies
Chris Burdge 250.508.7761 www.bwest.ca
36. The 90 Day Challenge
Commit to doing the following for 90 days:
– Create at least 2 lists e.g. business related,
client related
– Retweet people who’s tweets you enjoy
– Say something funny – show your sense of
humor
Chris Burdge 250.508.7761 www.bwest.ca
37. The 90 Day Challenge
– Reply at least once a day with either a
comment or question
– Post a few pictures
– Use a few hashtags e.g. #yyj #condo or
others related to your business
– Get to know Tweeps “IRL” by attending
an event e.g. a tweet-up
Chris Burdge 250.508.7761 www.bwest.ca
38. What’s new
@ facebook?
Chris Burdge 250.508.7761 www.bwest.ca
63. 1. Listen for…
Who’s talking about you, your
organization, your industry
What are they saying
Look for opportunities to engage
Chris Burdge 250.508.7761 www.bwest.ca
64.
65. 2. Start a blog
Simple & cheap
Search engines love blogs
Encourages repeat visits
Foundation / hub
Chris Burdge 250.508.7761 www.bwest.ca
66.
67.
68.
69.
70. 3. Try Something New
Facebook contest
YouTube Branded Channel
QR Code
Pinterest
71.
72.
73.
74. video ideas
Slide Shows
Interviews
Behind-the-scenes
Reviews
Video blogs
Commercials
Chris Burdge 250.508.7761 www.bwest.ca
75. social media mantras
2. Listen, listen, listen
3. Content is king…
4. Always add value
5. Answer the phone
6. Test, track & tweak
7. Success takes time…