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CABA / BSRIA Market Sizing North America Intelligent and Integrated Technologies WEBINAR Tuesday March 17 th  2009
Agenda ,[object Object],[object Object],[object Object],[object Object],CABA BSRIA CABA All 5 mins. 25 mins. 10 mins. 20 mins.
Construction Practice WORLDWIDE MARKET INTELLIGENCE (WMI) Building Services Research and Information Association –BSRIA: What we do Instrument Solutions Energy and Environment Testing and Certification Air Tightness MicroClimate Technical publications FM Engineering/ Condition Monitoring
BSRIA Worldwide Market Intelligence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Water conservation & Sanitaryware Heating and renewables Air conditioning, Building control systems and refrigeration IT cabling FM and contracting
Proplan History ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Scope ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],                      A
Proplan Multi-Client Studies ,[object Object],Western Europe China India Central Europe Others Fire Detection Security 10 th  Edition Sept08 3 rd  Edition Feb08 3 rd  Edition Feb09 4 th  Edition Feb09 4 th  Edition Feb09 3 rd  Edition Feb09 1 st  Edition Feb08 1 st  Edition Feb08 1 st  Edition Feb08 2005 2005 2005 Lighting, Water Conservation, Variable Speed Drives, Scandinavia, Verticals (Health, Retail, Hotels)
North America - Multi-Client Controls Studies Completed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Just some of the clients of BSRIA Proplan Worldwide Market Intelligence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research Methodology Total market size By various segmentation Face to Face Interview Telephone Interview Quantitative Analysis Qualitative Analysis Trend, Decision making process, Attitude, Customer value, etc.
Our Study Methodology – “Expert to Expert” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Detailed Market  Model Products Manufacturer Data End User Segments Channels / Growth / Geography  / Comms. Protocols ..refined for over 20 years Segment-ation Much actual data, rest by iteration
All Aspects of the Market Presented Service and Maintenance Third Party Value Add Indirect Product Direct Product Manufacturer Value Add Installed Systems
Presentation Example - Product Market Segmentation
Presentation Example - Communication Protocols
Presentation Example - Vertical Market Segmentation
Market Shares
Routes to Market
Integration by Application
Integration by Vertical Market
IT Convergence Time Scale Asset Tracking Fire and Life Safety Electrical Network Management Lighting Intruder Alarm Access Control CCTV Surveillance Environmental Controls Energy Management Audio Visual / Digital Signage Water Conservation Time Scale Penetration High Low 2008
Integration Partnership Model
The Research Team Gambi Chiang  - PRINCIPAL CONSULTANT: (MSc, BEng, MCIM, Charter Marketer), Senior Manager  Special Projects – brought her 6-year experience from Johnson Controls to BSRIA. Since 2006, has conducted various studies including building controls, FM and security.  Managed private study on energy best practices benchmarking, new project delivery process study and customer satisfaction. Currently studying the impact of European Energy Legislation on the HVAC industry.  Co- produced BSRIA’s 2005 US Building Controls study Joanna Soszka  SENIOR CONSULTANT:, MSc (Economics), MS in Project Management (Mastere Specialise at the French ESNM-SE), Assoc. Member of the Market Research Society, research experience includes HVAC, Controls, Security, renewables, grey water recycling Allan P. McHale  PRINCIPAL CONSULTANT:, CEng, MIMechE, MIst Energy, MBIM. Set up Proplan in 1983, merged with i&i in 1999. Extensive intelligent building Controls experience. Produced  i&i Proplan IT-Convergence report in 2006. In March 2008 he and the other i&i directors sold Proplan business to BSRIA. Semi-retired but continues to work as independent consultant Andrew Giles  PROJECT ADVISOR: MA, General  Manager – World Market Intelligence, BSRIA.  23 years of research experience with WMI and is involved in all areas of work, with particular focus on private consultancy and development of new studies. Has completed a multitude of projects ranging from the first comprehensive study of European building related products in 1990 to global studies covering 90+ country markets. Co- produced BSRIA’s 2005 US Building Controls study Jeremy Towler  PROJECT DIRECTOR: Principal Consultant - Intelligent Building Technology BSRIA, Electronics Engineer, BBA (GSBA, Zürich), Educated UK, Canada and Switzerland, M&A Programme INSEAD France, now heads BSRIA Proplan, 30 years in building controls (Honeywell UK, Landis & Gyr, Switzerland), 8 years at i&i limited delivering detailed market research for building environmental controls, fire and security systems, experience includes international technical and sales support, marketing management, strategic planning, corporate transformation and business re-engineering. Marketing Manager, ABI (Europe) Ltd, systems for employee time scheduling and access control
Why BSRIA? ,[object Object],[object Object],[object Object]
Timetable ,[object Object],[object Object],Activity Anticipated Date(s) Project Approval  Weeks 1 - 2 Primary Research Weeks 3 - 12  Data Analysis  Weeks 12 - 20  Final Project Due Weeks 20 - 22
Deliverables ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Deliverables (continued) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Deliverables (continued) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Participation Levels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you

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  • 1. CABA / BSRIA Market Sizing North America Intelligent and Integrated Technologies WEBINAR Tuesday March 17 th 2009
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  • 3. Construction Practice WORLDWIDE MARKET INTELLIGENCE (WMI) Building Services Research and Information Association –BSRIA: What we do Instrument Solutions Energy and Environment Testing and Certification Air Tightness MicroClimate Technical publications FM Engineering/ Condition Monitoring
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  • 10. Research Methodology Total market size By various segmentation Face to Face Interview Telephone Interview Quantitative Analysis Qualitative Analysis Trend, Decision making process, Attitude, Customer value, etc.
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  • 12. Detailed Market Model Products Manufacturer Data End User Segments Channels / Growth / Geography / Comms. Protocols ..refined for over 20 years Segment-ation Much actual data, rest by iteration
  • 13. All Aspects of the Market Presented Service and Maintenance Third Party Value Add Indirect Product Direct Product Manufacturer Value Add Installed Systems
  • 14. Presentation Example - Product Market Segmentation
  • 15. Presentation Example - Communication Protocols
  • 16. Presentation Example - Vertical Market Segmentation
  • 21. IT Convergence Time Scale Asset Tracking Fire and Life Safety Electrical Network Management Lighting Intruder Alarm Access Control CCTV Surveillance Environmental Controls Energy Management Audio Visual / Digital Signage Water Conservation Time Scale Penetration High Low 2008
  • 23. The Research Team Gambi Chiang - PRINCIPAL CONSULTANT: (MSc, BEng, MCIM, Charter Marketer), Senior Manager Special Projects – brought her 6-year experience from Johnson Controls to BSRIA. Since 2006, has conducted various studies including building controls, FM and security. Managed private study on energy best practices benchmarking, new project delivery process study and customer satisfaction. Currently studying the impact of European Energy Legislation on the HVAC industry. Co- produced BSRIA’s 2005 US Building Controls study Joanna Soszka SENIOR CONSULTANT:, MSc (Economics), MS in Project Management (Mastere Specialise at the French ESNM-SE), Assoc. Member of the Market Research Society, research experience includes HVAC, Controls, Security, renewables, grey water recycling Allan P. McHale PRINCIPAL CONSULTANT:, CEng, MIMechE, MIst Energy, MBIM. Set up Proplan in 1983, merged with i&i in 1999. Extensive intelligent building Controls experience. Produced i&i Proplan IT-Convergence report in 2006. In March 2008 he and the other i&i directors sold Proplan business to BSRIA. Semi-retired but continues to work as independent consultant Andrew Giles PROJECT ADVISOR: MA, General Manager – World Market Intelligence, BSRIA. 23 years of research experience with WMI and is involved in all areas of work, with particular focus on private consultancy and development of new studies. Has completed a multitude of projects ranging from the first comprehensive study of European building related products in 1990 to global studies covering 90+ country markets. Co- produced BSRIA’s 2005 US Building Controls study Jeremy Towler PROJECT DIRECTOR: Principal Consultant - Intelligent Building Technology BSRIA, Electronics Engineer, BBA (GSBA, Zürich), Educated UK, Canada and Switzerland, M&A Programme INSEAD France, now heads BSRIA Proplan, 30 years in building controls (Honeywell UK, Landis & Gyr, Switzerland), 8 years at i&i limited delivering detailed market research for building environmental controls, fire and security systems, experience includes international technical and sales support, marketing management, strategic planning, corporate transformation and business re-engineering. Marketing Manager, ABI (Europe) Ltd, systems for employee time scheduling and access control
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