This document provides an agenda and overview for a webinar on intelligent and integrated technologies market sizing in North America hosted by CABA and BSRIA. The webinar will introduce CABA and BSRIA, discuss the research consultancy project scope and timeline, and include a question and answer session. BSRIA is described as a research organization that conducts market reports on building technologies across 94 countries. The document outlines BSRIA's Proplan market intelligence studies on controls, fire detection, security and other building systems that provide market sizing data through interviews with manufacturers and installers.

1. CABA / BSRIA Market Sizing North America
Intelligent and Integrated Technologies
WEBINAR
Wednesday February 11th
2009

2. Agenda
1. Introduction
2. Research Consultancy
Profile and Project Outline
3. Timetable / Deliverables /
Costs
4. Questions and Answers
CABA
BSRIA
CABA
All
5 mins.
30 mins.
5 mins.
20 mins.

3. Energy and Environment
Testing and Certification
Air TightnessMicroClimate
Technical publications FM Engineering/
Condition Monitoring
Construction Practice
WORLDWIDE MARKET
INTELLIGENCE (WMI)
Building Services Research and Information Association –
BSRIA:
What we do
Instrument Solutions

4. Heating and renewables
Air conditioning, Building
control systems and
refrigeration IT cabling
FM and contracting
• Turnover £2.1 million ($3.8m), 40%
private client, 60% market reports
• Research across 94 countries
• 30 permanent multi-lingual staff
• Offices in France, Spain, Germany,
plus partners in other countries
• Opened China office 09/07
• Global network of associates
Water conservation &
Sanitaryware
BSRIA Worldwide Market Intelligence

5. Proplan History
 1983 First Proplan multi-client Building Automation System (BAS) study
 1998 Merged into i&i limited – an intelligent buildings consultancy
 1999 Jeremy Towler joins
 3/2008 Acquired by BSRIA
 9/2008 First BSRIA/Proplan:
 Merged European BAS study (Proplan edition 10) published
 China BAS/Fire/Security study (Proplan edition 4) begun
 European Security Systems study (Proplan edition 3) begun

6. Scope
 Project comprises in-depth studies of the following markets by
value of products/systems, value add, services, and vertical
markets by building type
1. Environmental (HVAC) Controls / Building Automation
2. Security Systems (Access Control, CCTV, Intruder Alarm)
3. Fire Detection and Alarm
4. IT-Convergence
5. Lighting Systems
6. Water Saving / Control Systems
7. Audio Visual and Digital Signage Systems
A

7. Proplan Multi-Client Studies
Controls
Western Europe
China
India
Central Europe
Others
Fire Detection Security
10th
Edition Sept08 3rd
Edition Feb08 3rd
Edition Feb09
4th
Edition Feb09 4th
Edition Feb09 3rd
Edition Feb09
1st
Edition Feb08 1st
Edition Feb08 1st
Edition Feb08
2005 2005 2005
Lighting, Water Conservation, Variable Speed Drives,
Scandinavia, Verticals (Health, Retail, Hotels)

8. 0
500
1000
1500
2000
2500
3000
3500
4000
4500
North America - Multi-Client Controls
Studies Completed
 US Building Electronic Security
 US Market for Building Automation Systems
 IT-Convergence in Buildings
 Environmental Controls –

The North American Market 2005 - 2010

The North American Market 2000 - 2005

The North American Market 1998 - 2003
Published
 06/2008
 06/2007
 03/2006
 11/2005
 08/2001
 07/1999

9. Just some of the clients of BSRIA Proplan
Worldwide Market Intelligence

Apollo

Belden

Belimo

Bosch Security Systems

CommScope

Cisco Systems

Daikin

Delta

GE Security

IBM

Invensys

Johnson Controls

JVC

Honeywell Group (HBS, ECC,
Trend, Notifier)

Legrand

Nedap

Nexans

Novar

Priva

Reichle de Massari

Samsung

Siemens Building Technologies

Sauter

Schneider Electric / TAC

Trane

Tyco Security / Tyco Electronics

UTC (Carrier, Automated Logic,
Chubb, Kidde)

Xtralis

10. Research Methodology
Total market size By various segmentation
Germany
Field Installed
65%
Factory
Installed (3rd
party)
30%
Factory
Installed
(Ow n)
5%
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
2002 2003 2004 2005 2006 2007 2008 2009
Face to Face Interview Telephone Interview
QuantitativeAnalysisQualitativeAnalysis
Trend, Decision making process, Attitude, Customer value, etc.

11. Our Study Methodology – “Expert to Expert”
 Stage 1 – Establish project structure
and base data

Sponsor discussions

Secondary research

Questionnaires developed

Report template finalised
 Stage 2 – Data collection, verification
and assessment

Field work: Market experts, in-
depth country interviews with:
– Manufacturers
– Specialist installers & system
integrators
– Consultants

Analysis/report/presentations
What we collect during interview

Hard data from Proplan / CABA
Sponsors, 60%+ coverage

Iterative process and
triangulation to:
– Check numbers
– Check trends
– Check market shares
– Allow for non-respondents

Understand qualitative / trends /
technologies
Number of interviews

At least 150 - half face to face

12. Manufact
urer 1
Manufact
urer 2
Manufact
urer 3
Manufact
urer 4
Manufact
urer 5
Manufact
urer 8
Manufact
urer 13
Manufact
urer 15
Manufact
urer 16
Manufact
urer 17
Others
Mfrs
Other
Third
Parties Total
Final
Assessme
nt %
(Manual
input)
% 12.0% 62.0% 10.0% 31.0% 26.0% 50.0% 51.3% 70.0% 30.0%
Value 3.255 0.000 11.706 3.504 1.577 2.366 16.696 46.986 0.000 0.209 22.650 0.000 121.40
% 2.0% 5.0% 6.0% 0.0% 18.0%
Value 0.543 0.000 0.000 1.752 0.000 0.546 0.000 0.000 0.000 0.000 13.590 0.000 16.43
% 12.0% 100.0% 4.0% 20.0% 9.0% 29.0% 20.0% 25.0% 89.0% 15.0%
Value 3.255 3.067 0.755 7.007 0.458 2.639 6.678 22.920 10.314 0.000 11.325 0.000 92.93
% 52.0% 1.3% 5.0% 7.0% 11.3% 1.0% 10.0%
Value 14.105 0.000 0.245 1.752 0.000 0.000 2.337 10.314 0.116 0.000 7.550 0.000 46.42
% 12.0% 1.3% 3.0% 7.0% 5.0% 5.0% 15.0%
Value 3.255 0.000 0.245 1.051 0.000 0.637 1.670 4.584 0.000 0.000 11.325 0.000 27.64
% 10.0% 32.0% 57.0% 60.0% 32.0% 18.0% 7.5% 10.0% 30.0% 12.0%
Value 2.713 0.000 6.042 19.970 3.052 2.912 6.011 6.876 1.159 0.090 9.060 0.000 74.43
100.0% 100.0% 100.6% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
2004 13.0% 50.0% -6.0% 15.0% 18.0%
2005 120.0% 8.0% 65.0% -3.7% 10.0% 33.7%
2006 -1.5% 62.0% 3.0% 15.0% 75.0% -3.0% 10.0% 108.0% 30.2%
2007 -27.5% 47.0% 5.0% 3.0% 11.0% 100.0% 2.3% 10.0% -2.0% 15.4%
2008 9.0% 45.0% 5.0% 4.0% 8.0% 75.0% 2.9% 30.0% 15.8% 20.0%
2009 8.0% 47.0% 5.0% 4.0% 50.0% 3.2% 30.0% 19.0%
2010 9.0% 45.0% 5.0% 3.0% 50.0% 3.5% 15.0% 16.9%
2011 11.0% 5.0% 3.0% 30.0% 2.2% 15.0% 10.2%
2012 12.0% 5.0% 3.0% 20.0% 2.2% 15.0% 8.9%
% 13.0% 10.0% 30.0% 10.0% 18.8%
Value 0.05 0.00 0.02 0.15 0.00 0.01 0.00 0.22 0.00 0.00 0.00 0.00 0.45
% 23.7% 10.0% 20.0% 35.0% 13.2%
Value 0.08 0.00 0.02 0.10 0.00 0.05 0.00 0.15 0.00 0.00 0.00 0.00 0.40
% 24.0% 10.0% 15.0% 10.0% 15.9%
Value 0.08 0.00 0.02 0.08 0.00 0.01 0.00 0.18 0.00 0.00 0.00 0.00 0.38
% 24.7% 45.0% 15.0% 40.0% 31.2%
Value 0.09 0.00 0.11 0.08 0.00 0.05 0.00 0.36 0.00 0.00 0.00 0.00 0.68
% 14.6% 25.0% 20.0% 5.0% 21.0%
Value 0.05 0.00 0.06 0.10 0.00 0.01 0.00 0.24 0.00 0.00 0.00 0.00 0.46
Communication Protocols 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Proprietary 3.6 0.0 2.5 16.3 1.0 2.6 0.0 7.8 0.0 0.0 0.0 39.8 35.0%
BacNet 1.4 0.0 7.0 9.8 0.9 1.6 0.0 13.0 1.5 0.0 0.0 38.6 34.0%
Lon 4.1 3.4 0.5 6.5 0.0 0.0 0.0 2.6 5.9 0.0 0.0 31.4 26.0%
ModBus 0.0 0.0 0.0 0.0 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.1 1.0%
KNX/EIB 0.0 0.0 0.0 0.0 0.1 1.0 0.0 2.6 0.0 0.0 0.0 3.8 4.0%
NRW
Mitte (HS,RH,SL)
Süd (BW,B)
Ost (MV,B (einschl. Berlin),
SA, T, S
% of your 2007 DDC sales
which were:
Annual Sales Growth and
Forecast (%)
Nord (SH,HH,HB,NS)
New Constr/ Refurb Route 1
(Mechanical Contractor)
New Constr/ Refurb Route 2
(Energy Serv. or FM
Contractor)
New Constr/ Refurb Route 3
(CC/Syst.House / SI)
New Constr/ Refurb Route 5
(OEM)
New Constr/ Refurb Route 6
(End customer / General
contractor)
New Constr/ Refurb Route 4
(Reseller -Wholesaler /
Distributor)
Manufact
urer 1
Manufact
urer 2
Manufact
urer 3
Manufact
urer 4
Manufact
urer 5
Manufact
urer 8
Manufact
urer 13
Manufact
urer 15
Manufact
urer 16
Manufact
urer 17
Others
Mfrs
Other
Third
Parties Total
Final
Assessme
nt %
(Manual
input)
% 55.0% 15.0% 35.0% 30.0% 90.0% 40.0% 35.0% 35.0% 80.0% 80.0% 60.0% 45.0%
Value 19.25 0.61 8.26 15.02 4.58 5.20 14.61 40.11 9.76 0.25 45.30 0.00 200.94
% 22.5% 60.0% 45.0% 40.0% 10.0% 30.0% 45.0% 45.0% 15.0% 15.0% 40.0% 39.0%
Value 7.88 2.45 10.62 20.02 0.51 3.90 18.78 51.57 1.83 0.05 30.20 0.00 178.21
% 22.5% 25.0% 20.0% 30.0% 30.0% 20.0% 20.0% 5.0% 5.0% 16.0%
Value 7.88 1.02 4.72 15.02 0.00 3.90 8.35 22.92 0.61 0.02 0.00 0.00 74.01
% 28.0% 40.0% 50.0% 40.0% 17.0% 40.0% 34.0% 70.0% 40.0% 38.0%
Value 9.80 1.64 11.80 20.02 0.86 5.20 0.00 38.96 8.54 0.13 0.00 0.00 96.95
% 60.0% 40.0% 40.0% 40.0% 65.0% 30.0% 36.0% 20.0% 10.0% 40.0%
Value 21.00 1.64 9.44 20.02 3.31 3.90 0.00 41.26 2.44 0.03 0.00 0.00 103.03
% 12.0% 20.0% 10.0% 20.0% 18.0% 30.0% 30.0% 10.0% 50.0% 22.0%
Value 4.20 0.82 2.36 10.01 0.92 3.90 0.00 34.38 1.22 0.16 0.00 0.00 57.96
% 90.0% 40.0% 40.0% 40.0% 95.0% 60.0% 50.0% 80.0% 90.0%
Value 31.50 1.64 9.44 20.02 4.83 7.80 0.00 57.30 9.76 0.28 0.00 0.00 142.57
% 10.0% 40.0% 40.0% 50.0% 5.0% 20.0% 35.0% 15.0% 10.0%
Value 3.50 1.64 9.44 25.03 0.25 2.60 0.00 40.11 1.83 0.03 0.00 0.00 84.43
% 20.0% 20.0% 10.0% 20.0% 15.0% 5.0%
Value 0.00 0.82 4.72 5.01 0.00 2.60 0.00 17.19 0.61 0.00 0.00 0.00 30.94
% 47.0% 50.0% 10.0% 20.0% 15.0% 29.0% 20.0%
Value 16.45 0.00 11.80 5.01 1.02 1.95 0.00 33.23 2.44 0.00 0.00 0.00 71.90
% 13.0% 20.0% 30.0% 30.0% 50.0% 30.0% 21.0% 40.0%
Value 4.55 0.82 7.08 15.02 2.54 3.90 0.00 24.07 4.88 0.00 0.00 0.00 62.85
% 33.0% 75.0% 15.0% 40.0% 20.0% 40.0% 32.0% 20.0% 50.0%
Value 11.55 3.07 3.54 20.02 1.02 5.20 0.00 36.67 2.44 0.16 0.00 0.00 83.66
% 7.0% 5.0% 5.0% 20.0% 10.0% 15.0% 18.0% 10.0% 50.0%
Value 2.45 0.20 1.18 10.01 0.51 1.95 0.00 20.63 1.22 0.16 0.00 0.00 38.31
% 5.7% 7.5% 8.0% 3.0% 10.0% 13.0%
Value 2.00 0.00 1.77 4.00 0.15 1.30 0.00 14.90 0.00 0.00 0.00 0.00 24.12
% 15.5% 10.0% 12.0% 10.0% 15.0% 8.0% 30.0%
Value 5.43 0.00 2.36 6.01 0.51 1.95 0.00 9.17 3.66 0.00 0.00 0.00 29.08
% 0.2% 2.5% 4.0% 1.0% 2.0% 20.0%
Value 0.07 0.00 0.59 2.00 0.05 0.00 0.00 2.29 2.44 0.00 0.00 0.00 7.44
% 5.0% 4.0% 3.0% 3.0%
Value 0.00 0.00 1.18 2.00 0.15 0.00 0.00 3.44 0.00 0.00 0.00 0.00 6.77
% 1.0% 5.0% 4.0% 3.0% 10.0%
Value 0.35 0.00 1.18 2.00 0.00 0.00 0.00 3.44 1.22 0.00 0.00 0.00 8.19
% 2.8% 15.0% 4.0% 4.0%
Value 0.98 0.00 3.54 2.00 0.00 0.00 0.00 4.58 0.00 0.00 0.00 0.00 11.11
Banking/ Finance/ Insurance
Offices
Hotels/ Catering
Retail
Entertain/ Leisure
Transport Buildings
Multiple Buildings on 1 site
Multiple Buildings on
different sites
> €500k (£350k)
€140k - 500k (£100k - £350k)
€28k - 140k (£20k - £100k)
< €28k (£20k)
Refurb
Retrofit
Comm
Public
Indust
Single Buildings
New
Detailed Market
Model
Products
Manufacturer Data
EndUser
Segments
Channels/Growth
/Geography/
Comms.Protocols
% of Total
Numbers
for Model
2007
Compoun
d Growth
2004 to
2007
Period
Growth
2004 to
2007
Numbers
for Model
2004
Total Product: 477.53 2.4% 7.3% 445
Factor 2.20 Indirect Product: 44.5% 212.31 2.5% 7.8% 196.9 44%
Factor 2.35 Direct Product: 55.5% 265.22 2.2% 6.9% 248.1 56%
Other Indirect Product> #DIV/0! #DIV/0! #DIV/0!
Total Manufacturers' Value Added: 371.94 2.3% 7.2% 347
Direct Systems: 58% 637.17 2.3% 7.1% 595
Total sales by IBC(e) manufacturers (excl. Maintenance) 849.47 2.4% 7.3% 792
Sales by 3rds: 42% 467.07 3.8% 11.7% 418 2.122905
Factor: 2.312401 Total Systems Sales: 1104.24 2.9% 9.0% 1013
Maintenance: 14.9% 164.77 3.4% 10.6% 149 14.7%
Total Business: 1269.01 3.0% 9.2% 1162
..refined for over 20 years
Segment
-ation
Much actual data,
rest by iteration

13. Total IBC(e) System Sales
Total IBC(e) Business
IBC(e) Maintenance
Panels, Installation, WiringEngineering & Commissioning
Valves + Actuators
Sensors
Central SupervisoryComputer + Comms. Equip.DDC Controllers
Total Sales by IBC(e)Manufacturers (Excl.Maintenance)
Product +
Value Added
70.9
9.8
80.7
49.0
21.9
Sales to
Controls Contractors
(System
s Houses) , System
s
Integrators, FM
Com
panies
Direct
(System)
Sales
58.5
OEM
Sales
Sales attributed to:
• Captive OEM
• Management Software
• Communications
• Panels, Installation,
Wiring
• Field Equipment
• Refrigeration (limited)
(A)
(B)
(C)
(E)
Conventional Controls
Total
Product
37.5
Of
which,
Direct
Product
28.0
Indirect
Product
9.5
Source: BSRIA Proplan
IBC(e)
Product
26.8
Variable Speed Drives
All 3rd Party
Channels
All Aspects
of the
Market
Presented
Service and
Maintenance
Third Party
Value Add
Indirect
Product
Direct
Product
Manufacturer
Value Add
Installed
Systems

14. Presentation Example - Product Market Segmentation
0 5 10 15 20 25 30 35 40 45 50 55 60
€ Millions
2007200420001997
CSC FP FF+D LCD PLC CE OEM SENSORS
16% 50.5% 10%
15% 55% 9% 7%
13% 62%
Source: BSRIA Proplan
12% 58% 13% 11%
12%
6.5%
1.5%
3%
1.5%
5
%
3%
0.5%
12%
16.5%
1%
0.5%
3.5
%
1.5%
0.5%

15. Presentation Example - Communication Protocols
Source: BSRIA Proplan
Proprietary
35%
BACnet
34%
LON
26%
ModBUS
1%
KNX/EIB
4%
CANbus
0%
Others
0%

16. Presentation Example - Vertical Market Segmentation
Bank/Fin./Ins.
10%
Offices
33%
Hotels/Catering
3%
Retail
2%
Entertain./Leisure
2%
Transport Bldgs.
2%
Other Commercial
1%
Education
9%
Health
14%
Government
5%
Other Public
2%
High Tech Manf.
3%
Life Science
9%
Industrial Assembly
3%
Comms./Computer
1%
Other Industrial
1%
Source: BSRIA Proplan

17. Company
IBC(e) Product Total Product
Siemens Building Technologies 37% 33%
Johnson Controls 37% 33%
Honeywell 12% 18%
Novar Trend 2% 2%
TAC Schneider 2% 2%
Sauter 3% 4%
Trane 1% 2%
Theben 1% 1%
Danfoss 1% 1%
Belimo negl. 1%
Others incl. Saia, ABB etc. 3% 2%
Total Euro million € 27 € 38
Source: BSRIA Proplan
Market Share
Company
Installed IBC(e)
Systems IBC(e) Maintenance
Total IBC(e) Installed
Systems and
Maintenance
A B (A+B)
Product Manufacturers / System Suppliers
Johnson Controls 28% 24% 28%
Siemens Building Technologies 21% 24% 21%
Honeywell 10% 11% 10%
TAC Schneider 4% 4% 4%
Sauter 2% 2% 2%
Trane 1% 1% 1%
Trend Novar negl. 1% negl.
Others incl. Saia, ABB negl. 1% negl.
Third party suppliers 31% 30% 31%
Total Euro million. € 71 € 10 € 81
Source: BSRIA Proplan
Third Party Suppliers (Controls Contractors /
System Houses / System Integrators)
Market Share
Market
Shares
Siemens Building
Technologies
21%
Trend Novar
negl.
Sauter
2%
Trane
1%
TAC Schneider
4%
Others negl.
Johnson Controls
28%Third party suppliers
31%
Honeywell
10%
Source: BSRIA Propla
Siemens Building
Technologies
36.7%
Johnson Controls
37.1%
Honeywell
12.3%
Theben
1.1%
Trane
1.3%
Danfoss
1.1%
Belimo
negl.
Sauter
3.0%
TAC Schneider
2.2%
Novar Trend
2.0%
Others
3.2%
Source: BSRIA Proplan

18. Routes to Market
Mechanical
Contractor
Architect/
Engineer/
Consultant
Energy
service Co.
Resellers
(Wholesaler /
Distributors)
OEM’s
End User /
Building
Owner
Others
Direct
IBC(e)
Product
Manufacturer /
Supplier
Route 1
12%
Route 2
1%
Route 4
15%
Route 5
9%
Route 6
6%
Controls Contractor
(Systems House) /
Systems Integrator
Route 3
57%

19. Integration by Application
0
5
10
15
20
25
%byNumberofProjects
1995 2000 2007 1995 2000 2007 1995 2000 2007 1995 2000 2007 1995 2000 2007 1995 2000 2007 1995 2000 2007
1995 1997 2000 2004 2007
Lighting CCTV Access Control Fire Detection Smoke Extract Electrical Management
Source:BSRIA Proplan
Intruder Alarms

20. Integration by Vertical Market
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Integration by percentage of projects %
Banking/ Finance/ Insurance
Offices
Hotels/ Catering
Retail
Entertainment/ Leisure
Transport buildings
Educ./ Multi-Occupier Resid.
Healthcare
Central/ Local Government
High tech Industry
Life Science (Pharma/Biotech)
Assembly
Comms./ Computer Buildings
Source: BSRIA Proplan

21. IT Convergence Time Scale
Asset Tracking Fire and Life
Safety
Electrical
Network
Management
Lighting
Intruder Alarm
Access Control
CCTV
Surveillance
Environmental
Controls
Energy
Management
Audio Visual /
Digital Signage
Water
Conservation
Time Scale
Penetration
High
Low
2008

22. Integration Partnership Model
SUPERSUPER
INTEGRATORINTEGRATOR
Consultants /
Designers
Consultants /
Designers
Construction /
Supply Chain
Construction /
Supply Chain
Specialist
Process
Equipment /
Software
Hospital / Hotel
etc
IT
Network
IT
Network
Technical
Infrastructure
Integrators
Technical
Infrastructure
Integrators
Technical
Infrastructure
Suppliers
IBC(e,f,l,s)
Technical
Infrastructure
Suppliers
IBC(e,f,l,s)
Fig 8.1 – The Partnership Model

23. The Research Team
Gambi Chiang - PRINCIPAL CONSULTANT: (MSc, BEng, MCIM, Charter Marketer), Senior Manager
Special Projects – brought her 6-year experience from Johnson Controls to BSRIA. Since 2006, has
conducted various studies including building controls, FM and security. Managed private study on
energy best practices benchmarking, new project delivery process study and customer satisfaction.
Currently studying the impact of European Energy Legislation on the HVAC industry. Co- produced
BSRIA’s 2005 US Building Controls study
Joanna Soszka SENIOR CONSULTANT:, MSc (Economics), MS in Project Management (Mastere
Specialise at the French ESNM-SE), Assoc. Member of the Market Research Society, research
experience includes HVAC, Controls, Security, renewables, grey water recycling
Allan P. McHale PRINCIPAL CONSULTANT:, CEng, MIMechE, MIst Energy, MBIM. Set up Proplan
in 1983, merged with i&i in 1999. Extensive intelligent building Controls experience. Produced i&i
Proplan IT-Convergence report in 2006. In March 2008 he and the other i&i directors sold Proplan
business to BSRIA. Semi-retired but continues to work as independent consultant
Andrew Giles PROJECT ADVISOR: MA, General Manager – World Market Intelligence, BSRIA. 23
years of research experience with WMI and is involved in all areas of work, with particular focus on
private consultancy and development of new studies. Has completed a multitude of projects ranging
from the first comprehensive study of European building related products in 1990 to global studies
covering 90+ country markets. Co- produced BSRIA’s 2005 US Building Controls study
Jeremy Towler PROJECT DIRECTOR: Principal Consultant - Intelligent Building Technology BSRIA,
Electronics Engineer, BBA (GSBA, Zürich), Educated UK, Canada and Switzerland, M&A Programme
INSEAD France, now heads BSRIA Proplan, 30 years in building controls (Honeywell UK, Landis &
Gyr, Switzerland), 8 years at i&i limited delivering detailed market research for building environmental
controls, fire and security systems, experience includes international technical and sales support,
marketing management, strategic planning, corporate transformation and business re-engineering.
Marketing Manager, ABI (Europe) Ltd, systems for employee time scheduling and access control

24. Why BSRIA?
 BSRIA has proven track record in these subjects around the
world and extensive North American experience
 BSRIA + Proplan = Merged strength in Products + Solutions
market analysis
 Project will build on our historical data and proven
methodology of face to face interviews and data gathering
directly from manufacturers

25. Timetable
 Project expected to start around April 2009
 Publication around September/October 2009
Activity Anticipated Date(s)
Project Approval Weeks 1 - 2
Primary Research Weeks 3 - 12
Data Analysis Weeks 12 - 20
Final Project Due Weeks 20 - 22

26. Deliverables
Section 1 - Executive Summary
An analysis and comparison of markets including size and structure, supplier shares, trading patterns and
procedures and comparison with other developed markets in the world. Technology, compatibility
issues, technical standards and code of practice will be analyzed with particular emphasis on the
progress made since a similar 2005 study. The role of all those involved in the supply chain and any
changes that are taking place because of technology, consolidation and downsizing leading to the
subcontracting of facilities management of buildings, together with consolidation and performance
contracting issues will be analyzed and their implications discussed.
Section 2 – Report and Analysis (expanded on next slide)
PART 1 - MARKET ANALYSIS - SUPPLY SIDE
PART 2 - DEMAND SIDE ANALYSIS

27. Deliverables
(continued)
PART 1 - MARKET ANALYSIS - SUPPLY SIDE
1. Market Analysis – 2008 Size, Structure and Form - Will provide a performance review sizing the market
for IBC(e) in 7 different product segmentations, total direct and indirect product sales, total value added
by manufacturers and by third parties, total installed system sales, total maintenance and total business
2. Market Analysis - Building Type: Commercial, Public , Industrial and 18 vertical markets by building type
and will assess future prospects in new construction activity and through existing building stock
including the refurbishment and retrofit opportunities:
• Market Analysis – Suppliers
• Supplier Share - all significant suppliers to the market will be listed together with their market
share band for both product and system.
• Supplier Profile - all significant suppliers to the market will be profiled including facts about
their size, activities product scope and web site details.
• Market Analysis - Third Party Suppliers: System Integrators, Energy Management Service
Companies, OEMs of HVAC Hardware
3. Trading Practices and Procedures
4. Industry Dynamics and Growth Prospects
5. Market growth: 2003 to 2008 and Forecast to 2013

28. Deliverables
(continued)
PART 2 - DEMAND SIDE ANALYSIS
1. Forces that Determine Demand
2. Convergence of IT and Intelligent Infrastructures in Buildings
3. Technology
The report will be delivered in print and electronic format.

29. Estimated Budget
Estimated Budget – Expenses
Project Budget
Project Research Team $233,125
IIBC Administration and Project Management $52,375
Printing / Travel / Miscellaneous $7,000
Total $292,500
______________________________________________________________________
Estimated Budget – Revenue
Project Budget
Fifteen (15) Organizations at $19,500 $292,500

30. Thank you