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Demystifying social media for nurses
1. Demystifying Social Media for Nurses
Anamaria Tivadar
Social Marketing and Communications Coordinator, CATIE
2. Topics Covered
Defining social media and examining the global reach
The importance of social media to nurses and the benefits
to using these tools
Challenges faced by nurses when engaging in social media
and ways to overcome them
Privacy/confidentiality regulations for nurses
Overview of the main social media tools
In-depth look at Twitter
CATIE‟s social media presence
3. The evolution of information and media
In the last 25 years or so, the way we store, share and exchange
information has drastically changed:
1980: Traditional Media 2012: Web 2.0
Encyclopedia Wikipedia
Resume or journal Blogs
Address Book Facebook, LinkedIn
Tape or CD MySpace, Itunes
Mail Email, meetup.com
Videotapes, DVDs, movie store YouTube, Vimeo, Netflix
Hard-copies written on Twitter, Slideshare, Google Docs,
typewriters, passed around from Scribd – online collaboration on a
person to person global level among hundreds to
thousands of people
* Fraser, Rob. Nurses‟ social media advantage
4. Social Media Reach
• 800 million ~ Facebook users worldwide
• 3.5 billion posts / contents are shared each week on
Facebook
• 25 million Canadians have a Facebook account
• 200 million Twitter accounts worldwide
• 1.6 billion search queries every day on Twitter
• 182 million public blogs worldwide
• 261 + Canadian hospitals have either a Facebook
page, Twitter account, blog or YouTube channel
• 240 HIV and hep C organizations are on Twitter in
Canada
5. What is Social Media?
Web and mobile based technologies
that allow users to have the same
kind of ‘real-time’ conversations with
individuals, organizations,
communities around the globe
• Social networking + new media
• Instantaneous, casual, global and public
• A set of online tools that never stops evolving
“Social media is a real connection with people who are working at different
hospitals and have knowledge to share”
– Rob Fraser, RN
6. What can Social Media do for Nurses?
Social Media is a tool that can advance nursing work.
How?
Have your voices be heard to shape the future of health care
Assume leadership role by sharing timely and accurate health
information, instantaneously
Foster more prevention-focused HIV and/or hep C health dialogue
and promote positive disease-management experience
Share information as you do at conferences, but on an on-going
basis, in an informal way
Connect with peers across Canada and the world
Highlight relevant information for patients who search online
7. Do patients search online for medical
info?
Based on a study conducted by the Journal of Medical
Internet Research:
68% of adults search the internet for health information;
75% of patients who found health information online said it
affected their decisions about their treatment;
69% of patients decided to seek a healthcare professional
based on what they found on the internet;
57% of patients changed the way they manage their chronic
disease;
8. Challenges to using Social Media
1. Time constraints - social media needs to be viewed as a better
method to access knowledge and share information online
2. No control over who can find you online
3. Safeguarding professional and organizational credibility
4. Patient confidentiality and privacy
9. Freedom of speech vs. privacy
Nurses‟ strict privacy regulations are aimed at
protecting patient‟s rights through firm and
explicit standards, and through provincial and
federal laws.
vs.
Social media encourages open interactions and
immediate sharing of personal information.
Everything that is posted online is also public
info.
10. Social Media and patient privacy and
confidentiality
Canadian Nurses‟ Association Code of Ethics for Registered Nurses
(2008):
Nurses are required to “recognize the importance of privacy and
confidentiality and safeguard personal, family and community
information obtained in the context of a professional relationship.”
Information required to remain confidential:
• Identifiable health information (diagnosis and symptoms)
• Patient personal information (name, ethnicity, age, etc.), which
in a small or rural community could expose the patient‟s identity
11. Ways to manage risk
1. Create separate professional social media accounts
2. Connect only with fellow colleagues, HIV organizations and other
medical professionals online
3. Encourage your organization to define guidelines and policies
regarding the use of social media
(www.socialmediagovernance.com)
4. Do not post any information related to a patient
5. Do not post any pictures from your workplace
6. Speak in general terms about your work experiences
7. If unsure, take the discussion „offline‟ – email, phone or in person
8. Pause and count to 3 before you post!
12. Social Media Tools: Content Creation
Blog • regular entries on a topic
• relevant information, resources, and images.
• Interactive- readers can provide feedback and
comments to the author
YouTube • social network site where users can upload videos for
public viewing
• Users can watch and comment on videos uploaded by
others
Podcasts, • audio or video digital files, such as radio or television
webcasts, broadcasts, shared over the Internet.
RSS • files are downloaded or streamed on a computer or a
mobile device.
13. HIV and health-related blogs
Access information through the
many HIV-related health blogs
available via ASO and frontline
organizations
14. Social Media Tools: Content Sharing
Scribd • Scribd is the world‟s largest social reading
and publishing company
• You can publish any document on this site
for free
Slideshare • Slideshare is the world's largest community
for sharing presentations.
• Supports documents, PDFs, videos and
webinars
• Upload and view presentations online
15. Social Media Tools: Networking
Facebook • social networking site where users have a profile
• Share personal and/or professional information,
photos and commentary
• Users create lists of other users, or „friends‟, with
whom they connect and interact
LinkedIn • a social network site designed specifically for the
business community
• professionals create a profile for networking,
making business contacts or hiring employees.
Twitter • a social network site where users connect and
interact with each other through the use of very
short messages („tweets‟).
• Content includes opinions, updates on recent
activities, and may be personal and/or professional
in nature.
16. Facebook – Fan Page
Connect with other organizations via
their Facebook Fan Pages. CATIE is
connected with over 400 Facebook
users, of which 90 are fellow HIV and
hep C organizations.
17. Twitter: Basic Principles
There are two basic principles to Twitter to keep in mind:
1. Chances are if you find something interesting, others will find it
interesting too.
2. You can follow anyone and everyone can share and see each
other‟s posts
18. Why would nurses use Twitter?
If you‟re going to engage on only one social media platform, it
must be Twitter!
“Twitter is a global phenomena, giving us total, global access to
knowledge”
• Communicate with other nurses, physicians, researchers,
around the country or the globe
• Share information and conversations within a community,
instantaneously
• Twitter allows nurses to have permanent, unfiltered, unedited
access to otherwise never-published information, such as on the
job experiences, opinions on articles or research papers.
19. Twitter Dos
Dos:
• 140 characters limit
• Use abbreviations in tweets in order to save characters
• Shorten URLs using websites like tinyurl.com or ow.ly
• Include #hashtags in your tweets
• Give credit by retweeting (RT) or mentioning (MT) others.
• Include a „call to action‟ and insert a weblink.
• Be inspirational - motivate and influence followers by
using some of your favorite quotes.
• Add value to your audience today - health tips, treatment
tips, health facts, etc.
• Be human – people trust other people.
20. Twitter Dictionary
• Tweet = an individual post on Twitter
• Follow = a way to subscribe to receive an individual‟s or an
organization‟s Twitter updates.
• #Hashtag = a way to categorize tweets around a particular topic.
Manifested as a subject or topic preceded by the # symbol.
• MT (Mentions) - a tweet that contains @username anywhere in the
body of the tweet
• RT (Retweet) - sharing another user‟s tweet with followers, usually
by using the phrase “RT@username”
• DM (Direct Message) - a private Twitter message sent via
Twitter accounts who follow each other
21. Twitter examples from nurses
Rob Fraser RN MN @rdjfraser
Speaking at Southlake Regional Health Centre on Monday
http://post.ly/7ARsq
Rob Fraser RN MN @rdjfraser
[Worth Reading] Introduction of a Simulation Consortium Blog Site:
Welcome to the first post of a new Simulation... http://bit.ly/KDugrG
Anne Marie Batten @AnneMarieBatten
Mental health services 'not perfect,' military says http://soc.li/m1heBGX
#mentalhealth #cdnpoli
22. Did you know CATIE is on Facebook and
Twitter?
CATIE tweets, informs and engages with followers through its online
Twitter account @CATIEInfo and Facebook Page CATIEInfo.
We post information on:
• New resources
• Workshops and conferences
• Pictures from our events
• Make recommendations on partner resources
• Reply to your questions
• Share interesting facts about HIV and hepatitis C treatment
and prevention
23. Resources
1. Social Media guidelines and policies. The Mayo Clinic
http://socialmedia.mayoclinic.org/about-3/
2. Privacy of personal health information. Canadian Nurses
Association. http://www2.cna
aiic.ca/CNA/documents/pdf/publications/PS50_Privacy_health_in
formation_June_2001_e.pdf
3. Healthcare hashtags. The Healthcare Hashtag Project.
http://www.symplur.com/healthcare-hashtags/
4. How to write an effective tweet. CATIE
www.catie.ca/en/aboutcatie/communicationstoolkit
5. How to use hashtags. CATIE.
www.catie.ca/en/aboutcatie/communicationstoolkit
Can you imagine not being able to bank online?ConvenientFastEasy to use80% of Canadians over 16 years of age use the internet. Why? To communicate, do research, social networking, for convenience purposes – such as online banking Online banking was introduced 17 years agoLast year, 63% of Canadians used online banking 82 % of Canadians believe online banking is more convenient, enabling them to bank whenever and wherever it suits them. 23% of Canadians expect to conduct their banking using mobile devices in the near futureConcerns with online banking: trust, security, privacy, lack of face-to-face interactions
Web 2.0 – internet users are now being active participants of information, as opposed to passive consumers
800 mill Facebook users – nearly double the population of United State75% of adults and 95% of teenagers access info online
An opportunity for nurses to build capacity in patients, organizations, communities, and individual nurses. SM is not necessarily about connecting to more people (that is ok too), but it’s more about connecting to the RIGHT people
As a mass collective, you can use social media as a megaphone to have your voices be heard and shape the future of health care system Assume leadership - sharing timely and accurate health information with patients, researchers and the entire online HIV community, to all, instantaneously Foster more prevention-focused HIV and/or hep C health dialogue and promote positive disease-management experience Connect with peers across Canada and the world when working in remote or isolated regions to share ideas and infoBring relevant information to the forefront for patients who search the internet:
Time constraints – to learn the tools initially takes time, but it’s time invested. In the long run, SM can make your online searches more targeted and efficient, your sharing more targeted or broad (same as learning how to use the internet took time = now it’s the go-to place for all your searches. SM expedites the sharing of information and the rate at which it is published. It’s also a question of prioritizing time and addressing SM during breaks, while commuting So don’t post anything you wouldn’t want your boss to see; this is also a benefit of SM bc you can be found by other peers from around the world
Nurses must always think critically about legal and professional responsibilities in the work that they do. Whether it’s administering an injection or having a conversation about their work. Going online is no different – it only magnifies the audience Health Insurance Portability and Accountability Act – protects patient confidentiality and makes it illegal to share Info about a person’s health status, care or form of payment patient used
Web 2.0 (which includes social media) isn’t about exposing private information. It’s about exposing info that users reveal and want to share
Separateaccounts - keep professional distance and offer an alternative; avoid blurring the distinction between personal and private information with colleagues and/or patients; offer linkedin account or email Connect only with fellow colleagues, HIV organizations and other medical professionals - avoid connecting with patients onlineSpeak to your organization to define guidelines and policies in regard to use of social media – ex: Mayo Clinic, Sutter Health No information related to a patient – name, identifiers, time frames, treatment locations. Remove or change as much info as possible. No photos – learn the settings as every platform has different default settings; to be sure, avoid posting any pics that might breach confidentialityUse general terms – draw from multiple experiences without using details of one event; hypothetical examplesIf ever you’re unsure, suggest to take the discussion ‘offline’ – connect by email, phone or in personPause and count to 3 before you post
Microblogging service, as well networkingQuickest way to get breaking news – before it ever hits mainstream media or is published on websites
- Hashtags: if no one has started one, be the first to start framing that conversation
Hashtag = . A way to broaden the reach of your message to a larger audience.
