We live in an application economy where your customers are far more likely to experience your brand through a software app than a live person. To thrive in this new reality, developing and delivering superior user experiences that engage your customers and staff is now the ultimate priority. CA Technologies commissioned the research company Vanson Bourne to conduct a global survey of 1,450 senior business executives to discover what leading organizations are doing to survive and thrive in the application economy. Learn what your peers are doing and find out the steps you should be taking now to succeed. For more information on the full survey, visit http://rewrite.ca.com/appecon

1. How Does
Your Company
Measure Up In
The
Application
Economy?

2. “…app sales now total $30 billion
and by 2020 they will be $100
billion.” —Josh Lipton, CNBC Business News
Source: video.cnbc.com/gallery/?video=3000291221#, July 10, 2014.

3. Without question,
the application
economy is
impacting
enterprises across
the globe.
50%
HAVE SEEN
AN IMPACT
ON THEIR
INDUSTRY
4%4
HAVE SEEN AN
IMPACT ON
THEIR
ORGANIZATION
Source: CA and Vanson Bourne Global Application Economy Study, 2014.

4. The Explosion of the Application
Economy
Number of Apps Available by Year
8,000
(iOs and Android)
500,000
1,000,000
2,440,000
3,000,000
2,500,000
2,000,000
1,500,000
1,000,000
500,000
0
2008 2010 2011
As many as 60,000 Apps are added to the App Store each
month.
2014
Source: www.nytimes.com/2011/12/12/technology/one-million-apps-and-counting.html, December 11, 2011,
www.informit.com/blogs/blog.aspx?uk=The-Fight-for-The-Mobile-App-Market-Android-vs-iOS, June 9, 2014, www.cbsnews.com/news/apples-app-
store-full-of-zombies-says-report/, July 29, 2014.

5. There is the need for speed if you
want to survive in the application
economy.
94%
of Line of Business executives
are facing increased pressure to
release applications faster
The Reasons?
Customer demand and competitive
pressures
Source: CA and Vanson Bourne Global Application Economy Study, 2014.

6. But that’s changing… Enterprises are
responding with swift and significant
actions.
INCREASI
N G
INVESTME
N T S
B Y A N
AVERAGE OF
BRINGING MORE
SOFTWARE
DEVELOPMENT BACK
IN-HOUSE
(11 Percentage Points Growth)
52%
HAVE OR PLAN TO
M A K E A
SOFTWA
R E
ACQUISITI
O N
IN THE NEXT YEAR
25%
Source: CA and Vanson Bourne Global Application Economy Study, 2014.

7. Only 15%
of Line of Business executives
are completely satisfied with IT’s
speed in delivering new
applications or services
When it comes to
speed to market,
satisfaction levels
are low.
Source: CA and Vanson Bourne Global Application Economy Study, 2014.

8. How do companies gain
a competitive advantage?
Make strategic 6
changes that
yield more apps,
faster!
AVERAGE NUMBER OF
CUSTOMER APPS
DELIVERED LAST YEAR
DELIVERED FOUR
OR MORE APPS
LAST YEAR
51
%
Source: CA and Vanson Bourne Global Application Economy Study, 2014.

9. Is your organization poised to
be a leader in the application
economy?

10. Confidence in Security is
Key.
Survey respondents site security
concerns as a top obstacle that
needs to be addressed by
enterprises in order to become
more effective in the application
economy.
Source: CA and Vanson Bourne Global Application Economy Study,
2014.

11. Knowledge is
Power!
25% LACK OF SENIOR
Key obstacles sited by respondents
include:
EXECUTIVE
UNDERSTANDING OF
IMPACT/BENEFITS
26% 24%
CULTU
RAL
ISSUES
LACK OF
KNOWLEDGE/S
KILLS
Source: CA and Vanson Bourne Global Application Economy Study,
2014.

12. Payoffs are
huge
for those who
embrace the
application
economy.
Application Economy Leaders have seen:
106
% HIGHER
HIGHER
REVENUE
GROWTH
66%
PROFIT
GROWTH
50%
MORE
BUSINESS
COMING FROM
NEW
PRODUCTS AND
SERVICES
Source: CA and Vanson Bourne Global Application Economy Study,
2014.

13. To learn what your peers
are doing to succeed in the
application economy,
download the research
report "How to Survive and
Thrive in the Application
Economy."
Download Now
© 2014 CA. All rights reserved. This document is for your informational purposes only, and
does not form any type of warranty. The information provided regarding Customer
examples and survey information are based on the customer's specific use and experience
so actual results may vary.