Leveraging Social Media for Recruitment
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A recent Webinar on tips and tricks for getting executive buy in for social media and managing your community presence. By Michelle Spellerberg (@mspellerberg), Sr. Director of Emerging Media Solutions at CareerBuilder
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Leveraging Social Media for Recruitment
- 1. Leveraging Social Media for Recruitment Presented By: Michelle Spellerberg Sr. Director, Emerging Media Solutions @mspellerberg
- 2. U.S. Social Media By The Numbers 132.5M Facebook users 67% Internet users on social media 20.6M Twitter users 147.8M People using social media 21% Mobile phone users access social media
- 3. Job Seeker Social Media Usage 30% use social media at least once a day Source: 2010 Personified Social Media Survey of active and passive Job Seekers
- 4. The Social Job Seeker 55% said interacting with a company via social media gives them a stronger connection to the brand 71% expect a company to respond to questions on social media 40% are more likely to apply to a job at a company with a social media presence Source: 2010 Personified Social Media Survey
- 6. Social Recruitment Strategy What are the top 3 business objectives? How do these tie to recruitment? What resources do we have or need? People, money, time, content, technology, etc. Do we need a policy or guidelines? Do we need to train our recruiters and/or our employees? Do we know where the talent is and what they need? Is leadership on board? Do I know who my brand advocates are? How am I going to measure results? Long-Term Strategy Will not change your business overnight.
- 7. What Are People Saying? How Can I Improve? How do I get my community to interact? How Do I Create Action? How do Igrow my community? How Am I Different? Listen & Learn Wh Analyze & Optimize Communicate & Engage Advertise & Promote Innovate & Strategize Design & Develop Social Media Lifecycle
- 11. Make it relevant
- 13. Find your brand advocates
- 15. Make your differentiator obvious
- 16. Talk about yourself only
- 17. Post only jobs
- 18. Be bland
- 19. Respond to only questions and negative posts
- 20. Be afraid to have some funBe Candidate Centric DO DON’T
- 21. Microsoft
- 22. BeEMPOWERING
- 25. Use your biggest brand advocates: your employees
- 26. Share responsibilities with other departments
- 27. Auto feed your blog to other platforms
- 29. Delete posts without having a community promise
- 30. Post for the sake of posting – no spamBe Empowering DO DON’T
- 31. The Community Promise Community promise has helped community managers and our community Cut down on internal questions Have an emergency preparedness plan / hierarchy of where certain questions go
- 33. Be Infinite
- 35. Be social media agnostic
- 36. Give them a reason to share
- 37. Allow multiple ways to personalize
- 38. Give talent info they can use today
- 40. Be self centric
- 41. Get ahead of the technology curve
- 42. Create it and leave it
- 43. Create for the short termBe Infinite DO DON’T
- 44. More Ideas
- 45. INNOVATION PROCESS Be Infinite Be Talent Centric Be Empowering Communication is Changing: Change With It
- 46. But Wait, There’s More! Michelle Spellerberg michelle.spellerberg@careerbuilder.com @mspellerberg linkedin.com/in/michellespellerberg CB Social Solutions @cb_social slideshare.net/cbsocial flickr.com/cbsocial thehiringsite.careerbuilder.com www.careerbuilder.com/wantme
Notes de l'éditeur
- For Facebook, that is currently 42.3% of the US population.
- You must put your customers in the center.
- http://www.facebook.com/MicrosoftCareershttp://jobsblog.com/blog/microsofts-masterbrewer/http://twitter.com/#!/msftcareers
- Bring your differentiator to life and go beyond the written word.