CCI Media London inventory

1. LONDON
PROPOSAL FROM CCI MEDIA
Please check latest quote
and availabilities with us.
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Just send an e-mail to: 1
pcotting@cci-media.com

2. THE LONDON CENTRAL NETWORK
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3. PERSONICX GEO-TARGET IDENTIFICATION
Personicx GEO is a sophisticated segmentation tool that classifies postcodes
using demographic profiles and lifestyles, including the 2001 census
Personicx groups allows to segment by neighborhoods / zip codes locating the
areas with the greatest number of individuals in a defined target.
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4. NEIGHBOURWOODS TARGET IDENTIFICATION
EXAMPLE:
The map shows areas of London with greater affinity with the target of Tourism of Andalusia (in red):
25-64 Street furniture
Visited Spain in the last 12 months
Type of holiday: Beach / Resort - City Break - Golfing - Lakes & Mountains - Multi-Country Tour
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5. PRODUCT DETAILS: Shelters 6 Sheet
PRODUCT CENTRAL LONDON
You can create a campaign in bus shelters to be close to major shopping areas (Oxford Street,
Knightsbridge, Kings Road, Kensington High Street) and also close to major hotels.
The campaign will be seen by the significant local population and tourists.
With this product you generate 29,634,000 contacts within a 2 weeks campaign.
PRODUCT LONDON CUSTOMIZED
Through the customization program you can make a circuit according to the target you want to
reach, so the campaign will be even more effective.
The London Customization product generates 43,500,000 contacts within a 2 weeks campaign.
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6. PRODUCT DETAILS: 48 Sheet LONDON
48 SHEET LONDON
With this product you will achieve a coverage of 7,710,000 contacts in a 2 weeks campaign.
Stands are strategically positioned to collect as much traffic as possible to a very high visibility
as they are unique supports to each site.
Its size of 18 m2 creates a high visibility to other formats, these supports are located within
the Capital.
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7. SUMMARY OF PRODUCTS
Panels Size in Number of Any relev ant Rate card
City Selected Netw ork Netw ork Information Format Reach
Meters panels Audience figures Cost
The London Central reaches the
heart of London with 100 panels
29,634,000
in the five central London
London London Central 6s 1.2m x 1.8m 120 43,10% contacts in 2 £92.520
boroughs. These are on the
weeks
busiest and most affluent high
streets.
43,500,000
London Target your audience where they
London 6s 1.2m x 1.8m 300 63,90% contacts in 2 £100.000
Personicx Geo live using personicx Geo.
weeks
7,710,000
High coverage and frequency in
London London 75 x 48s 48S 6m x 3m 75 38,20% contacts in 2 £39.075
the capital
weeks
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