This document provides information about football in Germany, including: - The Bundesliga is broadcast in 172 countries worldwide, with listings of specific channels and networks that broadcast games in various countries. - Details are given on potential advertising packages for several Bundesliga teams, including proposed ad placements and estimated viewership. - Information is also provided on the DFL Supercup match between the Bundesliga champion and German Cup winner, including advertising details for that match.

1. Football
in
GERMANY
connecting solutions

2. TV
Coverage
The
Bundesliga
is
broadcast
in
172
countries.
(For
example
the
Match
Hoffenheim
vs
Bayern
was
broadcast
LIVE
full
90min
in
168
countries!)
Ägypten
Dubai
Sports
Channel
Hai?
GolTV
Albanien
Eurosport
2,
DigitAlb
Chile
GolTV
Honduras
GolTV
Algerien
Dubai
Sports
Channel
China
CCTV5,
CCTV
HD,
Hong
Kong
iCable
Andorra
Sogecable
Soccerchannel
Indien
Neo
Sports
Anguilla
GolTV
Costa
Rica
GolTV
Irak
Dubai
Sports
Channel
An?gua
und
Barbuda
GolTV
Dänemark
Eurosport,
Iran
Dubai
Sports
Channel
Argen?nien
GolTV
Eurosport
2
Irland
ESPN
Armenien
NTV-­‐PLUS
Deutschland
Sky
Deutschland,
Island
Eurosport,Eurosport
2
Aruba
GolTV
ARD,
Deutsche
Israel
Charlton
Aserbaidschan
NTV-­‐PLUS
Telekom,
ZDF
Italien
Sky
Italia
Australien
Setanta
Australia,
Dominica
GolTV
Jamaika
GolTV
Network
Ten
Dominikanische
Republik
GolTV
Japan
Fuji
TV,
Gaora
Sports
Bahamas
GolTV
Dschibu?
Dubai
Sports
Channel
Jemen
Dubai
Sports
Channel
Bahrain
Dubai
Sports
Channel
Ecuador
GolTV
Jordanien
Dubai
Sports
Channel
Bangladesch
Neo
Sports
El
Salvador
GolTV
Kaimaninseln
GolTV
Barbados
GolTV
England
ESPN
Kanada
GolTV
Belgien
Be
TV,
Telenet
N.V.
Eritrea
Dubai
Sports
Channel
Kasachstan
NTV-­‐PLUS
Belize
GolTV
Estland
Eurosport
2
Katar
Dubai
Sports
Channel
Bermuda
GolTV
Färöer
Eurosport,
Kirgisistan
NTV-­‐PLUS
Bhutan
Neo
Sports
Eurosport
2
Kolumbien
GolTV
Bolivien
GolTV
Finnland
Eurosport
2
Kroa?en
Eurosport
2
Bosnien
und
Herzegowina
Frankreich
Orange
Sport
Kuwait
Dubai
Sports
Channel
Eurosport
2
Georgien
NTV-­‐PLUS
LeRland
Eurosport
2
Brasilien
ESPN
do
Brasil,
Ghana
Skyy
Libanon
Dubai
Sports
Channel
BAND
Sports,
Grenada
GolTV
Libyen
Dubai
Sports
Channel
Esporte
InteraWvo
Griechenland
OTE
Liechtenstein
Sky
Deutschland
Bri?sche
Jungferninseln
GolTV
Guatemala
GolTV
Litauen
Eurosport
2
Brunei
Astro
Guyana
GolTV
Luxemburg
Sky
Deutschland
Bulgarien
Eurosport
2
connecting solutions

3. TV
Coverage
Macao
Macao
TV
San
Marino
Sky
Italia
Uruguay
GolTV
Malaysia
Astro
Saudi
Arabien
Dubai
Sports
Channel
USA
GolTV,
Malediven
Neo
Sports
SchoRland
ESPN
ESPN
Deportes,
Malta
Melita
Schweden
Eurosport,
DISH
Marokko
Dubai
Sports
Channel
Eurosport
2
Usbekistan
NTV-­‐PLUS
Mauretanien
Dubai
Sports
Channel
Schweiz
Teleclub
Venezuela
GolTV,
Meridiano
Mauri?us
Orange
Senegal
Orange
Vereinigte
Arabische
Emirate
Mazedonien
Eurosport
2
Serbien
Eurosport
2
Dubai
Sports
Channel
Mexiko
TVC
Deportes,
GolTV
Singapur
StarHub
Vietnam
VCTV,
CVTV
Montenegro
Eurosport
2
Slowakei
Eurosport
2
Wales
ESPN
Montserrat
GolTV
Slowenien
Eurosport
2
Weißrussland
NTV-­‐PLUS
Nepal
Neo
Sports
Somalia
Dubai
Sports
Channel
Zypern
Lumiere
TV
Nicaragua
GolTV
Spanien
Sogecable
Nigeria
Daar
Sri
Lanka
Neo
Sports
Nordirland
ESPN
St.
KiRs
und
Nevis
GolTV
Norwegen
Eurosport,
St.
Lucia
GolTV
Eurosport
2
St.
Vincent
und
die
Grenadinen
Oman
Dubai
Sports
Channel
GolTV
Österreich
Sky
Österreich
Sudan
Dubai
Sports
Channel
Paläs?na
Dubai
Sports
Channel
Suriname
GolTV
Panama
GolTV
Syrien
Dubai
Sports
Channel
Paraguay
GolTV
Tadschikistan
NTV-­‐PLUS
Peru
GolTV
Taiwan
Cybercast
Polen
Eurosport
2,
Thailand
True
Vision
Eurosport
2
HD
Trinidad
und
Tobago
GolTV
Portugal
Sport
TV
Tschechische
Republik
Eurosport
2
Puerto
Rico
GolTV
Tunesien
Dubai
Sports
Channel
Republik
Moldau
NTV-­‐PLUS
Türkei
TRT
Rumänien
Eurosport
2,
Turkmenistan
NTV-­‐PLUS
Digisport
(RCS/RDS)
Turks-­‐
und
Caicosinseln
GolTV
Russland
NTV-­‐PLUS
Ukraine
NTV-­‐PLUS
Ungarn
Eurosport
2,
Digisport,
(RCS/RDS)
connecting solutions

4. BUNDESLIGA
Package
Teams:
FC
Nürnberg
,
6th
on
the
ranking
of
2010-­‐2011
season.
FC
Kaiserslautern
,
7th
on
the
ranking
of
2010-­‐2011
season.
Hertha
BSC
Berlin
(capital’s
club).
FC
Augsburg.
Type
of
adver?sing:
Electronic
LED
Board
–
Corner
2
x
5m
Total
adver?sing
minutes
per
match:
13
min
TV
Broadcas?ng:
Live
on
Sky
/
ARD
Sportschau
/
ZDF
Sportstudio
/
3.
programm
/
Sport1
Hafrick
.
Total
coverage
viewers
per
week
:
12,22
millions.
Commercial
Offer:
32
matches
-­‐
199
000
€*
pcoing@cci-­‐media.com
Produc?on
Cost:
750
€
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions

5. DFL
SUPERCUP
The
DFL-­‐Supercup
is
a
game
between
the
winner
of
the
Bundesliga
Championship
and
the
German
Cup.
Type
of
Adver?sing:
Electronic
LED
Board
Total
Adver?sing
minutes:
8
min
and
3
X
30
sec
in
the
stadium
before
the
match
and
during
the
half
Wme
break
Commercial
Offer:
8
minutes
+
3
spots:
159
660
€*
pcoing@cci-­‐media.com
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions

6. Relega?on
Game
End
of
Season
games
between
2nd
and
17th,
and
3rd
and
16th.
These
games
decide
who
will
stay
or
move
up
to
1st
division.
Top
RaWng
Audience
each
year.
Type
of
Adver?sing
:
Electronic
LED
Board
(240m)
Total
adver?sing
minutes
per
match
:
4
min
Commercial
Offer
:
125
000
€*
pcoing@cci-­‐media.com
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions

7. Package
4x
FRIENDLIES
Example
of
Friendly
Package
(4
games):
FC
Kaiserslautern
Vs.
FC
Liverpool
(24/07/2010)
Hannover
96
Vs.
FC
Valencia
(29/07/2010)
Eintracht
Frankfurt
Vs.
FC
Chelsea
(01/08/2010)
Borussia
Dortmund
Vs.
Manchester
City
(04/08/2010)
Type
of
Adver?sing
:
Electronic
LED
Board
Total
adver?sing
minutes
per
match:
4
min
Commercial
Offer
:
49
000
€*
pcoing@cci-­‐media.com
Produc?on
Cost:
Not
included
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions

8. EUROPA
LEAGUE
Offer
1:
Offer
2:
With
German
teams
during
Type
of
adver?sing:
QualificaWon
and
Group
Stage
matches.
Electronic
LED
Board
on
the
pitch
(220m)
Type
of
adver?sing:
Electronic
LED
Board
on
Commercial
Offer
with
a
guaranteed
number
the
pitch
(220m)
of
TV
spectators:
1
match
-­‐
16
940€
/
1
million
TV
spectators
*
Total
adver?sing
minutes
per
match:
3
min
1
match
-­‐
50
825€
/
3
millions
TV
spectators
*
1
match
-­‐
67
pcoing@cci-­‐media.com
spectators*
765€
/
4M
and
>
TV
Commercial
Offer:
6
matches
-­‐
250
000
€*
pcoing@cci-­‐media.com
Produc?on
Cost:
750
€
Produc?on
Cost:
Included
Other
OpportuniWes
possible
depending
on
the
opposing
team.
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions

9. HERTHA
BSC
BERLIN
BORUSSIA
DORTMUND
Dortmund:
584
412
inhabitants.
City
located
in
the
German
West
Part,
close
from
the
Rhein.
Stadium:
Signal
Iduna
Park
Capacity:
80
500
One
of
the
best
team
of
the
league.
Has
won
7
Wmes
the
Bundesliga
(last
Wme
in
2011).
They
have
also
won
the
Champions
League
in
1997.
German
Club
with
the
best
crowd.
Type
of
Adver?sing:
Electronic
LED
Board
Total
adver?sing
minutes
per
match:
17
min
Commercial
Offer
1:
10
matches
-­‐
196
176
€
*
pcoing@cci-­‐media.com
Produc?on
Cost:
750
€
Type
of
Adver?sing:
StaWc
board
(2
x
15
x
1,20
m)
Total
adver?sing
minutes
per
match:
5
min
Commercial
Offer
2:
9
matches
-­‐
104
990
€
*
pcoing@cci-­‐media.com
Produc?on
Cost:
2100
€
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included.
connecting solutions

10. VFL
WOLFSBURG
Stadium:
Volkswagen
Arena
Capacity:
30
000
Type
of
adver?sing:
Video
walls
Total
adver?sing
minutes
per
match:
3
min
Commercial
Offer:
3
matches
-­‐
39
215
€*
pcoing@cci-­‐media.com
Produc?on
Cost:
750
€
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions

11. HERTHA
BSC
BERLIN
HAMBURG
SV
Hamburg:
1
789
919
inhabitants.
City
located
in
the
upper
part
of
Germany.
Second
biggest
city
of
the
country.
Stadium:
Imtech
Arena
Capacity:
57
274.
They
have
won
6
Wmes
the
German
Bundesliga
and
3
Wmes
the
German
Cup.
They
have
also
won
one
Champions
League
and
reached
the
final
in
the
UEFA
Cup.
Offer
1:
Type
of
Adver?sing:
Electronic
LED
Board
(240m
x
0,90m)
Total
adver?sing
minutes
per
match:
7
min
Commercial
Offer:
10
pcoing@cci-­‐media.com
matches
-­‐
181
462
€*
Produc?on
Cost:
750
€
Offer
2:
On
Ground
AdverWsing
for
one
complete
season
Commercial
Offer:
185
000
€*
pcoing@cci-­‐media.com
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions

12. SC
FREIBURG
SC
Freiburg
was
founded
in
1904.
The
team
is
located
in
the
City
of
Freiburg,
known
for
its
high
level
of
pracWcal
life
and
environmental
progress.
It
is
a
city
with
a
special
beauty
that
has
become
a
focus
for
tourism.
Stadium:
Badenova
Stadion
Capacity:
24
000
Type
of
adver?sing:
StaWc
board
Premium
on
the
ler
side
of
the
goal
(10
x
1.20m)
near
the
corner
pcoing@cci-­‐
Commercial
Offer:
9
matches
-­‐
135
750
€*
media.com
Produc?on
Cost:
Not
included.
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions

13. TSG
1899
HOFFENHEIM
Sinsheim:
35
392
inhabitants.
It
is
located
in
southern
Germany.
Stadium:
Rhein-­‐Neckar-­‐Arena
Capacity:
30
150
Type
of
adver?sing:
Electronic
LED
Board
Total
adver?sing
minutes
per
match:
3
min
Commercial
Offer:
3
matches
-­‐
60
850
€*
pcoing@cci-­‐media.com
Produc?on
Cost:
750
€
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions

14. HERTHA
VSC
BERLIN
B
Berlin:
Capital
of
Germany;
3’479’440
inhabitants.
Stadium:
Olímpico
de
Berlin
Capacity:
76
000
Have
won
2
Wmes
the
German
Bundesliga
and
3
Wmes
the
German
Cup.
Type
of
Adver?sing:
Electronic
LED
Board
(240m)
Total
adver?sing
minutes
per
match:
3
min
Commercial
Offer:
8
Games
-­‐
99
9pcoing@cci-­‐
00
€*
media.com
Produc?on
Cost:
750
€
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions

15. FC
NUREMBERG
Nuremberg:
505
664
inhabitants.
Stadium:
EasyCredit
Capacity:
46
780
They
have
won
9
Wmes
the
German
Bundesliga
and
4
Wmes
the
German
Cup.
Type
of
Adver?sing:
RotaWng
board
Total
adver?sing
minutes
per
match:
17
min
(18
x
1,20m)
Commercial
Offer
:
8
matches
-­‐
1pcoing@cci-­‐media.com
19
000
€*
Produc?on
Cost
:
10
000
€
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions

16. KAISERSLAUTERN
Kaiserslautern:
99
184
inhabitants;
city
located
in
the
south-­‐west
of
Germany.
Stadium:
Fritz-­‐Walter
Capacity:
46
780
4
Wmes
winner
of
the
Bundesliga,
twice
winner
of
the
German
Cup
and
1
Super
Cup.
Type
of
Adver?sing:
AdverWsing
in
the
Video
Board
Corner
(0,9m
high
and
6m
long)
Total
adver?sing
minutes
per
match:
3
min
Commercial
Offer
:
10
matches
-­‐
14
900
€*
pcoing@cci-­‐media.com
Produc?on
Cost
:
500
€
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions

17. BAYER
LEVERKUSEN
HERTHA
BSC
BERLIN
Leverkusen:
160
593
inhabitants.
City
located
in
the
German
west
part,
close
from
the
Belgian
border.
Stadium:
Bay
Arena
Capacity:
30
210
They
finished
2nd
of
the
Bundesliga
in
2011.
They
have
reached
the
Champions
League
final
in
2002,
losing
to
Real
Madrid.
They
have
won
one
UEFA
Cup
and
one
German
Cup.
Type
of
Adver?sing:
Electronic
LED
board
Total
adver?sing
minutes
per
match:
15
min
Commercial
Offer:
10
matches
-­‐
37
324€*
pcoing@cci-­‐media.com
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions

18. HERTHA
BSC
BERLIN
HANNOVER
96
Hannover:
516
619
inhabitants.
Capital
of
the
Basse-­‐Saxe
Region,
located
in
the
north
part
of
Germany.
Stadium:
AWD
Arena
Capacity:
49
000
They
have
won
twice
the
German
Bundesliga
and
once
the
German
Cup.
They
finished
4th
in
the
2011
Bundesliga
season.
Type
of
Adver?sing:
RotaWng
boards
(18m
x
1,20m)
Total
adver?sing
minutes
per
match:
18
min
Commercial
Offer:
10
matches
-­‐
127
514
€*
pcoing@cci-­‐media.com
Produc?on
Cost:
10
000
€
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions

19. HERTHA
BSC
BERLIN
FC
AUGSBURG
Augsburg:
263
646
inhabitants.
Most
important
city
of
Bavaria.
Stadium:
Impuls
Arena
Stadium
Capacity:
30
660
The
club
has
been
promoted
from
2nd
division
in
2011,
finishing
2nd.
They
are
very
well
known
for
the
talent
of
their
youth
teams.
Type
of
Adver?sing:
RotaWng
board
(18m
Width
X
1,20m
High)
Total
adver?sing
minutes
per
match:
75
min
Commercial
Offer:
8
matches
-­‐
73
820€*
pcoing@cci-­‐media.com
Produc?on
Cost:
11
715
€
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions

20. EINTRACHT
FRANKFURT
German
2nd
Division
Team.
Frankfurt:
5th
largest
city
in
Germany;
2
895
000
inhabitants.
Stadium:
Commerzbank-­‐Arena
Capacity:
52
300
Winner
of
the
German
Bundesliga,
the
German
Cup,
The
UEFA
Cup
and
the
Intertoto
Cup.
Type
of
Adver?sing
:
RotaWng
boards
(18
m
x
1,20m)
Total
adver?sing
minutes
per
match:
17
min
Commercial
Offer:
10
pcoing@cci-­‐media.com
*
matches
-­‐
127
514
€
Produc?on
Cost:
10
000
€
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions

21. EINTRACHT
FRANKFURT
Sponsorship
Package
Available
• Right
to
use
LOGO
and
TITLE.
• Exclusivity
for
promoWonal
presentaWon
in
the
parWcular
branch.
• All
jerseys
adverWsing.
• 2
TV
rotaWng
panels
in
the
1st
Row.
Main
Sponsor
Offer
for
1
Season
:
• Premium-­‐TV
rotaWng
panel.
• Classic
TV
RotaWng
Panel.
3
900
000
€
*
pcoing@cci-­‐media.com
• TV-­‐Panel
2nd
Row
behind
the
goals.
• Cam
carpets.
• Off-­‐Panel
Upper
Tier.
• RotaWng
Off
Panel
Main
Stand.
• Off
Panel
Main
Stand.
• LED-­‐OFF
Panel.
• StaWc
Off-­‐Panel
on
the
Back
side
of
TV
Panel.
• Over-­‐sized
Banner
outside
the
stadium.
• Branding
of
the
Parking
facility.
• Presence
on
Interview
Boards.
• Presence
on
Coach’s
Bench.
• Presence
on
team
Bus.
• Print
Media
Ad
(Magazine)
• Tickets
and
Autograph
Cards.
• Video
Screen.
• Presence
on
the
official
website.
• Presence
on
Official
team
photo.
• Presence
on
press
conference.
• Presence
in
PromoWon
acWviWes
and
Special
Events.
• And
many
other
supports…
connecting solutions
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included.

22. FORTUNA
DÜSSELDORF
German
2nd
Division
Team.
Dusseldorf:
588
735
inhabitants;
city
located
in
western
Germany.
Many
supporters,
top
stadium
and
biggest
Charter
Airport
in
Germany.
Stadium:
Spirit
Arena
Capacity:
54
400
Winner
of
the
German
Bundesliga
and
the
German
Cup.
Type
of
Adver?sing:
RotaWng
boards
(108
m
x
1,2
m)
Total
adver?sing
minutes
per
match:
6
min
Commercial
Offer:
2
matches
-­‐
15
390
€*
pcoing@cci-­‐media.com
Produc?on
Cost:
Not
included
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions

23. HERTHA
t
PAULI
FC
S BSC
BERLIN
Bundesliga
2nd
Division
team.
Hamburg:
1
789
919
inhabitants.
City
located
in
the
upper
part
of
Germany.
Second
biggest
city
of
the
country.
Stadium:
Millerntor
Capacity:
23
201
This
club
is
considered
as
a
cult-­‐club
in
Germany.
They
have
a
great
popularity.
It
is
located
in
the
city
of
Hamburg.
Type
of
Adver?sing:
Board
Total
adver?sing
minutes
per
match:
10
min
Commercial
Offer:
8
matches
-­‐
88
889
€*
pcoing@cci-­‐media.com
Produc?on
Cost:
3
220
€
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions

24. HERTHA
BSC
BERLIN
DYNAMO
DRESDEN
Bundesliga
2nd
Division
team.
Dresden:
523
058
inhabitants.
City
located
in
the
Saxony,
Eastern
region
of
Germany.
Stadium:
Rudolf-­‐Harbig
Capacity:
32
062
This
team
has
reached
the
UEFA
Cup
semi-­‐final
once
and
have
won
some
naWonal
trophies.
Type
of
Adver?sing:
StaWc
Board
(12m
Width
x
1m
High)
Total
adver?sing
minutes
per
match:
90
min
Commercial
Offer:
8
matches
-­‐
29
900
€*
pcoing@cci-­‐media.com
Produc?on
Cost:
1
140
€
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions

25. Your
personal
Contact
Dr.
Patrick
Coing
CCI
MEDIA
A
Business
Unit
of
CCI
Coing
ConsulWng
Ltd.
Zurich
–
Fribourg
–
Madrid
–
London
pcoing@cci-­‐media.com
/
pcoing@cci-­‐media.ch
Direct:
+41
79
555
37
25
or
+41
43
541
40
00
www.cci-­‐media.com
/
www.cci-­‐media.ch
www.cci-­‐coing.com
/
www.coingconsulWng.com
connecting solutions