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Members: Stéfano Adum   María José Barniol Jaime Castillo Juan Pablo Cuesta Walter Reyes
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Company Profile
Mission and Vision  “ To be the leading brand which strengthens the influence, income and security of producer partners in the south and links them directly to the consumer.”
Brief Company History ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brief Company History ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Organizational Chart Geoff  Tudhope Krishna Gopala Jean Floogate Penny Newman Chief executive Officer Phil King Finance director Fiona McAnena Consumer director Tim Morgan Guardian nominee director Lazaro Mwakajila Producer directors Raul Aguila Producer directors BOARD DIRECTOR
Business Sectors   ,[object Object],[object Object]
Main Markets   ,[object Object],[object Object]
Product Range   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Marketing
Brand Awareness ,[object Object],[object Object],[object Object],[object Object]
Recent Marketing Campaigns: ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Company’s Strategy: Product
[object Object],[object Object],Company’s Strategy: Promotion
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Company’s Strategy: Price
[object Object],Company’s Strategy: Packaging
S.W.O.T. (Strengths - Weaknesses - Opportunities - Threats) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brief Finance Analysis Turnover & Profit ,[object Object],17,347,046 19,754,383 247,242 337,480 Overseas Sales 17,099,804 19,416,903 United Kingdom £ £ 2004 2005
Brief Finance Analysis Cost of sales   11,979,122 13,280,541 (3,273,007) (2,934,143) Closing stock as at 30 September 2,393,131 1,631,266 Fairtrade premiums 9,591,626 11,310,411 Purchases 3,267,372 3,273,007 Opening stock as at 1 October £ £ 2004 2005
Brief Finance Analysis Profit & Loss Account 1,067,708 1,455,918 30 September 2005 (27,500) Bonus issue of shares 146,257 388,210 Profit for the financial year 948,951 1,067,708 1 October 2004 2004 £ 2005 £
Brief Finance Analysis Turnover over last 5 years
Cafédirect PLC – Balance Sheet 30 September 2005 Penny Newman - Director Approved by the board on 8  December 2005 6,522,974 7,008,459 EQUITY SHAREHOLDER’S FUNDS 1,067,708 1,455,918 Profit and loss account 3,277,141 3,303,691 Share premium account 2,178,125 2,248,850 Called up share capital CAPITAL AND RESERVES 6,522,974 7,008459 TOTAL ASSETS LESS CURRENT LIABILITIES  6,415,247 6,967,620 NET CURRENT ASSETS (3,305,460) (3,315,835) Amounts falling due within one year CREDITORS 3,962,072 3,859,299 Cash at bank and in hand 2,485,628 3,490,013 Debtors 3,273,007 2,934,143 Stocks CURRENT ASSETS 107,727 40,839 Tangible Assets FIXED ASSETS 2004 £ 2005 £
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Conclusion
Thank You for your attention!

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Cafédirect's Fairtrade Mission

  • 1. Members: Stéfano Adum María José Barniol Jaime Castillo Juan Pablo Cuesta Walter Reyes
  • 2.
  • 3. Mission and Vision “ To be the leading brand which strengthens the influence, income and security of producer partners in the south and links them directly to the consumer.”
  • 4.
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  • 6. Organizational Chart Geoff Tudhope Krishna Gopala Jean Floogate Penny Newman Chief executive Officer Phil King Finance director Fiona McAnena Consumer director Tim Morgan Guardian nominee director Lazaro Mwakajila Producer directors Raul Aguila Producer directors BOARD DIRECTOR
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  • 19. Brief Finance Analysis Cost of sales 11,979,122 13,280,541 (3,273,007) (2,934,143) Closing stock as at 30 September 2,393,131 1,631,266 Fairtrade premiums 9,591,626 11,310,411 Purchases 3,267,372 3,273,007 Opening stock as at 1 October £ £ 2004 2005
  • 20. Brief Finance Analysis Profit & Loss Account 1,067,708 1,455,918 30 September 2005 (27,500) Bonus issue of shares 146,257 388,210 Profit for the financial year 948,951 1,067,708 1 October 2004 2004 £ 2005 £
  • 21. Brief Finance Analysis Turnover over last 5 years
  • 22. Cafédirect PLC – Balance Sheet 30 September 2005 Penny Newman - Director Approved by the board on 8 December 2005 6,522,974 7,008,459 EQUITY SHAREHOLDER’S FUNDS 1,067,708 1,455,918 Profit and loss account 3,277,141 3,303,691 Share premium account 2,178,125 2,248,850 Called up share capital CAPITAL AND RESERVES 6,522,974 7,008459 TOTAL ASSETS LESS CURRENT LIABILITIES 6,415,247 6,967,620 NET CURRENT ASSETS (3,305,460) (3,315,835) Amounts falling due within one year CREDITORS 3,962,072 3,859,299 Cash at bank and in hand 2,485,628 3,490,013 Debtors 3,273,007 2,934,143 Stocks CURRENT ASSETS 107,727 40,839 Tangible Assets FIXED ASSETS 2004 £ 2005 £
  • 23.
  • 24. Thank You for your attention!