Quick 5 tips: How To Create Successful Social Media Marketing Campaign
1. If you are planning a new marketing strategy for your
business and you have no idea how to start or what path
to follow that will be successful and cost effective, you
should go for the social media marketing. Most of the
major brands as well as small companies are using this
medium to promote their products & brands on social
media. Social Media is considered to be the best and
most effective way of communicating and addressing
your target audience in an efficient manner.
You don’t have to be a marketing genius to setup any
social media campaign, it’s a simple process if followed
correctly.
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2. Here are the five steps that will help you to create and implement
a successful Social Media Campaign.
Select your Platform
Target Audience
Implementation
Engage Your Audience
Evaluation
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3. Select your Platform
First of all you need to decide which social platform works
best for your campaign. You need to know which social
platform is more preferable and most suitable according to
your nature of business and where the desired audience is
available i.e. Facebook, Twitter, LinkedIn or Pinterest etc.
Facebook, Twitter and Pinterest are widely used and
preferred for marketing for B2C services. On the other
hand, if you are in B2b services then LinkedIn is more
suitable according to your needs.
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4. Target Audience
You should have the idea of what kind of audience you are
targeting. It includes all the demographics (e.g.
gender, age, education) and in order to get a true
understanding, you must need to examine more socio-
graphic information on how consumer interact with the
social media. This could include the information such as
(which websites do they visit regularly, which is more
interesting for them). In addition to this information, an
effective campaign needs to center around what value the
company will be bringing to the consumer.
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5. Implementation
Once you are done with the identification of an
appropriate platform, you should start working on the idea
and start decorating your business page, put some
beautiful images which will attract users to company’s
profile. Your presentation and content are the two things
that gives a strong impression on the users. Put some notes
about company’s back ground and setup a profile that will
describe the nature of your brand and its services.
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6. Engage Your Audience
In social media, it is easy to attract a consumer to join a
campaign (e.g. ‘like’ a Facebook group or follow a Twitter
stream). However, it is much harder to get a consumer to
actually engage with the campaign and remain connected.
The consumer needs to see that there is value with the
engagement in order for them to continue to follow the
execution and becoming more invested in the campaign.
Choose your post wisely so it does not backfire on your
brand, always try to post something that will trigger the
user to get engage itself in the discussion and generate
their interest.
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7. Evaluation
After specific time of period, evaluate your performance in
order to determine how successful your campaign is and
what impact it creates among the users and your
consumers. The most important metric is to know how it
works out for your business and how it helps you to create
an image among the consumers and other users.
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8. Need Feedback
Above are just some basic tips for a successful social media
campaign, although it seems very simple and easy and they
are, but in order to get the right result you must
understand the true power of social media before step in
into it.
Created By: Cygnis Media
Website: http://www.cygnismedia.com/
Email: clark@cygnismedia.com