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Social Marketing Efforts in San Francisco:  The Healthy Penis Campaign Jacqueline McCright, MPH Community STD Services Manager San Francisco Department of Public
Campaign Goals ,[object Object],[object Object],[object Object],[object Object],[object Object]
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Key Campaign Messages  ,[object Object],[object Object],[object Object],[object Object]
Campaign Promotion Items ,[object Object],[object Object],[object Object]
Campaign Promotion Items
Message Delivery ,[object Object],[object Object],[object Object]
Evaluation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Evaluation Cont’d ,[object Object],[object Object]
Evaluation Cont’d ,[object Object],[object Object],[object Object]
Evaluation and Costs ,[object Object],[object Object],[object Object],[object Object]
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Social Marketing Efforts in San Francisco: The Healthy Penis Campaign