78% of consumers trust peer recommendations over advertisements. Most small businesses get over half their sales from referrals, yet 79.9% admit having no referral generation system. The document outlines the popularity and usage of various social media platforms, suggesting businesses research competition and develop unique social media content and campaigns to generate referrals online.

2. 78% of consumers Trust
Peer
Recommendations
Only 14% trust advertisement

3. Where do your sales come from?
63.4% of small-to-midsize companies
feel that over half their business
comes by way of referrals
However, 79.9% readily admit that they had
NO SYSTEM of any kind to generate referrals
NO SYSTEM of any kind to generate referrals

4. The world is plugged in and online
TWebsites ranked by number of site visits daily
Facebook is 2nd, in US and globally 700 million – 50% Login every day
People spend over 700 billion minutes per month on Facebook
Top blog sites are 10th
295 million people read 2.5 billion blogs pages monthly on WordPress
Twitter is 11th, 180 million users
70 million tweets per day
LinkedIn is 18th, 100million users
Executives from all Fortune 500 companies are LinkedIn members
Members spend an average of 7 minutes per day on LinkedIn

5. Mine Listen Create
Research
Develop social media
Who is talking? What are they campaign and
How is competition
utilizing social media? How talking about? generate UNIQUE
can we use social media? content

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29. Successful SEO Strategy
Increased Web Traffic
Increased Opportunity
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