The marketing mix and the 4 Ps of marketing are often used interchangeably, however, they are distinct concepts . "Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market. The 4 Ps is one way – probably the best-known way – of defining the marketing mix, and was first expressed in 1960 by E J McCarthy. Other marketing mix models have been developed over the years, including Boom and Bitner's 7Ps, sometimes called the extended marketing mix, which include the first 4 Ps, plus people, processes and physical layout decisions. This discussion will question the relevancy of these concepts to product managers and product marketers seeking to more effectively access and communicate the message of the market for their products.

1. Transcript from Dec 19, 2011: Global Product Management Talk
Jeff 'SKI' Kinsey @consultski Entrepreneur and Author
The Validity Of The Four P's of Marketing And The Notion Of The Marketing Mix
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
Jeff “SKI” Kinsey, Entrepreneur Jeff says: “I have participated in
and Author, spoke at the weekly several sessions and have listened to
Global Product Management Talk a number of Product Mgt Talks on
on Twitter Monday, December 19, blog talk radio and find them of great
value. I am excited to share my
2011 using the hashtag thoughts concerning the marketing
#prodmgmttalk component with the Global Product
Management Talk community."
INTRO
The marketing mix and the 4 Ps of marketing are often used interchangeably, however, they are distinct
concepts . "Marketing mix" is a general phrase used to describe the different kinds of choices organizations have
to make in the whole process of bringing a product or service to market. The 4 Ps is one way – probably the
best-known way – of defining the marketing mix, and was first expressed in 1960 by E J McCarthy. Other
marketing mix models have been developed over the years, including Boom and Bitner's 7Ps, sometimes called
the extended marketing mix, which include the first 4 Ps, plus people, processes and physical layout decisions.
This discussion will question the relevancy of these concepts to product managers and product marketers
seeking to more effectively access and communicate the message of the market for their products.
Each week, The Global Product Management Talk features an expert guest speaker who asks questions of
the participants on Twitter in a Socratic discussion. The speaker and co-hosts broadcast their comments
over BlogTalkRadio. The transcript of Tweets and podcast are available after the live event.
 Podcast: http://bit.ly/tyoH8n
 Links: http://bit.ly/uGwDYe
ABOUT JEFF ‘SKI’ KINSEY
Founder and Entrepreneur in Residence at Main Street Startups, Jeff 'SKI' Kinsey is an entrepreneur, Theory of
Constraints (TOC) Jonah's Jonah, author, publisher, open source software developer, SocMedia producer,
professional speaker, educator and mentor with over 15 years of Product Management responsibilities. SKI is
also a "Buspreneur" from the 2011 Cleveland StartupBus to SXSW and a member of the Planning Team for
StartupBus 2012.
QUESTIONS FOR DISCUSSION
Q1. Is anyone still using the Four P concept?
Q2. If you have added any, which one(s)?
Q3. Is it valid for B2B or B2C or both?
Q4. How does your industry affect the application of the Four Ps?
Q5. What percentage of your job as a Product Manager is spent on the Marketing Mix?
Q6. How has Social Media changed your focus on Marketing Mix?
Q7. What do experts consider key resources for your efforts today?
Q8. Are there other models or frameworks that you use to get the mix right?
Q9. How much real testing of each of the Four Ps do you perform?
Q10. Do you ever revisit the Four Ps for mature Products?
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2. Transcript from Dec 19, 2011: Global Product Management Talk
Jeff 'SKI' Kinsey @consultski Entrepreneur and Author
The Validity Of The Four P's of Marketing And The Notion Of The Marketing Mix
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
TWEET CHRONOLOGY
Join Global Product Management Talk! http://linkd.in/jRmwRx
Never participated in a twitter chat? FAQs http://t.co/Qr2s1o0O
Learn How to participate in Socratic Twitter Talk via Global Prod Mgmt Talk http://t.co/nV2DZflo
Learn about Tweeting Best Practices and Twitter Talk FAQs http://t.co/8WzU7LSf
ProdMgmtTalk RT @cindyfsolomon: Today: LinkedIn Events: Global Product Management Talk on
Twitter @prodmgmttalk#prodmgmttalk http://t.co/Eb8hPcoR #prodmrktg #marketing -2:52 PM Dec 19th, 2011
brainmates Hi all, Brianna here from brainmates. Im new to the team and in my last session of an MBA at
AGSM #prodmgmttalk -3:37 PM Dec 19th, 2011
cindyfsolomon Delighted to have Brianna of @brainmates joining us as co-host today! #prodmgmttalk -3:37 PM Dec
19th, 2011
cindyfsolomon Here is background information for our talk today: http://t.co/Oxg4OSpf Are 4P's stilll relevant? Brianna
is completing MBA! #prodmgmttalk -3:40 PM Dec 19th, 2011
cindyfsolomon The last talk of 2011! Join us to debate relevancy of old school marketing concepts! #marketing
#prodmrktg #prodmgmt #MBA #prodmgmttalk -3:47 PM Dec 19th, 2011
cindyfsolomon Tweeting Best Practices http://t.co/4lfC4drdNever participated in a twitter chat? FAQs -
http://t.co/Qr2s1o0O Join us! #prodmgmttalk -3:48 PM Dec 19th, 2011
cindyfsolomon Do you know how to participate in Global Product Management Talk? http://t.co/nV2DZflo
#prodmgmttalk -3:51 PM Dec 19th, 2011
cindyfsolomon See a list of all the twitter chats: 550 and growing! Twitter Chat Schedule http://t.co/Dmwu0Ucl
#prodmgmt #blogchat #prodmgmttalk -3:52 PM Dec 19th, 2011
cindyfsolomon If you're NOT showing up in twitter search, follow these instructions http://t.co/0EhQIXiX
#prodmgmttalk -3:52 PM Dec 19th, 2011
cindyfsolomon Today: Please follow @consultski@prodmgmttalk @cindyfsolomon @brainmates and use hashtag
#prodmgmttalk -3:55 PM Dec 19th, 2011
cindyfsolomon Starting...Listen in now athttp://t.co/lDBIWHJS. #BlogTalkRadio #prodmgmttalk -3:56 PM Dec 19th,
2011
brainmates Today we are talking about the relevance of the 4Ps with author Jeff 'SKI' Kinsey, Entrepreneur and Author
#prodmgmttalk -4:01 PM Dec 19th, 2011
ProdMgmtTalk RT @brainmates: Today we are talking about the relevance of the 4Ps with author Jeff SKI Kinsey,
Entrepreneur and Author #prodmgmttalk -4:03 PM Dec 19th, 2011
cindyfsolomon First Q: Please introduce yourself: where you're tweeting from, your involvement w/product
management when you come in! #prodmgmttalk -4:03 PM Dec 19th, 2011
_______________________________________________________________________________________________
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3. Transcript from Dec 19, 2011: Global Product Management Talk
Jeff 'SKI' Kinsey @consultski Entrepreneur and Author
The Validity Of The Four P's of Marketing And The Notion Of The Marketing Mix
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
cindyfsolomon This is Cindy, your co-host, tweeting from across the bay from San Francisco #prodmgmttalk -4:04 PM
Dec 19th, 2011
cindyfsolomon Our format: we post questions Q1, Q2, Q3 please answer using A1, A2, A3 #prodmgmttalk -4:05 PM
Dec 19th, 2011
cindyfsolomon Q1. Is anyone still using the Four P concept? #prodmgmttalk -4:06 PM Dec 19th, 2011
cindyfsolomon A1 Product, price, promotion, placement -@brainmates Brianna says they're teaching the 7P's to MBAs
#prodmgmttalk -4:07 PM Dec 19th, 2011
ProdMgmtTalk A1 Our speaker @consultski asks "how many P's are enough?" #prodmgmttalk -4:07 PM Dec 19th,
2011
cindyfsolomon Please welcome today's speaker Jeff 'SKI' Kinsey, Entrepreneur and Author @consultski
#prodmgmttalk -4:07 PM Dec 19th, 2011
cindyfsolomon Today's speaker @consultski Jeff 'SKI' Kinsey is Theory of Constraints (TOC) Jonah's Jonah, author,
publisher #prodmgmttalk -4:08 PM Dec 19th, 2011
ProdMgmtTalk @consultski is discussing Geoffrey Moore's "Crossing the Chasm" was w/Regis
McKenna #prodmgmttalk -4:08 PM Dec 19th, 2011
cindyfsolomon Crossing the chasm http://t.co/Qhgw8LaCdiscusses "referencability" 2nd release on kindle
#prodmgmttalk -4:09 PM Dec 19th, 2011
cindyfsolomon @consultski "referencibility" = "if you invent sonar device for medical & deep sea salvage: describe
device differently" #prodmgmttalk -4:12 PM Dec 19th, 2011
brainmates First edition of Geoffrey's Moore book 'Crossing the Chasm' discusses referencibility -focusing on a
particular market. #prodmgmttalk -4:13 PM Dec 19th, 2011
cindyfsolomon @consultski G.Moore says "market" doesn't make the buying decision - focus on individuals & their
motivation to buy #prodmrktg #prodmgmttalk -4:15 PM Dec 19th, 2011
cindyfsolomon RT @brainmates: Geoffreys Moore book Crossing the Chasm discusses referencibility -focusing on a
particular market. #prodmgmt #prodmgmttalk -4:15 PM Dec 19th, 2011
ProdMgmtTalk @consultski important to narrow focus - "The Long Tail" until you own something worthwhile - counter-
intuitive #prodmgmttalk -4:17 PM Dec 19th, 2011
brainmates G. Moore says forget about target customers or markets, focus on individuals and try to understand them.
That is the key. #prodmgmttalk -4:17 PM Dec 19th, 2011
cindyfsolomon @consultski says "stocktwits" started on back of twitter...Twitter solidified base first #prodmgmttalk -
4:18 PM Dec 19th, 2011
_______________________________________________________________________________________________
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@prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 3

4. Transcript from Dec 19, 2011: Global Product Management Talk
Jeff 'SKI' Kinsey @consultski Entrepreneur and Author
The Validity Of The Four P's of Marketing And The Notion Of The Marketing Mix
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
brainmates Jeff says " Re expanding, a business should focus on long tail - master niche/ 'owning' something. Only
then can they expand. #prodmgmttalk -4:19 PM Dec 19th, 2011
cindyfsolomon Q3. Is it valid for B2B or B2C or both? #prodmgmttalk -4:20 PM Dec 19th, 2011
cindyfsolomon Brianna's class found 4P application easier to understand in B2C context #prodmgmttalk -4:21 PM Dec
19th, 2011
cindyfsolomon @consultski spoke to http://t.co/MUEbNdIQ The Long Tail #prodmrktg #prodmgmttalk -4:22 PM Dec
19th, 2011
cindyfsolomon Listen in now at http://t.co/lDBIWHJS. #BlogTalkRadio #prodmgmttalk -4:22 PM Dec 19th, 2011
cindyfsolomon @consultski laughed about the "new" 4P's - have to understand 4P...Dr. Eli Goldrat, Israeli Physicist:
wrote The Goal #prodmgmttalk -4:23 PM Dec 19th, 2011
cindyfsolomon @consultski "every system is like a chain w/1 weak link" http://t.co/IuPcx6I3 #prodmgmttalk -4:24 PM
Dec 19th, 2011
ProdMgmtTalk @consultski "very difficult to compete in a commodities market - every market has dif price willing to
pay for your product" #prodmgmttalk -4:24 PM Dec 19th, 2011
cindyfsolomon @consultski J. Walker created Priceline: looked at elasticity of demand, someone would buy at almost
any pricepoint: segmented #prodmgmttalk -4:25 PM Dec 19th, 2011
ProdMgmtTalk @consultski no one is upset that every1 on airplane paid a dif price for their ticket #prodmgmttalk -4:25
PM Dec 19th, 2011
brainmates The Goal is a management-oriented novel by Dr. Eliyahu M. Goldratt http://t.co/IPmlua3H #prodmgmttalk -
4:25 PM Dec 19th, 2011
cindyfsolomon @consultski "John Scully said Macintosh $2495 included cost of marketing $500/mac" #prodmgmttalk -
4:27 PM Dec 19th, 2011
cindyfsolomon @consultski When you eat, sleep & drink the 4P's, you know how to gage price - for evry new product
#prodmgmttalk -4:28 PM Dec 19th, 2011
brainmates The 4Ps helps us to be able to understand different markets and target different segments... cant just rely
on low cost. #prodmgmttalk -4:29 PM Dec 19th, 2011
cindyfsolomon @consultski says everything should be focused into 90 day offer for startups - if you understand
product & price points #prodmgmttalk -4:29 PM Dec 19th, 2011
cindyfsolomon @consultski says Intel uses 90 day timeline - 90 days concerted effort is effective.. #prodmgmttalk -
4:30 PM Dec 19th, 2011
ProdMgmtTalk Q5. What percentage of your job as a Product Manager is spent on the Marketing Mix?
#prodmgmttalk -4:30 PM Dec 19th, 2011
_______________________________________________________________________________________________
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Create a Radio Show and Reach Millions. Free for 30 days. Start now. http://bit.ly/A2E6LD Thank you.
@prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 4

5. Transcript from Dec 19, 2011: Global Product Management Talk
Jeff 'SKI' Kinsey @consultski Entrepreneur and Author
The Validity Of The Four P's of Marketing And The Notion Of The Marketing Mix
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
cindyfsolomon @consultski says 80% of #prodmgmt time should be spent on marketing mix #prodmgmttalk -4:31 PM
Dec 19th, 2011
cindyfsolomon 80% of company's sales made by 20% of sales force; must understand 4P's to promote, place it
appropriately... #prodmgmttalk -4:32 PM Dec 19th, 2011
ProdMgmtTalk Einstein said "complex problems require simple solutions" "What's the weakest link?" ask the right
questions relative to 4Ps #prodmgmttalk -4:32 PM Dec 19th, 2011
ProdMgmtTalk Q6. How has Social Media changed your focus on Marketing Mix? #prodmgmttalk -4:35 PM Dec 19th,
2011
cindyfsolomon @consultski discussing the stories inside "The Goal" book #prodmgmttalk -4:36 PM Dec 19th, 2011
cindyfsolomon @consultski "Steve Jobs said customers don't know what's possible" #prodmgmttalk -4:37 PM Dec
19th, 2011
cindyfsolomon @consultski Guy Kawasaki said "everything's impossible until entreprenr makes it
happen" #prodmgmttalk -4:38 PM Dec 19th, 2011
brainmates Jeff: "Everything is impossible until the time that the entrepreneur brings the product out" going on Steve
Jobs sentiments #prodmgmttalk -4:38 PM Dec 19th, 2011
cindyfsolomon @consultski spotting trends requires an "artist", can't teach it but 4Ps can tell you how to
understand/recognize genius #prodmgmttalk -4:39 PM Dec 19th, 2011
ProdMgmtTalk @consultski "Intel understood the consumer to brand "Intel inside" #prodmgmttalk -4:39 PM Dec 19th,
2011
cindyfsolomon @rcauvin we're mentioning Ries & Trout! #prodmgmttalk -4:40 PM Dec 19th, 2011
ProdMgmtTalk "better ingredients = better pizza" can have endless supply of smart product marketers, but inventing
the future requires more #prodmgmttalk -4:40 PM Dec 19th, 2011
cindyfsolomon Listen in now at http://t.co/lDBIWHJS. #BlogTalkRadio #prodmgmt #prodmgmttalk -4:41 PM Dec 19th,
2011
cindyfsolomon Inside Intel - had a mindsight to focus on "safety first" Started problem solving by what's involved to
build safely... #prodmgmttalk -4:42 PM Dec 19th, 2011
ProdMgmtTalk @consultski wrote "Purple Curve Effect" #prodmgmttalk -4:42 PM Dec 19th, 2011
cindyfsolomon The Purple Curve Effect discussing Martha Stewart's brand http://t.co/35lTxuXO @consultski
#prodmgmttalk -4:43 PM Dec 19th, 2011
brainmates Intel's example of focusing on 'safety first' highlights the importance of brand and business values that
guide/set parameters prodmgmttalk -4:43 PM Dec 19th, 2011
_______________________________________________________________________________________________
Sponsor us http://bit.ly/gF0Tt3
Create a Radio Show and Reach Millions. Free for 30 days. Start now. http://bit.ly/A2E6LD Thank you.
@prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 5

6. Transcript from Dec 19, 2011: Global Product Management Talk
Jeff 'SKI' Kinsey @consultski Entrepreneur and Author
The Validity Of The Four P's of Marketing And The Notion Of The Marketing Mix
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
brainmates The Dream Manager http://t.co/YUvGhyNV #prodmgmttalk -4:44 PM Dec 19th, 2011
cindyfsolomon The Dream Manager written as biz model set in janeteurial
industry http://t.co/8lGevPkf #prodmgmttalk -4:44 PM Dec 19th, 2011
ProdMgmtTalk "Hire the right person first" #prodmgmttalk -4:45 PM Dec 19th, 2011
cindyfsolomon @consultski starts every morning with a book - willing to outwork every1 in the room #prodmgmttalk -
4:46 PM Dec 19th, 2011
ProdMgmtTalk A6 - people misunderstand marketing because 80% times marketing mentioned really means
advertising #prodmgmttalk -4:47 PM Dec 19th, 2011
cindyfsolomon A6 Use Social Media to figure out what your mix should be #prodmgmttalk -4:47 PM Dec 19th, 2011
ProdMgmtTalk Q7. What do experts consider key resources for your efforts today? #prodmgmttalk -4:47 PM Dec 19th,
2011
cindyfsolomon Brianna says not taught Social Media in MBA program - always discussion about how to measure &
ROI #prodmgmttalk -4:47 PM Dec 19th, 2011
cindyfsolomon @consultski said Google Adwords was greatest tool for testing keywords - can be done today w/Social
Media #prodmgmttalk -4:49 PM Dec 19th, 2011
cindyfsolomon Q8. Are there other models or frameworks that you use to get the mix right? 4C's consumer, cost,
communications, & convenienc #prodmgmttalk -4:49 PM Dec 19th, 2011
cindyfsolomon A8. @consultski fans of Goldrath & TOC meltdown over "cost world mentality" destroys
biz#prodmgmttalk -4:50 PM Dec 19th, 2011
cindyfsolomon Zig Zigler "Is it cost you're worried about or is it price? 2 entirely different concepts - cost
misleading"#prodmgmttalk -4:51 PM Dec 19th, 2011
brainmates Zig Zigler: is it cost you’re worried about or price?#prodmgmttalk -4:51 PM Dec 19th, 2011
cindyfsolomon You should get minimum of 4 X on investment #prodmgmttalk -4:51 PM Dec 19th, 2011
cindyfsolomon Q9. How much real testing of each of the Four Ps do you perform? #prodmgmttalk -4:51 PM Dec 19th,
2011
cindyfsolomon CEOs of startups acquire 10K mailing list & want to send same email out to all...danger,
danger #prodmgmttalk -4:52 PM Dec 19th, 2011
cindyfsolomon Get a reaction from 100 then send out different to another 100, to test & differentiate #prodmgmttalk -
4:53 PM Dec 19th, 2011
_______________________________________________________________________________________________
Sponsor us http://bit.ly/gF0Tt3
Create a Radio Show and Reach Millions. Free for 30 days. Start now. http://bit.ly/A2E6LD Thank you.
@prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 6

7. Transcript from Dec 19, 2011: Global Product Management Talk
Jeff 'SKI' Kinsey @consultski Entrepreneur and Author
The Validity Of The Four P's of Marketing And The Notion Of The Marketing Mix
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
cindyfsolomon @consultski will discuss the 90 day approach on upcoming podcast #prodmgmttalk -4:54 PM Dec 19th,
2011
cindyfsolomon Paul Zane Pilzer economist "Unlimited Wealth" can be win/win - #prodmgmttalk -4:55 PM Dec 19th,
2011
brainmates Paul Zane Pilzer: "Unlimited Wealth": somebody does not have to lose for someone else to win
#prodmgmttalk -4:55 PM Dec 19th, 2011
cindyfsolomon http://t.co/UiN3SWrK Unlimited Wealth: The Theory and Practice of Economic Alchemy
#prodmgmttalk -4:56 PM Dec 19th, 2011
cindyfsolomon Q10. Do you ever revisit the Four Ps for mature Products? Timkin Rollerbaring had a bearing &
revisited tolerances for Shuttle #prodmgmttalk -4:58 PM Dec 19th, 2011
cindyfsolomon A10 were able to generate profits on revisiting older developed product #prodmgmttalk -4:58 PM Dec
19th, 2011
cindyfsolomon @consultski studying to be best marketer in world - 8 yrs later, says he knows absolutely nothing/ but
more than other's claim #prodmgmttalk -4:59 PM Dec 19th, 2011
brainmates Jeff: I'm studying to be the best marketer in the world... but after this long I still find I dont know that much.
#prodmgmttalk -5:00 PM Dec 19th, 2011
cindyfsolomon Newspapers throw away research because there's no room to print it #prodmgmttalk -5:01 PM Dec
19th, 2011
cindyfsolomon Thank you Jeff @consultski for speaking today! Such an education! Today's audio definitely requires
transcript to read! #prodmgmttalk -5:07 PM Dec 19th, 2011
Brioneja @cindyfsolomon True. I have started to define the advertising/branding duo as "classical" marketing
#prodmgmttalk -5:07 PM Dec 19th, 2011
cindyfsolomon @Brioneja Hi Jose! Very excited about our speaker's generosity and coverage today #prodmgmttalk -
5:08 PM Dec 19th, 2011
ProdMgmtTalk Today's stats: 106 tweets generated 198,876 impressions, reaching an audience of 8,180 followers
#prodmgmttalk -5:09 PM Dec 19th, 2011
ProdMgmtTalk Many books were mentioned today - quite an education for Brianna who just joined @brainmates!
#prodmrktg http://t.co/Oxg4OSpf #prodmgmttalk -5:11 PM Dec 19th, 2011
Brioneja @cindyfsolomon I define the other 2 branches of marketing as: b) Business Dev/Product Mgmt & c) Business
Profit/Cost Mgmt #prodmgmttalk -5:11 PM Dec 19th, 2011
edbeaux Sorry I missed #prodmgmttalk today. Have to remember it's 7pm eastern. #prodmgmt -5:11 PM Dec 19th,
2011
_______________________________________________________________________________________________
Sponsor us http://bit.ly/gF0Tt3
Create a Radio Show and Reach Millions. Free for 30 days. Start now. http://bit.ly/A2E6LD Thank you.
@prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 7

8. Transcript from Dec 19, 2011: Global Product Management Talk
Jeff 'SKI' Kinsey @consultski Entrepreneur and Author
The Validity Of The Four P's of Marketing And The Notion Of The Marketing Mix
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
cindyfsolomon RT @edbeaux: Sorry I missed #prodmgmttalk today. Have to remember its 7pm eastern. #prodmgmt
#prodmgmttalk -5:12 PM Dec 19th, 2011
ProdMgmtTalk Watch for a survey about what day/time works so you can participate when we come back in
January!#prodmgmt #prodmgmttalk -5:12 PM Dec 19th, 2011
cindyfsolomon RT @Brioneja: I define the other 2 branches of marketing as: b) Business Dev/Product Mgmt & c)
Business Profit/Cost Mgmt #prodmgmttalk -5:12 PM Dec 19th, 2011
ProdMgmtTalk @edbeaux Today turned into a podcast with Twitter notes! Speaker @consultski gave quite an
education - left us wanting more! #prodmgmttalk -5:13 PM Dec 19th, 2011
ProdMgmtTalk @edbeaux You can get reminders by signing up at http://t.co/ga9lJdXH & at eventbrite
http://t.co/ZbUyoXb8 #prodmgmttalk -5:15 PM Dec 19th, 2011
johnpeltier Sorry to miss #prodmgmttalk tonight - had an unavoidable conflict. -5:15 PM Dec 19th, 2011
ProdMgmtTalk Great end of fantastic first year of The Global Product Management Talk! Watch for recap & transcript
of today's audio! #prodmgmttalk -5:16 PM Dec 19th, 2011
cindyfsolomon Hi John! RT @johnpeltier: Sorry to miss #prodmgmttalk tonight - had an unavoidable conflict.
#prodmgmttalk -5:16 PM Dec 19th, 2011
ProdMgmtTalk 5 books were added to the background resources - I'll comb the audio for more references
http://t.co/Oxg4OSpf #prodmgmttalk -5:18 PM Dec 19th, 2011
prodmgmttalk During the holidays, Like Global Product Management Talk on facebook to stay nimble!
http://t.co/NqW3A9se #prodmgmttalk -5:24 PM Dec 19th, 2011
prodmgmttalk Follow Global Product Management Talk on LinkedIn http://t.co/KF6Uk2jn Join LinkedIn group
http://t.co/b3WFJIIS #prodmgmt #prodmgmttalk -5:24 PM Dec 19th, 2011
ProdMgmtTalk RT @cindyfsolomon: During the holidays, Like Global Product Management Talk on facebook to stay
nimble! http://t.co/NqW3A9se #prodmgmttalk -5:25 PM Dec 19th, 2011
cindyfsolomon Thank you again, Jeff "Ski" Kinsey @consultskifor sharing wisdom with the Global Product
Management Talk today! #prodmgmttalk -5:33 PM Dec 19th, 2011
Thank you Jeff @consultski for SPEAKING today! Thank you Brianna from @brainmates for co-hosting!
Thank you @cindyfsolomon @brainmates @consultski @johnpeltier @Brioneja @edbeaux @consultski
Enjoy Your Holidays! Join us Next Year for "Global Product Management Talk #ProdMgmtTalk" on Jan
9, 2012 for The Seven Pillars of Product Management And You! w/ Val Workman @valworkman http://bit.ly/zT5cre
Today's final stats: 115 tweets generated 198,876 impressions, reaching an audience of 12,296
followers
_______________________________________________________________________________________________
Sponsor us http://bit.ly/gF0Tt3
Create a Radio Show and Reach Millions. Free for 30 days. Start now. http://bit.ly/A2E6LD Thank you.
@prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 8

9. Transcript from Dec 19, 2011: Global Product Management Talk
Jeff 'SKI' Kinsey @consultski Entrepreneur and Author
The Validity Of The Four P's of Marketing And The Notion Of The Marketing Mix
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
Global Product Management TalkTM is a weekly mini-product camp Socratic discussion of
pre-posted questions with live audio of thought leader and co-hosts commenting.
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