5/21/12 Product Requirements Management Tools w/ Leon Malalel @LeonMalalel

Transcript from May 21, 2012: Global Product Management Talk
Leon Malalel, Strategic Product Management™ consultant and trainer

Product Requirements Management Tools
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr

Podcast:
http://bit.ly/Jhr0pR

Links:
http://bit.ly/KPTO60

Leon says, "I’m happy to be speaking at The Global Product Management
Talk about requirements management since it is a challenge product
managers confront in every organization, where ever they are located.
Knowing what to invest in, how to invest in it and implementing the process
with superior results, is the result of a great product management process."

Leon Malalel, Strategic Product Management™ consultant and trainer, Discussed The Importance of
Effectively Managing Product Requirements To Guarantee Successful Products

INTRO

Requirements management is the corner stone of any product delivery process and the most important task of
product management. The quality of this process will dictate the quality of the entire release. The purpose of
requirement management tools is to provide a repository and enable the management of gathering, evaluation,
prioritization, dependency and traceability activities. Without such a tool, the entire process, which becomes
manual, is very inefficient, disorganized and sometimes even creates more mess and damage than value. Such
tools also serve the transparency needed to allow any stakeholder in the organization to observe and review the
requirements. This way, the overall process will not become the "private and secret" world of the product
management, but rather enable smooth communication and collaboration between product management across
all functions to ensure the ultimate success of the product creation process in support of the business strategy.

Each week, The Global Product Management Talk features an expert guest speaker who asks questions of
the participants on Twitter in a Socratic discussion. The speaker and co-hosts broadcast their comments
over BlogTalkRadio. The transcript of Tweets and podcast are available after the live event.

Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com

Sponsor us http://bit.ly/gF0Tt3 Thank you.

@prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 1



Host @CindyFSolomon is joined by co-host @JohnNewbury with speaker @LeonMalalel

ABOUT LEON
Leon Malalel is a Product Management veteran with extensive experience with both global, multi-
national enterprises and SMBs; over 30 years of experience in hi-tech companies in multiple
positions of development, marketing and product management. He is a Blackblot Strategic Product
Management™ trainer, consultant and part of Blackblot - Product Management Expertise™
professional team. Leon has rich experience in assisting companies in selecting, defining and
implementing product management best practices and processes; establishing and managing
product management groups in high tech companies. In addition, he brings extensive experience
in the Telco/Communications Services Provider (CSP) and Human Capital Management (HCM)
markets.
PRE-POSTED QUESTIONS
PreQ: Please introduce yourself, where you are tweeting from & your involvement with #prodmgmt

Q1 Who is using Requirements Management Tools (RMT)?

Q2. What is your experience using Requirements Management Tools (RMT)?

Q3. What are the challenges of starting to use Requirements Management Tools (RMT)?

Q4. What difficulties occur when we don't use Requirements Management Tools (RMT)?

Q5. Which benefits of implementing Requirements Management Tools (RMT) are the most important ones ?

TWEET CHRONOLOGY
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VickiPPS I'm there! RT @ProdMgmtTalk: Get PDUs at#prodmgmttalk ! PMP Participants earn PDUs
http://t.co/hMKSZnnv #pmot #PMChat -10:09 AM May 18th, 2012

ProdMgmtTalk Awesome! RT @VickiPPS: I'm there! RT@ProdMgmtTalk: Get PDUs at #prodmgmttalk ! PMP
Participants earn PDUs http://t.co/iYw1UDPX #PMChat -10:12 AM May 18th, 2012






cindyfsolomon 5/21/12 Product Requirements Management Tools w/ Leon
Malalel @LeonMalalel Leon...http://t.co/tNeWJ7Nc #prodmgmttalk #twvt -11:01 AM May 18th, 2012

annanthem Product is too long and life is too short.#prodmgmt #prodmgmttalk #Design -
2:58 AM May 19th, 2012

davesaunders Good product management doesn't require fancy spreadsheets and graphs
but it does require thought and planning. #ProdMgmtTalk -12:51 PM May 19th, 2012

ProdMgmtTalk Q1 Who is using Requirements Management Tools
(RMT)? #ProdMgmtTalk http://t.co/8uyOEPQXhttp://t.co/hvo0jfKM -10:57 PM May 19th, 2012

ProdMgmtTalk Q2. What is your experience using Requirements Management Tools
(RMT)? #ProdMgmtTalkhttp://t.co/8uyTcpRR http://t.co/dANKJsuo -10:57 PM May 19th, 2012

RichMironov thx @nickmuldoon for great summary of 16May StartUP talk
on #prodmgmt orgs, owners, careers, tech skillshttp://t.co/c5Hnpw1D #prodmgmttalk -1:55
PM May 20th, 2012

PCAustin RT @cindyfsolomon: 5/21/12 10:00 CDT TODAY! Product Requirements Mngmt.
Tools w/ Leon Malalel http://t.co/7SgN8Q7Z prodmgmt #prodmgmttalk -6:39 AM May 21st, 2012

ProdMgmtTalk RT @HaRuD: Articulate presentation defining product management
by @richmironov at #prodmgmttalk, tools and book: http://t.co/o4MljM47 -7:02 AM May 21st, 2012

ProdMgmtTalk RT @trio_project: Phase Gate for product launch : RT @greggeracie Perfect
Partnership #prodmgmt #pmothttp://t.co/3mztTaEa #prodmgmttalk -7:04 AM May 21st, 2012

ProdMgmtTalk RT @lori19stewart: Please RT: StartUp Product Talks
SF http://t.co/Kl6pdJnH Slide view http://t.co/qRF8khCd #prodmgmttalk #prodmgmt -7:07 AM
May 21st, 2012

cindyfsolomon Today's Background resources: http://t.co/LzcoyuRh Requirements Management w/@LeonMalalel
#prodmgmt #prodmgmttalk -7:23 AM May 21st, 2012

johnnewbury RT @ProdMgmtTalk: in 1 hour: Requirements Management
w/ @LeonMalalel @JohnNewbury @CindyFSolomon#ProdMgmtTalk Twitter
Chat http://t.co/DRaabmiF #prodmgmt -7:24 AM May 21st, 2012

cindyfsolomon Are you there? @johnnewbury Syncing up with speaker @LeonMalalel on Skype for today's
talk#prodmgmttalk -7:52 AM May 21st, 2012

cindyfsolomon PreQ: Please introduce yourself, where you are tweeting from & your involvement
with #prodmgmt#prodmgmttalk -7:53 AM May 21st, 2012
_______________________________________________________________________________________________





cindyfsolomon Why do we need requirements management tools? What problems do the tools solve
for #prodmgmt?#prodmgmttalk -7:54 AM May 21st, 2012

cindyfsolomon Today's questions and background: http://t.co/LzcoyuRh #prodmgmt #prodmgmttalk -7:55 AM May
21st, 2012

Storyteling Now RT @cindyfsolomon: Today's Background resources: http://t.co/ydyPqekZ Requirements
Management w/@LeonMalalel #prodmgmt #prodmgmttalk -7:56 AM May 21st, 2012

ProdMgmtTalk @LeonMalalel @JohnNewbury You can follow us on twitter #prodmgmt TweetChat
at: http://t.co/Ukm318J0 #prodmgmttalk -7:58 AM May 21st, 2012

cindyfsolomon Welcome our speaker @LeonMalalel believes#prodmgmt is all about requirements
management:http://t.co/LzcoyuRh #prodmgmttalk -8:07 AM May 21st, 2012

cindyfsolomon Activity of collecting requirements which become part of the product: 1. database/storage for
requirements #prodmgmt #prodmgmttalk -8:08 AM May 21st, 2012

cindyfsolomon 1.market requirements 2. product requirements 3. feature requirements #prodmgmtdependencies
betw connected requirements #prodmgmttalk -8:09 AM May 21st, 2012

VickiPPS Good morning Vicki here from Seattle. Sorry late due to computer issues. #prodmgmttalk -8:09 AM May 21st,
2012

cindyfsolomon If take out market requirements - what problems won't be solved? Never enough resources & time -
how to choose? prioritization #prodmgmttalk -8:10 AM May 21st, 2012

jidoctor jennifer here from Mpls, but the echo on the listen line is REALLY bad #prodmgmttalk -8:10 AM May 21st, 2012

cindyfsolomon Welcome @VickiPPS ! Questions:http://t.co/LzcoyuRh Audio: http://t.co/1ctexeiB I hear echo - do
you? #prodmgmt #prodmgmttalk -8:10 AM May 21st, 2012

cindyfsolomon Thanks - will try to fix RT @jidoctor: jennifer here from Mpls, but the echo on the listen line is REALLY
bad#prodmgmttalk -8:11 AM May 21st, 2012

cindyfsolomon Moving on to Q1 w/ @JohnNewbury and@LeonMalalel hopefully echo issue handled #prodmgmttalk-
8:16 AM May 21st, 2012

cindyfsolomon PreQ: Please introduce yourself, where you are tweeting from & your involvement
with #prodmgmt#prodmgmttalk -8:16 AM May 21st, 2012

cindyfsolomon Q1 Who is using Requirements Management Tools (RMT)? #ProdMgmt http://t.co/LzcoyuRh
#prodmgmttalk -8:17 AM May 21st, 2012

_______________________________________________________________________________________________





cindyfsolomon A1 Less than 30% of biz use requirements tools - no awareness of importance of using tools - do it
manually - tools complex #prodmgmttalk -8:17 AM May 21st, 2012

cindyfsolomon A1 not understanding importance & tools not intuitive reason (complex setup) for <30% biz using RMT
requirements tools #prodmgmttalk -8:18 AM May 21st, 2012

jidoctor my exp - execs who have pains in getting the visibility into what products are being built are those who will
make investment #prodmgmttalk -8:18 AM May 21st, 2012

cindyfsolomon A1 Biz using RMT amazing diff between using tools & not, but needs commitment to setup tools =
complex#prodmgmttalk -8:19 AM May 21st, 2012

jidoctor where is <30% number from? global? #prodmgmttalk-8:19 AM May 21st, 2012

cindyfsolomon RT @jidoctor: my exp - execs who have pains in getting the visibility into what products being built will
make investment #prodmgmttalk -8:19 AM May 21st, 2012

cindyfsolomon Start w/ defining most important tasks need requirements tools to do: traceability? dependency?
prioritization? #prodmgmttalk -8:19 AM May 21st, 2012

VickiPPS The assume cost prohibitive - need analysis on own processes/tools RT @cindyfsolomon: A1 not
understanding importance & too... #prodmgmttalk -8:20 AM May 21st, 2012

cindyfsolomon Dependency is critical issue when portfolio of products #prodmgmt identify where the biggest issues are
to choose RMT Tools #prodmgmttalk -8:20 AM May 21st, 2012

cindyfsolomon If you google requirements tools, find 27 different tools - problem to identify which is best for your
needs: #prodmgmttalk -8:21 AM May 21st, 2012

cindyfsolomon Here is a database of some tools:http://t.co/xJfVTu13 some offer SAAS - very easy to get demo in cloud -
try first before buy #prodmgmttalk -8:22 AM May 21st, 2012

cindyfsolomon RT @VickiPPS: A1 assume cost prohibitive - need analysis on own processes/ tools #prodmgmttalk -8:22
AM May 21st, 2012

cindyfsolomon A1 Our speaker @LeonMalalel says difficult to change to better RMT tool if already committed to using
one#prodmgmt #prodmgmttalk -8:23 AM May 21st, 2012

cindyfsolomon Note: using RMT for requirements management tools - been around for 30 years, execs ask why need
tool now? #prodmgmt #prodmgmttalk -8:23 AM May 21st, 2012

VickiPPS What is the difference in selecting/changing RMT than let's say a CRM or shopping cart tool? #prodmgmttalk -
8:24 AM May 21st, 2012

_______________________________________________________________________________________________





cindyfsolomon A1 #ProdMgmt has to demonstrate benefits of using a tool to execs for ROI - save time, resources with
use of RMT #prodmgmttalk -8:24 AM May 21st, 2012

cindyfsolomon Put emphasis on business side - not technical side - of managing product requirements (Excel can't do it
well) #prodmgmt #prodmgmttalk -8:25 AM May 21st, 2012

jidoctor the right RMT will be one that helps in product planning investment decisions, not just the
management of recoding req'ts #prodmgmttalk -8:25 AM May 21st, 2012
cindyfsolomon Important to present the right product to the market: if you don't do prioritization in correct way - costs
more w/o RMT #prodmgmttalk -8:25 AM May 21st, 2012

cindyfsolomon RT @jidoctor: right RMT will help in product planning investment decisions, not just management of
recoding reqts #prodmgmt #prodmgmttalk -8:26 AM May 21st, 2012

cindyfsolomon Our speaker @LeonMalalel speaking from Israel, Our co-host @JohnNewbury conversing from UK - truly
Global #prodmgmt #prodmgmttalk -8:27 AM May 21st, 2012

cindyfsolomon At end of day, #prodmgmt another tool for achieving biz goals - must talk on same level as
management#prodmgmttalk -8:27 AM May 21st, 2012

cindyfsolomon Q2. What is your experience using Requirements Management Tools
(RMT)? #ProdMgmtTalkhttp://t.co/LzcoyuRh #prodmgmttalk -8:27 AM May 21st, 2012

ProdMgmtTalk RT @cindyfsolomon: Q2. What is your experience using Requirements Management Tools
(RMT)? #ProdMgmtTalkhttp://t.co/LzcoyuRh #prodmgmttalk -8:28 AM May 21st, 2012

ProdMgmtTalk RT @cindyfsolomon: At end of day, #prodmgmtanother tool for achieving biz goals - must talk on same
level as management #prodmgmttalk -8:28 AM May 21st, 2012

ProdMgmtTalk Our speaker @LeonMalalel speaking from Israel, Our co-host @JohnNewbury conversing from UK - truly
Global#prodmgmt #prodmgmttalk -8:28 AM May 21st, 2012

ProdMgmtTalk RT @jidoctor: right RMT will help in product planning investment decisions, not just management of
recoding reqts #prodmgmt #prodmgmttalk -8:28 AM May 21st, 2012

ProdMgmtTalk Put emphasis on business side - not technical side - of managing product requirements (Excel can't do it
well)#prodmgmt #prodmgmttalk -8:28 AM May 21st, 2012

ProdMgmtTalk RT @VickiPPS: What is the difference in selecting/changing RMT than let's say a CRM or shopping cart
tool? #prodmgmttalk -8:29 AM May 21st, 2012

cindyfsolomon #ProdMgmtTalk broadcasting live on the air! #BlogTalkRadio http://t.co/1ctexeiB w/ @LeonMalalel
@JohnNewbury -8:29 AM May 21st, 2012

_______________________________________________________________________________________________





jidoctor q2: yes, manage means keeps the info organized - since #prodmgmt is responsible for the answers, they own.
others view #prodmgmttalk -8:29 AM May 21st, 2012

cindyfsolomon RMT is yet another tool that you install to increase efficiency & effectivness similar to any other tool -
complex #prodmgmt #prodmgmttalk -8:30 AM May 21st, 2012

cindyfsolomon RT @jidoctor: q2: yes, manage means keeps info organized - since #prodmgmt responsible for the
answers, they own. others view #prodmgmttalk -8:30 AM May 21st, 2012

jidoctor RMT is ERP for #prodmgmt & #prodmktg...when RMT is more than just about tools #prodmgmttalk -8:30 AM
May 21st, 2012

ProdMgmtTalk RT @jidoctor: RMT is ERP for #prodmgmt &#prodmktg...when RMT is more than just about
tools#prodmgmttalk -8:31 AM May 21st, 2012

jidoctor it's time for RMT in orgs...1st came ERP then HCMS, now products deserve & need attention! make the right
investment decisions #prodmgmttalk -8:32 AM May 21st, 2012

cindyfsolomon Many initial challenges to selecting, then setting up RMT tools...important to manage "How data is set
up to add more reqs" #prodmgmttalk -8:32 AM May 21st, 2012

cindyfsolomon Can any1 enter req to RMT system? If have well defined template & proper review system
for#prodmgmt change status #prodmgmttalk -8:33 AM May 21st, 2012

cindyfsolomon RT @jidoctor: time for RMT ...1st came ERP then HCMS, now products deserve & need attention! make
right investment decisions #prodmgmttalk -8:33 AM May 21st, 2012

jidoctor you want to encourage others to enter ideas into RMT, that's how you build a cmty. don't shut it down to the
org!#prodmgmttalk -8:34 AM May 21st, 2012

cindyfsolomon @LeonMalalel discussing approach to setting up RMT - provide info upfront so #prodmgmt isn't stuck
just inputting reqs #prodmgmttalk -8:34 AM May 21st, 2012

VickiPPS Gr8 RT @jidoctor: its time for RMT in orgs...1st came ERP then HCMS, now products deserve & need attention!
make the right... #prodmgmttalk -8:34 AM May 21st, 2012

edbeaux Do you put product launch requirements into RMT?#prodmgmttalk #prodmgmt -8:34 AM May 21st, 2012

ProdMgmtTalk RT @jidoctor: you want to encourage others to enter ideas into RMT, that's how you build a cmty. don't
shut it down to org! #prodmgmttalk -8:35 AM May 21st, 2012

cindyfsolomon Welcome @edbeaux ! Questions & resources here: http://t.co/LzcoyuRh #prodmgmt #prodmgmttalk -
8:35 AM May 21st, 2012

_______________________________________________________________________________________________





cindyfsolomon @JohnNewbury asking how soon do you see benefits from RMT? @LeonMalalel says once centralize
RMT org - immediate benefit #prodmgmttalk -8:36 AM May 21st, 2012

edbeaux I think you still need a filter. RT “@jidoctor: encourage others to enter ideas into RMT, that's how build a
cmty.#prodmgmttalk” -8:36 AM May 21st, 2012

edbeaux Preq: Hello, PdM here in ERP-type space. Houston, TX. Sorry, @cindyfsolomon, I have trouble with
rules!#prodmgmttalk -8:38 AM May 21st, 2012

jidoctor @edbeaux, have #prodmgmt apply the filter AFTER u have collected the idea, but not in setting up processes
that stop particip #prodmgmttalk -8:38 AM May 21st, 2012

edbeaux Q1: Currently Excel! In past life used home-baked agile req manager. Now considering @asana for both req
and pers to-do. #prodmgmttalk -8:40 AM May 21st, 2012

cindyfsolomon RT @jidoctor: @edbeaux, have #prodmgmt apply filter AFTER u have collected idea, but not setting up
processes stop particip #prodmgmttalk -8:40 AM May 21st, 2012

cindyfsolomon @LeonMalalel providing context for choosing RMT w/out echo! #prodmgmttalk -8:41 AM May 21st,
2012

cindyfsolomon @LeonMalalel Prioritization is most critical & sensitive issue - coming from all sources daily - how
objectively prioritize? #prodmgmttalk -8:42 AM May 21st, 2012

edbeaux Agree. Specific collection tools easier to use tho. Ex: uservoice > RMT “@jidoctor: have #prodmgmt apply the
filter AFTER #prodmgmttalk” -8:42 AM May 21st, 2012

cindyfsolomon Difficult for #prodmgmt to remain objective w/o RMT tool for prioritization to identify most valuable
requirements for release #prodmgmttalk -8:42 AM May 21st, 2012

jidoctor @edbeaux - then you need to find the tool that does both well. and they are out there. #prodmgmttalk -8:43
AM May 21st, 2012

cindyfsolomon @JohnNewbury asking re: scalability (betw Q3 & Q4) can you start small then scale RMT when
grow?#prodmgmttalk -8:43 AM May 21st, 2012

cindyfsolomon RT @jidoctor: @edbeaux - then you need to find the tool that does both well. and they are out
there.#prodmgmt #prodmgmttalk -8:44 AM May 21st, 2012

jidoctor i don't think it's the size of the org that matters with a tool...it's about how you plan your
products #prodmgmt#prodmgmttalk -8:44 AM May 21st, 2012

cindyfsolomon @LeonMalalel answ to @JohnNewbury most RMT tools flexible enuf to enable starting small & adding
more reqs for growing team #prodmgmttalk -8:44 AM May 21st, 2012

_______________________________________________________________________________________________





cindyfsolomon @LeonMalalel suggests taking tool sitting on top of database rather than proprietary tool - easier to
scale#prodmgmt #prodmgmttalk -8:45 AM May 21st, 2012

cindyfsolomon Q4. What difficulties occur when we don't use Requirements Management Tools (RMT)? #ProdMgmt
http://t.co/LzcoyuRh #prodmgmttalk -8:45 AM May 21st, 2012

edbeaux Q3: Agree with others, cost, complexity.#prodmgmttalk -8:46 AM May 21st, 2012

cindyfsolomon Biggest issues that RMT could resolve: >reqs, >products >sources for reqs then >mess &
unmanigeability, lost reqs in system.. #prodmgmttalk -8:46 AM May 21st, 2012

cindyfsolomon decide to descope 3-4 things, discover too late that some functions won't work because removed
important reqs not obvious #prodmgmttalk -8:47 AM May 21st, 2012

edbeaux Suggestions? RT “@jidoctor: @edbeaux - then you need to find the tool that does both well. and they are out
there. #prodmgmttalk” -8:47 AM May 21st, 2012

jidoctor biggest issue RMT solves? are we investing in the right product? #prodmgmttalk -8:47 AM May 21st, 2012

cindyfsolomon Q4 - mess, inconsistency, lost time, no time for 2nd prioritization w/o RMT req
tools #prodmgmt#prodmgmttalk -8:48 AM May 21st, 2012

cindyfsolomon @JohnNewbury asks How often do reviews occur re: project tracking ? @LeonMalalel rate dev operates
determines - weekly Agile #prodmgmttalk -8:49 AM May 21st, 2012

jidoctor @edbeaux - joined a co. in the RMT space over the winter-my opinion is biased. but, i know there r ones w/ the
func out there #prodmgmttalk -8:49 AM May 21st, 2012

jidoctor if you are using the right tool to help your product plng process, reviews are just part of the rhythm and not on
a "schedule" #prodmgmttalk -8:50 AM May 21st, 2012

edbeaux Q4: RMT solves: Diff versions of req floating around, poor roadmapping, poor product launches, low team
cohesion w/ dev. #prodmgmttalk -8:51 AM May 21st, 2012

cindyfsolomon @JohnNewbury asked about RMT mobile ability - #prodmgmt need to access 24/7
worldwide#prodmgmttalk -8:53 AM May 21st, 2012

jidoctor disagree @johnnewbury, not all RMT need to be mobile-based. it's about the biz. don't run to mobile if that
isn't the problem #prodmgmttalk -8:53 AM May 21st, 2012

cindyfsolomon Q5. Which benefits of implementing Requirements Management Tools (RMT) are most
important? #ProdMgmt http://t.co/Lzck0UI7 #prodmgmttalk -8:53 AM May 21st, 2012

jidoctor access 24/7 and mobile are not the same. be clear with your RMT req'ts. #prodmgmttalk -8:53 AM May 21st,
2012
_______________________________________________________________________________________________





cindyfsolomon A5 RMT benefits better releases 1. focus 2. complete 3. market targeted since all prioritization in place
w/ RMT #prodmgmt #prodmgmttalk -8:54 AM May 21st, 2012

cindyfsolomon Good distinction RT @jidoctor: access 24/7 and mobile are not the same. be clear with your RMT
reqts.#prodmgmttalk -8:54 AM May 21st, 2012

edbeaux q4 related: Anyone have stats on before/after RMT implementation? #prodmgmttalk -8:55 AM May 21st,
2012

cindyfsolomon #Prodmgmt as a profession becoming more mainstream in orgs than 10 years ago - tools will benefit
trend says @LeonMalalel #prodmgmttalk -8:55 AM May 21st, 2012

edbeaux A5: Auto-prioritization of short and long term (somewhat). Easier product launches. #prodmgmttalk” -8:57 AM
May 21st, 2012

edbeaux Here here. RT “@jidoctor: access 24/7 and mobile are not the same. be clear with your RMT
req'ts. #prodmgmttalk”-8:59 AM May 21st, 2012

cindyfsolomon Thanks to our speaker @LeonMalalel and co-host @JohnNewbury ! despite audio issues, great
education on requirements management #prodmgmttalk -8:59 AM May 21st, 2012

VickiPPS Q5: Relational data/reports are most important to slice and dice for audience and need. #prodmgmttalk -8:59
AM May 21st, 2012

ProdMgmtTalk Today's quickie twitter stats: 147 tweets generated 268,516 impressions, reaching an audience of
16,190 followers #prodmgmttalk -9:04 AM May 21st, 2012

ProdMgmtTalk Thanks @JiDoctor for disclosing bias, however Global Product Management Talk encourages opinions,
debate & product sharing #prodmgmttalk -9:04 AM May 21st, 2012

roadmapwarrior My new #prodmgmt intern starts today. Have any of you had interns? Tips? #prodmgmttalk -9:05 AM
May 21st, 2012

cindyfsolomon Thank you for tweeting! @aipmm @VickiPPS @JIDoctor @edbeaux
@prodmgmttalk @JohnNewbury@LeonMalalel @PCAustin @StoryTeling #prodmgmttalk -9:09 AM May 21st, 2012

cindyfsolomon Join us June 18: The Value of Fanatical Support™ Robert La Gesse @kr8tr Chief Disruption
Officer@Rackspace #prodmgmt #prodmgmttalk -9:11 AM May 21st, 2012

cindyfsolomon Thank you @AIPMM for sponsoring this week's Global Product Management
Talk!http://t.co/baDFTpP0 #prodmgmt #prodmgmttalk -9:15 AM May 21st, 2012

cindyfsolomon Curated Transcripts of tech events, SF events, pcamps, startups & prodmgmt
discussionshttp://t.co/I21iQeq1 #prodmgmttalk -9:16 AM May 21st, 2012

_______________________________________________________________________________________________





cindyfsolomon Like Us on Facebook http://t.co/jndhbMx8Join Us on LinkedIn http://t.co/b3WFJIIS Listen on
iTuneshttp://t.co/2944YXcr #prodmgmttalk -9:17 AM May 21st, 2012

cindyfsolomon Tweets from today's talk on RMT (scroll to bottom & read up) http://t.co/oaKhGIlt #prodmgmttalk -9:19
AM May 21st, 2012

aipmm RT @cindyfsolomon: Thank you @AIPMM for sponsoring this week's Global Product Management Talk!
http://t.co/8RATcFbh #prodmgmt #prodmgmttalk -9:19 AM May 21st, 2012

jidoctor #prodmgmttalk it's not about RMT only...RT@accept360 Orgs r looking for new ways 2 prioritize prod
decisions http://t.co/VRp9texQ #prodmgmt -9:20 AM May 21st, 2012

cindyfsolomon Today's tweeters win copy of HOW: The Book - Why How We Do Anything means Everything by Dov
Seidman http://t.co/J7HypsA3 #prodmgmttalk -9:22 AM May 21st, 2012

accept360 RT @jidoctor: #prodmgmttalk it's not about RMT only...RT @accept360 Orgs r looking for new ways 2
prioritize prod decisions... -9:24 AM May 21st, 2012

cindyfsolomon @VickiPPS @JIDoctor @edbeaux@JohnNewbury @LeonMalalel @PCAustin @StoryTeling Email
cindy@prodmgmttalk.com w/address for book #prodmgmttalk -9:24 AM May 21st, 2012

edbeaux Yup. Study personas, then to QE, then to simple AT, then flow and story breakup.“@roadmapwarrior:
new#prodmgmt intern. Tips? #prodmgmttalk” -9:27 AM May 21st, 2012

cindyfsolomon Missed StartUp Product Talks SF? Here's recap slides, notes,
tweets @RichMironov @NickMuldoon#prodmgmt http://t.co/Z9bHfiSk #prodmgmttalk -9:31 AM May 21st, 2012

ProdMgmtTalk Thank you to our sponsor @AIPMM Please visit http://t.co/0vIDTERK info about certification, education,
training & membership #prodmgmttalk -5:11 PM May 14th, 2012

Thank you @AIPMM for sponsoring #ProdMgmtTalk!
Sponsor us http://bit.ly/gF0Tt3 to reach a global audience of product professionals weekly

Thank you @Leon Malalel for SPEAKING today! Thank you @JohnNewbury for co-hosting!
Thank you tweeters! @VickiPPS @JIDoctor @edbeaux
@JohnNewbury @LeonMalalel @PCAustin @StoryTeling

Today’s stats: 147 tweets generated 268,516 impressions, reaching an audience of 16,190
followers

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5/21/12 Product Requirements Management Tools w/ Leon Malalel @LeonMalalel

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