About AIPMM

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World’s largest company dedicated to serving the changing needs of product management, marketing management, and brand management professionals and their employers by providing focused and strategic information, training and networking.

Business Technologie

Why Join
• Network with experts and thought leaders in
your profession.

• Expand your knowledge and soft skills.

• Learn best practices and methodologies.

• Opportunities to lead activities.

• Get Certified! Validate your expertise!

• Execute your professional career plan.

AIPMM.Com © 2012

Certified!
Benefits of Certification:

• Internationally recognized across industries.
• Provides mark of distinction that sets you apart.
• Provides external validation of your expertise.
• Demonstrates commitment to your profession.
• Improves opportunity for career advancement.
• Connects you with experts and thought leaders.
• May persuade your company to provide or
expand professional development opportunities.

AIPMM.Com © 2012

Association of International Product
Marketing And Management
Website: http://www.aipmm.com
Certification: http://www.aipmm.com/certification

Webinars: http://aipmm.com/aipmm_webinars
Framework:
http://www.aipmm.com/brochures/AIPMM_PMF.pdf
Facebook: https://www.facebook.com/aipmm
Twitter: http://www.twitter.com/aipmm
Careers: http://www.aipmm.com/html/career/

AIPMM.Com © 2012

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Introduction A recent study of experienced product managers from different companies and industries showed that there are common challenges impacting their effectiveness and productivity. This discussion will help you understand key tips to differentiate yourself and accelerate you career. It will help you understand how to position yourself to find a new opportunity or get promoted. We will identify how you can increase your skills to enhance your worth. We will also discuss ways to define and sharpen your value proposition. This discussion is for those of you who want to accelerate your career, obtain a promotion, or find your next job opportunity. Objectives • Understand how to answer the question: Why should I hire or promote you over others? • What's your value proposition as a product manager or marketing manager? • What can you do to accelerate your career in product management or product marketing? Description This discussion will help you understand key tips to differentiate yourself and accelerate you career. Learn how to convince a prospective employer why they should hire you or why they should promote you over others. We will identify how you can enhance your worth by increasing your transferable skills. We will also discuss ways to identify your unique selling propositions. Contact me at http:/linkd.in/hdelcastillo for more information regarding AIPMM membership or certification courses in your area. Let me know how I can help you accelerate your career, or create and implement a product strategy and product planning process successfully to grow your business.

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Thanks everyone who attended this AIPMM webcast. The Association of International Product Marketing and Management (AIPMM) is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals. It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape. The Association of International Product Management and Marketing is creating a culture of mentoring within the product management professions — to assist current product professionals in successfully confronting obstacles in their day to day efforts — to facilitate rising product professionals in gaining experience and becoming successful product management leaders in their organizations — to forward the profession, individual practitioners and product teams in successfully bringing products through the entire product lifecycle process You can join the program in 3 easy steps. This presentation provides you all the information you need to apply. AIPMM Premium Membership provides the foundation for building your own product professional mentor network with access to member-only mentor matching, mentor/protégé facilitation, leadership trainings and opportunities for continuing education, as well as the potential to join the distinguished AIPMM Product Management Ambassadors Council. AIPMM also offers training courses that prepare product management and marketing teams to take the CPM® and/or the CPMM® certification exam(s). AIPMM's Certified Product Manager (CPM®) and Certified Product Marketing Manager (CPMM®) programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level. Contact Hector Del Castillo at http:/linkd.in/hdelcastillo for information about AIPMM membership benefits, certification courses in your area, or for help aligning your business and product strategy.

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Thanks everyone that attended this webcast featuring David Fradin from the 280 Group and hosted by the Association of International Product Marketing and Management (AIPMM). The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals. It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape. The Association of International Product Management and Marketing is creating a culture of mentoring within the product management professions — to assist current product professionals in successfully confronting obstacles in their day to day efforts — to facilitate rising product professionals in gaining experience and becoming successful product management leaders in their organizations — to forward the profession, individual practitioners and product teams in successfully bringing products through the entire product lifecycle process AIPMM Premium Membership provides the foundation for building your own product professional mentor network with access to member-only mentor matching, mentor/protégé facilitation, leadership trainings and opportunities for continuing education, as well as the potential to join the distinguished AIPMM Product Management Ambassadors Council. AIPMM also offers training courses that prepare product management and marketing teams to take the CPM® and/or the CPMM® certification exam(s). AIPMM's Certified Product Manager (CPM®) and Certified Product Marketing Manager (CPMM®) programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level. Contact Hector Del Castillo at http:/linkd.in/hdelcastillo for information about AIPMM membership benefits, certification courses in your area, or for help aligning your business and product strategy.

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The Product Manager Pathfinder: Key Principles To Help You Succeed In Product Management and Marketing About The AIPMM The Association of International Product Marketing and Management (AIPMM), founded in 1998, promotes worldwide excellence in product management education and provides training, education, certification and professional networking opportunities. With members in 65 countries, the AIPMM is the Worldwide Certifying Body of product team professionals and offers globalized trainings and credentials localized for specific markets designed to meet the challenges of a constantly changing business landscape. As the only professional organization that addresses the entire product lifecycle from inception to obsolescence in any industry, the AIPMM supports strategic partners with offerings in Europe, the Middle East, Australia, and SouthEast Asia, as well as North America. AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance. http://www.AIPMM.com Subscribe: http://www.aipmm.com/subscribe LinkedIn: http://www.linkedin.com/company/aipmm Membership: http://www.aipmm.com/join.php Certiﬁcation: http://aipmm.com/html/certification Webinar Series: http://aipmm.com/aipmm_webinars/ Articles: http://www.aipmm.com/html/newsletter/article.php

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Objectives • Understand how to answer the question: Why should I hire or promote you over others? • What are your key differentiators as a product manager or marketing manager? • What can you do to accelerate your career in product management or product marketing? Description This discussion will help you understand key tips to differentiate yourself and accelerate you career as a product manager or marketing manager. Learn how to convince a prospective employer why they should hire you or why they should promote you over others. We will identify how you can enhance your worth by increasing your transferable skills. We will also discuss ways to identify your unique selling propositions. Audience This discussion is for those of you who want to accelerate your career, obtain a promotion, or find your next job opportunity. For more info, connect with Hector Del Castillo at http:/linkd.in/hdelcastillo.

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Thanks everyone who attended ProductCamp Austin 9. With members in over 65 countries, the Association of International Product Marketing and Management (AIPMM) is the worldwide certifying body of product team professionals. It is the hub of all things product management. It is where product professionals go for answers. It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape. AIPMM's Certified Product Manager (CPM®) and Certified Product Marketing Manager (CPMM®) programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level. AIPMM offers training courses that prepare product management and marketing teams to take the CPM® and/or the CPMM® certification exam(s). Contact Hector Del Castillo at http:/linkd.in/hdelcastillo for information about AIPMM membership, certification courses in your area, or for help aligning your business and product strategy.

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About AIPMM

1. Association of International Product Marketing And Management Products & Services: Education, Training & Certifications Company Description: • Founded 1998 Headquartered in Carson City, Nevada • World’s largest company dedicated to serving the changing needs of product management, marketing management, and brand management professionals and their employers by providing focused and strategic information, training and networking. • Offers globally recognized certifications for product managers, product marketing managers, and brand managers. AIPMM.Com © 2012

2. Why Join • Network with experts and thought leaders in your profession. • Expand your knowledge and soft skills. • Learn best practices and methodologies. • Opportunities to lead activities. • Get Certified! Validate your expertise! • Execute your professional career plan. AIPMM.Com © 2012

3. Certifications Currently offering 3 international recognized certifications for Product Managers, Product Marketing Managers, and Brand Managers to validate your expertise: Certified Product Manager (CPM) Certified Product Marketing Manager (CPMM) Agile Certified Product Manager (ACPM) AIPMM.Com © 2012

4. Certified! Benefits of Certification: • Internationally recognized across industries. • Provides mark of distinction that sets you apart. • Provides external validation of your expertise. • Demonstrates commitment to your profession. • Improves opportunity for career advancement. • Connects you with experts and thought leaders. • May persuade your company to provide or expand professional development opportunities. AIPMM.Com © 2012

5. Association of International Product Marketing And Management Website: http://www.aipmm.com Certification: http://www.aipmm.com/certification Webinars: http://aipmm.com/aipmm_webinars Framework: http://www.aipmm.com/brochures/AIPMM_PMF.pdf Facebook: https://www.facebook.com/aipmm Twitter: http://www.twitter.com/aipmm Careers: http://www.aipmm.com/html/career/ AIPMM.Com © 2012

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