Feb 27, 2012: Unsucking Product Management & Product Marketing w/Tom Evans @compellingmktr

Transcript from Feb 27, 2012: Global Product Management Talk
Tom Evans, Principal at Lûcrum Marketing, @compellingmktr
Unsucking Product Management & Product Marketing
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr

“I have found that most product management organizations don't have a
clear measure of their maturity and health, so in my session with the
Global Product Management Talk, I hope to share some ideas that will
[ help product management organizations establish a clear vision for their
organization, assess their maturity against that and create a plan to
grow and become more effective in delivering globally competitive
products and services,” says Tom Evans.

Tom Evans, Principal at Lûcrum Marketing, spoke at the weekly Global Product Management Talk on Twitter
Monday, February 27, 2012 using the hashtag #ProdMgmtTalk. Each week, The Global Product Management
Talk is a real time event featuring an expert guest speaker who asks questions of the participants on Twitter in a
Socratic discussion, with a simultaneous audio discussion broadcast over BlogTalkRadio. The transcript of
Tweets and podcast are available for on-demand consumption on the web and mobile devices.

INTRO
Many companies understand the importance of product management and product marketing. Some companies
have well defined the roles, however, very few recognize if their actual implementation of the functions measure
up to best practices. Without a system to measure effectiveness of your Product Management practices, there is
no way to identify areas for improvement. We'll discuss a framework for assessing current product management
and product marketing practices to identify gaps and weaknesses. Once the issues are identified, we'll discuss
how to create and implement a plan of action to align with best practices in order to deliver successful products
and services, with a lens to guarantee continuous process improvement.

 Podcast: http://bit.ly/zpTuCX
 Links: http://bit.ly/wq13tX

ABOUT TOM EVANS
Tom Evans is Principal Consultant & Trainer for Lûcrum Marketing and a contributing author to "42 Rules of Product Management".
Evans brings over twenty years of successful hi-tech business experience helping start-ups as well as Fortune 500 companies
create and launch winning products. He is recognized for building product management and product marketing organizations from
the ground up that develop market-driven technology solutions, create compelling go-to-market strategies and build strategic
partnerships that drive revenue growth in the US and global markets. Tom’s experience covers numerous vertical industries,
technologies, and international markets. His industry experience includes complex software solutions for manufacturing, document
management, call centers, financial services, and project management. Tom has a BSEE from The United States Air Force
_______________________________________________________________________________________________
Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com

Sponsor us http://bit.ly/gF0Tt3 Thank you.

@prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 1


Academy, an MSEE from The University of Dayton, and graduated with honors with an MBA from The University of Texas at Austin.
Tom has achieved the following certifications from AIPMM: Certified Product Manager, Certified Product Marketing Manager, Agile
Certified Product Manager. Tom has been active an active member of the ProductCamp Austin organizing committee since 2009
and is currently the sessions chair.

This week is sponsored by the AIPMM, The Association of International Product Marketing and
Management (AIPMM) http://www.aipmm.com

QUESTIONS FOR DISCUSSION
Please introduce yourself, where you're tweeting from & your involvement with #prodmgmt
Q1. How do companies evaluate their practices of product management and product marketing?
Q2. What frameworks have you found useful for doing an assessment of product management and product marketing practices?
Q 3. How do you conduct an assessment of your product management & product marketing practices?
Q 4. When you assess a product management & product marketing organization, what kind of rating scale should you use?
Q 5. How do product management and product marketing practices differ in early stage companies versus mature enterprises?
Should they differ?
Q 6. What role does or should training play in building the strength of product management and product marketing in your
company?

TWEET CHRONOLOGY

Join Global Product Management Talk! http://linkd.in/jRmwRx
Never participated in a twitter chat? FAQs http://t.co/Qr2s1o0O
Learn How to participate in Socratic Twitter Talk via Global Prod Mgmt Talk http://t.co/nV2DZflo
Learn about Tweeting Best Practices and Twitter Talk FAQs http://t.co/8WzU7LSf
Can't participate on Twitter? Listen to the podcast! Follow Us on BlogTalkRadio http://t.co/rgVn1HbN
Put it on your calendar! #prodmgmt Speaker Schedule (through April!) http://t.co/xJ9kLkSb
What is the Global Product Management Talk? http://t.co/WxgIN6Oz
When is the best time/day for you to participate on Twitter? http://t.co/Wzt7Lb96

compellingmktr RT @ProdMgmtTalk: NOTE: Time change for Monday's#prodmgmttalk w/ Tom Evans
@compellingmktr -pushing back one hour! Please adjust #prodmgmt

taylormedic @ProdMgmtTalk @compellingmktr Thank you for the information!

taylormedic RT @compellingmktr: RT @ProdMgmtTalk: NOTE: Time change for Monday's #prodmgmttalk w/ Tom
Evans@compellingmktr -pushing back one hour! Please adjust #prodmgmt

brainmates Will be co-hosting #prodmgmttalk tomorrow with@cindyfsolomon at 11 AM Sydney time

johnnewbury_Looking forward to 'Unsucking Product Management and Product Marketing' w/ Tom Evans
@compellingmktr @ProdMgmtTalk #prodmgmttalk 9pm GMT

ProdMgmtTalk @brainmates upcoming #prodmgmttalk: 11:00 AM your time Resources: bit.ly/wq13tX Reminders:
bit.ly/nbw9Yr

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johnnewbury_ I got time zones wrong - #prodmgmt is midnight UK time > RT Looking forward to 'Unsucking Product
Management...' w/ @compellingmktr 9pm GMT

Samantha_Sh RT @compellingmktr RT #ProdMgmtTalk 2/27 time: bit.ly/zYsiQz "Unsucking #Prodmgmt
& #prodmrktg " w/ @compellingmktr RSVP: bit.ly/A8uyev

@ProdMgmtTalk @VFigatelix in 1/2 hour Join Tom Evans @compellingmktr answer now: bit.ly/xpRr4x Follow:
bit.ly/zpTuCX #prodmgmttalk #prodmgmt

@VFigatelix @ProdMgmtTalk I'm having technical issues my involment 2day will be limited but I'm listening
#prodmgmttalk

roadmapwarrior Disappointed I'll have to miss this week @ProdMgmtTalk @brainmates @compellingmktr

taylormedic in 1/2 hour Join Tom Evans@compellingmktr answer now: http://t.co/lF8dcM4D Follow:
http://t.co/w5xJnrcl #prodmgmttalk

melissa280_says Excited to tune in! @ProdMgmtTalk: Tom Evans @compellingmktr bit.ly/eC3D09 in 45 minutes!
#prodmgmt #prodmgmttalk

compellingmktr looking forward to speaking on #prodmgmttalk in 30 mins - Unsucking your #prodmgmt & #prodmktg
http://t.co/5wZGndDu

AIPMM We're sponsoring today's @ProdMgmtTalk w/ @cindyfsolomon &@compellingmktr Listen live
http://bit.ly/zpTuCX #prodmgmttalk #prodmgmt

compellingmktr @aipmm Thanks for your sponsorship of #prodmgmttalk and all else you do to advance #prodmgmt
& #prodmktg #prodmgmttalk

prodmgmttalk Background resources for today's talk w/ @compellingmktr http://t.co/YWCYJfgD #prodmgmttalk

prodmgmttalk Intro: Today's speaker: Tom Evans @compellingmktrPrincipal Lûcrum Marketing contributing author
@the280group 42 Rules of #ProdMgmt #prodmgmttalk

prodmgmttalk Intro: Today's speaker: Tom Evans @compellingmktrbrings >20 yrs successful hi-tech biz exp helping
start-ups as well as Fortune 500 #prodmgmttalk

johnpeltier Joining in from Atlanta! Hello everyone.#prodmgmttalk

the280group Tuning in from Campbell, CA! #prodmgmttalk

brainmates Hello Everyone. Co-hosting from Sydney.#prodmgmttalk

cindyfsolomon Delighted to be co-hosting from SF Bay Area! #prodmgmttalk

@equintanilla RT @ProdMgmtTalk: speaker: @compellingmktr brings >20 yrs successful hi-tech biz exp helping start-
ups as well as Fortune 500#prodmgmttalk
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Compellingmktr Speaking live from Austin #prodmgmttalk

melissa280_says Tuning in from Campbell, CA! #prodmgmttalk

the280group Tuning in from Campbell, CA! #prodmgmttalk

prodmgmttalk RT @compellingmktr: @aipmm Thanks for your sponsorship of #prodmgmttalk and all else you do to
advance#prodmgmt & #prodmktg #prodmgmttalk

prodmgmttalk Excited to have Adrienne @brainmates joining us with Tom Evans @compellingmktr to discuss
Unsucking#Prodmgmt & #ProdMrktg #prodmgmttalk

prodmgmttalk Brought to you this week by @AIPMM Check out March 2 Webinar: Becoming industry-standard
Certified w/Brian Lawley @the28#ProdMgmt http://t.co/7P1mFoD9 #prodmgmttalk

prodmgmttalk Intro: Today's speaker: Tom Evans@compellingmktr recognized for building #prodmgmt & #prodmrktg
from ground up #prodmgmttalk

prodmgmttalk Intro: Today's speaker: Tom Evans@compellingmktr active member of #PCATX organizing committee
ProductCamp Austin #prodmgmttalk

prodmgmttalk RT @compellingmktr: Speaking live from Austin #prodmgmttalk

prodmgmttalk RT @cindyfsolomon Hi Every1! This is @cindyfsolomon tweeting from SF Bay area! Glad to have your
participation! #prodmgmttalk

prodmgmttalk Q1 How do companies evaluate their practices of product management and product marketing?
currently? #prodmgmttalk

equintanilla Interesting @ProdMgmtTalk: Q1 How do companies evaluate their practices of product management and
product marketing? #prodmgmttalk

melissa280_says RT @ProdMgmtTalk: Today's speaker: Tom Evans @compellingmktr recognized for building
#prodmgmt & #prodmrktg from ground up #prodmgmttalk

prodmgmttalk @compellingmktr says companies only look at #prodmgmt practices if something goes wrong - not
proactively identifying oppty #prodmgmttalk

compellingmktr Its important to audit on a regular basis to review team structure, processes & outputs to guarantee
product excellence #prodmgmttalk

prodmgmttalk RT @compellingmktr Its important to audit on a regular basis to review team structure, processes &
outputs to guarantee product excellence #prodmgmttalk

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brainmates A1: I agree with @compellingmktr - Many companies don't evaluate their #prodmgmt and #prodmktg
practices. #prodmgmttalk

ProdMgmtTalk Who owns the responsibility to audit #prodmgmt &#prodmrktg? VP Prod Mgmt? They're too busy
executing... #prodmgmttalk -4:11 PM Feb 27th, 2012

compellingmktr C Level should be looking at #prodmgmt practices for improvement since it affects strategic bottom
line #prodmgmttalk

Artifacture Almost forgot about #prodmgmttalk tonight. On now. #prodmgmt

Cindyfsolomon @Artifacture Welcome! Listen here: bit.ly/zpTuCX #prodmgmttalk

equintanilla RT @ProdMgmtTalk: Who owns the responsibility to audit #prodmgmt & #prodmrktg? VP Prod Mgmt?
They're too busy executing... #prodmgmttalk -4:11 PM Feb 27th, 2012

Prodmgmttalk @compellingmktr Tom says companies will review #prodmgmt when symptoms arise - but not
proactively - might be too late to prevent issues #prodmgmttalk

johnpeltier: A1 Companies see underperforming products but may not recognize a deficiency in product
management.#prodmgmt #prodmgmttalk

brainmates Reviewing #prodmgmt teams and processes should be a proactive initiative. Don't ONLY do it when
something goes wrong. #prodmgmttalk -4:13 PM Feb 27th, 2012

johnpeltier A1 #prodmgmttalk Companies see underperforming products but may not recognize a deficiency in product
management. #prodmgmt #prodmgmttalk -4:13 PM Feb 27th, 2012

compellingmktr This is a challenge #prodmgmt is an evolving discipline over last 20 years & significantly last 10 years
as high priority#prodmgmttalk

brainmates RT @johnpeltier: Companies see underperforming products but may not recognize a deficiency in product
management. #prodmgmt #prodmgmttalk -4:14 PM Feb 27th, 2012

ProdMgmtTalk If you look at #Agile structure at end of Scrum sprint - have retrospective meeting - does #prodmgmt do
that for #prodmgmt ? #prodmgmttalk -4:14 PM Feb 27th, 2012

ProdMgmtTalk RT @johnpeltier: A1 Companies see underperforming products but may not recognize a deficiency in
product management. #prodmgmt #prodmgmttalk -4:14 PM Feb 27th, 2012

equintanilla RT @brainmates @johnpeltier: Companies C underperforming products but may not recognize a
deficiency in#prodmgmt #prodmgmttalk -4:15 PM Feb 27th, 2012

ProdMgmtTalk Companies don't know how to define role of#prodmgmt & #prodmrktg so how can you evaluate against
it?#prodmgmttalk -4:15 PM Feb 27th, 2012

KellyBurroughs RT @brainmates Reviewing #prodmgmt teams & processes should be proactive initiative.Don't ONLY
do it when something goes wrong #prodmgmttalk -4:15 PM Feb 27th, 2012

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melissa280_says A1 #prodmgmttalk Perhaps companies do not know what best practices to compare their current PM
functions to due to lack of clarity in PM/PMM -4:15 PM Feb 27th, 2012

brainmates Many companies don't understand the role of#prodmgmt - how can we expect them to
evaluate #prodmgmtcapability? #prodmgmttalk -4:15 PM Feb 27th, 2012

ProdMgmtTalk This is a challenge #prodmgmt is an evolving discipline over last 20 years & significantly last 10 years
as high priority #prodmgmttalk -4:16 PM Feb 27th, 2012

johnpeltier Some scrum teams retrospect without prod owner, so maybe MT @prodmgmttalk: Sprint retrospective mtg
- does#prodmgmt do that? #prodmgmttalk -4:16 PM Feb 27th, 2012

ProdMgmtTalk Welcome @KellyBurroughs @equintanilla @melissa280_says @johnpeltier @AIPMM #prodmgmttalk -
4:16 PM Feb 27th, 2012

ProdMgmtTalk Lagging indicators don't see until too late - how can you identify leading indicators: processes,
compliance, deliverables? #prodmgmttalk -4:17 PM Feb 27th, 2012

ProdMgmtTalk @compellingmktr to @melissa280_says Exactly! Leads us into Q2:#prodmgmttalk -4:18 PM Feb 27th,
2012

ProdMgmtTalk Q2 What frameworks have you found useful for doing an assessment of product management and
product marketing practices? #prodmgmttalk -4:18 PM Feb 27th, 2012

brainmates Organisations need a clear #prodmgmt framework to evaluate the success of their #prodmgmt function
#prodmgmttalk-4:18 PM Feb 27th, 2012

johnpeltier Are #prodmgmt interacting with market enough? RT@prodmgmttalk: How can you identify leading
indicators?#prodmgmttalk -4:19 PM Feb 27th, 2012

ProdMgmtTalk RT @johnpeltier: Are #prodmgmt interacting with market enough? RT @prodmgmttalk: How can you
identify leading indicators? #prodmgmttalk -4:19 PM Feb 27th, 2012

brainmates Q2: We've used 3 indicators: Corp cultural acceptance of #prodmgmt, internal #prodmgmt framework,
success of products in mkt #prodmgmttalk -4:21 PM Feb 27th, 2012

cindyfsolomon Shout out to #Project Management colleagues who have procedures for debriefing! Join us for PDUs
http://t.co/LGHpEReM #pmot #prodmgmttalk -4:22 PM Feb 27th, 2012

equintanilla RT @brainmates We've used 3 indicators: Corp cultural acceptance of #prodmgmt, internal #prodmgmt
framework, success in mkt #prodmgmttalk -4:22 PM Feb 27th, 2012

cindyfsolomon RT @brainmates: Q2: 3 indicators: Corp cultural acceptance of #prodmgmt,
internal #prodmgmtframework, success of prods in mkt #prodmgmttalk -4:23 PM Feb 27th, 2012

KellyBurroughs Are bonuses + objectives tied to product success at exec level? If not often, is it a reason they don't
care to assess? #prodmgmttalk -4:23 PM Feb 27th, 2012

compellingmktr http://t.co/g88L2212 #prodmgmttalk -4:25 PM Feb 27th, 2012

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cindyfsolomon Principle practices are the same for #prodmgmt across industries/verticals - standards apply - identify
which critical #prodmgmttalk -4:25 PM Feb 27th, 2012

melissa280_says A2 @280Group uses the Optimal Product Process framework http://t.co/fIHEyOWF
#prodmgmttalk -4:25 PM Feb 27th, 2012

cindyfsolomon Tom @compellingmktr is posting his framework from years of experience breaks out roles based on
dif #prodmgmt & #prodmrkt #prodmgmttalk -4:26 PM Feb 27th, 2012

cindyfsolomon Tom's framework RT @compellingmktr:http://t.co/9gqF4d1U #prodmgmttalk -4:26 PM Feb 27th, 2012

Artifacture Almost forgot about #prodmgmttalk tonight. On now.#prodmgmt -4:26 PM Feb 27th, 2012

equintanilla RT @cindyfsolomon @compellingmktr posting framework from yrs of experience breaks out roles based
on dif #prodmgmt &#prodmrkt #prodmgmttalk -4:27 PM Feb 27th, 2012

compellingmktr reposting my framework for #prodmgmt #prodmktg- http://t.co/g88L2212 #prodmgmttalk -4:27 PM Feb
27th, 2012

cindyfsolomon @Artifacture Welcome! Listen here:http://t.co/upv8LS5Q #prodmgmttalk -4:27 PM Feb 27th, 2012

johnpeltier Good reference RT @cindyfsolomon: Tom's #prodmgmtframework
RT @compellingmktr: http://t.co/SFK06CtY#prodmgmttalk -4:27 PM Feb 27th, 2012

cindyfsolomon RT @compellingmktr: reposting my framework for #prodmgmt #prodmktg - http://t.co/9gqF4d1U

brainmates RT @cindyfsolomon: Tom's #prodmgmt framework
RT@compellingmktr: http://t.co/IO6romMD #prodmgmttalk -4:28 PM Feb 27th, 2012

cindyfsolomon @KellyBurroughs great idea to tie bonuses to#prodmgmt standards #prodmgmttalk -4:28 PM Feb 27th,
2012

cindyfsolomon Q3 How do you conduct an assessment of your product management & product marketing
practices?#prodmgmttalk -4:28 PM Feb 27th, 2012

cindyfsolomon 2 parts to answer Q3 - 1 identify framework to base decisions & evaluate - @compellingmktr 3 key
things: 1. identify opptnty #prodmgmttalk -4:29 PM Feb 27th, 2012

cindyfsolomon Areas where companies break down - jump to solution before understanding what the problem is -
specify solution w/o mrkt input #prodmgmttalk -4:30 PM Feb 27th, 2012

cindyfsolomon Customers need to talk about real problems in their terms... Companies brk down by not requiring mrkt
justification/vetting #prodmgmttalk -4:31 PM Feb 27th, 2012

equintanilla RT @cindyfsolomon: companies break down jump 2 solution before understanding what problem is -
specify solution w/o mrkt input #prodmgmttalk -4:31 PM Feb 27th, 2012

johnpeltier MT @cindyfsolomon: Where co's break down - jump to solution b4 understanding problem - specify sol'n
w/o mrkt input#prodmgmttalk #prodmgmt -4:32 PM Feb 27th, 2012

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cindyfsolomon 1. Identify compelling market opptnty A: identify problem realy exists B. justify worthy of attacking

brainmates Acc to @compellingmktr Key activity for #prodmgmt - find compelling mkt opportunity, validate pblm &
justify mkt opportunity #prodmgmttalk -4:32 PM Feb 27th, 2012

cindyfsolomon 2. Deliver a compelling solution (after identifying compelling issue) - again, don't jump to solution w/o
mrkt knowlege #prodmgmttalk -4:32 PM Feb 27th, 2012

brainmates Acc to @compellingmktr - write a Market Needs document before specifying the solution #prodmgmttalk -
4:33 PM Feb 27th, 2012

equintanilla RT @brainmates: Acc to @compellingmktr - write a Market Needs document before specifying the
solution#prodmgmttalk So true! -4:34 PM Feb 27th, 2012

cindyfsolomon 3. Build compelling market strategy A. Define good target market!!!! startups won't pick & stick focus
target #prodmgmttalk -4:34 PM Feb 27th, 2012

cindyfsolomon Wastes a lot of resources if you don't laser focus on 1 target #prodmgmttalk -4:34 PM Feb 27th, 2012

melissa280_says How to UNSUCK #prodmgmt !@cindyfsolomon: 1. Identify compelling market opptnty A: identify
problem realy exists B. justify #prodmgmttalk -4:34 PM Feb 27th, 2012

cindyfsolomon B. (companies fail) at enabling sales team - don't teach what problems solving & how to sell in proper
voice #prodmgmttalk -4:35 PM Feb 27th, 2012

brainmates Prepare compelling market strategy and brutally focus on segment - Can't solve pblms for every
market #prodmgmttalk-4:35 PM Feb 27th, 2012

cindyfsolomon other company problems in mid/big orgs - need rigor for role differentiation, product portfolio & profit
strategy #prodmgmttalk -4:35 PM Feb 27th, 2012

johnpeltier RT @brainmates: Prepare compelling market strategy, brutally focus on segment - Can't solve pblms for
every market#prodmgmttalk #prodmgmt -4:36 PM Feb 27th, 2012

brainmates Acc to @ compellingmktr mid and large companies have to focus on product portfolio management. Not
necessary for sml companies #prodmgmttalk -4:37 PM Feb 27th, 2012

melissa280_says @compellingmktr Great insight on aligning your process rigor to the company culture. A light process
for a lean startup, etc. #prodmgmttalk -4:37 PM Feb 27th, 2012

cindyfsolomon Tom @compellingmktr gives training w/@the280group they changed MRD marketing requires
document to "market needs document" eas #prodmgmttalk -4:37 PM Feb 27th, 2012

cindyfsolomon People get nervous thinking MRDs are 50 page documents which are anti #Agile #prodmgmttalk -4:37
PM Feb 27th, 2012

equintanilla RT @compellingmktr Great insight on aligning Ur process rigor 2 the company culture. A light process for
a lean startup, etc. #prodmgmttalk -4:38 PM Feb 27th, 2012

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cindyfsolomon @brainmates @johnpeltier stated perfectly, clear & well "Brutal focus on segment" #prodmgmttalk -4:38
PM Feb 27th, 2012

brainmates As companies, we cannot afford to solve everyone's problems. Too expensive. #prodmgmttalk -4:38 PM
Feb 27th, 2012

cindyfsolomon RT @melissa280_says Great insight aligning your process rigor to company culture. A light process for
a lean startup, etc. #prodmgmttalk -4:39 PM Feb 27th, 2012

equintanilla LOL! So #TRUE! RT @brainmates: As companies, we cannot afford to solve everyone's problems. Too
expensive.#prodmgmttalk #biz #marketing -4:39 PM Feb 27th, 2012

cindyfsolomon re: Discussion on rigor at #PCATX - must adapt level of rigor to actual culture & market environment
appropriate #prodmgmttalk -4:40 PM Feb 27th, 2012

cindyfsolomon Ans: how to conduct assessment? have a clear framework & question metrics of depth of practice OR
consistency of process? #prodmgmttalk -4:41 PM Feb 27th, 2012

brainmates To assess #prodmgmt in your company - make sure you look at depth and consistency
of #prodmgmt practice#prodmgmttalk -4:41 PM Feb 27th, 2012

cindyfsolomon Q4. When you assess a product management & product marketing organization, what kind of rating
scale should you use? #prodmgmttalk -4:41 PM Feb 27th, 2012

cindyfsolomon A4 Looking at completeness of practice, consistency & deliverables that prove effectivenss

cindyfsolomon Look at what are deliverables #prodmgmtmust deliver to enable sales? Have we specified key
deliverables? How effective? #prodmgmttalk -4:42 PM Feb 27th, 2012

cindyfsolomon Must talk to evry1 that interacts w/#prodmgmt to get input to evaluate - (every1 talks to
#prodmgmt!) #prodmgmttalk -4:43 PM Feb 27th, 2012

brainmates To assess #prodmgmt practice - need to talk to all groups #prodmgmt interacts with - Sales, Service,
Strategy, Project Mgmt .. #prodmgmttalk -4:44 PM Feb 27th, 2012

cindyfsolomon 100 employees or less = 3 or 4 #prodmgmt - must talk w/key sales people, execs - couple
eng/dev/ops/mrkt = 10-12 people #prodmgmttalk -4:44 PM Feb 27th, 2012

equintanilla RT @brainmates: 2 assess #prodmgmt practice: need 2 talk 2 all groups #prodmgmt interacts w/ Sales,
Service, Strategy, PM .. #prodmgmttalk -4:44 PM Feb 27th, 2012

cindyfsolomon RT @equintanilla @brainmates: 2 assess practice: need 2 talk 2 all groups #prodmgmt interacts
w/Sales, Service, Strategy, PM #prodmgmttalk -4:46 PM Feb 27th, 2012

cindyfsolomon Q5 How do #prodmgmt & prodmrktg practices differ in early stage companies versus mature
enterprises? Should they differ? #prodmgmttalk -4:47 PM Feb 27th, 2012

cindyfsolomon @compellingmktr says there's maturation process for companies - startups don't have infrastructure in
place #prodmgmttalk -4:48 PM Feb 27th, 2012

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the280group Agree with @compellingmktr importance of bringing an outside, objective source to conduct PM
assessmenthttp://t.co/YStHYZ5M #prodmgmttalk -4:48 PM Feb 27th, 2012

melissa280_says Agree with @compellingmktr importance of bringing an outside, objective source to conduct PM
assessmenthttp://t.co/iaNTShvk #prodmgmttalk -4:48 PM Feb 27th, 2012

cindyfsolomon As cos bring in ops, sales, support transition at 15-25 employees when startup acts like real company =
full time #prodmgmt #prodmgmttalk -4:49 PM Feb 27th, 2012

cindyfsolomon RT @melissa280_says: Agree w/@compellingmktr important bring outside, objective source conduct
PM assess #prodmgmttalk -4:49 PM Feb 27th, 2012

awstn_jglo “As companies, we cannot afford to solve everyone's problems. Too expensive.”
MT @brainmates via @equintanilla#prodmgmttalk #biz #marketing -4:50 PM Feb 27th, 2012

prwpmp This is great...thx! RT @compellingmktr: reposting my framework for #prodmgmt #prodmktg -
http://t.co/buG1OEUZ

cindyfsolomon Welcome @awstn_jglo ! #prodmgmttalk -4:51 PM Feb 27th, 2012#prodmgmttalk -4:51 PM Feb 27th,
2012

cindyfsolomon Welcome @prwpmp #prodmgmttalk -4:51 PM Feb 27th, 2012

brainmates The basic practice of #prodmgmt does not change regardless of the size of the company - start up or
large#prodmgmttalk -4:52 PM Feb 27th, 2012

cindyfsolomon Q6. What role does or should training play in building strength of #prodmgmt and #prodmrktg in your
company? #prodmgmttalk -4:53 PM Feb 27th, 2012

cindyfsolomon A6 - amazing how many people do #prodmgmt w/out any training or exposure to best practices &
specific education #prodmgmttalk -4:54 PM Feb 27th, 2012

cindyfsolomon A6 training excellerates the learning curve in all matters - of course #prodmgmt will benefit

prodmgmttalk Participating in the weekly Global Product Management Talk is like an on-going training in #prodmgmt
matters! http://bit.ly/nbw9Yr -4:54 PM Feb 27th, 2012

cindyfsolomon RT @prodmgmttalk Participating in the weekly Global Product Management Talk is like an on-going
training in #prodmgmt matters! http://bit.ly/nbw9Yr -4:54 PM Feb 27th, 2012

AIPMM RT @prodmgmttalk Participating in the weekly Global Product Management Talk is like an on-going training in
#prodmgmt matters! http://bit.ly/nbw9Yr -4:54 PM Feb 27th, 2012

cindyfsolomon A6 Training enables common foundation betw evry1 involved w/ #prodmgmt - provides shared
language/perspective/culture #prodmgmttalk -4:55 PM Feb 27th, 2012

prwpmp 100% Agree! RT @brainmates: To assess #prodmgmtpractice - need to interact with - Sales, Service,
Strategy, Project Mgmt #prodmgmttalk -4:55 PM Feb 27th, 2012

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sjohnson717 RT @brainmates: The basic practice of #prodmgmtdoes not change regardless of the size of the
company - start up or large #prodmgmttalk -4:55 PM Feb 27th, 2012

cindyfsolomon Welcome @sjohnson717 #prodmgmttalk -4:56 PM Feb 27th, 2012

melissa280_says Very true! RT @cindyfsolomon: A6 training accelerates the learning curve in all matters - of
course#prodmgmt will benefit #prodmgmttalk -4:57 PM Feb 27th, 2012

cindyfsolomon @awstn_jglo @prwpmp @sjohnson717Background resources & questions: http://t.co/ZhAWxEwo

melissa280_says RT @cindyfsolomon: A6 - SCARY how many people do #prodmgmt w/out training or exposure to
best practices & specific education #prodmgmttalk -4:58 PM Feb 27th, 2012

compellingmktr Thanks everyone for joining us on #prodmgmttalk#prodmgmttalk -5:01 PM Feb 27th, 2012

equintanilla I really enjoyed it! RT @compellingmktr: Thanks everyone for joining us
on #prodmgmttalk #prodmgmttalk -5:02 PM Feb 27th, 2012

melissa280_says Thanks to @cindyfsoloman and @compellingmktr for this week's excellent #prodmgmttalk -5:02 PM
Feb 27th, 2012

cindyfsolomon Thank you joining us! @equintanilla @johnpeltier @aipmm @prwpmp @melissa280_says
@the280group @compellingmktr @sjohnson717 #prodmgmttalk -5:04 PM Feb 27th, 2012

johnpeltier Thanks everyone! #prodmgmttalk -5:04 PM Feb 27th, 2012

cindyfsolomon Converse with us http://t.co/Cd8qQngf Follow Us on BlogTalkRadio http://t.co/4BvWTZjE

cindyfsolomon Like Us on Facebook http://t.co/jndhbMx8 Join Us on LinkedIn http://t.co/b3WFJIIS Listen on iTunes
http://t.co/2944YXcr #prodmgmttalk -5:05 PM Feb 27th, 2012

cindyfsolomon Recaps http://t.co/0YoiXgYs Blog http://t.co/kSJQdy3V Android: http://t.co/z8BTHXcl #prodmgmttalk -
5:05 PM Feb 27th, 2012

cindyfsolomon Join us next week for Expanding the Innovation Pie w/ Hutch Carpenter @bhc3 VP #prodmgmt at
@Spigit #prodmgmttalk -5:07 PM Feb 27th, 2012

cindyfsolomon The unedited transcript available w/in 1/2 hour here: http://t.co/mASnGHOz #prodmgmttalk -5:07 PM
Feb 27th, 2012

HastingsCJ RT @brainmates: Acc to @compellingmktr - write a Market Needs document before specifying the
solution#prodmgmttalk -5:08 PM Feb 27th, 2012

cindyfsolomon Thank you to our sponsor @AIPMM for making these weekly talks possible! Check out March 2
webinar http://t.co/JDRI3B4d #prodmgmttalk -5:08 PM Feb 27th, 2012

cindyfsolomon Welcome @HastingsCJ our official talk has ended until next week when we come together again to talk
live via twitter! #prodmgmttalk -5:09 PM Feb 27th, 2012

_______________________________________________________________________________________________




cindyfsolomon Thank you for joining us @kellyburroughs @vfigatelix @awstn_jglo @HastingsCJ @Artifacture !

cindyfsolomon RT @HastingsCJ: RT @brainmates: Acc to@compellingmktr - write a Market Needs document before
specifying the solution #prodmgmttalk -5:20 PM Feb 27th, 2012

cindyfsolomon Missed @johnnewbury_ and @taylormedic today! #prodmgmttalk -5:22 PM Feb 27th, 2012

cindyfsolomon Hope you can join us next week@Samantha_Sh #prodmgmttalk -5:23 PM Feb 27th, 2012

cindyfsolomon Check out recaps from past events complete with podcast, twitter transcript &
summarieshttp://t.co/0YoiXgYs #prodmgmttalk -5:27 PM Feb 27th, 2012

cindyfsolomon Appreciate everyone who tweeted, retweeted, helped promote, attended, lurked, commented & will
view content today! #prodmgmt #prodmgmttalk -5:29 PM Feb 27th, 2012

cindyfsolomon Updated stats: 178 tweets generated 309,326 impressions, reaching an audience of 26,084
followers#prodmgmttalk -5:33 PM Feb 27th, 2012

PCAustin Wow, great info RT @cindyfsolomon: Updated stats: 178 tweets generated 309,326 impressions, reaching
an audience of 26,084 followers #prodmgmttalk -6:13 PM Feb 27th, 2012

cindyfsolomon Please retweet: Twitter Transcript 2/27 Unsucking #prodmgmt w/
@compellingmktrhttp://t.co/B25odOsU by @cindyfsolomon #prodmgmttalk -6:35 PM Feb 27th, 2012

cindyfsolomon @PCAustin Thanks for your support of excellent #prodmgmt education & forwarding
community!#prodmgmttalk -6:37 PM Feb 27th, 2012

PCAustin You are welcome RT @cindyfsolomon: @PCAustin Thanks for your support of
excellent #prodmgmt education & forwarding community! #prodmgmttalk

Sopheon Unfortunately, I missed it last night, but I have followed & enjoyed the chat in the past. Keep up the good
work! @TinaCassler

ProdMgmtTalk Please retweet: Twitter Transcript 2/27 Unsucking#prodmgmt w/ @compellingmktr http://t.co/zw0gEF4J
by@cindyfsolomon #prodmgmttalk -6:40 PM Feb 27th, 2012

taylormedic @cindyfsolomon I wish that i could have made it! i had a course to teach tonight. thanks for the mention!

ValWorkman #prodmgmttalk I missed Monday's session. Will try out a continued chat. A1: Most ware their Happy
Ears, and just believe all is well.

Johnpeltier RT @cindyfsolomon: Join us next week for Expanding the Innovation Pie w/ Hutch
Carpenter @bhc3 VP #prodmgmt at@Spigit #prodmgmttalk
_______________________________________________________________________________________________




cindyfsolomon @ValWorkman @pmNERDS we put up a Q&A page with this week's questions: http://t.co/kM1D6FTh
#prodmgmttalk-10:42 AM Feb 28th, 2012

Please visit our sponsor @AIPMM http://www.aipmm.com to find out about the ProdBOK !

Thank you Tom Evans @compellingmktr for SPEAKING today! Thank you Adrienne Tan @brainmates for
co-hosting!

Todays stats: 178 tweets generated 309,326 impressions reaching an audience of 26,084 followers

Join us next week Monday, March 5 for Expanding the Innovation Pie w/Hutch Carpenter @bhc3 VP
#prodmgmt @Spigit Follow for Reminders! http://bit.ly/nbw9Yr

Global Product Management TalkTM is a weekly mini-product camp Socratic discussion of
pre-posted questions with live audio of thought leader and co-hosts commenting.

Converse with us #prodmgmttalk http://bit.ly/i4EihK Follow Us on BlogTalkRadio http://bit.ly/nbw9Yr
Like Us on Facebook http://on.fb.me/lR0RNP Join Us on LinkedIn http://linkd.in/jRmwRx
Speaker Schedule http://t.co/R3OL7BDj Listen on iTunes http://bit.ly/silH98
Android App http://bit.ly/tEeWFx Newsletter http://t.co/IVVFirUe
Recaps http://bit.ly/slnpP2 Blog http://bit.ly/eOFmB6

For Product Managers that don’t get a chance to leave their desk and participate in Product Talks in person,
we’ve brought Product Talks to you via podcast and twitter #prodmgmttalk

_______________________________________________________________________________________________



Feb 27, 2012: Unsucking Product Management & Product Marketing w/Tom Evans @compellingmktr

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Feb 27, 2012: Unsucking Product Management & Product Marketing w/Tom Evans @compellingmktr