Nov 21: Overcoming Limited Resources and Unrealistic Expectations to Ensure Product Success

Transcript from Nov 21, 2011: Global Product Management Talk
W. Alejandro Polanco, Head of Product Strategies, Arise Virtual Solutions, Inc
Overcoming Limited Resources and Unrealistic Expectations to Ensure Product Success
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr

W. Alejandro Polanco, Head of Product Strategies, Arise Virtual Solutions, Inc,
Leads Discussion About Overcoming Limited Resources and Unrealistic
Expectations to Ensure Product Success

INTRO
In today's economy most organization have strict budget constraints which limits the amount of resources
that can be dedicated to new products and product enhancements. Add to this, the fact that most
industries are increasingly competitive and companies that do not keep up and adapt to fast changes find
themselves rapidly fading out of existence. The product management professional is becoming the go-to
person for everything ranging from what does the industry want/need to prioritizing and roadmap management to what programming
language should be used to build it all. We'll be discussing how you can succeed in small orgs and/or with limited resources and
how can "jack-of-all-trades" PMs ensure product success(?)

Each week, The Global Product Management Talk features an expert guest speaker who asks questions of the participants on
Twitter in a Socratic discussion. The speaker and co-hosts broadcast their comments over BlogTalkRadio. The transcript of Tweets
and podcast are available after the live event.

• Podcast: http://bit.ly/tylADY
• Links: http://bit.ly/uHi87L

ABOUT W. ALEJANDRO POLANCO
W. Alejandro Polanco, Head of Product Strategies, Arise Virtual Solutions, Inc. is a seasoned, product management leader with a
passion for user experience. Polanco has more than 10 years of experience with a solid combination of technology background and
business acumen. He drives quantifiable results by orchestration and delivery of complex products in online marketing, cloud-based
tools and e-commerce.

Alex says, "Anxiously looking forward to sharing with and learning from some of the brightest minds in the product management
profession."

QUESTIONS DISCUSSED
Q1 Who dictates how you prioritize what's going to be built into the product?

Q2 How do you communicate to clients that their requested feature(s) are not coming soon?
Biggest mistake is saying to clients "we have limited resources".

Q3 How do you stay centered w/roadmap & vision w/o reacting to limited resources & changing
requirements
It's easy to fall into a reactive mode and let your roadmap fade away as you try to balance vision
and production issues. Share some tactics that have proven successful in maintaining this
balance.

Q4 How do you include key steps & teams into go-to-market strategies?
In highly-competitive industries and fast-moving technologies how do you build go-to-market
strategies without bypassing key steps and teams like UX/UAT, internal communication,
marketing, sales training and ensure your strategy is not obsolete by the time you're ready to go
live?

Q5 What is an appropriate percentage of time a PM should allocate to industry research? with the
understanding that there are only so many hours to dedicate to all other tasks without burning
out?

TWEET CHRONOLOGY

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cindyfsolomon Discussing w/ @wapolanco Nov 21 W. Alejandro Polanco Product Strategy Expert
http://t.co/tNeWJ7Nc #prodmgmttalk #prodmgmttalk Nov 18

TwtrChat411 Global Product Management Talk today on #ProdMgmtTalk at 4:00 pm PST - http://t.co/u9nnpKhB
8:15am

TwtrChat411 #ProdMgmtTalk is starting moderated by @ProdMgmtTalk @cindyfsolomon @brainmates 10:00am

wapolanco #prodmgmttalk @cindyfsolomon is having technical difficulties. Today's session will be via Twitter only. No
voice recording 3:52pm

brainmates @wapolanco @cindyfsolomon Ready and waiting for our weekly #prodmgmt chat #prodmgmttalk
4:01pm

wapolanco Talk about overcoming limited resources and obstacles. @cindyfsolomon is having tech issues and is not
able to join us :( #prodmgmttalk 4:02pm

ErikaLAndersen Hi all. Checking into #prodmgmttalk. Are we on TweetChat or a different app? #prodmgmttalk
4:03pm

wapolanco Here's background information for today's talk http://t.co/c8k8yVtx #prodmgmttalk 4:03pm

ErikaLAndersen @cindyfsolomon won't make it at all? Sad :-( #prodmgmttalk 4:04pm

wapolanco Hi Erika. Cindy is having tech issues and is not able to moderate. #prodmgmttalk 4:04pm

brainmates Lets get started. Its Adrienne from Sydney #prodmgmttalk 4:04pm

brainmates Q1 When development resources are scarce how do you prioritize what gets built? #prodmgmttalk
4:05pm

lmckeogh Larry checking in from Boulder #prodmgmttalk 4:06pm

wapolanco Hi Larry. #prodmgmttalk 4:07pm

lmckeogh A1: prioritization, in my mind, boils down to ROI. Reality has a way of interfering w/ that at times though
#prodmgmttalk 4:07pm

roadmapwarrior Jen trying to check in from Kansas City #prodmgmttalk #tweetchatfail 4:08pm

wapolanco @lmckeogh good point. So should your clients and/or sales team dictate your product
roadmap?#prodmgmttalk 4:09pm

Erry1HatesChris RT @brainmates Q1 When development resources are scarce how do you prioritize what gets
built?#prodmgmttalk 4:10pm

lmckeogh a1: against executive priority, have to bring some data to bear. Against key customer reqs, have to ask how
much is it worth #prodmgmttalk 4:10pm

_______________________________________________________________________________________________




brainmates Do your top clients dictate, does the competition, or do org leaders win out on what should be
built?#prodmgmttalk 4:11pm

roadmapwarrior A1: what's the best fit for the market & gives you most bang for your buck per your
KPIs #prodmgmttalk 4:11pm

lmckeogh @wapolanco : dictate is a loaded term. A good PM has to hold some line or gets run over by number of
stakeholders #prodmgmttalk 4:11pm

ErikaLAndersen RT @lmckeogh: a1: against exec priority, must bring data to bear. Against key customer reqs, must
ask how much it's worth #prodmgmttalk 4:11pm

wapolanco @lmckeogh Depending on the exec, the priority may be "key customer" though. #prodmgmttalk
4:12pm

brainmates Should it be about your KPIs or ROI? RT @roadmapwarrior: .... most bang for your buck per your KPIs

brainmates Agree RT @lmckeogh: @wapolanco A good PM has to hold some line or gets run over by number of
stakeholders #prodmgmttalk 4:13pm

lmckeogh @wapolanco : that is where data becomes important and not chasing the short term reward for the longer
term payoff #prodmgmttalk 4:13pm

brainmates Should you build for 1 customer? RT @wapolanco: @lmckeogh Depending on the exec, the priority may
be "key customer" though. #prodmgmttalk 4:14pm

saeedwkhan A1 - Aren't Dev resources always scarce? Prioritization is based on aligning with objectives, addressing
market needs etc. #prodmgmttalk 4:14pm

roadmapwarrior @brainmates In the KPI vs ROI debate I guess it depends how you would define each of those
terms, it could be either #prodmgmttalk 4:14pm

brainmates RT @saeedwkhan: Prioritization is based on aligning with objectives, addressing market needs
etc.#prodmgmttalk 4:15pm

wapolanco @brainmates It's an art. Must balance key clients' needs, your own prod vision, market trend and your
org's vision/mission #prodmgmttalk 4:16pm

lmckeogh Resources are always scarce MT @saeedwkhan: Aren't Dev resources always scarce? Prioritization based
on aligning w/ objectives #prodmgmttalk 4:16pm

VFigatelix Hi! I'm in #prodmgmttalk 4:16pm

brainmates Any other ways to prioritise? @saeedwkhan: Prioritization is based on aligning with objectives, addressing
market needs etc. #prodmgmttalk 4:16pm

ErikaLAndersen RT @lmckeogh: @wapolanco : that's where data become important & not chasing short term reward
for longer term payoff #prodmgmttalk 4:17pm

roadmapwarrior When resources are scarce, so is sanity :) #prodmgmttalk 4:17pm

_______________________________________________________________________________________________




brainmates BTW - Welcome everyone! Thanks for joining @wapolanco for this week's talk. @cindyfsolomon is having
technical issues #prodmgmttalk 4:17pm

saeedwkhan @brainmates Prioritization is subjective to be honest. Some based on $$ (i.e. deal funnel) else based on
longer term goals #prodmgmttalk 4:18pm

brainmates That must mean we're insane all the time RT @roadmapwarrior: When resources are scarce, so is sanity
:) #prodmgmttalk 4:18pm

lmckeogh A1: In addition to data, can make some tradeoffs by grouping enhancements by themes and cust.
segments#prodmgmttalk 4:18pm

ErikaLAndersen RT @brainmates: That must mean were insane all the time RT @roadmapwarrior: When resources
are scarce, so is sanity :) #prodmgmttalk 4:19pm

wapolanco @saeedwkhan At the end of the day though it boils down to $$$ unless you're in a non-
profit. #prodmgmttalk 4:19pm

roadmapwarrior @brainmates Prioritization can also be affected by whether you need your technology to be broader
vs deeper to solve problems #prodmgmttalk 4:19pm

saeedwkhan @roadmapwarrior Act. ppl w/ unlimited resources r usu the insane ones. Witness wealthy buying jewelry
for their pets etc. #prodmgmttalk 4:19pm

lmckeogh A1: other ways to manage competing priorities is to turn the question back to the customer and have them
chose x/y number #prodmgmttalk 4:20pm

brainmates Agree! RT @wapolanco: @saeedwkhan At the end of the day though it boils down to $$$ unless youre in
a non-profit. #prodmgmttalk 4:20pm

saeedwkhan @wapolanco $$$ can't always be quantified. i.e. how to quantify $$$ of good arch.. Sometimes, just
need to do what's right. #prodmgmttalk 4:21pm

roadmapwarrior I've always liked the 37 Signals approach http://t.co/RIy8TVeq #prodmgmttalk 4:21pm

brainmates Moving on to Q2... #prodmgmttalk 4:21pm

brainmates Q2 What steps should PMs take to communicate to clients that their requested feature(s) are not coming
soon? #prodmgmttalk 4:21pm

wapolanco @saeedwkhan I've been on both situations PM with and w/o resource constraints. Takes more smarts,
patience, grit on former :) #prodmgmttalk 4:21pm

brainmates RT @roadmapwarrior: Ive always liked the 37 Signals prioritisation approach http://t.co/l4waVzCH

saeedwkhan @brainmates A2 -- Tell them "it's on the roadmap" :-) #prodmgmttalk 4:22pm

lmckeogh A2: use the roadmap and explain why items are on it. Can also through in cost of the pet feature they want

roadmapwarrior RT @lmckeogh: A2: use the roadmap and explain why items are on it. Can also through in cost of
the pet feature they want #prodmgmttalk 4:23pm
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Erry1HatesChris RT @brainmates Q2 What steps should PMs take to communicate to clients that their requested
feature(s) are not coming soon? #prodmgmttalk 4:23pm

saeedwkhan @wapolanco Agreed. Constraints force (good) decision making and tradeoffs. Helps focus on what
really is important. #prodmgmttalk 4:24pm

lmckeogh A2: I'd try to be as upfront as possible. Can a compromise be worked out or another feature supersede
request #prodmgmttalk 4:24pm

wapolanco Does roadmap have deliverable dates? Clients will want to see/hear WHEN features are
coming.#prodmgmttalk 4:25pm

roadmapwarrior A2: Depends on whether "not coming soon" actually means "on the roadmap" or "this contradicts the
product vision" #prodmgmttalk 4:25pm

lmckeogh @wapolanco : roadmap dates become vaguer as you go out in time. I can tell you when for next quarter or
2 tops. #prodmgmttalk 4:26pm

saeedwkhan My "on the roadmap" comment was a bit tongue-in-cheek, but have seen it used to deflect a short term
request. #prodmgmttalk 4:26pm

brainmates Seems that we are only talking about B2B clients. What about B2C customers? #prodmgmttalk
4:28pm

roadmapwarrior @wapolanco I have diff roadmaps for internal v external audiences, only bracket releases into a
general part-of-year timeline #prodmgmttalk 4:28pm

wapolanco There should be two roadmaps. One internal and one (high-level), customer-facing. #prodmgmttalk
4:29pm

brainmates RT @roadmapwarrior I have diff roadmaps for internal v external audiences #prodmgmttalk 4:29pm

saeedwkhan @brainmates Can you give an ex. of the B2C feature request scenario? i.e. do B2C PMs have that level
of interaction w custs #prodmgmttalk? -4:29 PM Nov 21st, 2011

lmckeogh @brainmates : in B2C types of situations I think it is what the company determines is important in the
market.#prodmgmttalk -4:30 PM Nov 21st, 2011

brainmates Through social media channels RT @saeedwkhan: B2C PMs have that level of interaction w
custs #prodmgmttalk?#prodmgmttalk -4:30 PM Nov 21st, 2011

VFigatelix @brainmates Thanks for including the #B2C part, trying to think of an example :S #prodmgmttalk -4:30 PM
Nov 21st, 2011

lmckeogh @brainmates : B2C instances don't carry so much weight and too varied as opposed to B2B where 1 sales
is large $$#prodmgmttalk -4:31 PM Nov 21st, 2011

saeedwkhan @brainmates A2 - via SM -- OK, but is there an obligation to commit on futures in B2C to a spec.
customer?#prodmgmttalk -4:31 PM Nov 21st, 2011

roadmapwarrior @brainmates Depending on the type of prod & your targets, crowdsourcing can help balance internal
objectives w custmr requests #prodmgmttalk -4:31 PM Nov 21st, 2011
_______________________________________________________________________________________________




VFigatelix A2: #B2C from surveys/communities @saeedwkhan we can probably deduce what features they ask
for #prodmgmttalk -4:32 PM Nov 21st, 2011

wapolanco RT @brainmates: RT @roadmapwarrior I have diff roadmaps for internal v external
audiences #prodmgmttalk -4:32 PM Nov 21st, 2011

brainmates People want more engagement RT @saeedwkhan: Is there an obligation to commit on futures in B2C to a
spec. customer? #prodmgmttalk -4:32 PM Nov 21st, 2011

wapolanco RT @lmckeogh: @brainmates : B2C instances dont carry so much weight and too varied as opposed to
B2B where 1 sales is large $$ #prodmgmttalk -4:32 PM Nov 21st, 2011

VFigatelix @saeedwkhan @brainmates #B2C features, not a commitment, but don't we want to please our customer?
if we can... #prodmgmttalk -4:33 PM Nov 21st, 2011

wapolanco Short article on the benefits of an "external" roadmap http://t.co/gCTozOij #prodmgmttalk -4:34 PM Nov
21st, 2011

cindyfsolomon Just started following #prodmgmttalk hashtag stream. You can also follow here: http://t.co/mUsSAna1 -
4:34 PM Nov 21st, 2011

brainmates What if there r many? RT @lmckeogh: B2C instances dont carry so much weight & too
varied #prodmgmttalk -4:34 PM Nov 21st, 2011

brainmates RT @wapolanco: Short article on the benefits of an "external" roadmap http://t.co/FBfuplcI
#prodmgmttalk -4:34 PM Nov 21st, 2011

roadmapwarrior @saeedwkhan Your company's financial status may say yes to committing to a specific customer's
request (hopefully not) #prodmgmttalk -4:34 PM Nov 21st, 2011

VFigatelix @wapolanco @lmckeogh @brainmates but one good feature for the #B2C will generate lost of
$$$ #prodmgmttalk -4:34 PM Nov 21st, 2011

brainmates Welcome @cindyfsolomon #prodmgmttalk -4:35 PM Nov 21st, 2011

roadmapwarrior RT @wapolanco: Short article on the benefits of an "external" roadmap http://t.co/gCTozOij

brainmates Agree! RT @VFigatelix: but one good feature for the#B2C will generate lost of $$$ #prodmgmttalk -4:35
PM Nov 21st, 2011

lmckeogh @VFigatelix : sure, always want to please customer but B2C there is less reliance on 1 specific
customer #prodmgmttalk -4:35 PM Nov 21st, 2011

wapolanco @roadmapwarrior Quora is a great tool for helping with this. I've used it in the past to help build
priority/vision alignment#prodmgmttalk -4:35 PM Nov 21st, 2011

saeedwkhan @brainmates Agreed on "engagement". but does that mean B2C PM shd publicly commit (or not) to
upcoming features in prods? #prodmgmttalk -4:36 PM Nov 21st, 2011

brainmates Q3 When resources are limited it's easy to fall into reactive mode & let your roadmap fade away. Share
tactics 2 stop this #prodmgmttalk -4:36 PM Nov 21st, 2011
_______________________________________________________________________________________________




brainmates But its ok for B2B? RT @saeedwkhan: But does that mean B2C PM shd publicly commit (or not) to
upcoming features in prods? #prodmgmttalk -4:36 PM Nov 21st, 2011

cindyfsolomon Thankful to ProdMgmtTalk community, Alex @wapolanco & Adrienne @brainmates for carrying on
today's discussion! #prodmgmttalk -4:37 PM Nov 21st, 2011

saeedwkhan @brainmates A3 always abt prioritization & alignment to objctvs. if resources prevent reaching objctvs,
then it's a prob#prodmgmttalk -4:38 PM Nov 21st, 2011

roadmapwarrior Trying to think how to answer Q3 in so few words... #prodmgmttalk -4:38 PM Nov 21st, 2011

VFigatelix A3: Focus on quality, I mean just stick to the core product proposition.. keep prioritizing but keep
developing#prodmgmttalk -4:38 PM Nov 21st, 2011

lmckeogh A3: have to get out of the office & step away. Could be a customer visit or attending a conference. Adjust
perspective#prodmgmttalk -4:39 PM Nov 21st, 2011

VFigatelix A3: if resource restriction prevents product objective, maybe we have to kill the product? #prodmgmttalk -
4:39 PM Nov 21st, 2011

saeedwkhan @brainmates A2 -- B2B has different dynamics - much larger $$$, fewer customers, tighter cust
relationship etc.#prodmgmttalk -4:39 PM Nov 21st, 2011

lmckeogh @VFigatelix : agreed, focus, focus, ruthlessly focus on what matters. #prodmgmttalk

brainmates Agree RT @saeedwkhan: B2B has different dynamics - much larger $$$, fewer customers, tighter cust
relationship etc.#prodmgmttalk -4:40 PM Nov 21st, 2011 -4:40 PM Nov 21st, 2011

wapolanco @roadmapwarrior LOL..... it is intentionally a loaded question ;) #prodmgmttalk -4:40 PM Nov 21st, 2011

brainmates Like it! RT @lmckeogh: @VFigatelix : agreed, focus, focus, ruthlessly focus on what
matters. #prodmgmttalk -4:40 PM Nov 21st, 2011

roadmapwarrior A3: You may have to be reactive esp if your prod depends on other people's tech so budget a lil for it
but focus on vision #prodmgmttalk -4:41 PM Nov 21st, 2011

lmckeogh Sorry, but I've got to drop off early. Thanks for the chat once again. #prodmgmttalk -4:43 PM Nov 21st,
2011

brainmates A3 Customer interviews, visits... keeps you on focus & on track #prodmgmttalk -4:43 PM Nov 21st, 2011

wapolanco A3: Be surgical with your daily calendar. I plan my day with meetings and tasks and block out time to
strategize.#prodmgmttalk -4:43 PM Nov 21st, 2011

brainmates Thanks @lmkeogh. Speak next week #prodmgmttalk -4:43 PM Nov 21st, 2011

VFigatelix A3: as @liubinskas would say Brutal Focus#prodmgmttalk -4:44 PM Nov 21st, 2011

wapolanco @lmckeogh Thanks for participating Larry. C U next week. #prodmgmttalk -4:44 PM Nov 21st, 2011

roadmapwarrior RT @wapolanco: A3: Be surgical with your daily calendar. I plan my day with meetings and tasks and
block out time to strategize. #prodmgmttalk -4:44 PM Nov 21st, 2011
_______________________________________________________________________________________________




rcauvin "The most powerful concept in marketing is owning a word in the prospect's mind." - Ries &
Trout #prodmgmt #prodmgmttalk-4:45 PM Nov 21st, 2011

VFigatelix @brainmates @lmkeogh Yes please join us next week!#prodmgmttalk -4:45 PM Nov 21st, 2011

roadmapwarrior @wapolanco Love that phrase "be surgical" - great concept #prodmgmttalk -4:45 PM Nov 21st, 2011

roadmapwarrior RT @rcauvin: "The most powerful concept in marketing is owning a word in the prospect's mind." -
Ries & Trout#prodmgmt #prodmgmttalk -4:46 PM Nov 21st, 2011

demingSoS @rcauvin The most powerful concept in marketing is "The most powerful concept in marketing is.."
statement#prodmgmt #prodmgmttalk -4:46 PM Nov 21st, 2011

brainmates Q4 how do u build go2mkt strategies w/out bypassing steps & teams & ensure your strategy is not
obsolete by time 2 mkt? #prodmgmttalk -4:46 PM Nov 21st, 2011

brainmates Tough gig RT @rcauvin "Most powerful concept in marketing is owning a word in the prospects mind" -
Ries & Trout#prodmgmt #prodmgmttalk -4:47 PM Nov 21st, 2011

saeedwkhan @roadmapwarrior But surgeries can be botched. :-)#prodmgmttalk And let's not discuss the military
oxymoron "surgical strike" -4:47 PM Nov 21st, 2011

roadmapwarrior A4: another of the benefits of starting small is that you don't take too long to get to mkt & can keep
finger on the pulse #prodmgmttalk -4:48 PM Nov 21st, 2011

saeedwkhan @brainmates A4 by understanding what you are doing and why and ruthlessly gathering mkt intelligence
to course correct. #prodmgmttalk -4:48 PM Nov 21st, 2011

VFigatelix A4: OMG that's a tough one... wkly meetings and including front line staff on my GTM project - they hear my
customer #prodmgmttalk -4:49 PM Nov 21st, 2011

cindyfsolomon (Really difficult to come in late! Had to physically drive to location w/internet working - no thanks to
xfinity...)#prodmgmttalk -4:49 PM Nov 21st, 2011

saeedwkhan @cindyfsolomon Welcome Cindy. #prodmgmttalk -4:50 PM Nov 21st, 2011

VFigatelix A4: it is so tempting to skip steps when time 2 mkt presses.. I'm guilty! #prodmgmttalk -4:50 PM Nov 21st,
2011

brainmates @roadmapwarrior: A4 I like the start small and test concept. That way you can do it well #prodmgmttalk -
4:51 PM Nov 21st, 2011

wapolanco The answer is DON'T skip steps in SDLC but between meetings, fire drills, etc. it's difficult not
to. #prodmgmttalk -4:51 PM Nov 21st, 2011

cindyfsolomon Thanks @saeedwkhan! Hi Evry1! Capturing transcript at http://t.co/vQIruGKh #prodmgmttalk -4:51 PM
Nov 21st, 2011

roadmapwarrior @brainmates Agreed! Always Be Testing.#prodmgmttalk -4:52 PM Nov 21st, 2011

brainmates We have less than 10 minutes left. I shall move on to Q5. #prodmgmttalk -4:52 PM Nov 21st, 2011

_______________________________________________________________________________________________




brainmates Q5 What is an appropriate % of time a PM should allocate to industry research given amnt of tactical tasks
PM has?#prodmgmttalk -4:53 PM Nov 21st, 2011

saeedwkhan @brainmates And Q5 is? :-) #prodmgmttalk -4:53 PM Nov 21st, 2011

cindyfsolomon RT @brainmates: Q5 What's appropriate % of time PM should allocate to industry research given amnt
of tactical tasks PM has? #prodmgmttalk -4:54 PM Nov 21st, 2011

VFigatelix A5: 15 - 20% I would say it's what I try to do... TRY#prodmgmttalk -4:54 PM Nov 21st, 2011

saeedwkhan @brainmates A5 -- completely depends. Also, should not assume single PM does all
research. #prodmgmttalk -4:55 PM Nov 21st, 2011

cindyfsolomon A5 difficult question to answer...RT saeedwkhan completely depends- shouldnt assume 1 PM does all
research..#prodmgmttalk -4:56 PM Nov 21st, 2011

brainmates Agree! @saeedwkhan: PMs should share insights. Also should leverage off research fr other departments
- marketing, sales #prodmgmttalk -4:56 PM Nov 21st, 2011

wapolanco Q5 is fundamental to building strategy and maintaining roadmap. In my view a good PM considers this a
top priority. 40% #prodmgmttalk -4:56 PM Nov 21st, 2011

VFigatelix RT @saeedwkhan: @brainmates A5 -- completely depends. Also, should not assume single PM does all
research.#prodmgmttalk -4:56 PM Nov 21st, 2011

cindyfsolomon Wow! RT @wapolanco: Q5 is fundamental to building strategy & maintaining roadmap. good PM
considers this a top priority. 40% #prodmgmttalk -4:57 PM Nov 21st, 2011

roadmapwarrior A5: Stumped on a # but could also depend on where you are in lifecycle-more res for GTM, less but
continual for later versions #prodmgmttalk -4:58 PM Nov 21st, 2011

brainmates Agree with @wapolanco that PMs should spend more time analysing mkt but its not the
norm. #prodmgmttalk -4:58 PM Nov 21st, 2011

wapolanco Without research (incl client visits) you can't build strategy/ roadmap. #prodmgmttalk -4:59 PM Nov 21st,
2011

brainmates RT @wapolanco: Without research (incl client visits) you can't build strategy/ roadmap.
#prodmgmt #prodmgmttalk -4:59 PM Nov 21st, 2011

saeedwkhan @wapolanco At times, I've spent ~80% of my time doing that, but 40% would be great! Overall for me it's
closer to 10%-15% #prodmgmttalk -4:59 PM Nov 21st, 2011

cindyfsolomon To help you stay up to date: Global Product Management Talk launches "Tools of the Trade" audio
program http://t.co/FIDsloz7 #prodmgmttalk -5:00 PM Nov 21st, 2011

saeedwkhan @wapolanco -- actually, on second thought, it's probably 20% or so WRT market research.

brainmates Ahhh time's up already. Any final comments?#prodmgmttalk -5:01 PM Nov 21st, 2011

_______________________________________________________________________________________________




wapolanco @brainmates understanding the mkt is key. Back to Q4.... no a step to take lightly otherwise = prod
failure.#prodmgmttalk -5:01 PM Nov 21st, 2011

brainmates We missed @cindyfsolomon today. She'll be back next week. #prodmgmttalk -5:02 PM Nov 21st, 2011

cindyfsolomon Thank you, thank you everyone for participating - we went back to basics w/pure Twitter
event!#prodmgmttalk -5:02 PM Nov 21st, 2011

VFigatelix Thanks for the chat! Please join us next week :)#prodmgmttalk -5:02 PM Nov 21st, 2011

cindyfsolomon Join us next week for Product Portfolio Management w/ Veronica Figarella @VFigatelix #prodmgmttalk-
5:02 PM Nov 21st, 2011

cindyfsolomon RT @VFigatelix: Thanks for the chat! Please join us next week :) #prodmgmttalk -5:03 PM Nov 21st,
2011

roadmapwarrior Unrelated question but I'm curious - how big are your #prodmgmt teams (i.e. # people vs #
prods)? #prodmgmttalk-5:03 PM Nov 21st, 2011

VFigatelix RT @cindyfsolomon: Join us next week for Product Portfolio Management w/ Veronica
Figarella @VFigatelix#prodmgmttalk -5:03 PM Nov 21st, 2011

cindyfsolomon Today's unedited transcript will be available at http://t.co/vQIruGKh #prodmgmttalk -5:03 PM Nov 21st,
2011

brainmates Agree RT @wapolanco. understanding the mkt is key. Not a step to take lightly otherwise = prod
failure. #prodmgmttalk-5:03 PM Nov 21st, 2011

wapolanco Smaller orgs and the prod dev processhttp://t.co/t2hLVYnZ #prodmgmttalk -5:03 PM Nov 21st, 2011

brainmates RT @cindyfsolomon: Join us next week for Product Portfolio Management w/ Veronica
Figarella @VFigatelix#prodmgmttalk -5:04 PM Nov 21st, 2011

ProdMgmtTalk Today's stats: 162 tweets generated 146,861 impressions, reaching an audience of 9,529 followers

roadmapwarrior RT @wapolanco: Smaller orgs and the prod dev process http://t.co/t2hLVYnZ #prodmgmttalk -5:05
PM Nov 21st, 2011

brainmates Thanks so much for joining us today. Its been great having @wapolanco share his insights with
us #prodmgmttalk -5:05 PM Nov 21st, 2011

cindyfsolomon Thank you Alex @wapolanco for speaking & Adrienne @brainmates for hosting w/out audio connection
today! #prodmgmttalk -5:05 PM Nov 21st, 2011

wapolanco @roadmapwarrior That's a difficult question to answer but goes right to the topic of limited resources. 3
prods/pm.#prodmgmttalk -5:06 PM Nov 21st, 2011

wapolanco Thank you all for participating. It's been a blast as always. Lot's of learning. #prodmgmttalk -5:06 PM Nov
21st, 2011

cindyfsolomon Thanks for your contributions! @lmckeogh @saeedwkhan @vfigatelix @roadmapwarrior
@demingsos@rcauvin @erikalandersen #prodmgmttalk -5:07 PM Nov 21st, 2011
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cindyfsolomon Please blog your insights to be included with today's resources & posted at our
blog http://t.co/kSJQdy3V #prodmgmttalk -5:08 PM Nov 21st, 2011

wapolanco Thanks @cindyfsolomon for coordinating and Adrienne@brainmates for moderating. #prodmgmttalk -5:08
PM Nov 21st, 2011

cindyfsolomon Alex @wapolanco & @brainmates appreciate your willingness to carry on despite technical obstacles &
my worse case scenario! #prodmgmttalk -5:08 PM Nov 21st, 2011

wapolanco @cindyfsolomon As you said earlier... wanted to talk about obstacles and limited resources and that's what
we learned :-) #prodmgmttalk -5:10 PM Nov 21st, 2011

brainmates @cindyfsolomon Product Managers are flexible and versatile and can carry on even when things aren't
working quite well. #prodmgmttalk -5:10 PM Nov 21st, 2011

cindyfsolomon @wapolanco Indeed! Amazing how much we can discuss w/Twitter alone despite
limitations! #prodmgmttalk -5:12 PM Nov 21st, 2011

wapolanco RT @brainmates: @cindyfsolomon Prod Mgrs are flexible & versatile and can carry on even when things
arent working quite well. #prodmgmttalk -5:12 PM Nov 21st, 2011

cindyfsolomon @brainmates And the Global Product Management Talk community demonstrates best of the
breed!#prodmgmttalk -5:12 PM Nov 21st, 2011

brainmates Absolutely! RT @cindyfsolomon: And the Global Product Management Talk community demonstrates best
of the breed! #prodmgmttalk -5:13 PM Nov 21st, 2011

wapolanco RT @brainmates: Thanks so much for joining us today. Its been great having @wapolanco share his
insights with us#prodmgmttalk -5:15 PM Nov 21st, 2011

cindyfsolomon Our American participants will have Turkey Thursday and we'll be back w/audio next week w/Veronica
Figarella @VFigatelix #prodmgmttalk -5:16 PM Nov 21st, 2011

wapolanco RT @brainmates: Agree RT @wapolanco. understanding the mkt is key. Not a step to take lightly
otherwise = prod failure.#prodmgmttalk -5:16 PM Nov 21st, 2011

Prodmgmttalk RT @wapolanco: RT @brainmates: @cindyfsolomon Prod Mgrs are flexible & versatile and can carry
on even when things arent working quite well. #prodmgmttalk

Next Week "Global Product Management Talk #ProdMgmtTalk" on Nov 28th. RSVP at http://t.co/tNeWJ7Nc
#prodmgmttalk #twvt

Today's stats: 162 tweets generated 146,861 impressions, reaching an audience of 9,529 followers

Global Product Management TalkTM is a weekly mini-product camp Socratic discussion of pre-
posted questions with live audio of thought leader and co-hosts commenting. Blog http://bit.ly/eOFmB6
Converse with us #prodmgmttalk http://bit.ly/i4EihK Listen on iTunes http://bit.ly/silH98
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Nov 21: Overcoming Limited Resources and Unrealistic Expectations to Ensure Product Success

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