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Transcript from Nov 7, 2011: Global Product Management Talk
                     Brandi Moore, Founder Of IndiaThink And Author, The Little BRIC Book
                     Challenges Of Managing Products With India
                      MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr

Brandi Moore, Founder Of IndiaThink And Author, The Little BRIC Book, Leads Discussion Regarding
Confronting Cultural Differences Of Global Product Management Issues Between India And US


                                  Brandi says, "I am thrilled to be tweeting with
                                  the Global Product Management community!
                                  Our conversation will offer insights to a
                                  community that is stepping into global
                                  management on a daily basis and needs to
                                  understand how India's business preferences
                                  are very different, impacting everything that
                                  happens during product development cycles."




Podcast: http://bit.ly/w1kegt
Links: http://bit.ly/vNx1La

INTRO
In today's globalized environment we are all expected to be           ABOUT BRANDI MOORE
global Product Managers working with people from very
different beliefs about work. India and the US are almost exactly     Brandi Moore is the founder of IndiaThink, a consultancy that
opposite in their business preferences. These preferences show        helps low performing teams build the global competencies
up when organizing a meeting, managing a remote team, inside          needed to save time, money and produce desired results across
virtual environments like wiki's, deadlines being missed, product     cultures. Brandi Moore focuses on innovation in the BRIC and
deliverables being wrong, and low levels of team retention.           the constraints to idea generation and sharing expected by
                                                                      global managers from the US. Innovation inside India and
Each week, The Global Product Management Talk features an             China is highly desired by organizations but difficult to achieve if
expert guest speaker who asks questions of the participants on        cross-cultural global management is not included in the process.
Twitter in a Socratic discussion. The speaker and co-hosts            Brandi has been featured in Fortune, The Christian Science
broadcast their comments over BlogTalkRadio. The transcript of        Monitor, PBS Rising Voices, Outsource Magazine, and
Tweets and podcast are available after the live event.                Outsourcing Center. She is the author of The Little BRIC Book:
                                                                      Cracking the Code for Global Management of Projects in Brazil,
Brandi Moore joined the weekly Global Product Management              Russia, India and China.
Talk on Twitter Monday, November 7, 2011. We continued beta
use of the stanzr Social Media Chat product.

MENTIONED DURING TALK
Stanzr Social Media Tool http://bit.ly/tC6BK1
Malcolm Gladwell Outliers: The Story of Success http://cnnmon.ie/vtTHwb re: culture & airline safety
BRIC countries of Brazil, Russia, India and China
The Little BRIC Book http://bit.ly/rPjlds

TWEET CHRONOLOGY

Join Global Product Management Talk! http://linkd.in/jRmwRx
Never participated in a twitter chat? FAQs http://t.co/Qr2s1o0O
Learn How to participate in Socratic Twitter Talk via Global Prod Mgmt Talk http://t.co/nV2DZflo
Learn about Tweeting Best Practices and Twitter Talk FAQs http://t.co/8WzU7LSf
_______________________________________________________________________________________________



Sponsor us http://bit.ly/gF0Tt3                                                                        http://bit.ly/nnkOjG Thank you

   @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 1
Transcript from Nov 7, 2011: Global Product Management Talk
                   Brandi Moore, Founder Of IndiaThink And Author, The Little BRIC Book
                   Challenges Of Managing Products With India
                   MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr

brainmates RT @cindyfsolomon: Join in 20 minutes!http://t.co/nUlfWZtM Challenges Of Managing Products With
India#prodmgmttalk #prodmgmt #pmot -3:39 PM Nov 7th, 2011

cindyfsolomon We're live on the air! Listen in now at http://t.co/y8JeLjBK #prodmgmt #prodmgmttalk
 #BlogTalkRadio -3:49 PM Nov 7th, 2011

StanzrOne Hi Everyone. Welcome to http://t.co/oCmVYo4t #prodmgmttalk -3:52 PM Nov 7th, 2011

brainmates Getting ready to speak to @indiathink &@cindyfsolomon about #prodmgmt in India #prodmgmttalk -3:52
PM Nov 7th, 2011

taariqlewis RT @cindyfsolomon: @ProductMgmtuniv Transcript of tweets & podcast will be available on-demand post
event http://t.co/ViWAMhvj #prodmgmttalk -3:53 PM Nov 7th, 2011

taariqlewis RT @StanzrOne: Hi Everyone. Welcome tohttp://t.co/dSDVaEDl #prodmgmttalk -3:55 PM Nov 7th, 2011

taariqlewis RT @cindyfsolomon: Listen here on Mondayhttp://t.co/8rKKpeIN 4:00 PM PT/7:00 PM ET #prodmgmttalk -
3:55 PM Nov 7th, 2011

cindyfsolomon Brandi Moore @indiathink is explaining what India Think addresses: virtual environments increase
complexity#prodmgmttalk -3:59 PM Nov 7th, 2011

cindyfsolomon "Everyone needs to be a global manager today, esp. people in tech" #prodmgmttalk -4:00 PM Nov 7th,
2011

cindyfsolomon Brandi Moore has worked all over the world, negotiations, requirements & much time in
India #prodmgmttalk -4:01 PM Nov 7th, 2011

cindyfsolomon We have officially begun - may be quiet on twitter stream today - so listen http://t.co/HSSG9oZu
#prodmgmttalk -4:02 PM Nov 7th, 2011

cindyfsolomon Please introduce yourself & where you are tweeting from when you come in! #prodmgmttalk -4:03 PM
Nov 7th, 2011

ErikaLAndersen Erika checking in from Salt Lake City, Utah#prodmgmttalk -4:03 PM Nov 7th, 2011

cindyfsolomon Brandi Moore is talking about cultural processing required of int'l managers not trained for crossing
cultural divides#prodmgmttalk -4:04 PM Nov 7th, 2011

cindyfsolomon Cindy here from across Bay Bridge to San Francisco! Brandi Moore is calling in from
NYC #prodmgmttalk -4:04 PM Nov 7th, 2011

indiathink Hi Everyone! #prodmgmttalk -4:06 PM Nov 7th, 2011

lmckeogh Checking in from Boulder. #prodmgmttalk -4:07 PM Nov 7th, 2011

ErikaLAndersen Now I'm tweeting from @Stanzr; haven't used this tool yet, but here goes #prodmgmttalk -4:08 PM
Nov 7th, 2011

lmckeogh Knock, knock. Didn't know I needed to be invited...#prodmgmttalk -4:08 PM Nov 7th, 2011


_______________________________________________________________________________________________



Sponsor us http://bit.ly/gF0Tt3                                                                    http://bit.ly/nnkOjG Thank you

  @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 2
Transcript from Nov 7, 2011: Global Product Management Talk
                    Brandi Moore, Founder Of IndiaThink And Author, The Little BRIC Book
                    Challenges Of Managing Products With India
                    MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr

cindyfsolomon Welcome @ErikLAndersen - yes, we're beta testing stanzr - it will take a bit to get comfortable, but
hang in there!#prodmgmttalk -4:08 PM Nov 7th, 2011

uberkenny @cindyfsolomon So how does this @Stanzr work? Do I need to call in, or do I just listen and post stuff on
Twitter?#prodmgmttalk -4:09 PM Nov 7th, 2011

uberkenny @brainmates Yup, Got it. That But do I also need to call in? #prodmgmttalk -4:10 PM Nov 7th, 2011

cindyfsolomon Welcome @uberkenny its up to you how many channels you can handle - you can just tweet inside
stanzr. no need to call in #prodmgmttalk -4:10 PM Nov 7th, 2011

cindyfsolomon @uberkenny you can listen here:http://t.co/HSSG9oZu #prodmgmttalk -4:11 PM Nov 7th, 2011

uberkenny @cindysolomon I'm listening. And tweeting. Just haven't dialed into the bridge. #prodmgmttalk -4:11 PM
Nov 7th, 2011

cindyfsolomon @uberkenny you can call in, but I don't know if I'll be able to bridge you into talk #prodmgmttalk -4:12
PM Nov 7th, 2011

roadmapwarrior Whew finally got here - Jen from Kansas City, hi everyone #prodmgmttalk -4:12 PM Nov 7th, 2011

cindyfsolomon @uberkenny however, I'm willing to try if you want to talk with us. @indiathink is
talking #prodmgmttalk -4:13 PM Nov 7th, 2011

uberkenny @indiathink, u mentioned social media tools that improve ability to find talent in India the last 5 yrs. Hasn't
been my exp #prodmgmttalk -4:13 PM Nov 7th, 2011

cindyfsolomon here's phone number to call in (let me know if you do) GUEST CALL-IN(323) 927-2957 #prodmgmttalk -
4:13 PM Nov 7th, 2011

ErikaLAndersen Wish that US IRS (tax) could listen to @indiathink; believe US employees can do all selling/managing
from US#prodmgmttalk -4:14 PM Nov 7th, 2011

uberkenny @indiathink I find having a larger presence in India (the bigger we are) has helped us attract more
talent. #prodmgmttalk -4:15 PM Nov 7th, 2011

uberkenny @indiathink I'm in software. #prodmgmttalk -4:15 PM Nov 7th, 2011

simplybastow Checking in, a tad late to the convo. Hi all!#prodmgmttalk -4:15 PM Nov 7th, 2011

ErikaLAndersen re: IRS, I love that @indiathink's immediate response was laughter #prodmgmttalk -4:16 PM Nov 7th,
2011

cindyfsolomon @IndiaThink is answering @uberkenny comment re: attracting human capital- India employee wants
bigger brand, company w/mission #prodmgmttalk -4:16 PM Nov 7th, 2011

uberkenny @indiathink Yes, brand is key. The more our name is out there on signs, billboards, etc. The more
attractive we become. #prodmgmttalk -4:16 PM Nov 7th, 2011

cindyfsolomon @Indiathink says Indians are excited about what is happening in India & want to be part of it. Want
brand that contributes #prodmgmttalk -4:16 PM Nov 7th, 2011

_______________________________________________________________________________________________



Sponsor us http://bit.ly/gF0Tt3                                                                     http://bit.ly/nnkOjG Thank you

  @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 3
Transcript from Nov 7, 2011: Global Product Management Talk
                   Brandi Moore, Founder Of IndiaThink And Author, The Little BRIC Book
                   Challenges Of Managing Products With India
                   MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr

cindyfsolomon @Indiathink wants longer term employment contract w/training for long haul #prodmgmttalk -4:17 PM
Nov 7th, 2011

cindyfsolomon @Indiathink says social media is a prohibiter for outsourcers #prodmgmttalk -4:18 PM Nov 7th, 2011

roadmapwarrior Are we talking about brands that make it public that Indian teams are involved? Or just big-named
brands in general? #prodmgmttalk -4:18 PM Nov 7th, 2011

errandmanagers First time here, hi everyone #prodmgmttalk -4:19 PM Nov 7th, 2011

roadmapwarrior How do Indian teams want to be recognized?#prodmgmttalk -4:19 PM Nov 7th, 2011

simplybastow Agile and cross-timezone development just don't mix. You need to be working the same hours to keep
up communication. #prodmgmttalk -4:19 PM Nov 7th, 2011

cindyfsolomon @simplybastow is answering the first question! Excellent! Welcome! #prodmgmttalk -4:20 PM Nov 7th,
2011

roadmapwarrior RT @simplybastow: Agile and cross-timezone development just dont mix. You need to be working the
same hours to keep up comm #prodmgmttalk -4:20 PM Nov 7th, 2011

ErikaLAndersen Many US gov't agencies don't understand in#prodmgmttalk -4:21 PM Nov 7th, 2011

cindyfsolomon @IndiaThink is talking about brands. Pepsi has an Indian CEO who focussed there while Coke is
struggling#prodmgmttalk -4:21 PM Nov 7th, 2011

roadmapwarrior @errandmanagers Welcome! #prodmgmttalk -4:21 PM Nov 7th, 2011

uberkenny @cindyfsolomnon Too many channels. Dialed in, but phone is several seconds behind the Webcast. Brain
hurts.#prodmgmttalk -4:21 PM Nov 7th, 2011

errandmanagers @roadmapwarrior Thank You #prodmgmttalk -4:22 PM Nov 7th, 2011

ErikaLAndersen IRS generally doesn't understand business or need for "boots on the ground". #prodmgmttalk -4:22
PM Nov 7th, 2011

cindyfsolomon @simplybastow welcome Janna from London@indiathink says Agile is best to maintain control cross
project & cross time #prodmgmttalk -4:22 PM Nov 7th, 2011

uberkenny @simplybastow I would agree with that. We blended agile and waterfall, and found it works
well. #prodmgmttalk -4:22 PM Nov 7th, 2011

cindyfsolomon @uberkenny Yes, audio best listened to afterwards while reviewing transcript #prodmgmttalk -4:23 PM
Nov 7th, 2011

brainmates Acc to @indiathink Agile tight way to maintain control over cross cultural projects #prodmgmttalk -4:23 PM
Nov 7th, 2011

cindyfsolomon @Indiathink says she worked w/group on 2 week iterations, the tighter about verifying where on
roadmap, better off #prodmgmttalk -4:23 PM Nov 7th, 2011


_______________________________________________________________________________________________



Sponsor us http://bit.ly/gF0Tt3                                                                    http://bit.ly/nnkOjG Thank you

  @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 4
Transcript from Nov 7, 2011: Global Product Management Talk
                    Brandi Moore, Founder Of IndiaThink And Author, The Little BRIC Book
                    Challenges Of Managing Products With India
                    MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr

roadmapwarrior @uberkenny Blended how? Just short iterations? Less documentation and more
stories? #prodmgmttalk -4:23 PM Nov 7th, 2011

errandmanagers Great to know > RT @uberkenny: @simplybastowI would agree with that. We blended agile and
waterfall, and found it works well. #prodmgmttalk -4:24 PM Nov 7th, 2011

cindyfsolomon @simplybastow Brandi recognizes you have 7-8 hour time difference which is difficult #prodmgmttalk -
4:24 PM Nov 7th, 2011

indiathink @simplybastow I recommend breaking up your planning sessions into smaller sessions if
possible #agile #prodmgmttalk -4:25 PM Nov 7th, 2011

uberkenny @stanzr It would be nice if the text entry box allowed me to reply to another participant (without mispelling
their name)#prodmgmttalk -4:25 PM Nov 7th, 2011

brainmates RT @uberkenny: @simplybastow I would agree with that. We blended agile and waterfall, and found it
works well.#prodmgmttalk -4:25 PM Nov 7th, 2011

indiathink @simplybastow but agile is proven to be very powerful because of the tight control you have bc of short
windows to verify#prodmgmttalk -4:25 PM Nov 7th, 2011

lmckeogh I'm listening. Very interesting monologue. Meanwhile I am reviewing other web sites #prodmgmttalk -4:26
PM Nov 7th, 2011

roadmapwarrior @indiathink Silly question, but is it better to collaborate during their morning or
yours? #prodmgmttalk -4:26 PM Nov 7th, 2011

roadmapwarrior @lmckeogh Yo #prodmgmttalk -4:26 PM Nov 7th, 2011

uberkenny @brainmates I would agree with that, too.#prodmgmttalk -4:27 PM Nov 7th, 2011

lmckeogh Glad you made it. RT @roadmapwarrior: @lmckeogh Yo#prodmgmttalk -4:27 PM Nov 7th, 2011

cindyfsolomon @lmckeogh Ahhh, multi tasking! You can review the background resources
also http://t.co/ErIsTzf7 #prodmgmttalk -4:28 PM Nov 7th, 2011

uberkenny @indiathink Waterfall gives us the precision that solves some communication issues; agile provides the
frequent checkpoints. #prodmgmttalk -4:28 PM Nov 7th, 2011

brainmates @roadmapwarrior: @indiathink Doesn't really matter whether its your morning or theirs #prodmgmttalk -
4:29 PM Nov 7th, 2011

brainmates RT @uberkenny Waterfall gives us the precision that solves some communication issues; agile provides
the frequent checkpoints. #prodmgmttalk -4:29 PM Nov 7th, 2011

taariqlewis RT @brainmates: @uberkenny I tend to blend agile & waterfall regardless if project is cross
cultural #prodmgmttalk -4:30 PM Nov 7th, 2011

cindyfsolomon We're moving on to question 2! Join us here:http://t.co/sMZy4gzs #prodmgmttalk -4:30 PM Nov 7th,
2011

uberkenny So is this appearing in question 2? #prodmgmttalk -4:31 PM Nov 7th, 2011
_______________________________________________________________________________________________



Sponsor us http://bit.ly/gF0Tt3                                                                     http://bit.ly/nnkOjG Thank you

  @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 5
Transcript from Nov 7, 2011: Global Product Management Talk
                   Brandi Moore, Founder Of IndiaThink And Author, The Little BRIC Book
                   Challenges Of Managing Products With India
                    MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr


taariqlewis Q2 What have you seen in reading email communications from India that confuses you? #prodmgmttalk -
4:31 PM Nov 7th, 2011

uberkenny Funny, the social media "experts" say email is dead. :P#prodmgmttalk -4:32 PM Nov 7th, 2011

lmckeogh Indian preference is to communicate indirectly.#prodmgmttalk -4:32 PM Nov 7th, 2011

cindyfsolomon Welcome into stanzr @Errandmanagers !#prodmgmttalk -4:33 PM Nov 7th, 2011

lmckeogh Indian e-mails are too nice, vaguely worded. hard to truly decipher what is at the heart of the matter. Discern
the story#prodmgmttalk -4:33 PM Nov 7th, 2011

uberkenny @indiathink When I first started working with India 5 yrs ago, hierarchy created a lot of tension in who was
CC'd and who not. #prodmgmttalk -4:33 PM Nov 7th, 2011

cindyfsolomon Brandi Moore says when reading email from India w/story in it, what would you think if heard at cocktail
party?#prodmgmttalk -4:34 PM Nov 7th, 2011

cindyfsolomon Emails from India convey information in an indirect way within a story #prodmgmttalk -4:34 PM Nov 7th,
2011

uberkenny @indiathink Today, not so much. Time working with the team, and visits to India, has broken down
hierarchy barriers.#prodmgmttalk -4:34 PM Nov 7th, 2011

errandmanagers Thanks, we are fans of Stanz ;)RT@cindyfsolomon: Welcome into
stanzr @Errandmanagers !#prodmgmttalk -4:35 PM Nov 7th, 2011

cindyfsolomon @uberkenny re: social media "experts" (they want email to be dead) #prodmgmttalk -4:35 PM Nov 7th,
2011

uberkenny @lmckeogh It takes a lot of time to learn to read between the lines. #prodmgmttalk -4:35 PM Nov 7th, 2011

roadmapwarrior @uberkenny @indiathink how often do you as prod mgr visit the team in India? #prodmgmttalk -4:36
PM Nov 7th, 2011

lmckeogh @uberkenny : yes, but it is a skill product managers need to cultivate, that listening skill. #prodmgmttalk -
4:36 PM Nov 7th, 2011

ErikaLAndersen Acc to @indiathink, India places priority on being nice rather than accurate; must read between lines
of emails#prodmgmttalk -4:36 PM Nov 7th, 2011

uberkenny @indiathink Exactly. The longer you work with the team, the more comfortable they
become. #prodmgmttalk -4:36 PM Nov 7th, 2011

roadmapwarrior RT @ErikaLAndersen: Acc to @indiathink, India places priority on being nice rather than accurate;
must read between lines #prodmgmttalk -4:37 PM Nov 7th, 2011

StanzrOne Hello @roadmapwarrior. #prodmgmttalk is being held athttp://t.co/oCmVYo4t for engagement. Please join
us there?#prodmgmttalk -4:37 PM Nov 7th, 2011

uberkenny @indiathink Personal visits have helped.#prodmgmttalk -4:37 PM Nov 7th, 2011
_______________________________________________________________________________________________



Sponsor us http://bit.ly/gF0Tt3                                                                     http://bit.ly/nnkOjG Thank you

  @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 6
Transcript from Nov 7, 2011: Global Product Management Talk
                   Brandi Moore, Founder Of IndiaThink And Author, The Little BRIC Book
                   Challenges Of Managing Products With India
                   MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr


lmckeogh I'm working on diminishing email here. Too much. RT@uberkenny: Funny, the social media "experts" say
email is dead.#prodmgmttalk -4:38 PM Nov 7th, 2011

ErikaLAndersen RT @uberkenny: @indiathink Personal visits have helped. #prodmgmttalk -4:38 PM Nov 7th, 2011

roadmapwarrior @StanzrOne Appreciate it but it is not loading well on iPad #prodmgmttalk -4:38 PM Nov 7th, 2011

cindyfsolomon Brandi Moore @Indiathink answering Adrienne@brainmates that people schooled in India will change
when work in different cntry #prodmgmttalk -4:39 PM Nov 7th, 2011

uberkenny @lmckeogh You must do the needful, I suppose.#prodmgmttalk -4:39 PM Nov 7th, 2011

StanzrOne Thank you @roadmapwarrior! iPad buttons may be too small for now. We're working on
that. #prodmgmttalk -4:39 PM Nov 7th, 2011

cindyfsolomon I will be better able to interact with my Indian colleagues via LinkedIn now! #prodmgmttalk -4:41 PM
Nov 7th, 2011

ErikaLAndersen Found that a person's first job out of college influences the work cultures they like #prodmgmttalk -
4:41 PM Nov 7th, 2011

uberkenny @ErikaLAnderson I find that if a person worked for a while outside of India, they have a different
perspective.#prodmgmttalk -4:42 PM Nov 7th, 2011

cindyfsolomon Moving on to question 3 now! #prodmgmttalk -4:42 PM Nov 7th, 2011

uberkenny @ErikaLAndersen I find that if a person worked for a while outside of India, they have a different
perspective.#prodmgmttalk -4:42 PM Nov 7th, 2011

uberkenny Call quality is usually terrible. #prodmgmttalk -4:43 PM Nov 7th, 2011

roadmapwarrior @uberkenny Agreed #prodmgmttalk -4:43 PM Nov 7th, 2011

cindyfsolomon Q3 i.e.,How are calls with India different from US conference calls? #prodmgmttalk -4:43 PM Nov 7th,
2011

cindyfsolomon @uberkenny @Indiathink laughed at your comment!#prodmgmttalk -4:43 PM Nov 7th, 2011

errandmanagers RT @cindyfsolomon: Q3 i.e.,How are calls with India different from US conference
calls? #prodmgmttalk -4:44 PM Nov 7th, 2011

lmckeogh @Indiathink sharing impressions of the back channel dynamics associated w/ conference calls to India &
how to manage it #prodmgmttalk -4:44 PM Nov 7th, 2011

indiathink @lmckeogh Back channel dynamics - that is a perfect way to describe it! #prodmgmttalk -4:45 PM Nov 7th,
2011

uberkenny @indiathink I find people tend to speak very softly. We North Americans are louder and more
obnoxious. #prodmgmttalk -4:45 PM Nov 7th, 2011


_______________________________________________________________________________________________



Sponsor us http://bit.ly/gF0Tt3                                                                    http://bit.ly/nnkOjG Thank you

  @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 7
Transcript from Nov 7, 2011: Global Product Management Talk
                   Brandi Moore, Founder Of IndiaThink And Author, The Little BRIC Book
                   Challenges Of Managing Products With India
                    MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr

roadmapwarrior I've noticed a desire to go figure things out offline on their own rather than discussing in depth on the
call#prodmgmttalk -4:46 PM Nov 7th, 2011

theNeedful RT @lmckeogh You must do the needful, I suppose.#prodmgmttalk http://t.co/csNTfefx -4:46 PM Nov 7th,
2011

indiathink @uberkenny excellent comment!! Guess who speaks the softest? The boss... #prodmgmttalk -4:46 PM Nov
7th, 2011

errandmanagers Yes > RT @uberkenny: @indiathink I find people tend to speak very softly. We North Americans are
louder and more obnoxious. #prodmgmttalk -4:46 PM Nov 7th, 2011

lmckeogh RT @indiathink: @uberkenny excellent comment!! Guess who speaks the softest? The
boss... #prodmgmttalk -4:46 PM Nov 7th, 2011

cindyfsolomon @Indiathink the softest speaker has the loudest stick in India - variations of course, but quietist has
most power in room #prodmgmttalk -4:47 PM Nov 7th, 2011

ErikaLAndersen Curious: Does India have Korean Airlines problem? i.e., subordinate rather crash into mountain that
contradict superior? #prodmgmttalk -4:47 PM Nov 7th, 2011

uberkenny @indiathink I also find I need to coax people into speaking. #prodmgmttalk -4:47 PM Nov 7th, 2011

cindyfsolomon @Indiathink says this translates to China as well - softest wields most power #prodmgmttalk -4:48 PM
Nov 7th, 2011

cindyfsolomon @Indiathink says someone loud & direct (US) not necessarily respected #prodmgmttalk -4:48 PM Nov
7th, 2011

cindyfsolomon Once decisions made whether you are to be paid attention, doesn't matter how your behavior
changes#prodmgmttalk -4:49 PM Nov 7th, 2011

uberkenny @indiathink Subordinates who rock the boat tend to create friction with their boss. #prodmgmttalk -4:49 PM
Nov 7th, 2011

indiathink @ErikaLAndersen great question --- this is a power distance problem and yes India has high power
distance.#prodmgmttalk -4:49 PM Nov 7th, 2011

ErikaLAndersen I'm listening #prodmgmttalk -4:49 PM Nov 7th, 2011

cindyfsolomon Its about how a culture manages power - distance betw authority & common people #prodmgmttalk -
4:50 PM Nov 7th, 2011

cindyfsolomon Ex. Norwegian culture - no power distance vs. India "giving & receiving face" like in
China #prodmgmttalk -4:51 PM Nov 7th, 2011

cindyfsolomon "Giving face" is like respect - group is important, authority is revered, unsaid agreement that boss takes
care of workers #prodmgmttalk -4:52 PM Nov 7th, 2011

cindyfsolomon Europe, Australia, US, Canada does biz quite differently than rest of the world (share similar biz
constructs)#prodmgmttalk -4:53 PM Nov 7th, 2011

_______________________________________________________________________________________________



Sponsor us http://bit.ly/gF0Tt3                                                                     http://bit.ly/nnkOjG Thank you

  @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 8
Transcript from Nov 7, 2011: Global Product Management Talk
                    Brandi Moore, Founder Of IndiaThink And Author, The Little BRIC Book
                    Challenges Of Managing Products With India
                    MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr

cindyfsolomon In India, don't rock boat - take care of boss, communicate in subtle ways #prodmgmttalk -4:54 PM Nov
7th, 2011

ErikaLAndersen How much does language influence biz constructs? UK/America/Australia vs.
Germany/France/Norway? #prodmgmttalk-4:54 PM Nov 7th, 2011

roadmapwarrior Both if boss is in India or other country? RT@cindyfsolomon: In India, dont rock boat- take care of
boss, comm in subtle ways #prodmgmttalk -4:56 PM Nov 7th, 2011

cindyfsolomon RT @roadmapwarrior Both if boss is in India or other country? In India, dont rock boat- take care of
boss, comm in subtle ways #prodmgmttalk -4:57 PM Nov 7th, 2011

uberkenny @ErikaLAndersen I frequently have a call with French, Germans and Indians, all in English. It's like a tower
of babel.#prodmgmttalk -4:58 PM Nov 7th, 2011

cindyfsolomon @roadmapwarrior Indians will look for typical "boss" behaviors, if don't find will react as if for any
boss #prodmgmttalk-5:00 PM Nov 7th, 2011

tekzenpdm #prodmgmttalk we have a saying in India, Only Empty Vessels make more noise -5:00 PM Nov 7th, 2011

uberkenny @indiathink Looks like we lost you. :( #prodmgmttalk -5:00 PM Nov 7th, 2011

ErikaLAndersen Fr. @indiathink: English universal language; culture matters more than lng. France relationships very
important#prodmgmttalk -5:01 PM Nov 7th, 2011

uberkenny @cindyfsolomon I guess you do get cut off at the 1-hour mark. #prodmgmttalk -5:01 PM Nov 7th, 2011

cindyfsolomon We're tweeting what @Indiathink is saying#prodmgmttalk -5:01 PM Nov 7th, 2011

lmckeogh Aaawww, lost the audio. Good commentary tonight@indathink. Thanks for another excellent
session. #prodmgmttalk -5:01 PM Nov 7th, 2011

ErikaLAndersen RT @lmckeogh: Aaawww, lost the audio. Good commentary tonight @indathink. Thanks for another
excellent session. #prodmgmttalk -5:02 PM Nov 7th, 2011

uberkenny @indiathink Yes, thanks for an interesting session.#prodmgmttalk -5:02 PM Nov 7th, 2011

cindyfsolomon Sorry - broadcast shut off - but we're still recording - so watch for edited podcast #prodmgmttalk -5:02
PM Nov 7th, 2011

indiathink Your welcome!! I had a great time!! #prodmgmttalk -5:02 PM Nov 7th, 2011
indiathink If you have any questions in the future just ping me on twitter! #prodmgmttalk -5:02 PM Nov 7th, 2011

ErikaLAndersen Cool. Thanks! RT @cindyfsolomon: Sorry - broadcast shut off - but we're still recording - so watch for
edited podcast #prodmgmttalk -5:02 PM Nov 7th, 2011

cindyfsolomon Wow - hour went so fast! #prodmgmttalk -5:03 PM Nov 7th, 2011

roadmapwarrior Thanks everyone! #prodmgmttalk -5:03 PM Nov 7th, 2011

cindyfsolomon Thank you everyone for participating today! I'll post stats and unedited transcript
here: http://t.co/53wV13Eh#prodmgmttalk -5:04 PM Nov 7th, 2011
_______________________________________________________________________________________________



Sponsor us http://bit.ly/gF0Tt3                                                                     http://bit.ly/nnkOjG Thank you

  @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 9
Transcript from Nov 7, 2011: Global Product Management Talk
                   Brandi Moore, Founder Of IndiaThink And Author, The Little BRIC Book
                   Challenges Of Managing Products With India
                   MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr


cindyfsolomon Plan to schedule Brandi Moore @indiathink for a pure audio discussion with calling in! #prodmgmttalk -
5:04 PM Nov 7th, 2011

cindyfsolomon Join us next week for Roadmapping with @galfano @milemarker #prodmgmttalk -5:05 PM Nov 7th,
2011

brainmates Join us next week for Product Roadmapping with @galfano @milemarker #prodmgmttalk -5:06 PM Nov
7th, 2011

roadmapwarrior Roadmapping you say? I think I'd better be here...#prodmgmttalk -5:07 PM Nov 7th, 2011

cindyfsolomon Today's stats: 187 tweets generated 205,552 impressions, reaching an audience of 14,071 followers
#prodmgmttalk -5:09 PM Nov 7th, 2011

tekzenpdm @ErikaLAndersen #prodmgmttalk, Indians may look subordinate but it is the bosses who need to be
careful as power centers are distributed. -5:11 PM Nov 7th, 2011

cindyfsolomon Thank you top 5 impression makers! @cindyfsolomon @brainmates @lmckeogh @errandmanagers
@taariqlewis #prodmgmttalk -5:12 PM Nov 7th, 2011

cindyfsolomon Thankyou top 10 impression makers! @indiathink @uberkenny @erikalandersen @roadmapwarrior
 @simplybastow #prodmgmttalk -5:12 PM Nov 7th, 2011

cindyfsolomon Bravo! @stanzrone @lmckeogh @suhayl.patel
@hanneshelander @ProductMgmtuniv @rkelly976 @chattalks #prodmgmttalk -5:14 PM Nov 7th, 2011

brainmates RT @ProdMgmtTalk: RT @tekzenpdm: #prodmgmttalk we have a saying in India, Only Empty Vessels
make more noise #prodmgmttalk -5:15 PM Nov 7th, 2011

cindyfsolomon @tekzenpdm please join us next week to beta test Social Media Chat Tool http://t.co/VxTvMnje
! #prodmgmttalk -5:15 PM Nov 7th, 2011

roadmapwarrior RT @tekzenpdm: #prodmgmttalk we have a saying in India, Only Empty Vessels make more
noise #prodmgmttalk -5:16 PM Nov 7th, 2011

StanzrOne RT @cindyfsolomon: Bravo! @stanzrone @lmckeogh@suhayl.patel @hanneshelander
@ProductMgmtuniv @rkelly976@chattalks #prodmgmttalk -5:28 PM Nov 7th, 2011

cindyfsolomon Challenges Of Managing Products With India: Edited @StanzrOne event page
transcript http://t.co/YFun0dUv #prodmgmttalk #prodmgmt -5:47 PM Nov 7th, 2011

cindyfsolomon Join us next week for Nov 14: Roadmapping w/Bill @Galfano President & Co-Founder, MileMarker
http://t.co/QElOEyL0 #prodmgmt #prodmgmttalk Sign in for reminders! -6:01 PM Nov 7th, 2011




           Global Product Management TalkTM is a weekly mini-product camp Socratic discussion of pre-
posted questions with live audio of thought leader and co-hosts commenting. Blog http://bit.ly/eOFmB6

_______________________________________________________________________________________________



Sponsor us http://bit.ly/gF0Tt3                                                                    http://bit.ly/nnkOjG Thank you

 @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 10

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Nov 7: Challenges Of Managing Products With India w/Brandi Moore, Founder Of IndiaThink

  • 1. Transcript from Nov 7, 2011: Global Product Management Talk Brandi Moore, Founder Of IndiaThink And Author, The Little BRIC Book Challenges Of Managing Products With India MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr Brandi Moore, Founder Of IndiaThink And Author, The Little BRIC Book, Leads Discussion Regarding Confronting Cultural Differences Of Global Product Management Issues Between India And US Brandi says, "I am thrilled to be tweeting with the Global Product Management community! Our conversation will offer insights to a community that is stepping into global management on a daily basis and needs to understand how India's business preferences are very different, impacting everything that happens during product development cycles." Podcast: http://bit.ly/w1kegt Links: http://bit.ly/vNx1La INTRO In today's globalized environment we are all expected to be ABOUT BRANDI MOORE global Product Managers working with people from very different beliefs about work. India and the US are almost exactly Brandi Moore is the founder of IndiaThink, a consultancy that opposite in their business preferences. These preferences show helps low performing teams build the global competencies up when organizing a meeting, managing a remote team, inside needed to save time, money and produce desired results across virtual environments like wiki's, deadlines being missed, product cultures. Brandi Moore focuses on innovation in the BRIC and deliverables being wrong, and low levels of team retention. the constraints to idea generation and sharing expected by global managers from the US. Innovation inside India and Each week, The Global Product Management Talk features an China is highly desired by organizations but difficult to achieve if expert guest speaker who asks questions of the participants on cross-cultural global management is not included in the process. Twitter in a Socratic discussion. The speaker and co-hosts Brandi has been featured in Fortune, The Christian Science broadcast their comments over BlogTalkRadio. The transcript of Monitor, PBS Rising Voices, Outsource Magazine, and Tweets and podcast are available after the live event. Outsourcing Center. She is the author of The Little BRIC Book: Cracking the Code for Global Management of Projects in Brazil, Brandi Moore joined the weekly Global Product Management Russia, India and China. Talk on Twitter Monday, November 7, 2011. We continued beta use of the stanzr Social Media Chat product. MENTIONED DURING TALK Stanzr Social Media Tool http://bit.ly/tC6BK1 Malcolm Gladwell Outliers: The Story of Success http://cnnmon.ie/vtTHwb re: culture & airline safety BRIC countries of Brazil, Russia, India and China The Little BRIC Book http://bit.ly/rPjlds TWEET CHRONOLOGY Join Global Product Management Talk! http://linkd.in/jRmwRx Never participated in a twitter chat? FAQs http://t.co/Qr2s1o0O Learn How to participate in Socratic Twitter Talk via Global Prod Mgmt Talk http://t.co/nV2DZflo Learn about Tweeting Best Practices and Twitter Talk FAQs http://t.co/8WzU7LSf _______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 1
  • 2. Transcript from Nov 7, 2011: Global Product Management Talk Brandi Moore, Founder Of IndiaThink And Author, The Little BRIC Book Challenges Of Managing Products With India MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr brainmates RT @cindyfsolomon: Join in 20 minutes!http://t.co/nUlfWZtM Challenges Of Managing Products With India#prodmgmttalk #prodmgmt #pmot -3:39 PM Nov 7th, 2011 cindyfsolomon We're live on the air! Listen in now at http://t.co/y8JeLjBK #prodmgmt #prodmgmttalk #BlogTalkRadio -3:49 PM Nov 7th, 2011 StanzrOne Hi Everyone. Welcome to http://t.co/oCmVYo4t #prodmgmttalk -3:52 PM Nov 7th, 2011 brainmates Getting ready to speak to @indiathink &@cindyfsolomon about #prodmgmt in India #prodmgmttalk -3:52 PM Nov 7th, 2011 taariqlewis RT @cindyfsolomon: @ProductMgmtuniv Transcript of tweets & podcast will be available on-demand post event http://t.co/ViWAMhvj #prodmgmttalk -3:53 PM Nov 7th, 2011 taariqlewis RT @StanzrOne: Hi Everyone. Welcome tohttp://t.co/dSDVaEDl #prodmgmttalk -3:55 PM Nov 7th, 2011 taariqlewis RT @cindyfsolomon: Listen here on Mondayhttp://t.co/8rKKpeIN 4:00 PM PT/7:00 PM ET #prodmgmttalk - 3:55 PM Nov 7th, 2011 cindyfsolomon Brandi Moore @indiathink is explaining what India Think addresses: virtual environments increase complexity#prodmgmttalk -3:59 PM Nov 7th, 2011 cindyfsolomon "Everyone needs to be a global manager today, esp. people in tech" #prodmgmttalk -4:00 PM Nov 7th, 2011 cindyfsolomon Brandi Moore has worked all over the world, negotiations, requirements & much time in India #prodmgmttalk -4:01 PM Nov 7th, 2011 cindyfsolomon We have officially begun - may be quiet on twitter stream today - so listen http://t.co/HSSG9oZu #prodmgmttalk -4:02 PM Nov 7th, 2011 cindyfsolomon Please introduce yourself & where you are tweeting from when you come in! #prodmgmttalk -4:03 PM Nov 7th, 2011 ErikaLAndersen Erika checking in from Salt Lake City, Utah#prodmgmttalk -4:03 PM Nov 7th, 2011 cindyfsolomon Brandi Moore is talking about cultural processing required of int'l managers not trained for crossing cultural divides#prodmgmttalk -4:04 PM Nov 7th, 2011 cindyfsolomon Cindy here from across Bay Bridge to San Francisco! Brandi Moore is calling in from NYC #prodmgmttalk -4:04 PM Nov 7th, 2011 indiathink Hi Everyone! #prodmgmttalk -4:06 PM Nov 7th, 2011 lmckeogh Checking in from Boulder. #prodmgmttalk -4:07 PM Nov 7th, 2011 ErikaLAndersen Now I'm tweeting from @Stanzr; haven't used this tool yet, but here goes #prodmgmttalk -4:08 PM Nov 7th, 2011 lmckeogh Knock, knock. Didn't know I needed to be invited...#prodmgmttalk -4:08 PM Nov 7th, 2011 _______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 2
  • 3. Transcript from Nov 7, 2011: Global Product Management Talk Brandi Moore, Founder Of IndiaThink And Author, The Little BRIC Book Challenges Of Managing Products With India MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr cindyfsolomon Welcome @ErikLAndersen - yes, we're beta testing stanzr - it will take a bit to get comfortable, but hang in there!#prodmgmttalk -4:08 PM Nov 7th, 2011 uberkenny @cindyfsolomon So how does this @Stanzr work? Do I need to call in, or do I just listen and post stuff on Twitter?#prodmgmttalk -4:09 PM Nov 7th, 2011 uberkenny @brainmates Yup, Got it. That But do I also need to call in? #prodmgmttalk -4:10 PM Nov 7th, 2011 cindyfsolomon Welcome @uberkenny its up to you how many channels you can handle - you can just tweet inside stanzr. no need to call in #prodmgmttalk -4:10 PM Nov 7th, 2011 cindyfsolomon @uberkenny you can listen here:http://t.co/HSSG9oZu #prodmgmttalk -4:11 PM Nov 7th, 2011 uberkenny @cindysolomon I'm listening. And tweeting. Just haven't dialed into the bridge. #prodmgmttalk -4:11 PM Nov 7th, 2011 cindyfsolomon @uberkenny you can call in, but I don't know if I'll be able to bridge you into talk #prodmgmttalk -4:12 PM Nov 7th, 2011 roadmapwarrior Whew finally got here - Jen from Kansas City, hi everyone #prodmgmttalk -4:12 PM Nov 7th, 2011 cindyfsolomon @uberkenny however, I'm willing to try if you want to talk with us. @indiathink is talking #prodmgmttalk -4:13 PM Nov 7th, 2011 uberkenny @indiathink, u mentioned social media tools that improve ability to find talent in India the last 5 yrs. Hasn't been my exp #prodmgmttalk -4:13 PM Nov 7th, 2011 cindyfsolomon here's phone number to call in (let me know if you do) GUEST CALL-IN(323) 927-2957 #prodmgmttalk - 4:13 PM Nov 7th, 2011 ErikaLAndersen Wish that US IRS (tax) could listen to @indiathink; believe US employees can do all selling/managing from US#prodmgmttalk -4:14 PM Nov 7th, 2011 uberkenny @indiathink I find having a larger presence in India (the bigger we are) has helped us attract more talent. #prodmgmttalk -4:15 PM Nov 7th, 2011 uberkenny @indiathink I'm in software. #prodmgmttalk -4:15 PM Nov 7th, 2011 simplybastow Checking in, a tad late to the convo. Hi all!#prodmgmttalk -4:15 PM Nov 7th, 2011 ErikaLAndersen re: IRS, I love that @indiathink's immediate response was laughter #prodmgmttalk -4:16 PM Nov 7th, 2011 cindyfsolomon @IndiaThink is answering @uberkenny comment re: attracting human capital- India employee wants bigger brand, company w/mission #prodmgmttalk -4:16 PM Nov 7th, 2011 uberkenny @indiathink Yes, brand is key. The more our name is out there on signs, billboards, etc. The more attractive we become. #prodmgmttalk -4:16 PM Nov 7th, 2011 cindyfsolomon @Indiathink says Indians are excited about what is happening in India & want to be part of it. Want brand that contributes #prodmgmttalk -4:16 PM Nov 7th, 2011 _______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 3
  • 4. Transcript from Nov 7, 2011: Global Product Management Talk Brandi Moore, Founder Of IndiaThink And Author, The Little BRIC Book Challenges Of Managing Products With India MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr cindyfsolomon @Indiathink wants longer term employment contract w/training for long haul #prodmgmttalk -4:17 PM Nov 7th, 2011 cindyfsolomon @Indiathink says social media is a prohibiter for outsourcers #prodmgmttalk -4:18 PM Nov 7th, 2011 roadmapwarrior Are we talking about brands that make it public that Indian teams are involved? Or just big-named brands in general? #prodmgmttalk -4:18 PM Nov 7th, 2011 errandmanagers First time here, hi everyone #prodmgmttalk -4:19 PM Nov 7th, 2011 roadmapwarrior How do Indian teams want to be recognized?#prodmgmttalk -4:19 PM Nov 7th, 2011 simplybastow Agile and cross-timezone development just don't mix. You need to be working the same hours to keep up communication. #prodmgmttalk -4:19 PM Nov 7th, 2011 cindyfsolomon @simplybastow is answering the first question! Excellent! Welcome! #prodmgmttalk -4:20 PM Nov 7th, 2011 roadmapwarrior RT @simplybastow: Agile and cross-timezone development just dont mix. You need to be working the same hours to keep up comm #prodmgmttalk -4:20 PM Nov 7th, 2011 ErikaLAndersen Many US gov't agencies don't understand in#prodmgmttalk -4:21 PM Nov 7th, 2011 cindyfsolomon @IndiaThink is talking about brands. Pepsi has an Indian CEO who focussed there while Coke is struggling#prodmgmttalk -4:21 PM Nov 7th, 2011 roadmapwarrior @errandmanagers Welcome! #prodmgmttalk -4:21 PM Nov 7th, 2011 uberkenny @cindyfsolomnon Too many channels. Dialed in, but phone is several seconds behind the Webcast. Brain hurts.#prodmgmttalk -4:21 PM Nov 7th, 2011 errandmanagers @roadmapwarrior Thank You #prodmgmttalk -4:22 PM Nov 7th, 2011 ErikaLAndersen IRS generally doesn't understand business or need for "boots on the ground". #prodmgmttalk -4:22 PM Nov 7th, 2011 cindyfsolomon @simplybastow welcome Janna from London@indiathink says Agile is best to maintain control cross project & cross time #prodmgmttalk -4:22 PM Nov 7th, 2011 uberkenny @simplybastow I would agree with that. We blended agile and waterfall, and found it works well. #prodmgmttalk -4:22 PM Nov 7th, 2011 cindyfsolomon @uberkenny Yes, audio best listened to afterwards while reviewing transcript #prodmgmttalk -4:23 PM Nov 7th, 2011 brainmates Acc to @indiathink Agile tight way to maintain control over cross cultural projects #prodmgmttalk -4:23 PM Nov 7th, 2011 cindyfsolomon @Indiathink says she worked w/group on 2 week iterations, the tighter about verifying where on roadmap, better off #prodmgmttalk -4:23 PM Nov 7th, 2011 _______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 4
  • 5. Transcript from Nov 7, 2011: Global Product Management Talk Brandi Moore, Founder Of IndiaThink And Author, The Little BRIC Book Challenges Of Managing Products With India MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr roadmapwarrior @uberkenny Blended how? Just short iterations? Less documentation and more stories? #prodmgmttalk -4:23 PM Nov 7th, 2011 errandmanagers Great to know > RT @uberkenny: @simplybastowI would agree with that. We blended agile and waterfall, and found it works well. #prodmgmttalk -4:24 PM Nov 7th, 2011 cindyfsolomon @simplybastow Brandi recognizes you have 7-8 hour time difference which is difficult #prodmgmttalk - 4:24 PM Nov 7th, 2011 indiathink @simplybastow I recommend breaking up your planning sessions into smaller sessions if possible #agile #prodmgmttalk -4:25 PM Nov 7th, 2011 uberkenny @stanzr It would be nice if the text entry box allowed me to reply to another participant (without mispelling their name)#prodmgmttalk -4:25 PM Nov 7th, 2011 brainmates RT @uberkenny: @simplybastow I would agree with that. We blended agile and waterfall, and found it works well.#prodmgmttalk -4:25 PM Nov 7th, 2011 indiathink @simplybastow but agile is proven to be very powerful because of the tight control you have bc of short windows to verify#prodmgmttalk -4:25 PM Nov 7th, 2011 lmckeogh I'm listening. Very interesting monologue. Meanwhile I am reviewing other web sites #prodmgmttalk -4:26 PM Nov 7th, 2011 roadmapwarrior @indiathink Silly question, but is it better to collaborate during their morning or yours? #prodmgmttalk -4:26 PM Nov 7th, 2011 roadmapwarrior @lmckeogh Yo #prodmgmttalk -4:26 PM Nov 7th, 2011 uberkenny @brainmates I would agree with that, too.#prodmgmttalk -4:27 PM Nov 7th, 2011 lmckeogh Glad you made it. RT @roadmapwarrior: @lmckeogh Yo#prodmgmttalk -4:27 PM Nov 7th, 2011 cindyfsolomon @lmckeogh Ahhh, multi tasking! You can review the background resources also http://t.co/ErIsTzf7 #prodmgmttalk -4:28 PM Nov 7th, 2011 uberkenny @indiathink Waterfall gives us the precision that solves some communication issues; agile provides the frequent checkpoints. #prodmgmttalk -4:28 PM Nov 7th, 2011 brainmates @roadmapwarrior: @indiathink Doesn't really matter whether its your morning or theirs #prodmgmttalk - 4:29 PM Nov 7th, 2011 brainmates RT @uberkenny Waterfall gives us the precision that solves some communication issues; agile provides the frequent checkpoints. #prodmgmttalk -4:29 PM Nov 7th, 2011 taariqlewis RT @brainmates: @uberkenny I tend to blend agile & waterfall regardless if project is cross cultural #prodmgmttalk -4:30 PM Nov 7th, 2011 cindyfsolomon We're moving on to question 2! Join us here:http://t.co/sMZy4gzs #prodmgmttalk -4:30 PM Nov 7th, 2011 uberkenny So is this appearing in question 2? #prodmgmttalk -4:31 PM Nov 7th, 2011 _______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 5
  • 6. Transcript from Nov 7, 2011: Global Product Management Talk Brandi Moore, Founder Of IndiaThink And Author, The Little BRIC Book Challenges Of Managing Products With India MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr taariqlewis Q2 What have you seen in reading email communications from India that confuses you? #prodmgmttalk - 4:31 PM Nov 7th, 2011 uberkenny Funny, the social media "experts" say email is dead. :P#prodmgmttalk -4:32 PM Nov 7th, 2011 lmckeogh Indian preference is to communicate indirectly.#prodmgmttalk -4:32 PM Nov 7th, 2011 cindyfsolomon Welcome into stanzr @Errandmanagers !#prodmgmttalk -4:33 PM Nov 7th, 2011 lmckeogh Indian e-mails are too nice, vaguely worded. hard to truly decipher what is at the heart of the matter. Discern the story#prodmgmttalk -4:33 PM Nov 7th, 2011 uberkenny @indiathink When I first started working with India 5 yrs ago, hierarchy created a lot of tension in who was CC'd and who not. #prodmgmttalk -4:33 PM Nov 7th, 2011 cindyfsolomon Brandi Moore says when reading email from India w/story in it, what would you think if heard at cocktail party?#prodmgmttalk -4:34 PM Nov 7th, 2011 cindyfsolomon Emails from India convey information in an indirect way within a story #prodmgmttalk -4:34 PM Nov 7th, 2011 uberkenny @indiathink Today, not so much. Time working with the team, and visits to India, has broken down hierarchy barriers.#prodmgmttalk -4:34 PM Nov 7th, 2011 errandmanagers Thanks, we are fans of Stanz ;)RT@cindyfsolomon: Welcome into stanzr @Errandmanagers !#prodmgmttalk -4:35 PM Nov 7th, 2011 cindyfsolomon @uberkenny re: social media "experts" (they want email to be dead) #prodmgmttalk -4:35 PM Nov 7th, 2011 uberkenny @lmckeogh It takes a lot of time to learn to read between the lines. #prodmgmttalk -4:35 PM Nov 7th, 2011 roadmapwarrior @uberkenny @indiathink how often do you as prod mgr visit the team in India? #prodmgmttalk -4:36 PM Nov 7th, 2011 lmckeogh @uberkenny : yes, but it is a skill product managers need to cultivate, that listening skill. #prodmgmttalk - 4:36 PM Nov 7th, 2011 ErikaLAndersen Acc to @indiathink, India places priority on being nice rather than accurate; must read between lines of emails#prodmgmttalk -4:36 PM Nov 7th, 2011 uberkenny @indiathink Exactly. The longer you work with the team, the more comfortable they become. #prodmgmttalk -4:36 PM Nov 7th, 2011 roadmapwarrior RT @ErikaLAndersen: Acc to @indiathink, India places priority on being nice rather than accurate; must read between lines #prodmgmttalk -4:37 PM Nov 7th, 2011 StanzrOne Hello @roadmapwarrior. #prodmgmttalk is being held athttp://t.co/oCmVYo4t for engagement. Please join us there?#prodmgmttalk -4:37 PM Nov 7th, 2011 uberkenny @indiathink Personal visits have helped.#prodmgmttalk -4:37 PM Nov 7th, 2011 _______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 6
  • 7. Transcript from Nov 7, 2011: Global Product Management Talk Brandi Moore, Founder Of IndiaThink And Author, The Little BRIC Book Challenges Of Managing Products With India MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr lmckeogh I'm working on diminishing email here. Too much. RT@uberkenny: Funny, the social media "experts" say email is dead.#prodmgmttalk -4:38 PM Nov 7th, 2011 ErikaLAndersen RT @uberkenny: @indiathink Personal visits have helped. #prodmgmttalk -4:38 PM Nov 7th, 2011 roadmapwarrior @StanzrOne Appreciate it but it is not loading well on iPad #prodmgmttalk -4:38 PM Nov 7th, 2011 cindyfsolomon Brandi Moore @Indiathink answering Adrienne@brainmates that people schooled in India will change when work in different cntry #prodmgmttalk -4:39 PM Nov 7th, 2011 uberkenny @lmckeogh You must do the needful, I suppose.#prodmgmttalk -4:39 PM Nov 7th, 2011 StanzrOne Thank you @roadmapwarrior! iPad buttons may be too small for now. We're working on that. #prodmgmttalk -4:39 PM Nov 7th, 2011 cindyfsolomon I will be better able to interact with my Indian colleagues via LinkedIn now! #prodmgmttalk -4:41 PM Nov 7th, 2011 ErikaLAndersen Found that a person's first job out of college influences the work cultures they like #prodmgmttalk - 4:41 PM Nov 7th, 2011 uberkenny @ErikaLAnderson I find that if a person worked for a while outside of India, they have a different perspective.#prodmgmttalk -4:42 PM Nov 7th, 2011 cindyfsolomon Moving on to question 3 now! #prodmgmttalk -4:42 PM Nov 7th, 2011 uberkenny @ErikaLAndersen I find that if a person worked for a while outside of India, they have a different perspective.#prodmgmttalk -4:42 PM Nov 7th, 2011 uberkenny Call quality is usually terrible. #prodmgmttalk -4:43 PM Nov 7th, 2011 roadmapwarrior @uberkenny Agreed #prodmgmttalk -4:43 PM Nov 7th, 2011 cindyfsolomon Q3 i.e.,How are calls with India different from US conference calls? #prodmgmttalk -4:43 PM Nov 7th, 2011 cindyfsolomon @uberkenny @Indiathink laughed at your comment!#prodmgmttalk -4:43 PM Nov 7th, 2011 errandmanagers RT @cindyfsolomon: Q3 i.e.,How are calls with India different from US conference calls? #prodmgmttalk -4:44 PM Nov 7th, 2011 lmckeogh @Indiathink sharing impressions of the back channel dynamics associated w/ conference calls to India & how to manage it #prodmgmttalk -4:44 PM Nov 7th, 2011 indiathink @lmckeogh Back channel dynamics - that is a perfect way to describe it! #prodmgmttalk -4:45 PM Nov 7th, 2011 uberkenny @indiathink I find people tend to speak very softly. We North Americans are louder and more obnoxious. #prodmgmttalk -4:45 PM Nov 7th, 2011 _______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 7
  • 8. Transcript from Nov 7, 2011: Global Product Management Talk Brandi Moore, Founder Of IndiaThink And Author, The Little BRIC Book Challenges Of Managing Products With India MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr roadmapwarrior I've noticed a desire to go figure things out offline on their own rather than discussing in depth on the call#prodmgmttalk -4:46 PM Nov 7th, 2011 theNeedful RT @lmckeogh You must do the needful, I suppose.#prodmgmttalk http://t.co/csNTfefx -4:46 PM Nov 7th, 2011 indiathink @uberkenny excellent comment!! Guess who speaks the softest? The boss... #prodmgmttalk -4:46 PM Nov 7th, 2011 errandmanagers Yes > RT @uberkenny: @indiathink I find people tend to speak very softly. We North Americans are louder and more obnoxious. #prodmgmttalk -4:46 PM Nov 7th, 2011 lmckeogh RT @indiathink: @uberkenny excellent comment!! Guess who speaks the softest? The boss... #prodmgmttalk -4:46 PM Nov 7th, 2011 cindyfsolomon @Indiathink the softest speaker has the loudest stick in India - variations of course, but quietist has most power in room #prodmgmttalk -4:47 PM Nov 7th, 2011 ErikaLAndersen Curious: Does India have Korean Airlines problem? i.e., subordinate rather crash into mountain that contradict superior? #prodmgmttalk -4:47 PM Nov 7th, 2011 uberkenny @indiathink I also find I need to coax people into speaking. #prodmgmttalk -4:47 PM Nov 7th, 2011 cindyfsolomon @Indiathink says this translates to China as well - softest wields most power #prodmgmttalk -4:48 PM Nov 7th, 2011 cindyfsolomon @Indiathink says someone loud & direct (US) not necessarily respected #prodmgmttalk -4:48 PM Nov 7th, 2011 cindyfsolomon Once decisions made whether you are to be paid attention, doesn't matter how your behavior changes#prodmgmttalk -4:49 PM Nov 7th, 2011 uberkenny @indiathink Subordinates who rock the boat tend to create friction with their boss. #prodmgmttalk -4:49 PM Nov 7th, 2011 indiathink @ErikaLAndersen great question --- this is a power distance problem and yes India has high power distance.#prodmgmttalk -4:49 PM Nov 7th, 2011 ErikaLAndersen I'm listening #prodmgmttalk -4:49 PM Nov 7th, 2011 cindyfsolomon Its about how a culture manages power - distance betw authority & common people #prodmgmttalk - 4:50 PM Nov 7th, 2011 cindyfsolomon Ex. Norwegian culture - no power distance vs. India "giving & receiving face" like in China #prodmgmttalk -4:51 PM Nov 7th, 2011 cindyfsolomon "Giving face" is like respect - group is important, authority is revered, unsaid agreement that boss takes care of workers #prodmgmttalk -4:52 PM Nov 7th, 2011 cindyfsolomon Europe, Australia, US, Canada does biz quite differently than rest of the world (share similar biz constructs)#prodmgmttalk -4:53 PM Nov 7th, 2011 _______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 8
  • 9. Transcript from Nov 7, 2011: Global Product Management Talk Brandi Moore, Founder Of IndiaThink And Author, The Little BRIC Book Challenges Of Managing Products With India MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr cindyfsolomon In India, don't rock boat - take care of boss, communicate in subtle ways #prodmgmttalk -4:54 PM Nov 7th, 2011 ErikaLAndersen How much does language influence biz constructs? UK/America/Australia vs. Germany/France/Norway? #prodmgmttalk-4:54 PM Nov 7th, 2011 roadmapwarrior Both if boss is in India or other country? RT@cindyfsolomon: In India, dont rock boat- take care of boss, comm in subtle ways #prodmgmttalk -4:56 PM Nov 7th, 2011 cindyfsolomon RT @roadmapwarrior Both if boss is in India or other country? In India, dont rock boat- take care of boss, comm in subtle ways #prodmgmttalk -4:57 PM Nov 7th, 2011 uberkenny @ErikaLAndersen I frequently have a call with French, Germans and Indians, all in English. It's like a tower of babel.#prodmgmttalk -4:58 PM Nov 7th, 2011 cindyfsolomon @roadmapwarrior Indians will look for typical "boss" behaviors, if don't find will react as if for any boss #prodmgmttalk-5:00 PM Nov 7th, 2011 tekzenpdm #prodmgmttalk we have a saying in India, Only Empty Vessels make more noise -5:00 PM Nov 7th, 2011 uberkenny @indiathink Looks like we lost you. :( #prodmgmttalk -5:00 PM Nov 7th, 2011 ErikaLAndersen Fr. @indiathink: English universal language; culture matters more than lng. France relationships very important#prodmgmttalk -5:01 PM Nov 7th, 2011 uberkenny @cindyfsolomon I guess you do get cut off at the 1-hour mark. #prodmgmttalk -5:01 PM Nov 7th, 2011 cindyfsolomon We're tweeting what @Indiathink is saying#prodmgmttalk -5:01 PM Nov 7th, 2011 lmckeogh Aaawww, lost the audio. Good commentary tonight@indathink. Thanks for another excellent session. #prodmgmttalk -5:01 PM Nov 7th, 2011 ErikaLAndersen RT @lmckeogh: Aaawww, lost the audio. Good commentary tonight @indathink. Thanks for another excellent session. #prodmgmttalk -5:02 PM Nov 7th, 2011 uberkenny @indiathink Yes, thanks for an interesting session.#prodmgmttalk -5:02 PM Nov 7th, 2011 cindyfsolomon Sorry - broadcast shut off - but we're still recording - so watch for edited podcast #prodmgmttalk -5:02 PM Nov 7th, 2011 indiathink Your welcome!! I had a great time!! #prodmgmttalk -5:02 PM Nov 7th, 2011 indiathink If you have any questions in the future just ping me on twitter! #prodmgmttalk -5:02 PM Nov 7th, 2011 ErikaLAndersen Cool. Thanks! RT @cindyfsolomon: Sorry - broadcast shut off - but we're still recording - so watch for edited podcast #prodmgmttalk -5:02 PM Nov 7th, 2011 cindyfsolomon Wow - hour went so fast! #prodmgmttalk -5:03 PM Nov 7th, 2011 roadmapwarrior Thanks everyone! #prodmgmttalk -5:03 PM Nov 7th, 2011 cindyfsolomon Thank you everyone for participating today! I'll post stats and unedited transcript here: http://t.co/53wV13Eh#prodmgmttalk -5:04 PM Nov 7th, 2011 _______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 9
  • 10. Transcript from Nov 7, 2011: Global Product Management Talk Brandi Moore, Founder Of IndiaThink And Author, The Little BRIC Book Challenges Of Managing Products With India MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr cindyfsolomon Plan to schedule Brandi Moore @indiathink for a pure audio discussion with calling in! #prodmgmttalk - 5:04 PM Nov 7th, 2011 cindyfsolomon Join us next week for Roadmapping with @galfano @milemarker #prodmgmttalk -5:05 PM Nov 7th, 2011 brainmates Join us next week for Product Roadmapping with @galfano @milemarker #prodmgmttalk -5:06 PM Nov 7th, 2011 roadmapwarrior Roadmapping you say? I think I'd better be here...#prodmgmttalk -5:07 PM Nov 7th, 2011 cindyfsolomon Today's stats: 187 tweets generated 205,552 impressions, reaching an audience of 14,071 followers #prodmgmttalk -5:09 PM Nov 7th, 2011 tekzenpdm @ErikaLAndersen #prodmgmttalk, Indians may look subordinate but it is the bosses who need to be careful as power centers are distributed. -5:11 PM Nov 7th, 2011 cindyfsolomon Thank you top 5 impression makers! @cindyfsolomon @brainmates @lmckeogh @errandmanagers @taariqlewis #prodmgmttalk -5:12 PM Nov 7th, 2011 cindyfsolomon Thankyou top 10 impression makers! @indiathink @uberkenny @erikalandersen @roadmapwarrior @simplybastow #prodmgmttalk -5:12 PM Nov 7th, 2011 cindyfsolomon Bravo! @stanzrone @lmckeogh @suhayl.patel @hanneshelander @ProductMgmtuniv @rkelly976 @chattalks #prodmgmttalk -5:14 PM Nov 7th, 2011 brainmates RT @ProdMgmtTalk: RT @tekzenpdm: #prodmgmttalk we have a saying in India, Only Empty Vessels make more noise #prodmgmttalk -5:15 PM Nov 7th, 2011 cindyfsolomon @tekzenpdm please join us next week to beta test Social Media Chat Tool http://t.co/VxTvMnje ! #prodmgmttalk -5:15 PM Nov 7th, 2011 roadmapwarrior RT @tekzenpdm: #prodmgmttalk we have a saying in India, Only Empty Vessels make more noise #prodmgmttalk -5:16 PM Nov 7th, 2011 StanzrOne RT @cindyfsolomon: Bravo! @stanzrone @lmckeogh@suhayl.patel @hanneshelander @ProductMgmtuniv @rkelly976@chattalks #prodmgmttalk -5:28 PM Nov 7th, 2011 cindyfsolomon Challenges Of Managing Products With India: Edited @StanzrOne event page transcript http://t.co/YFun0dUv #prodmgmttalk #prodmgmt -5:47 PM Nov 7th, 2011 cindyfsolomon Join us next week for Nov 14: Roadmapping w/Bill @Galfano President & Co-Founder, MileMarker http://t.co/QElOEyL0 #prodmgmt #prodmgmttalk Sign in for reminders! -6:01 PM Nov 7th, 2011 Global Product Management TalkTM is a weekly mini-product camp Socratic discussion of pre- posted questions with live audio of thought leader and co-hosts commenting. Blog http://bit.ly/eOFmB6 _______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 10