Alexander will give a presentation of “touch’n'pay”, a field test for self service shopping implemented by e24 and its partners. The “touch’n'pay” self shopping process supports access out of hours, automatic product recording and mobile payment. Alexander Schümperli is the CEO of e24 AG. e24 has a strong focus on mobile services (mobile payment, mobile access, mobile ticketing). e24 enabled mobile parking with many partners and implemented a solution for mobile ticketing with the Pizolbahnen.

1. Mobile Contactless Payment
MoMo #16
Near Field Communication
Windisch, June 7, 2010
MOBILE PARKING - MOBILE PAYMENT - MOBILE BANKING - MOBILE ACCESS

2. The Swiss company was founded in 2007 and operates its own
mobile payment platform.
e24‘s mission is to enable people to enjoy the benefits of mobile payment
at any time, at any location using any mobile device.
We deliver production-ready payment solutions for GSM and 3G networks
supporting voice, SMS and NFC data services for contactless payments.
e24 Mobile Payment Solutions.
About Us

3. Self Service Shopping
Location: Mini-market, Uf-Stocken, Kilchberg
Pilot start: 1.12.2009
No. of user: 80 consumers
Type of devices: Nokia 6131 NFC/ Nokia 6212 Classic
* Creation of a dynamic mobile wallet
* Building a NFC value proposition for the ecosystem
* NFC for end-user/ Expectations from end-user
* Test User Interface
* Prove of concept (Multi Payment Provider)
GlobalPlatform recommendation on Contactless Registry Service
activate/ deactivate applications by the user
* Create added value services (i.e. 7/24 access)
Objectives. TOUCH&PAY.

4. Partners

6. Use case
Self Service Shopping
Entrance Touch product tag Touch checkout tag Payment confirmation
TOUCH&PAY makes self-service shopping as easy as possible. The customer's NFC-enabled phone provides
access to the store, a virtual shopping basket, and the payment terminal.

7. User friendly wallet

8. Self Service Shopping
Key figures, transactions records
No trx.: < 1.000 transactions
Avg. trx.: CHF 10.70
Tag description * Product-, Checkout-, Smart Poster and Access Tag
Clearing partner: eAccount: pre-paid account [Registration/Reload]
PostFinance Mobile
Key findings after 6 months. TOUCH&PAY.

9. Self Service Shopping
Use case: Self Service Shopping
Personalization. Handling. Intuitiveness.
Positive feedback from NFC payment pilots to date –
fast, convenient and innovative.
TOUCH feeling: Where, Angle, Distance, Mode, Dialog.
-> match between user, phone and reader/tag
-> small = precise positioning
-> visual/ acoustic reader feedback
Touch, Service, Interaction, Cost
-> N-Mark
-> Service charge to be explained
-> End user communication via display
Key findings after 6 months. TOUCH&PAY.
Self Service Shopping

10. Self Service Shopping
Installation.
* J2ME MIDlet requires to be loaded
* Device needs to have Data Enabled SIM Card
* WAP Push needs user confirmation
OK for download
OK for certificate
OK for start
* Certificate (correct data input)
* Adjusted Security settings (otherwise MIDlet ask to start data access, etc.)
Key findings after 6 months. TOUCH&PAY.

11. Self Service Shopping
Use case: Self Service Shopping
Alternative Form Factors and API.
* Launching an open mobile NFC application platform
* Provide uniform API for commercial deployment
* Deployment management (OTA)
* Pre-installed categories and elements
* Provide alternative form factors
Future User Interface. TOUCH&PAY.

12. « Chicken : Egg »

13. MOBILE PARKING - MOBILE PAYMENT - MOBILE BANKING - MOBILE ACCESS
e24 AG
Schaffhauserstrasse 210
CH-8057 Zürich
Tel. +41 44 315 51 00
info@e-24.ch
www.e-24.ch
Tailored NFC payment solutions
For successful and secure payment processing.