Mobile Tags : QR Codes & Co. What is cool and what is missing from Roger Fischer is CEO and co-founder of Kaywa. Roger is a serial entrepreneur. In 2003 he started Kaywa with a focus on mobile blogging services. Since that time he has participated in the development of numerous barcode-based marketing campaigns leveraging Kaywa technology for major brands in Switzerland and across Europe. “DokoDare: Places, People, Me,” one of Kayway’s recent projects in collaboration with Hochschule fur Technik Rapperswil, is a location-based mobile service based on QR Codes. He did his post-graduate studies in film and audiovisual media in Paris. http://mobile.kaywa.com/