Sebastien Dubuis, Managing Director of Publiwide The challenge for publishers and the media industry is to gain engagement with their audiences across multiple reading channels. Given the high cost of producing interactive rich content, it is crucial to deliver it universally across the mobile and web environments. Sebastien talks about the trends in this space and will also present the concept they have put together to support publishers in their quest for the tablet devices market.

1. Rich eBooks Platform for Publishers MoMo #24 June 6: Mobile, Tablets & The Future of the Media Industry

3. Mobile

4. Android Pad

5. Playbook

7. 04/06/2011 4 sebastien.dubuis@publiwide.com Showcases and new content initiatives Re-flowable Content Application Not one vs the other ->Content strategy

8. Enhanced eBooks are coming and will get better Consolidation around a few devices The price range for eBooks will stretch out Business model experimentations will go on ePUB format will prevail 04/06/2011 5 sebastien.dubuis@publiwide.com The 5 trends as far as we can see «The trouble withour times isthat the future is not whatisused to be».Paul Valery

10. Value added services (social, knowledge, ...)Transforming printed books into interactive content in an international standard format Reach100% of the audience Publishers of technical, educational and vocational resources: « learning content »

11. Publiwide Route de Moncor 14 1752 Villars-sur-Glâne Info@publiwide.com +41 26 401 2950 04/06/2011 Publiwide: sebastien.dubuis@publiwide.com 7