ISO's 2007-2010 Action Plan for consumer participation in standardization had three main objectives: 1) Promoting and facilitating involvement of consumer interests in standardization; 2) Identifying and monitoring priority areas; and 3) Raising awareness and increasing capacity for consumer participation. Some key actions included developing an online website and guidance document, promoting existing guides, and funding collective projects like training and workshops. The plan was consistent with ISO's strategy and code of ethics and aimed to give consumers a stronger voice in the standardization process.