The document discusses various types of innovation in corporate settings including technology, marketing, products, strategy, processes, organization, and business innovation. It provides examples of innovations by companies like Amazon, Harley-Davidson, L'Oreal, Ford, Google, Dell, and Walmart. The innovations range from Amazon's 1-Click ordering and recommendations to Harley-Davidson's exclusive owner events and Dell's direct-to-consumer model and just-in-time manufacturing approach.

1. 7 Ways to Corporate Innovation
Nikita Garg
Shreya Juneja
Cluster Innovation Centre, University of Delhi

2. TECHNOLOGY INNOVATION
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3. “Innovation is part of the Amazon DNA and over the past 15
years we have been constantly adding and refining
technology that enhances and improves the experience of
all our customers."
-Xavier Garambois,Vice President, EU Retail, Amazon
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4. 1-Click
• Fast & easy way to order from
Amazon.co.uk with one click of
a button.
• Automatically enabled after the
customer places their first
order with Amazon.co.uk.
• Remembers key details such
as delivery addresses
Recommendation
• Amazon determines
customers' interests by
examining the items they've
purchased, items they've told
Amazon they own, & items
they've rated.
• Their activity is compared with
that of other customers on the
site.
• Amazon is able to recommend
other items that may interest
them.
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5. Amazon Wish-List
• Personalised list of all the
things that customers would
love to own from the
Amazon.co.uk website.
• customers can add products
from any website to their
Amazon Wish List with one
click.
• Friends & family are able to
view the list…use it to
purchase the perfect present.
Amazon Cloud Drive
• Lets customers securely store
their digital files in the Amazon
cloud and access them
anywhere using the Cloud
Drive desktop client or any
web browser.
• Amazon customers
automatically start with 5GB of
Cloud Drive storage for free,
with additional storage
available from £6 a year for 20
GB.
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6. KDP
• Giving authors the opportunity
to publish their books and earn
a larger share of revenue with
Amazon.co.uk's 70 per cent
option.
• Many authors are using this as
a way to get their books in the
hands of readers across
Europe.
Amazon Storyteller
• New application that lets you
turn a movie script into a
storyboard.
• You choose the backgrounds,
characters, and props to
visually tell a story.
• A successful storyboard can
tell the full story of a script, or
capture its essence in short
form, like a trailer.
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7. MARKETING INNOVATION
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8. “Has as much relevance as some 100 years ago when the three Harley
brothers and the Davidson boy started the company.”
“Harley Davidson is best at convincing people. They’re the best.”
“Daring.”
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9. From the beginning, Harley-
Davidson always had an
exclusive Harley Owners Group.
This group actually hosted
Harley-Davidson parties, bike
weeks, and many other exclusive
to Harley-Davidson motorcycle
owner events throughout the
year.
Differentiate Harley bikes from
Honda and Yamaha by stressing
the military background of Harley
and connecting their branch of
service with Harley motorcycles.
Emphasis on Global Branding.
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Advertisement Here.

10. PRODUCT INNOVATION
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A face cream made
in 1951, created
from an entire egg,
reinforced with
ingredients which
act on the skin like
Hormones, but
which are not.
Estoderme Youth-Dew Crèm
Perfume wasn’t used
daily or bought by a
woman for herself.
Youth Dew, a bath oil
doubled as a
fragrance. It took the
industry by storm;
women could smell
intoxicating without
feeling guilty
Youth Dew
First to develop an
anti-aging product
Night Repair. The
most expensive
creams of those
times.
Re-Nutriv

12. STRATEGY INNOVATION
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• Just-in-Time (JIIT): Dell no longer had to
predict the right parts to order
• Direct-to-Consumer: cut out the retail
middleman and sell its products directly
to the consumer
• Customers pay to order. Dell orders the
necessary parts from suppliers and
builds the custom PC.
• Dell can wait up to a month before
paying its suppliers, so the company
earns interest on customer payments in
the meantime.
 Low costs
 Faster service
 Dynamite Business Model

14. PROCESS INNOVATION
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15. • Conceived in 1910; Implemented in 1913
• Inspired by slaughterhouses in Midwest
• Model T featured interchangeable parts, assembled in a speedy
and organized fashion
• Profit Margin increases; Cost for consumers decreased
• Labor Working hours decreased; Wages were doubled
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Production time for single car dropped from
over twelve hours to 93 minutes

16. ORGANIZATIONAL INNOVATION
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17. 80% time on
core projects
20% time on
company
related
interesting
activities
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• Gmail, Google News and AdSense, have been reported to originate from the
ITO
• Keeps employees challenged & engaged, to aid in retention and maintain a
steady learning curve for the employees
• Google Grouplets - Group of engineers, who share interest in the same idea,
work together to make that idea become a reality.

18. BUSINESS INNOVATION
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19. “Offer shoppers lower prices than they get anywhere else”
- Sam Walton
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The Everything store
What helps
Walmart
Cutting edge-
technology
Push to make
suppliers sell
at cheaper
prices
Focus on
rural areas
Frugal
culture
1. Bar Code
2. RFID

20. References
• http://www.businessinsider.in/The-Innovations-That-Took-Amazon-From-Online-
Bookseller-To-Dominant-Global-Marketplace/articleshow/24196873.cms
• http://www.slideshare.net/jonenglund/harley-davidson-marketing-plan
• http://mercedestabanoii.com/innovative-marketing-strategies-that-changed-the-world.html
• http://www.forbes.com/2002/08/01/0801marketers.html
• http://money.howstuffworks.com/wal-mart.htm
• http://money.howstuffworks.com/5-influential-business-models.htm#page=9
• http://www.forbes.com/innovative-companies/list/
• http://www.conferenceboard.ca/cbi/innovation.aspx
• http://www.conferenceboard.ca/cbi/innovation.aspx
• http://money.howstuffworks.com/mcdonalds.htm
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