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Smart refrigerator: Test Marketing Strategy

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Test Marketing Strategy
 Aware of the content being put into it  Keeps track of what needs to be replenished/refilled  User can leave notes/messages  Can adjust temperature by itself  Even formulates recipes for you !
Video Viral • Video showing a demo of the working can be put on Facebook, Twitter, Instagram etc. • Addresses the masses in one go TrialTesting • Offering customers to use it for a small period of time for free • Giving such customers discount in case they purchase it Augmented Reality • Simulation of how the product actually work so that user can use it virtually • Draws attention of those who are tech savvy
Product Company Store Sampling Services Pop-up shops Selective Retailers

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Smart refrigerator: Test Marketing Strategy

  • 2.  Aware of the content being put into it  Keeps track of what needs to be replenished/refilled  User can leave notes/messages  Can adjust temperature by itself  Even formulates recipes for you !
  • 3. Video Viral • Video showing a demo of the working can be put on Facebook, Twitter, Instagram etc. • Addresses the masses in one go TrialTesting • Offering customers to use it for a small period of time for free • Giving such customers discount in case they purchase it Augmented Reality • Simulation of how the product actually work so that user can use it virtually • Draws attention of those who are tech savvy