Email Marketing, a copy of the presentation delivered by Matt Horsup, Itineris from the CIM Peterborough, Digital Marketing Boot Camp held on 25th May 2011 at Perkins Innovation Centre

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3. Event Management Content Management System Email Marketing
Awards

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6. Customer
Brand Building
Acquisition
Customer Cross / Up
Retention Selling

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15. ALT TAG
ALT TAGS

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24. 1. ISP
Spam Filter
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2. Company
Spam Filter
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3. Email client
Spam Filter
4. Human
Spam Filter

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34. Soft Bounce Abuse Complaint
Type of Company Open Rate Click Rate Hard Bounce Rate Unsubscribe Rate
Rate Rate
Agriculture and Food
23.94% 4.85% 0.97% 2.06% 0.10% 0.38%
Services
Arts and Artists 17.53% 3.54% 1.58% 2.54% 0.08% 0.25%
Beauty and Personal Care 14.94% 2.65% 0.71% 1.54% 0.09% 0.28%
Business and Finance 15.47% 2.77% 2.10% 1.57% 0.04% 0.21%
Computers and
15.51% 2.97% 1.12% 1.71% 0.08% 0.30%
Electronics
Construction 28.70% 8.01% 4.51% 5.81% 0.11% 0.35%
Consulting 16.32% 3.30% 2.50% 2.39% 0.03% 0.25%
Creative Services/Agency 24.64% 3.08% 1.34% 2.05% 0.06% 0.25%
eCommerce 14.98% 3.36% 0.74% 0.88% 0.08% 0.25%
Education and Training 16.64% 3.41% 1.42% 2.09% 0.06% 0.20%
Entertainment and Events 16.09% 2.98% 0.85% 1.55% 0.08% 0.19%
Government 25.66% 5.37% 0.86% 0.89% 0.04% 0.20%
Health and Fitness 20.96% 5.73% 3.14% 6.30% 0.06% 0.30%
Hobbies 18.45% 4.33% 1.13% 2.08% 0.12% 0.40%
Home and Garden 28.20% 4.38% 2.93% 2.68% 0.02% 0.41%
Insurance 20.91% 3.03% 2.37% 4.15% 0.10% 0.30%
Legal 17.34% 2.49% 0.79% 0.89% 0.02% 0.12%
Marketing and Advertising 18.79% 4.13% 1.39% 2.50% 0.08% 0.23%

38. Campaigns Sent % Opens % Click Thru Website
Conversion 20%
Email A 5,000 40% = 2000 5% = 100 20 Purchases
Email B 5,000 12% = 600 1% = 6 1.2 Purchases
Campaigns Sent % Opens % Click Thru Website
Conversion 20%
Email C 5,000 40% = 2000 4% = 80 16 Purchases
Email D 5,000 40% = 2000 18% = 360 72 Purchases

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