Abdulaziz Al Mulhem, CIO & Minister at Ministry of Culture and Information spoke at the CIO Middle East Event April 2013

1. SOCIAL MEDIA AS AN IT
ENABLER
http://www.almanahjschools.edu.sa/

2. CONCLUSIONS
◆SOCIAL MEDIA ARE INCREASINHLY BLURRING
THE BOUNDARIES BETWEEN WORK AND PLAY
◆SOCIAL MEDIA ARE FOUNDAMENTALLY BASED
ON PEOPLE FREELY SHARING INFORMATION
AND DATA
◆WHAT EXECUTIVES KNOW ABOUT SOCIAL
MEDIA IS NOT ALWAYS RIGHT
◆BUSINESSES FACE CHANGE MANAGEMENT AS
A THREAT FOR IT ACCEPTANCE
◆JOIN THE CONVERSATION AND DON'T DRIVE

3. “When it comes to really
groundbreaking ways of
reaching people, social media
has so many more legs still to
go. We are just at the beginning
of this.”
Harvard Business
Reviews

5. HOW BIG IS SOCIAL MEDIA?

6. THE TOP 20 SOCIAL MEDIA IN
2010

8. HOW BIG IS $OCIAL MEDIA?

9. SPOTTING THE WINNING HORSE...

10. WHAT DO THEY THINK ABOUT SOCIAL MEDIA?

11. WHY THEY DONT WANT SOCIAL MEDIA?

12. WHERE TO FIND SOCIAL MEDIA?

13. SOCIAL MEDIA RESPONSIBILY

14. SOCIAL MEDIA ANALYTICS

15. MYTHS ABOUT SOCIAL MEDIA
1- everybody is on social media (search engines, keywords, blogs,
pinterest)
2- social news aggregators are dead (great at spurring viral distribution
of content)
3- you cant do it all in-house (see how others did good)
4- you have to spend hours a day on twitter (twitter meetings are efficient)
5- social media is solely a broadcast channel (let other taste your service)
6- social media can replace your website (build incentive schema for
emails)
7- no ROI measurement on social media (track user/service)
8- blogging is a waste of time (something important and regular to say)
9- you have to be on all social network (focus your efforts)
10- social media will replace real-life networking (human touch is needed)
Neal rodriquez, Forbes.

17. THE STORY...
●BUSINESS EXECUTIVES FACE THE CHALLENGE
OF BELEIVING IN IT CREDIBILITY AND
ACCOUNTABILITY
●TECHNOLOGY EXECUTIVES NEED TO DRIVE THE
BUSINESS USING IT
●ROI IS NOT ALWAYS CLEAR (BAU)
●EXECUTIVES FEAR SOCIAL MEDIA WITHOUT A
SOLID EVIDENCE (EFFECTIVE TWO-WAY
COMMUNICATION)
●ACCORDING TO HARVARD STUDY, ONLY 10% OF
EXECUTIVES FEEL THEY UTILIZE SOCIAL MEDIA

18. MOVING FORWARD...
THE CHANGE MANAGEMENT MODEL IS
CHANGED...
★BUILD A COLLABORATIVE CULTURE (ALL
INFORMED)
★CHANGE THE COMMUNICATION MODEL
(YAMMER)
★CREATE MORE ENCOURAGING LEARNING
EXPERIENCE
★SHARE CURRENT PRACTICES THROUGH
KNOWLEDGE NETWORKS
★IMPROVE EMPLOYEE INVOLVEMENT AND

19. MOVING FORWARD...
THE CONVERSATION MODEL IS CHANGED,
SOCIAL, SOCIAL, SOCIAL BUT BEYOND THE
LOGOS...
★CREATE GOOD CONTENT: ACCOUNTABLE
INFORMATION DISSEMINATION
★ALIGN WITH GOOD CONTENT: BUILD
CREDIBILITY
★ADD TO THE CONVERSATION BUT DON'T DRIVE
IT: ENCOURAGE BUSINESS EXPERTS TO LEAD
AND FIND THAT SLIM CHANCE

21. Thank you
asmulhem @gmail.com