SlideShare une entreprise Scribd logo

Cipr social summer_social media and journalism

•
•
Chartered Institute of Public Relations
Chartered Institute of Public Relations
TechnologieBusiness
1  sur  21
Télécharger pour lire hors ligne
CIPR SOCIAL SUMMER 2012 #ciprsm – social media and journalism Julio Romo Communications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
Julio Romo Communications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
Julio Romo Communications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
ADVERTISING DIES … JOURNALISM SUFFERS Julio Romo Communications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
OECD report into newspaper publishing industry Julio Romo Communications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
Julio Romo Communications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
MEDIA LANDSCAPE, IT HAS CHANGED! • News outlets are “abandoning attempts to be first for breaking news, focusing instead on being the best for verifying and curating it.” • Publishers have realised that “social media, blogs and user generated content are … creating an important extra layer of information and diverse opinion.” • We’ve entered the era of ‘social recommendation,’ which is playing a significant role to driving traffic to traditional content. • News organisations are devoting significant resources to exploit social networks to drive search. Julio Romo Communications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
INFORMATION EVERYWHERE Julio Romo Communications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
ORIELLA PR NETWORK GLOBAL DIGITAL JOURNALISM STUDY 2012 Julio Romo Communications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
ORIELLA PR NETWORK GLOBAL DIGITAL JOURNALISM STUDY 2012 Julio Romo Communications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
ORIELLA PR NETWORK GLOBAL DIGITAL JOURNALISM STUDY 2012 Julio Romo Communications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
INFORMATION EVERYWHERE 1. Check emails 2. Check Twitter and associated sites – followers, mentions, dm’s, searches, hashtags 3. Check blogs – individuals, bloggers and corporates 4. Check forums – posts and comments 5. Analyse and asses any data 6. Follow up with PRs as well as influencers 7. Monitor Facebook pages for comments Julio Romo Communications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
Julio Romo Communications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
AN INTERVIEW … ON TWITTER? Julio Romo Communications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
CURATE, FILTER AND VERIFY … THEN PUBLISH! • Source news – Twitter, Facebook, blog posts, forums, data, pictures, video, etc. – Have searches set up in Twitter/TweetDeck – Subscribe to blogs, online influencers – RSS! – Track sentiment, find influencers • Verify content – Time stamps, exif files, etc. – Follow the digital footprint – Twitter, Facebook, LinkedIn, Forums – Speak to people – find witnesses and commentators! • Publish! Julio Romo Communications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
SECURITY! Julio Romo Communications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
WHAT ABOUT PRs? • Listen to your community – journalists and other influencers are doing so. – Have searches and lists set up in Twitter/TweetDeck – Subscribe to blogs, online influencers – RSS! – Track sentiment, find influencers • Learn about your community – Tone, language, area of interests. – Customise your content – you are speaking to more than one audience! – Churnalism will kill your reputation! • LISTEN! Julio Romo Communications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
FIND JOURNALISTS … THEY’RE THERE! Julio Romo Communications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
FIND JOURNALISTS … THEY’RE THERE! Julio Romo Communications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
TIME YOUR PR TEAM ADAPTED • Your audience doesn’t stop talking during the weekend. – Duty press office, also listen and engage on social networks! – Don’t just monitor the media – monitor the conversations. – Engage with journalists, bloggers and other influencers • Empower your comms team – iPad’s, tablets, mobiles – if you are on call, be on call! – Don’t think of holding statements – think of holding Tweets! – Be active and rebute in real-time! • LISTEN! Julio Romo Communications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
THANK YOU … ANY QUESTIONS? Stay in touch… Julio Romo Web: www.twofourseven.co.uk Email: julio@twofourseven.co.uk Twitter: @twofourseven Facebook: facebook.com/JulioRomoPR LinkedIn: http://uk.linkedin.com/in/twofourseven Julio Romo Communications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk

Recommandé

Government communications (george mason university)
Government communications (george mason university)Government communications (george mason university)
Government communications (george mason university)jerlasich
 
Social Media presentation to the Rethinking Leading retreat
Social Media presentation to the Rethinking Leading retreatSocial Media presentation to the Rethinking Leading retreat
Social Media presentation to the Rethinking Leading retreatJohn Roland, MDiv, MBA
 
Social Communications: Getting Prepared and Making it Happen
Social Communications: Getting Prepared and Making it HappenSocial Communications: Getting Prepared and Making it Happen
Social Communications: Getting Prepared and Making it HappenMorris County NJ
 
Social Media for Non-Profit, Government & Religious Organization Events
Social Media for Non-Profit, Government & Religious Organization EventsSocial Media for Non-Profit, Government & Religious Organization Events
Social Media for Non-Profit, Government & Religious Organization EventsRocky Peak Enterprises, LLC
 
Social Media and Politics_lecture @FHNW Business
Social Media and Politics_lecture @FHNW BusinessSocial Media and Politics_lecture @FHNW Business
Social Media and Politics_lecture @FHNW BusinessBéatrice Wertli
 
Role Of Social Media In Our Personal Life
Role Of Social Media In Our Personal LifeRole Of Social Media In Our Personal Life
Role Of Social Media In Our Personal LifeYogesh Mahar
 
Writing for Social Media: Engagement Strategies for Content Managers
Writing for Social Media: Engagement Strategies for Content ManagersWriting for Social Media: Engagement Strategies for Content Managers
Writing for Social Media: Engagement Strategies for Content ManagersSpiral16
 
Social Media Overview
Social Media OverviewSocial Media Overview
Social Media OverviewClare McSharry
 

Recommandé

Government communications (george mason university)
Government communications (george mason university)Government communications (george mason university)
Government communications (george mason university)jerlasich
 
Social Media presentation to the Rethinking Leading retreat
Social Media presentation to the Rethinking Leading retreatSocial Media presentation to the Rethinking Leading retreat
Social Media presentation to the Rethinking Leading retreatJohn Roland, MDiv, MBA
 
Social Communications: Getting Prepared and Making it Happen
Social Communications: Getting Prepared and Making it HappenSocial Communications: Getting Prepared and Making it Happen
Social Communications: Getting Prepared and Making it HappenMorris County NJ
 
Social Media for Non-Profit, Government & Religious Organization Events
Social Media for Non-Profit, Government & Religious Organization EventsSocial Media for Non-Profit, Government & Religious Organization Events
Social Media for Non-Profit, Government & Religious Organization EventsRocky Peak Enterprises, LLC
 
Social Media and Politics_lecture @FHNW Business
Social Media and Politics_lecture @FHNW BusinessSocial Media and Politics_lecture @FHNW Business
Social Media and Politics_lecture @FHNW BusinessBéatrice Wertli
 
Role Of Social Media In Our Personal Life
Role Of Social Media In Our Personal LifeRole Of Social Media In Our Personal Life
Role Of Social Media In Our Personal LifeYogesh Mahar
 
Writing for Social Media: Engagement Strategies for Content Managers
Writing for Social Media: Engagement Strategies for Content ManagersWriting for Social Media: Engagement Strategies for Content Managers
Writing for Social Media: Engagement Strategies for Content ManagersSpiral16
 
Social Media Overview
Social Media OverviewSocial Media Overview
Social Media OverviewClare McSharry
 
South Carolina Association of Christian Schools presentation of social media
South Carolina Association of Christian Schools presentation of social mediaSouth Carolina Association of Christian Schools presentation of social media
South Carolina Association of Christian Schools presentation of social mediaJohn Roland, MDiv, MBA
 
Social Media Needs You
Social Media Needs YouSocial Media Needs You
Social Media Needs YouMarisa Peacock
 
Journchat - Podcamp Presentation
Journchat - Podcamp PresentationJournchat - Podcamp Presentation
Journchat - Podcamp PresentationDeanna Tomaselli
 
Social Media Fragmentation - Finding The Human Touch - Karabo Sitto, Univers...
Social Media Fragmentation - Finding The Human Touch - Karabo Sitto, Univers...Social Media Fragmentation - Finding The Human Touch - Karabo Sitto, Univers...
Social Media Fragmentation - Finding The Human Touch - Karabo Sitto, Univers...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Social Media & Storytelling: Are We Genetically Predisposed?
Social Media & Storytelling: Are We Genetically Predisposed?Social Media & Storytelling: Are We Genetically Predisposed?
Social Media & Storytelling: Are We Genetically Predisposed?Christine Murphy
 
Social media for our organisation
Social media for our organisationSocial media for our organisation
Social media for our organisationSusan Bentley
 
Romania Game
Romania GameRomania Game
Romania GameBeth Kanter
 
Social media
Social media Social media
Social media RussellGatdula
 
Northwestern Technologies
Northwestern TechnologiesNorthwestern Technologies
Northwestern TechnologiesNorthwestern Technologies
 
Williams nwt
Williams nwtWilliams nwt
Williams nwtNorthwestern Technologies
 
Social Media For Community Leaders Ss
Social Media For Community Leaders SsSocial Media For Community Leaders Ss
Social Media For Community Leaders SsJulie Wright
 
Chapter 5 social community
Chapter 5 social communityChapter 5 social community
Chapter 5 social communitySALISBURY UNIVERSITY -- Social Media Marketing Class
 
Who'sgotyourback v1 slideshare
Who'sgotyourback v1 slideshareWho'sgotyourback v1 slideshare
Who'sgotyourback v1 slideshareRogier van Wagtendonk
 
Opinion Leader Case Study
Opinion Leader Case Study Opinion Leader Case Study
Opinion Leader Case Study Strictly Social
 
SpreadTheWord.Org.In - An Overview
SpreadTheWord.Org.In - An OverviewSpreadTheWord.Org.In - An Overview
SpreadTheWord.Org.In - An OverviewSpreadTheWord.org.in
 
Social media by swikrit bhandari #scichallenge 2017
Social media by swikrit bhandari #scichallenge 2017Social media by swikrit bhandari #scichallenge 2017
Social media by swikrit bhandari #scichallenge 2017swikrit145
 
1. goldsmiths short course The Attention Economy - 1st may
1. goldsmiths short course The Attention Economy - 1st may1. goldsmiths short course The Attention Economy - 1st may
1. goldsmiths short course The Attention Economy - 1st mayRoyal Holloway, University of London
 
Social Networking Throughout The Generations
Social Networking Throughout The GenerationsSocial Networking Throughout The Generations
Social Networking Throughout The GenerationsUlistic Inc.
 
Say It Loud: Transforming Introverts to Marketing Extroverts Online
Say It Loud: Transforming Introverts to Marketing Extroverts OnlineSay It Loud: Transforming Introverts to Marketing Extroverts Online
Say It Loud: Transforming Introverts to Marketing Extroverts OnlineYCC
 
SOCIAL MEDIA: RISE AND EFFECTIVENESS
SOCIAL MEDIA: RISE AND EFFECTIVENESSSOCIAL MEDIA: RISE AND EFFECTIVENESS
SOCIAL MEDIA: RISE AND EFFECTIVENESSwillis manning
 
CIPR Social Media Conference 2013 - Sharon flaherty
CIPR Social Media Conference 2013 - Sharon flahertyCIPR Social Media Conference 2013 - Sharon flaherty
CIPR Social Media Conference 2013 - Sharon flahertyChartered Institute of Public Relations
 
CIPR Social Media Conference 2013 - Adam parker
CIPR Social Media Conference 2013 - Adam parkerCIPR Social Media Conference 2013 - Adam parker
CIPR Social Media Conference 2013 - Adam parkerChartered Institute of Public Relations
 

Contenu connexe

Tendances

South Carolina Association of Christian Schools presentation of social media
South Carolina Association of Christian Schools presentation of social mediaSouth Carolina Association of Christian Schools presentation of social media
South Carolina Association of Christian Schools presentation of social mediaJohn Roland, MDiv, MBA
 
Social Media Needs You
Social Media Needs YouSocial Media Needs You
Social Media Needs YouMarisa Peacock
 
Journchat - Podcamp Presentation
Journchat - Podcamp PresentationJournchat - Podcamp Presentation
Journchat - Podcamp PresentationDeanna Tomaselli
 
Social Media & Storytelling: Are We Genetically Predisposed?
Social Media & Storytelling: Are We Genetically Predisposed?Social Media & Storytelling: Are We Genetically Predisposed?
Social Media & Storytelling: Are We Genetically Predisposed?Christine Murphy
 
Social media for our organisation
Social media for our organisationSocial media for our organisation
Social media for our organisationSusan Bentley
 
Social Media For Community Leaders Ss
Social Media For Community Leaders SsSocial Media For Community Leaders Ss
Social Media For Community Leaders SsJulie Wright
 
Opinion Leader Case Study
Opinion Leader Case Study Opinion Leader Case Study
Opinion Leader Case Study Strictly Social
 
SpreadTheWord.Org.In - An Overview
SpreadTheWord.Org.In - An OverviewSpreadTheWord.Org.In - An Overview
SpreadTheWord.Org.In - An OverviewSpreadTheWord.org.in
 
Social media by swikrit bhandari #scichallenge 2017
Social media by swikrit bhandari #scichallenge 2017Social media by swikrit bhandari #scichallenge 2017
Social media by swikrit bhandari #scichallenge 2017swikrit145
 
Social Networking Throughout The Generations
Social Networking Throughout The GenerationsSocial Networking Throughout The Generations
Social Networking Throughout The GenerationsUlistic Inc.
 
Say It Loud: Transforming Introverts to Marketing Extroverts Online
Say It Loud: Transforming Introverts to Marketing Extroverts OnlineSay It Loud: Transforming Introverts to Marketing Extroverts Online
Say It Loud: Transforming Introverts to Marketing Extroverts OnlineYCC
 
SOCIAL MEDIA: RISE AND EFFECTIVENESS
SOCIAL MEDIA: RISE AND EFFECTIVENESSSOCIAL MEDIA: RISE AND EFFECTIVENESS
SOCIAL MEDIA: RISE AND EFFECTIVENESSwillis manning
 

Tendances (20)

South Carolina Association of Christian Schools presentation of social media
South Carolina Association of Christian Schools presentation of social mediaSouth Carolina Association of Christian Schools presentation of social media
South Carolina Association of Christian Schools presentation of social media
 
Social Media Needs You
Social Media Needs YouSocial Media Needs You
Social Media Needs You
 
Journchat - Podcamp Presentation
Journchat - Podcamp PresentationJournchat - Podcamp Presentation
Journchat - Podcamp Presentation
 
Social Media Fragmentation - Finding The Human Touch - Karabo Sitto, Univers...
Social Media Fragmentation - Finding The Human Touch - Karabo Sitto, Univers...Social Media Fragmentation - Finding The Human Touch - Karabo Sitto, Univers...
Social Media Fragmentation - Finding The Human Touch - Karabo Sitto, Univers...
 
Social Media & Storytelling: Are We Genetically Predisposed?
Social Media & Storytelling: Are We Genetically Predisposed?Social Media & Storytelling: Are We Genetically Predisposed?
Social Media & Storytelling: Are We Genetically Predisposed?
 
Social media for our organisation
Social media for our organisationSocial media for our organisation
Social media for our organisation
 
Romania Game
Romania GameRomania Game
Romania Game
 
Social media
Social media Social media
Social media
 
Northwestern Technologies
Northwestern TechnologiesNorthwestern Technologies
Northwestern Technologies
 
Williams nwt
Williams nwtWilliams nwt
Williams nwt
 
Social Media For Community Leaders Ss
Social Media For Community Leaders SsSocial Media For Community Leaders Ss
Social Media For Community Leaders Ss
 
Chapter 5 social community
Chapter 5 social communityChapter 5 social community
Chapter 5 social community
 
Who'sgotyourback v1 slideshare
Who'sgotyourback v1 slideshareWho'sgotyourback v1 slideshare
Who'sgotyourback v1 slideshare
 
Opinion Leader Case Study
Opinion Leader Case Study Opinion Leader Case Study
Opinion Leader Case Study
 
SpreadTheWord.Org.In - An Overview
SpreadTheWord.Org.In - An OverviewSpreadTheWord.Org.In - An Overview
SpreadTheWord.Org.In - An Overview
 
Social media by swikrit bhandari #scichallenge 2017
Social media by swikrit bhandari #scichallenge 2017Social media by swikrit bhandari #scichallenge 2017
Social media by swikrit bhandari #scichallenge 2017
 
1. goldsmiths short course The Attention Economy - 1st may
1. goldsmiths short course The Attention Economy - 1st may1. goldsmiths short course The Attention Economy - 1st may
1. goldsmiths short course The Attention Economy - 1st may
 
Social Networking Throughout The Generations
Social Networking Throughout The GenerationsSocial Networking Throughout The Generations
Social Networking Throughout The Generations
 
Say It Loud: Transforming Introverts to Marketing Extroverts Online
Say It Loud: Transforming Introverts to Marketing Extroverts OnlineSay It Loud: Transforming Introverts to Marketing Extroverts Online
Say It Loud: Transforming Introverts to Marketing Extroverts Online
 
SOCIAL MEDIA: RISE AND EFFECTIVENESS
SOCIAL MEDIA: RISE AND EFFECTIVENESSSOCIAL MEDIA: RISE AND EFFECTIVENESS
SOCIAL MEDIA: RISE AND EFFECTIVENESS
 

En vedette

En vedette (6)

CIPR Social Media Conference 2013 - Sharon flaherty
CIPR Social Media Conference 2013 - Sharon flahertyCIPR Social Media Conference 2013 - Sharon flaherty
CIPR Social Media Conference 2013 - Sharon flaherty
 
CIPR Social Media Conference 2013 - Adam parker
CIPR Social Media Conference 2013 - Adam parkerCIPR Social Media Conference 2013 - Adam parker
CIPR Social Media Conference 2013 - Adam parker
 
CIPR Main Room Presentations
CIPR Main Room PresentationsCIPR Main Room Presentations
CIPR Main Room Presentations
 
CIPR Excellence Awards case studies
CIPR Excellence Awards case studiesCIPR Excellence Awards case studies
CIPR Excellence Awards case studies
 
CIPR Social Media Conference 2013 - Andrew smith
CIPR Social Media Conference 2013 - Andrew smithCIPR Social Media Conference 2013 - Andrew smith
CIPR Social Media Conference 2013 - Andrew smith
 
Share this presentation simon liss
Share this presentation simon lissShare this presentation simon liss
Share this presentation simon liss
 

Similaire à Cipr social summer_social media and journalism

Social Media & Life Style
Social Media & Life StyleSocial Media & Life Style
Social Media & Life Styleroyalhap
 
Lori Jacobwith & Nicole Harrison MCN Staying Sane w-Social Media Feb 23-2011
Lori Jacobwith & Nicole Harrison MCN Staying Sane w-Social Media Feb 23-2011Lori Jacobwith & Nicole Harrison MCN Staying Sane w-Social Media Feb 23-2011
Lori Jacobwith & Nicole Harrison MCN Staying Sane w-Social Media Feb 23-2011Ignited Fundraising
 
HSMAI Social Media for Hospitality
HSMAI Social Media for HospitalityHSMAI Social Media for Hospitality
HSMAI Social Media for Hospitality451 Marketing
 
Social Media Brand Perception
Social Media Brand PerceptionSocial Media Brand Perception
Social Media Brand PerceptionBrittany Gadient
 
Sharing Your Social Webinar 4 Ps
Sharing Your Social Webinar 4 PsSharing Your Social Webinar 4 Ps
Sharing Your Social Webinar 4 PsTara Mahady
 
#SocialBrands - Unlocking The Key To Cut Through Content
#SocialBrands - Unlocking The Key To Cut Through Content#SocialBrands - Unlocking The Key To Cut Through Content
#SocialBrands - Unlocking The Key To Cut Through Contenttwofourseven
 
Managing and Connecting with your Influencers (by W2O Group & SBA)
Managing and Connecting with your Influencers (by W2O Group & SBA)Managing and Connecting with your Influencers (by W2O Group & SBA)
Managing and Connecting with your Influencers (by W2O Group & SBA)W2O Group
 
Let's Talk About Social Networking
Let's Talk About Social NetworkingLet's Talk About Social Networking
Let's Talk About Social NetworkingSteve Lowisz
 
7 Keys to Social media success April 2014
7 Keys to Social media success April 20147 Keys to Social media success April 2014
7 Keys to Social media success April 2014Steve Lowisz
 
Social Media - My Story and Your Story
Social Media - My Story and Your StorySocial Media - My Story and Your Story
Social Media - My Story and Your StoryiSource Solutions Inc.
 
FASHION PR IN THE DIGITAL AGE
FASHION PR IN THE DIGITAL AGEFASHION PR IN THE DIGITAL AGE
FASHION PR IN THE DIGITAL AGEMichelleSadlier
 
University of Maine Rockland: Social Media for personal and business use
University of Maine Rockland: Social Media for personal and business useUniversity of Maine Rockland: Social Media for personal and business use
University of Maine Rockland: Social Media for personal and business useShannon Kinney
 
YouthLink Scotland - Intro to Social Media
YouthLink Scotland - Intro to Social MediaYouthLink Scotland - Intro to Social Media
YouthLink Scotland - Intro to Social MediaAdam Lang
 
Community Training Institute Presentation - Social Media Level 2
Community Training Institute Presentation - Social Media Level 2Community Training Institute Presentation - Social Media Level 2
Community Training Institute Presentation - Social Media Level 2Cooper Koch
 
Social media for business
Social media for businessSocial media for business
Social media for businessDanny Williams
 
08917 netconnect presentation_15_junev2
08917 netconnect presentation_15_junev208917 netconnect presentation_15_junev2
08917 netconnect presentation_15_junev2Lisa Harrison
 
Social Media 303, final of four sessions
Social Media 303, final of four sessionsSocial Media 303, final of four sessions
Social Media 303, final of four sessionsRobin J Phillips
 

Similaire à Cipr social summer_social media and journalism (20)

Social Media & Life Style
Social Media & Life StyleSocial Media & Life Style
Social Media & Life Style
 
Lori Jacobwith & Nicole Harrison MCN Staying Sane w-Social Media Feb 23-2011
Lori Jacobwith & Nicole Harrison MCN Staying Sane w-Social Media Feb 23-2011Lori Jacobwith & Nicole Harrison MCN Staying Sane w-Social Media Feb 23-2011
Lori Jacobwith & Nicole Harrison MCN Staying Sane w-Social Media Feb 23-2011
 
HSMAI Social Media for Hospitality
HSMAI Social Media for HospitalityHSMAI Social Media for Hospitality
HSMAI Social Media for Hospitality
 
Social Media Brand Perception
Social Media Brand PerceptionSocial Media Brand Perception
Social Media Brand Perception
 
Sharing Your Social Webinar 4 Ps
Sharing Your Social Webinar 4 PsSharing Your Social Webinar 4 Ps
Sharing Your Social Webinar 4 Ps
 
#SocialBrands - Unlocking The Key To Cut Through Content
#SocialBrands - Unlocking The Key To Cut Through Content#SocialBrands - Unlocking The Key To Cut Through Content
#SocialBrands - Unlocking The Key To Cut Through Content
 
Managing and Connecting with your Influencers (by W2O Group & SBA)
Managing and Connecting with your Influencers (by W2O Group & SBA)Managing and Connecting with your Influencers (by W2O Group & SBA)
Managing and Connecting with your Influencers (by W2O Group & SBA)
 
Let's Talk About Social Networking
Let's Talk About Social NetworkingLet's Talk About Social Networking
Let's Talk About Social Networking
 
7 Keys to Social media success April 2014
7 Keys to Social media success April 20147 Keys to Social media success April 2014
7 Keys to Social media success April 2014
 
Social media
Social mediaSocial media
Social media
 
Social Media - My Story and Your Story
Social Media - My Story and Your StorySocial Media - My Story and Your Story
Social Media - My Story and Your Story
 
FASHION PR IN THE DIGITAL AGE
FASHION PR IN THE DIGITAL AGEFASHION PR IN THE DIGITAL AGE
FASHION PR IN THE DIGITAL AGE
 
University of Maine Rockland: Social Media for personal and business use
University of Maine Rockland: Social Media for personal and business useUniversity of Maine Rockland: Social Media for personal and business use
University of Maine Rockland: Social Media for personal and business use
 
How to use Social Media in Ministry
How to use Social Media in MinistryHow to use Social Media in Ministry
How to use Social Media in Ministry
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for Business
 
YouthLink Scotland - Intro to Social Media
YouthLink Scotland - Intro to Social MediaYouthLink Scotland - Intro to Social Media
YouthLink Scotland - Intro to Social Media
 
Community Training Institute Presentation - Social Media Level 2
Community Training Institute Presentation - Social Media Level 2Community Training Institute Presentation - Social Media Level 2
Community Training Institute Presentation - Social Media Level 2
 
Social media for business
Social media for businessSocial media for business
Social media for business
 
08917 netconnect presentation_15_junev2
08917 netconnect presentation_15_junev208917 netconnect presentation_15_junev2
08917 netconnect presentation_15_junev2
 
Social Media 303, final of four sessions
Social Media 303, final of four sessionsSocial Media 303, final of four sessions
Social Media 303, final of four sessions
 

Plus de Chartered Institute of Public Relations

IoD CIPR Report - The Role of Public Relations in Strategic Planning and Cris...
IoD CIPR Report - The Role of Public Relations in Strategic Planning and Cris...IoD CIPR Report - The Role of Public Relations in Strategic Planning and Cris...
IoD CIPR Report - The Role of Public Relations in Strategic Planning and Cris...Chartered Institute of Public Relations
 
Wikipedia Best Practice Guidance For Public Relations Professionals - version...
Wikipedia Best Practice Guidance For Public Relations Professionals - version...Wikipedia Best Practice Guidance For Public Relations Professionals - version...
Wikipedia Best Practice Guidance For Public Relations Professionals - version...Chartered Institute of Public Relations
 

Plus de Chartered Institute of Public Relations (20)

AI tools and the impact on public relations practice
AI tools and the impact on public relations practiceAI tools and the impact on public relations practice
AI tools and the impact on public relations practice
 
Levelling Up Public Relations
Levelling Up Public RelationsLevelling Up Public Relations
Levelling Up Public Relations
 
IoD CIPR Report - The Role of Public Relations in Strategic Planning and Cris...
IoD CIPR Report - The Role of Public Relations in Strategic Planning and Cris...IoD CIPR Report - The Role of Public Relations in Strategic Planning and Cris...
IoD CIPR Report - The Role of Public Relations in Strategic Planning and Cris...
 
Mental Wellbeing in Public Relations 2022.pdf
Mental Wellbeing in Public Relations 2022.pdfMental Wellbeing in Public Relations 2022.pdf
Mental Wellbeing in Public Relations 2022.pdf
 
CIPR Inside; Line Manager Comms Report
CIPR Inside; Line Manager Comms ReportCIPR Inside; Line Manager Comms Report
CIPR Inside; Line Manager Comms Report
 
CIPR State of the Profession 2022
CIPR State of the Profession 2022CIPR State of the Profession 2022
CIPR State of the Profession 2022
 
CIPR Professional Lobbying Booklet
CIPR Professional Lobbying BookletCIPR Professional Lobbying Booklet
CIPR Professional Lobbying Booklet
 
Value of Chartership (CIPR and CIM)
Value of Chartership (CIPR and CIM)Value of Chartership (CIPR and CIM)
Value of Chartership (CIPR and CIM)
 
Communicating in a Crisis
Communicating in a CrisisCommunicating in a Crisis
Communicating in a Crisis
 
CIPR AI and Big Data Readiness Report
CIPR AI and Big Data Readiness ReportCIPR AI and Big Data Readiness Report
CIPR AI and Big Data Readiness Report
 
CIPR IOIC Helping Organisations When They Need to Communicate Suicide
CIPR IOIC Helping Organisations When They Need to Communicate SuicideCIPR IOIC Helping Organisations When They Need to Communicate Suicide
CIPR IOIC Helping Organisations When They Need to Communicate Suicide
 
CIPR PRCA Workplace Mental Wellbeing Audit 2021
CIPR PRCA Workplace Mental Wellbeing Audit 2021CIPR PRCA Workplace Mental Wellbeing Audit 2021
CIPR PRCA Workplace Mental Wellbeing Audit 2021
 
CIPR PR in a Pandemic
CIPR PR in a PandemicCIPR PR in a Pandemic
CIPR PR in a Pandemic
 
CIPR Annual Report 2020
CIPR Annual Report 2020CIPR Annual Report 2020
CIPR Annual Report 2020
 
Wikipedia Best Practice Guidance For Public Relations Professionals - version...
Wikipedia Best Practice Guidance For Public Relations Professionals - version...Wikipedia Best Practice Guidance For Public Relations Professionals - version...
Wikipedia Best Practice Guidance For Public Relations Professionals - version...
 
CIPR - Comms Pro to CEO
CIPR - Comms Pro to CEOCIPR - Comms Pro to CEO
CIPR - Comms Pro to CEO
 
CIPR - Brexit a practical guide
CIPR - Brexit a practical guideCIPR - Brexit a practical guide
CIPR - Brexit a practical guide
 
CIPR Annual Report 2019
CIPR Annual Report 2019CIPR Annual Report 2019
CIPR Annual Report 2019
 
CIPR AI in PR ethics guide
CIPR AI in PR ethics guideCIPR AI in PR ethics guide
CIPR AI in PR ethics guide
 
CIPR State of the Profession 2020
CIPR State of the Profession 2020CIPR State of the Profession 2020
CIPR State of the Profession 2020
 

Dernier

Vector Search -An Introduction in Oracle Database 23ai.pptx
Vector Search -An Introduction in Oracle Database 23ai.pptxVector Search -An Introduction in Oracle Database 23ai.pptx
Vector Search -An Introduction in Oracle Database 23ai.pptxRemote DBA Services
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodJuan lago vázquez
 
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering DevelopersWSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering DevelopersWSO2
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...apidays
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century educationjfdjdjcjdnsjd
 
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdfSandro Moreira
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...DianaGray10
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Victor Rentea
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native ApplicationsWSO2
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesrafiqahmad00786416
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...apidays
 
Elevate Developer Efficiency & build GenAI Application with Amazon Q​
Elevate Developer Efficiency & build GenAI Application with Amazon Q​Elevate Developer Efficiency & build GenAI Application with Amazon Q​
Elevate Developer Efficiency & build GenAI Application with Amazon Q​Bhuvaneswari Subramani
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMESafe Software
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxRustici Software
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfsudhanshuwaghmare1
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProduct Anonymous
 
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...apidays
 

Dernier (20)

Vector Search -An Introduction in Oracle Database 23ai.pptx
Vector Search -An Introduction in Oracle Database 23ai.pptxVector Search -An Introduction in Oracle Database 23ai.pptx
Vector Search -An Introduction in Oracle Database 23ai.pptx
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering DevelopersWSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering Developers
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challenges
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
 
Elevate Developer Efficiency & build GenAI Application with Amazon Q​
Elevate Developer Efficiency & build GenAI Application with Amazon Q​Elevate Developer Efficiency & build GenAI Application with Amazon Q​
Elevate Developer Efficiency & build GenAI Application with Amazon Q​
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
 

Cipr social summer_social media and journalism

  • 1. CIPR SOCIAL SUMMER 2012 #ciprsm – social media and journalism Julio Romo Communications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
  • 2. Julio Romo Communications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
  • 3. Julio Romo Communications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
  • 4. ADVERTISING DIES … JOURNALISM SUFFERS Julio Romo Communications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
  • 5. OECD report into newspaper publishing industry Julio Romo Communications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
  • 6. Julio Romo Communications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
  • 7. MEDIA LANDSCAPE, IT HAS CHANGED! • News outlets are “abandoning attempts to be first for breaking news, focusing instead on being the best for verifying and curating it.” • Publishers have realised that “social media, blogs and user generated content are … creating an important extra layer of information and diverse opinion.” • We’ve entered the era of ‘social recommendation,’ which is playing a significant role to driving traffic to traditional content. • News organisations are devoting significant resources to exploit social networks to drive search. Julio Romo Communications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
  • 8. INFORMATION EVERYWHERE Julio Romo Communications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
  • 9. ORIELLA PR NETWORK GLOBAL DIGITAL JOURNALISM STUDY 2012 Julio Romo Communications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
  • 10. ORIELLA PR NETWORK GLOBAL DIGITAL JOURNALISM STUDY 2012 Julio Romo Communications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
  • 11. ORIELLA PR NETWORK GLOBAL DIGITAL JOURNALISM STUDY 2012 Julio Romo Communications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
  • 12. INFORMATION EVERYWHERE 1. Check emails 2. Check Twitter and associated sites – followers, mentions, dm’s, searches, hashtags 3. Check blogs – individuals, bloggers and corporates 4. Check forums – posts and comments 5. Analyse and asses any data 6. Follow up with PRs as well as influencers 7. Monitor Facebook pages for comments Julio Romo Communications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
  • 13. Julio Romo Communications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
  • 14. AN INTERVIEW … ON TWITTER? Julio Romo Communications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
  • 15. CURATE, FILTER AND VERIFY … THEN PUBLISH! • Source news – Twitter, Facebook, blog posts, forums, data, pictures, video, etc. – Have searches set up in Twitter/TweetDeck – Subscribe to blogs, online influencers – RSS! – Track sentiment, find influencers • Verify content – Time stamps, exif files, etc. – Follow the digital footprint – Twitter, Facebook, LinkedIn, Forums – Speak to people – find witnesses and commentators! • Publish! Julio Romo Communications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
  • 16. SECURITY! Julio Romo Communications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
  • 17. WHAT ABOUT PRs? • Listen to your community – journalists and other influencers are doing so. – Have searches and lists set up in Twitter/TweetDeck – Subscribe to blogs, online influencers – RSS! – Track sentiment, find influencers • Learn about your community – Tone, language, area of interests. – Customise your content – you are speaking to more than one audience! – Churnalism will kill your reputation! • LISTEN! Julio Romo Communications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
  • 18. FIND JOURNALISTS … THEY’RE THERE! Julio Romo Communications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
  • 19. FIND JOURNALISTS … THEY’RE THERE! Julio Romo Communications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
  • 20. TIME YOUR PR TEAM ADAPTED • Your audience doesn’t stop talking during the weekend. – Duty press office, also listen and engage on social networks! – Don’t just monitor the media – monitor the conversations. – Engage with journalists, bloggers and other influencers • Empower your comms team – iPad’s, tablets, mobiles – if you are on call, be on call! – Don’t think of holding statements – think of holding Tweets! – Be active and rebute in real-time! • LISTEN! Julio Romo Communications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
  • 21. THANK YOU … ANY QUESTIONS? Stay in touch… Julio Romo Web: www.twofourseven.co.uk Email: julio@twofourseven.co.uk Twitter: @twofourseven Facebook: facebook.com/JulioRomoPR LinkedIn: http://uk.linkedin.com/in/twofourseven Julio Romo Communications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk