2013/2014 was an important year for the CIPR Scotland and it's committee.

1. 0

2. CHAIR’S REPORT
Cup, Year of Homecoming and the XX Commonwealth
Games.
Thank you to everyone that has helped us achieve what
we believe to have been a successful year and a special
thank you to the volunteers of the CIPR Scotland
Committee for their efforts over the last year. Thanks
also to our colleagues at the CIPR – office-bearers,
Council and staff - who have supported our efforts
throughout the year.
Laura Sutherland, CIPR Scotland Group Chair,
2012-2014
TABLE OF CONTENTS
Chair’s Report .................................................. 1
Membership 2013/2014 ................................... 2
Chairing the Scottish Group on behalf of CIPR members
in Scotland for the last two years has been rewarding in
many ways. Last year the Group reported an increase in
membership, better engagement, increased activity and
we were in good financial shape.
CIPR PRide Awards ........................................ 2
Training ............................................................ 3
Events............................................................... 3
Taking the opportunity to Chair the Group for a second
year has allowed me to take a wider look at the Group
and its overall activity, questioning the future strategy of
the Group, its members and ultimately what we need to
do to be sustainable and deliver an even more valuable
service to members.
Member Communications................................ 5
CIPR Scotland Public Affairs Sub-Group ....... 7
Representing the Membership ......................... 7
Treasurer’s Report 2012 .................................. 9
The Scottish Committee volunteers continue to be
dedicated to their tasks and as a result, we’ve been able
to increase our mix of activity to include new
partnerships, more guest blog posts and indeed a better
way of working with our colleagues at the CIPR in
London.
Please note that this annual report has been written
from 2013 AGM to 2014 AGM rather than the financial
year (January-December). In the future, this report will
be aligned to financial reporting.
Through a better understanding of PR and the national
agenda in Scotland, the CIPR CEO announced earlier
this year that there would be a greater focus on Scotland,
responding to members and as a result, we will appoint a
development consultant in Scotland to assist the efforts.
As with any committee, commitments change
throughout the year and as a result, we’ve seen Minty
Woolger, Laura Berry, Candace Watermeyer and Zevi
Watmough stand down, with David Russell, Glenise
Borthwick, Nathalie Agnew and Suzanne CameronNielson co-opted onto the Committee to strengthen
resource. Retiring from the Committee after this term are
Ruth Fry, Joe Walton and me.
Although I am stepping down from my position as
Chair, I am delighted to have been co-opted onto the
CIPR Board of Directors, which will allow me to further
represent Scotland and assist in a more strategic
capacity.
2012 was a learning curve and 2013 was a year where
we were able to push ahead and achieve more. 2014,
however, promises to be an exciting year, with many
opportunities for the profession, not forgetting the
world’s media will be watching Scotland, with the Ryder
1

3. MEMBERSHIP
2013/2014
CIPR SCOTTISH PRIDE
AWARDS
At the time of the AGM last year, there were 831
members. This year, we have steadily increased our
membership. The latest figures show we now have 894
members in Scotland.
2013 was the 10th anniversary of the CIPR Scottish
PRide Awards so it was only appropriate that the
Awards broke records again this year, with more entries
than ever.
Nearly 75% of our membership register their address in
Edinburgh, Glasgow and Aberdeen. The remaining 25%
is based in Falkirk, Inverclyde, Ayrshire, Perth and
Dundee. Other areas include Inverness, Lanarkshire,
Kilmarnock and Kirkwall.
154 entries from 45 organisations were received across
21 categories, an increase of 12 entries on the previous
year.
The Committee would like to thank judges Lesley
Alexander, Izzy Crawford, Clare Smith, Sandra Steel
and Susan Stewart for their time and professionalism.
Our colleagues in the CIPR events team organised the
Awards in Scotland and Laura Sutherland, Katrine
Pearson and Elaine Fee took on responsibility for
sponsorship and promotion on behalf of the CIPR
Scotland Committee. This year the Committee was ably
assisted at the ceremony by PR students from the City of
Glasgow College.


Sponsorship in kind was agreed for
photography, video and design of the Awards
programme from John Linton Photography,
Solo Creative and Pocapoc Creative
respectively.

The Group’s Treasurer, Grant Thoms, stood for Council
and was elected to start his three-year term in January
this year.
The group also received 10% of entry income
which amounted to £1,948.

It’s important to recognise contributions to the
profession throughout the year and we were delighted
that Caroline Binnie, former Chair of the Scotland
Group (2010-11), was made a Fellow in late 2013.
Local sponsorship was secured from Glasgow
City Council, Nasdaq, Press Data and the
Scottish Government generating £4,700 of
income.
Over £1,450 was raised for the CIPR
benevolent fund IPRovision.
As of the end of the 2013/2014 CPD cycle (on 28
February) there were 107 Accredited Practitioners in
Scotland and 4 Chartered Practitioners.
We are pleased to recognise the following members who
have gained Chartered status since its inception:

Jane Cumming

David Russell

Francoise Van Buuren

Jason Wassell
The CIPR Board once again granted £3,000 to funding a
Secretariat, who assisted with our administration of
events and training as well as a point of contact for
sector groups. This has enabled the rest of the
Committee to develop opportunities elsewhere.
Partnerships with the Marketing Society in Scotland and
Institute of Directors,Scotland continued with reciprocal
packages which raised the profile of CIPR Scotland and
PRide Awards, at the Star Awards and IoD Scotland
Director of the Year Awards.
338 industry professionals and guests attended the CIPR
Scottish PRide Awards ceremony at the Grand Central
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4. Hotel in Glasgow on 24 October, hosted by television
and radio presenter Bryan Burnett.
EVENTS
Guests were entertained by Jazz DJ, Mark Robb, and a
visual display which celebrated 10 years of PRide in
Scotland.
2013/14 saw a wide range of events organised
throughout Scotland, with activity in Glasgow,
Edinburgh, Aberdeen and Inverness, including our first
live on-line event, How to Win a PRide Award, and our
first event organised by the Student members.
TRAINING
EVENT FINANCIALS
Members
£7,471
55%
Non-Members
Training remains a priority as we continue to push
professional development and standards, feeding into the
CIPR’s CPD scheme.
£6,205
45%
£13,676
FRESHLY BREWED
Booking fee
income
Since the last AGM, we have
co-ordinated nine Freshly
Brewed workshops, which are
still proving to be hugely
popular, not only because they
are half-day sessions, but
because of the competitive
pricing.
Please note that these figures do not take into account
the conference and are projections.
CIPR SCOTLAND AGM 2013
The Annual General Meeting of the Scotland Group was
held on Monday 11th March 2013 at The Caledonian
Hotel, Edinburgh. The conference was broadcast live
online for the first time.
44 members registered for the evening organised by Joe
Walton and Elaine Fee. Jon White presented his research
PR 20:20 on the evening.
All of the course content is approved by CIPR and
contributes to CPD.
Bitesize briefing on evaluation

How to maximise your profile on LinkedIn

Unlock your inner creative

Managing LinkedIn Groups and pages

Ethical practice in lobbying and stakeholder
engagement

Change management and leadership

Internal communications

Crisis management

4%
£14,219
Our negotiations with city venues have enabled us to
organise affordable events at the likes of the Blythswood
Hotel, Glasgow, Edinburgh Training and Conference
Centre, MacRobert Arts Centre in Stirling, Robert
Gordon University and Park Inn, Aberdeen,

£543
Crisis communications geared towards oil and
gas
CIPR SCOTLAND CONFERENCE
CIPR Scotland’s second annual conference takes place
on 11th March 2014 in The Blythswood Square Hotel,
Glasgow with sixty members and non-members in
attendance. Laura Sutherland led the conference
organisation with Katrine Pearson and Elaine Fee.
The conference will focus on the hot topic, “Future
PRoofing”, looking at how the CIPR can guide its
members to prepare for changes in the profession,
including team structures, recruitment, education and
how the profession can better engage with the business
community.
PR has to maintain its own reputation but also raise its
profile in the C-suite and on the boardroom agenda to
ensure it’s a key focus of every strategic meeting.
In total 77 people have attended Freshly Brewed
workshops, an increase of 48 from 2012/13.
We were thrilled to secure Nick Jones, formerly Head of
Digital at No.10, now Head of Digital, Visa Europe and
Jason Gallucci, CEO of Lexis as our keynote speakers.
FRESH
This year we launched FRESH, a short evening training
event, which focuses on basic, key skills involved with
account handling. Four sessions were held between
Glasgow and Edinburgh and 33 people attended.
Other speakers included in the programme: Professor
Jacquie L’Etang and Dr. Mandy Powell from Queen
Margaret University; John Heuston, Curriculum Leader
for Marketing, Advertising and Public Relations at City
of Glasgow College and David Martin from Skills
Development Scotland; David Watt, Director of IOD
Scotland; Phil Morgan, Policy and Comms Director and
Alastair McCapra, CEO of CIPR.
Topics included ‘how to write a photography brief’ and
‘how to write a design brief’.
FRESH will continue in 2014, with a focus on skills
which senior practitioners may take for granted, for
example, how to network and build confidence.
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5. SOCIAL IN THE CITY
SENIOR PRACTITIONERS EVENT
We saw two Social in the City
events this year, with 25
members/non-members
attending. Thanks to Elaine
Fee for organising.
In December we invited CIPR Scotland members who
are senior practitioners to a round table event with Phil
Morgan to discuss professionalism, engagement with
senior practitioners and how CPD will play an everincreasing part of the CIPR’s professional standards.
Since these events, we are delighted that Fellows have
participated as PRide Awards judges, Jane Cumming
spoke at an event in Inverness and we have three more
senior practitioners joining the Committee in its new
term.
ABERDEENSHIRE: BUILDING A BRAND
THROUGH REPUTATION
PR THE PROFESSION
Our VIP speaker at this event held at Robert Gordon
University was Cllr Jill Webster, Convener of
Aberdeenshire Council. Along with Kate Bond and
Belinda Miller from Aberdeen City Council and Rita
Stephen from the Aberdeen City of Culture bid team, the
group took us through how important it has been to
develop the North East as a brand, looking at the key
aspects of a strong and diverse local economy, low
unemployment and a thriving tourist industry.
For the first time in a few years, CIPR Scotland
organised an event in Inverness, where a collection of
public and third-sector PR professionals heard from
CIPR Fellow, Jane Cumming, and Vice Chair, Katrine
Pearson, about the benefits of CIPR membership and
what requirements the Highland membership have for
the coming year.
This event highlighted the opportunities for CIPR
Scotland to engage further in this area and plans are
underway for a follow-up event in the next term. This is
a theme Scotland Committee would like to explore
further how CIPR members can self-organise in their
locality.
30 people attended the event, along with members of the
CIPR Scotland Committee. Thanks to Laura Sutherland
for organising.
NETWORKING EVENTS
Two free networking events were organised this year
with our colleagues at the CIPR and CIPR Scotland
Committee.
THE LOVES AND LOATHES OF JOURNALISTS
Andy Barr from 10 Yetis came to Glasgow to discuss
the company’s international research on the “loves and
loathes” of journalists. Thanks to Elaine Fee for
organising.
The first event “Bring a Friend” encouraged members to
bring a friend to join the CIPR and get a special offer on
their joining fee. Jane Wilson, CEO, and Phil Morgan,
Policy and Communications Director, joined the CIPR
Scotland Committee to talk through the benefits of the
CIPR, training requirements and up and coming events.
More than 40 members and non-members attended the
event, held in The Corinthian, which saw Andy cover
topics including how much journalists rely on Twitter,
how to send them a picture, and good and bad news
releases.
The second event, a focused networking breakfast
organised at Standard Life in Edinburgh, gave Jane and
Phil a chance to talk about Chartered Status and
professionalism within the industry. Thanks to Matt
Pittam and Katrine Pearson for organising and
welcoming guests.
COMMUNICATING IN THE PUBLIC INTEREST
This panel discussion with John Brown, Co-author of
"PR and Communication in Local Government and
Public Services"; Jacquie L'Etang, Professor of Public
Relations and Applied Communication, Queen Margaret
University, Kate Fitch of Murdoch University, Western
Australia, and Stuart Wilson, Director of
Communications and Public Affairs, NHS Lothian in
Edinburgh, was attended by 36 members and nonmembers from across the private and public sectors.
SOCIAL MEDIA IN OIL AND GAS
In Aberdeen, Rene Looper, founder of Tuminds Social
Media, looked at how social media can be used
effectively in the Oil and Gas Sector. Thanks to Laura
Sutherland and Tricker PR for organising.
32 people attended the event held at the Park Inn. This
event outlined a requirement for similar sector-specific
activities to be organised in the city.
It looked at the challenges faced by public services PR
practitioners in communicating confidently in the public
interest. Thanks to Ruth Fry and David Russell for coordinating.
FELLOWS LUNCH
AN INSIGHT INTO INTERNATIONAL PR
Senior practitioners events were a focus of the year, with
a Fellows lunch in Edinburgh in June with CEO, Jane
Wilson, and Chair, Laura Sutherland, discussing
professionalism, PR practice and the role of Fellows in
the future of the CIPR.
At a sold out event, Ella Minty, Strategy and Change
Consultant to the oil and gas industry, looked at public
relations in an international capacity.
Thanks to Elaine Fee and Grant Thoms for organising.
30 people attended this event at Edinburgh Napier
University, examining reputation management, strategy
4

6. and how working in a different country can impact on
how you develop your PR campaigns.
HOW TO WORK WITH THE PRESS
ASSOCIATION
30 people attended this event in The Corinthian in
Glasgow where Victoria Mitchell, PA Scotland Editor,
talked attendees through a typical day in the life of the
PA and explained how to work with her and her team,
and exactly what the PA need and want from the PR
professional. Thanks to Elaine Fee for organising.
MEMBER
COMMUNICATIONS
Under the eye of Matthew Pittam and Joe Walton in
2013, traffic to the blog rose to 11,712 from 8,441 in
2012. This is a smaller rise than seen in previous years
reflecting the maturity of the blog.
Building on last year’s success, the communications
team focussed on consistency and putting in place the
tools to achieve a more balanced approach to Scotland’s
member-focused communications.
The blog pointed a considerable number of people to
events and provided a platform for guest blogging and
discussion.
CIPR SCOTLAND NEWSLETTER
Under the co-ordination of Ruth Fry and Sandra Steel, in
2013, CIPR Scotland sent out 12 e-newsletters and 15 eflyers to over 800 members.
The top four posts for 2013 were:

The CIPR Scotland Communicator of the Year
2013 – Clare Smith – Scottish Government
Marketing and Communications

Three Challenges for PR Practitioners
This year, CIPR Scotland was also able to target email
communications to members in specific geographic
areas, which proved a useful way of publicising events
in Aberdeen and Inverness.

Engaging Internally Through Yammer

Guest Post – Teaching Public Relations in
Scotland
Our average open rate for these communications was
27%, higher than expected for this type of
communication, with a small but significant number of
people clicking through to book events and training.
The blog continued to host presentations that
attendees could view after the event to save time
responding to individual enquiries.
Timing was changed to ensure communications were
optimised to arrive in members’ inboxes first thing on a
Tuesday – early enough in the week to have time to read
them, without getting lost in the Monday morning mail.
SOCIAL MEDIA
Plans for next year are for more targeted
communications and working with the sector groups to
promote events in Scotland.
The social media team built on the previous good work
in this area to develop the networks and consistency.
Schedules were put in place with a five-day rota for
posting. Thanks to the following committee members for
their contribution:
CIPR SCOTLAND BLOG
With Eventbrite, CIPR Scotland’s event platform, and
wordpress.com, the Group’s blog provider, announcing a
new tie-up, the blog changed its theme to integrate the
two. This was a free way to help highlight events and
create a central hub for information.

Joe Walton

Katrine Pearson

Kenny McDonald

Laura Sutherland

Laura Berry

Nathalie Agnew
TWITTER @CIPR_SCOTLAND
The CIPR Scotland Twitter account has grown from
1,848 followers in March 2013 to 2,405 at the end of
February 2014.
5

7. FACEBOOK
Between March 2013 and the end of February 2014, the
CIPR Scotland Facebook page has grown from 196 likes
to 317 likes.
An average of six tweets per working day were issued
sharing interesting content, CIPR Scotland activities and
links to events that might benefit members.
The year also saw:

Live tweeting of the CIPR Scotland PRide
Awards nominations

Live tweeting of the CIPR Scotland PRide
Awards results. This resulted in the hashtag
#prideSCO trending in Glasgow

Over the past year, the social media group has put in
place a regular posting schedule limiting this to one per
day. This was to work with changes in the Facebook
timeline algorithm and to help plan further ahead.
Live tweeting during events such as How to
work with the Press Association
The team put in place an editorial calendar for tweeting
to avoid duplication and to keep the feed fresh.
The team posted 174 updates, up 17% on the previous
year. This is nearly one for every working day.
The Twitter account was the biggest referrer to the
Eventbrite page and listings as well as the blog.
The page is being used to bring traffic to events and let
members know about vital updates.
LINKEDIN
YOUTUBE
CIPR Scotland's LinkedIn Group numbers have grown
steadily throughout 2013 and 2014, up from 115 group
members in February 2012 to 337 on February 2013. As
of March 2014 the group now has 546 members.
CIPR Scotland used the YouTube channel to focus on
key events and use new technology where possible.
Solo Creative was brought on as a partner for the CIPR
Scotland PRide Awards. The video was the most popular
of the year.
Having experimented with using a Google Hangout for
the 2013 AGM, the communications group used the
software to run a live hangout on how to win a PRide
Award.
The group continues to remain closed to counter
growing spam on LinkedIn. Only those living in
Scotland or with a relationship to Scotland and who
work in the communications field are allowed to join.
Two former judges, Scott Douglas, from Holyrood
Partnership, and Dr Emma Wood, from Queen Margaret
6

8. University, joined Secretary, Joe Walton, to give the
judges’ version on how to win an award.
work alongside the PA Group and Committee to ensure
opportunities are fully exploited.
The three videos have been seen 297 times between
them. Even with fewer videos, this was an increase on
previous years.
Throughout the 2014-15 term the Scottish Public Affairs
Group will look to deliver a series of events throughout
the year which will help to support the needs and
represent the views of PA practitioners in Scotland.
Videos were well received and in 2014 the Committee
will look to develop the video offering further.
REPRESENTING THE
MEMBERSHIP
CIPR SCOTLAND
PUBLIC AFFAIRS
GROUP
The Scottish Group has made strides to engage members
this year and representing the needs of the membership
in Scotland to the wider CIPR network. This has already
led to further support from the CIPR Board with
Scotland receiving funding for a new paid position in
Scotland to work across policy and membership
development.
The CIPR Scotland Public Affairs (PA) Group was set
up in 2013 with the aim of better representing our PA
sector group members, feeding into both the CIPR
Scotland Committee and the CIPR PA Group.
“STUDENTS INTO PR” EVENT
Andrew Watson volunteered to take the Team Leader
role and co-opted CIPR members Neil Cuthbert, Callum
Chomczuk, Graeme Downie and Siobhan Paterson onto
the group shortly after.
For the first time, CIPR Scotland and CIPR Student
representatives from Edinburgh Napier University,
Queen Margaret University, Robert Gordon University
and University of Stirling held a “Students into PR”
event to connect students with PR practitioners and
CIPR members. The event was held at Edinburgh Napier
University last April.
A Christmas drinks reception was held in December and
20 members registered to attend.
The policy work has focused on the Scottish
Government’s proposal for statutory regulation of the
Scottish lobbying sector and the subsequent Scottish
Parliament Standards, Procedures and Public
Appointments Committee inquiry into lobbying.
61 students attended the event which focused on PR
practice in corporate, political and internal
communications as well as the third sector. We would
like to thank guest speakers: Christina Cran, Billy
Partridge, Ian Dommett and Cristina Dello Sterpaio for
giving the students the benefit of their experience.
CIPR Scotland PA Group supported by CIPR staff and
in co-ordination with ASPA and APPC submitted
written evidence to the SPPA Committee and Andrew
Watson provided oral evidence on behalf of the CIPR in
January.
Thanks to our student organisers Bart Misiak, Yulia
Malkina, Ka Wing Wong and Eliane Nugent Ngoue
QMU PILOT STUDY
Laura Sutherland met with Professor Jacquie L’Etang,
Professor of Public Relations and Applied
Communication in the Division of Media,
Communications & Performing Arts at Queen Margaret
University (QMU) to discuss trending issues and
possible scope for research into the public relations
profession in Scotland.
The Scottish Public Affairs Group continues to monitor
the progress of the Committee inquiry, which is
expected to report before the summer recess.
The group will continue to liaise with Scottish Ministers
and officials to ensure that the views of the CIPR are
taken into account when the legislation is drafted and
that any legislation supports the CIPR’s existing work to
improve transparency and professional standards in
lobbying.
Andrew Watson will step down at the 2014 AGM and a
new Team Leader will take on the chair role for the next
term. The new Scottish Development Consultant will
7

9. It was agreed that a pilot project could be scoped out
with senior practitioners in Scotland, looking to see how
they got into the profession, what role they play and
what their thoughts are about the profession in terms of
landscape, learning and professional development. QMU
granted funding for this project and the findings will be
presented at the second CIPR Scotland Conference.
AMMO
AMMO was set up in 2011 with a view to bringing all
marketing organisations together, to ensure best practice,
sharing of information and events and to give a bigger
voice to the industry. CIPR Scotland will continue to
share information about events and training and assist
where possible by representing the views of the
membership.
SKILLS SCOTLAND EXHIBITION
Supported by key Scottish stakeholders the Skills
Scotland series attracts over 10,000 visitors across
the three exhibitions, giving them access to
employers, training providers, sector skills
councils, universities, colleges, charities /voluntary
sector organisations and career / business
advisers in an interactive and vibrant environment.
IOD SCOTLAND
As well as being involved in our PRide Awards and the
IoD’s Director of the Year Awards, CIPR members also
benefit from the IoD’s training and events via a discount
on key activities. We have included these activities in
our member communication throughout the year.
Laura Sutherland and Katrine Pearson met with IoD
Scotland’s Membership Manager and discussed the
opportunity to develop the relationship. It is hoped that a
pilot training session geared towards leadership will be
organised by IoD for CIPR members in May 2014 and
after further scoping out, CIPR will run board room
communications workshops for board directors, not
necessarily involved in communications.
The exhibition helped increase awareness with a
younger age group (S4-S6), supporting CIPR’s
overall objectives to target people in schools who
are potentially making career choices. CIPR
Scotland - with financial support from CIPR HQ took on organising and manning the three days of
the exhibition in Glasgow and Edinburgh, as well
as organise branding, banners and co-ordination
of material from CIPR.
IoD Scotland will also be represented by Director, David
Watt, at CIPR Scotland’s Future PRoofing conference,
discussing communications in the boardroom.
CIPR Scotland will re-evaluate the value of this
exhibition in 2014 as it was felt that this was not
necessarily the right platform to engage with
students.
Further scoping out is required for development of
specific awards at PRide and Director of the Year,
namely PR/Communication Director of the Year.
AMES
MARKETING SOCIETY STAR AWARDS
Following the pilot research project, a further meeting to
discuss an opportunity to engage with teachers in senior,
further and higher education who teach about media was
held. This will allow CIPR to speak directly to teachers
in Scotland who have an effect on the reputation and
perception of PR and potentially the opportunity to
change how PR is being conveyed via media education.
CIPR Scotland sponsors the PR category of the Star
Awards and promotes the awards to its members. 450
guests from Scotland’s leading agencies and
organisations attend the awards, demonstrating the
highest level of creativity in strategy and campaigns.
Laura Sutherland presented the PR Award on the
evening and CIPR branding was used across event
material and in the venue.
It has been confirmed that CIPR Scotland will speak and
be members of the panel of the Association of Media
Educators in Scotland annual conference in May 2014.
The Marketing Society also attended the PRide Awards,
having logo representation on all materials, as well as
presenting an award.
PRESS COVERAGE
The Group represented the CIPR members across the
media this year.
ABERDEEN COMMUNICATIONS GROUP (ACG)
CIPR Scotland has been active in sharing event and
training information with the ACG.
While coverage was lower this year, important pieces of
coverage were generated around the PRide Award
winners and nominations. The CIPR’s voice in the
lobbying bill debate has continued to grow with
representation in The Times, Scotsman, Herald and on
STV.
We have recently learned of a new Chair, Lauren
Strachan, who we have spoken to with regards to
supporting their annual ball, held in October.
As there has been a restructure, there hasn’t yet been an
opportunity to develop joint activities but this will be
followed up in due course.
PARTNERSHIP WORKING
During 2013/2014 the Committee continued to build
relationships with other professional bodies and working
groups as well as develop new relationships, where it
was considered to add value to CIPR members.
VISIT SCOTLAND
Laura Sutherland met with VisitScotland (VS) to discuss
how both CIPR and VS’s PR Communicators Forum
(PCF) could better work together, with both offering
different opportunities for its members.
8

10. PCF is free to join and is focused on travel, tourism and
leisure and particularly relevant for 2014 in Scotland.
initiatives including underwriting our secretariat support
and contributing to the Skills Scotland Exhibition
initiative.
All in all, this is broken down as follows:
2013
2012
Share
of
income
2013
Share
of
income
2012
Events
51%
58%
£5615
£513
19%
3%
HQ
commis
sion
£4018
£2169
14%
14%
Sponso
rship
£4700
£4052
16%
25%
Total
This sold out event gave Laura the opportunity to talk
about the new partnership but importantly gave
VisitScotland Marketing Manager (UK & Ireland) Helen
Campbell, a chance to recap on opportunities available
around Homecoming Scotland 2014. Helen also spoke
about the Media Hub for the Commonwealth Games and
how PR people can get involved.
£9192
HQ
grants
Laura Sutherland with VisitScotland PR Manager Sarah
Ormerod, worked together on the first joint event which
offered members a free networking opportunity and also
saw the launch of the “Scotland Welcomes the World”
advert.
£14844
£29177
£15926
HOW WAS MONEY SPENT?
The accounts are laid out to show how the direct costs of
running training and events are offset from ticket sales to
create a surplus before the running costs of the CIPR
Scotland’s other activities are taken into account.
A schedule of quarterly events and networking
opportunities has been developed. The next will take
place at the VisitScotland Expo in April at the SECC,
Glasgow.
2013
Share
of
expendi
ture
Share
of
expendi
ture
2013
TREASURER’S
REPORT 2013
2012
2012
Events
£6634
58%
43%
Pride
£3460
£4844
16%
31%
Admin
£4185
£3111
19%
20%
Accoun
tancy &
Bank
£670
£623
3%
4%
AGM
£807
£189
4%
1%
Total
It is my pleasure to present the audited accounts and
financial report for a second year: probably one of the
most profitable in a long time.
£12581
£21703
£15401
WHAT HAPPENS TO THE SURPLUS?
The accounts show a considerable increase in the yearend surplus, primarily driven by a healthy return on the
activities we organise.
WHERE DID OUR INCOME COME FROM?
CIPR Scotland is funded by income raised by the
Committee through its training and events activity and
raising sponsorship at the annual Scottish PRide
Awards.
The return of a Scottish conference in January 2013 set
the scene but it should be noted that income from nonmembers provides a substantial contribution of the
overall surplus.
Additionally, we receive commissionable income from
CIPR HQ in the form of a share of membership dues and
PRide Awards entry fees.
This year’s surplus is added to the retained surplus from
previous years and will be required to underwrite the
plans for future development of services and
membership in 2014 and beyond.
CIPR Scotland was also successful in obtaining
considerable support from CIPR HQ for a number of
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11. HOW ARE WE DOING IN THE LONG RUN?
I have shown the figures for the past five years of
income and expenditure.
The key indicators from this show:

Event and training income has trebled in five
years

Surplus from event and training income has
remained stable for last five years at £2500

Administration costs have gone down in actual
and real terms despite an increase in activity

PRide Awards sponsorship covered all
associated costs last year for the first time in a
number of years

From a difficult year in 2009, reserves have
recovered within three years and are now
double the 2009 figure.
There is a slight caveat to these figures in that not every
annual audited accounts categorised the same figures in
the same way, so these are only indicative.
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