2. CHAIR’S REPORT training and we are already gearing up for next
year.
I’d like to finish by thanking a number of people
who have helped make 2012/2013 a successful
year. First of all, Jane Wilson and the CIPR London
staff who have helped fund some of our activity in
Scotland, assisted in responding to our requests
and have been a great support.
It goes without saying that the members wouldn’t
have received any of the events or training
organised by CIPR Scotland without the Scottish
committee.
Thank you all. You have used your expertise, skills
and knowledge to make CIPR Scotland more
visible, help our members and add value to the
CIPR. A special thanks to Nicki Sturzaker for being
Since being elected in March last year, I have my Vice Chair, Grant Thoms for being Treasurer
enjoyed working with the CIPR Scotland and Joe Walton for stepping up to become
committee, CIPR London and engaging with Secretary.
members across Scotland. Thanks also to our Secretariat, Elaine Fee, who
Monthly committee meetings have enabled us to has been flexible and enthusiastic in her role,
plan and carry out a programme of activity being a great ambassador for CIPR Scotland.
throughout the year, including events, training, Laura Sutherland MCIPR
the PRide Awards and our first conference in CIPR Scotland Group Chair, 2012/2013
many years. CIPR London has been informed of
our plans and developments throughout the year.
Our partnerships with other membership
organisations have allowed us to offer additional
TABLE OF CONTENTS
events, training and conferences to our Membership 2012/2103 ........................................ 2
membership, some at a discounted rate or for
CIPR PRide Awards ................................................ 2
free.
Training .................................................................. 3
It is only with the help and support of volunteers
of the CIPR Scotland committee that the CIPR is Events .................................................................... 4
able to offer such valuable services in Scotland Member Communications ..................................... 6
and I would like to thank the committee for their
time, efforts and support over the year. Representing the Membership ............................. 8
CIPR Scotland Accounts ...................................... 10
Standing down from the committee this year are
Nicki Sturzaker, Neil Jones, Caroline Binnie and
Jo-Anne Hamilton. Committee members who
stood down early for personal/business reasons
include Christina Cran, Elaine McKean, Iain
Flemming, Aislinn Lunt, Ruth McLeod and Susan
Nickalls. Committee members co-opted in their
place include Candace Watermeyer, Ruth Fry and
Kenny MacDonald. Thank you all for your time
and efforts.
2013 will be a year of continuing to deliver the
same high quality activity programme and now
the structure is in place we can concentrate on the
detail.
This year, we have worked hard and I am pleased
with the achievements in developing current and
new relationships, engaging better with our
membership, increasing membership, running
worthwhile and value for money events and
1
3. MEMBERSHIP 2012/2013 Most members are female representing 70% of
the membership in Scotland.
At the time of the last AGM there were 732 There are 23 Fellows in Scotland and the group
existing members of the CIPR in Scotland. CIPR would like to congratulate Joyce Nisbet who was
London set themselves and the regional groups a awarded her Fellowship in the summer. The
target to increase membership by 10% during the committee were sad to hear of the passing of
next 12 months. Arthur Fulton FCIPR, one of the founding
members of CIPR Scotland, in January.
Membership currently sits at 831 which is a yearly
increase of over 13%. There are currently 109 Accredited Practitioners in
Scotland
Membership 85 members completed the CIPR’s CPD
programme to December 2012.
900
There were 52 enrolments onto CIPR registered
800 Honorary courses in 2012 from members of the Scotland
Fellow
700 group.
Affiliate
600 There was an increase of 50% in the number of
CIPR Diploma students 2012/2011. The Public
500
Fellow Affairs Diploma at Queen Margaret University was
400 introduced and ran for the first time in autumn
300 Associate 2012.
200 The group are working on our bi-annual
100 Student membership survey, which will not only give us
valuable information about our members, but it
0 will help develop the activity programme for the
Member
Nov
Aug
Sep
Oct
Feb
Jul (12)
Dec
Jan (13)
rest of the year.
CIPR London granted £3,000 to funding a
Secretariat, who has been instrumental in assisting
The group promotional activities centered around with our administration of events and training as
events and training that added value to the well as a liaison between sectoral groups. This has
membership in Scotland. enabled the rest of the committee to press on
As with the other regional groups Scotland will with programming events and developing
have benefited from the introduction of free opportunities elsewhere. The group intend to
membership to students of CIPR accredited apply for the same funding this year.
courses. Student memberships are currently at
158.
The location of members is focussed around the CIPR PRIDE AWARDS
main conurbations and communication hubs of
The 2012 PRide Awards in Scotland was the
Scotland.
biggest PRide Awards held the UK in 2012.
CIPR London organised the awards in Scotland
and CIPR Scotland assisted in sponsorship and
promotion.
There were 142 entries this year. Three
more than in 2011.
53 different organisations entered. Up
nine from 2011.
A number of first time entrants were
recorded which bodes well for the future.
The committee would like thank the judges, Juliet
Simpson, Lynne Crossan, Kate Bond and Emma
Wood for their time, fairness and feedback.
2
4. THE PRIDE AWARDS CEREMONY
Organisation of the 2013 PRide awards was led by
TRAINING
Laura Sutherland with support from Cristina Dello In response to the membership survey and a
Sterpaio and Candace Watermeyer. successful 2011/2012 the committee continued to
organise the CIPR Scotland Freshly Brewed series
The PRide awards ceremony was held at the
of events under the guidance of Vice-Chair Nicki
Edinburgh Corn Exchange on 6 December.
Sturzaker.
345 guests attended. 30 more than in CIPR Scotland continued to promote training
2011. sessions organised by HQ to the Scottish
Sponsorship in-kind was agreed for photography, membership.
videography and design of the award programme. ANDY GREEN ON CREATIVITY
Reciprocal sponsorship continued with the Andy Green was commissioned to produce a new
Marketing Society in Scotland and a new toolkit for the CIPR on creativity last year. To
partnership was formed with Institute of Directors coincide with the launch of his new book, the
in Scotland. In return the CIPR Scotland will also committee organised a mini tour across
get the opportunity to attend and present an Edinburgh and Aberdeen.
award at the Star Awards and Director of the Year
Awards and represent the PR profession in the
wider business community.
£1,750 of financial sponsorship was
generated by CIPR Scotland.
The group also received 10% of entry
income which amounted to £1,907.50
This was used to increase the value of the awards
through a professional host, Catriona Shearer, the
programme, enhanced table decorations, a live DJ
and the interactive photo-booth that proved Andy delivered two different events in both cities,
popular with guests. with the first being a Freshly Brewed half day
training session in Edinburgh followed by a more
informal creative evening in Aberdeen.
They were both well attended and positive
feedback was received supporting Andy’s limitless
energy and enthusiasm for the subject.
FRESHLY BREWED
Over the past 12 months
CIPR Scotland has delivered
five half-day training
sessions under the Freshly
Brewed brand. The themes
of these sessions have very
much been influenced by
On the evening a raffle was held to support our membership survey
Iprovision. Six high standard prizes raised £1179 carried out in 2011 offering in-demand topics and
on the night. budget friendly prices. The courses have been
CIPR Scotland’s video sponsor was filming at the held either in Edinburgh or Glasgow and have
Awards and the video will be used to drive been extremely well received.
sponsorship in 2013. During 2012/2013 the following Freshly Brewed
Both the judges and the PRide Scotland team events have been organised:
have fed back to CIPR London and made New Lobbying - How social media can
recommendations to ensure more effective impact on your campaign effectiveness -
processes in the future. Grant Thoms Freelance Consultant and
Work on the 2013 PRide Awards has already Lecturer at Napier University
begun, ensuring sponsorship and a greater Unlock Your Inner Creative – Paula
requirement for better venue costs are priorities. McNulty of Weber Shandwick Scotland
3
5. 20 Tactics for Better Change EDINBURGH
Communications - Ron Aitken of Resolve
PR Measurement: Busting the Myths and
Creative
Keeping it Simple – Hugh Anderson
Social Media Strategy – Scott Douglas of
Managing Director and Co-Founder of
Holyrood Partnership
Forth Metrics
Internal Communications - Ron Aitken
There’s a CIPR Event for that (Building
from Resolve Creative
apps) - Marketing Manager, Ross Wilson
In total 29 people, (17 members and 12 non- of Kotikan
members), completed the Freshly Brewed training Duct Tape Digital PR - How to stretch
events, generating £3,717.53 before expenses. your budget using online tools – Joe
Walton, Real PR
Looking Good: Digital imagery and
EVENTS communications – Mike McGrail Velocity
Digital
2012/2013 has been the Scottish group’s busiest Creatively Content: Introduction to
year for events on record. A range of events were Practical Content Generation & Creation –
held across Edinburgh, Glasgow and Aberdeen. Scott Douglas the Holyrood Partnership
The group are aware of the need to develop In total, over 146 tickets were sold to Social in the
events in other cities in 2013/2014. City events in 2012.
SOCIAL IN THE CITY SOCIAL IN THE CITY: FOOD BLOGGER
Following the four events SPECIALS
organised in 2011/2012 the An addition to the schedule was two special
CIPR Scotland’s Social in events based around blogger relations.
the City series was
expanded in 2012/2013.
Two new venues were
sourced, the Landsdowne in
Glasgow and the
Newsroom in Edinburgh. This was changed to the
Fiddler’s Elbow for the last event due to
renovation in the Newsroom.
Based loosely on the Social Summer series
running in London, Social in the City was led by
Secretary Joe Walton and committee members Two foodie venues, the Bakehouse in Edinburgh
Laura Berry and Jo-Anne Hamilton. The events and Martha’s in Glasgow were the setting for two
were designed to be cost effective (around £10 + similar events featuring a food journalist, a
fees), simple to organise and attend, with an blogger and a reviewer from the List
emphasis on informal networking.
In Glasgow, the CIPR were joined by Jay
Eight events were organised, two more than in Thundercliffe from the List, Cate Devine from the
2011. Each session was based around an Herald and Graeme Taylor, a blogger at the
engaging speaker on a subject related to online scotslarder.com.
communications.
In Edinburgh, freelance food writer Alex Renton,
GLASGOW Donald Reid, Food & Drink editor at the list, and
Nadine Pierce, a food blogger at
The Naked Newsdesk: How social media
eatingedinburgh.com.
is affecting the news - Iain Pope, Digital
Intake editor at STV. The Edinburgh event sold out in record time while
Tweeting to the people: social media in the Glasgow event was close to capacity. Over 20
local authorities - John Fellow from the Guests attended each event.
BIG lottery Fund
AGM 2012
The Networked Professional - Conquering
LinkedIn – Julie Moulsdale from The Annual General Meeting of the Scotland
Perceptive Partners Group of was held on Monday 12th March 2012 at
Malmaison Hotel, Glasgow.
31 members registered for the evening organised
by Caroline Binnie and Elaine McKean.
4
6. FELLOWS’ EVENT Leading members of the communications team -
head of news Fiona Wilson, resilience
A Fellows’ event was organised with the
communications head Andrew Slorance, and PR
assistance of Julie McGarvie.
head Clare Smith - gave a fascinating insight into
Held in October, nine out of the Scotland’s 23 the communications at the heart of the
fellows attended. CIPR Scotland funded the event Government.
at the Blythswood Hotel, where CIPR Chair Laura
Sutherland hosted - drinks and canapés were
provided.
The event was also an opportunity to have the
Fellows discuss a winner for the Communicator of
the Year PRide Award, having been presented
with the shortlist.
MEET THE COMMITTEE
On 29th June last year, CIPR Scotland organised a
‘meet the committee’ event and also invited CEO,
Jane Wilson.
This was an opportunity for members and
Feedback on this free event for members was
prospective members to engage with the
very positive and CIPR Scotland would like to
committee and talk about membership
thank Caroline Binnie for organising the event,
opportunities, requirements and discuss
Fiona, Clare and Andrew for their input and Elaine
upcoming issues in the industry.
Mitchell from the Scottish Government team for
15 members and six committee members all her help in coordinating the evening.
attended the event - most at a senior level and
CIPR SCOTLAND PUB QUIZ
some that hadn’t been active in the CIPR for some
time. Jane Wilson talked about the developments On 15th November 2012 the second CIPR Charity
in Wikipedia and that a guidelines document had Pub Quiz pitting hacks against flacks has held in
been created for CIPR members. aid of STV Appeal. The event, led by Laura Berry,
took place at Cargo in Edinburgh who donated
The event was videoed included short interviews
the room and food on the night free of charge.
with Scottish Chair, Laura Sutherland and member
Kenny McDonald, Communications Manager, NHS
Health Scotland.
LIFE AFTER LEVESON
National award winning journalist, James Cusick
from The Independent came north in September
to share his insights into the Leveson
investigation.
He provided guests with his own thoughts as to
what the final report could look like in terms of
possible recommendations and the impact this
would have on the industry. The event was attended by 60 plus guests with 10
teams entering all in all at a fee of £10 per head,
Around 40 individuals attended this one-off event. raising a total of £585 after expenses.
The event was chaired by Peter MacMahon, Questions were drafted by committee members
deputy editor of The Scotsman and hosted in the Grant Thoms and Laura Berry and Brian Welsh
brand new space at Creative Scotland’s offices in from the Big Partnership donated his time to be
Edinburgh. the compare for the evening.
32 tickets were sold (26 members and 6 non- Barefoot Wines donated a case of wine to be
members). awarded to the winners, which was the STV team.
SCOTTISH GOVERNMENT EVENT The event also received coverage in The
Scotsman business pages following the
Over 60 members got their 2013 CPD off to an performance of their business desk.
excellent start at a special event hosted by the
Scottish Government at St Andrew’s House in
January.
5
7. CIPR SCOTLAND CONFERENCE CIPR SCOTLAND BLOG
CIPR Scotland hadn’t held a conference in recent The CIPR Scotland blog was given a new theme in
years. 2013 to provide a cleaner look. Led by Joe Walton
the group developed a guest blogging strategy
“Four steps to unlocking online success” was
using members of the committee and the Scottish
developed through four stages of working and
PR community.
four separate speakers, each sourced because of
their expertise.
53 people attended the conference. The split was The blog nearly doubled its traffic from 4,758 in
almost 50/50 between members and non- 2011 to 8,441 in 2012.
members. We promoted the event through our The blog sent a significant number of visitors onto
member communication, social media, partners the CIPR Scotland EventBrite page where people
and through Federation of Small Businesses. could book events.
Laura Sutherland led the organisation and The top four posts for 2012 were
development of the conference and Joe Walton
attended on the day to run a live Twitter feed. We Engaging internally through Yammer
also enlisted the help of a CIPR student rep to film Three Challenges for PR Practitioners
the event to assist with future sponsorship. Five Reasons Why Public Affairs Needs to
Embrace Social Media
The event made just over £2,000 profit and was
on target. Work on a conference for later this year CIPR Scotland PRide Award Nominations
will start shortly. 2012 - 164
The blog was further developed as a resource to
house documents and presentations for attendees
MEMBER to view after the event to save time responding to
individual enquiries.
COMMUNICATIONS SOCIAL MEDIA
With solid foundations in place, the focus of the The Social Media group have built on the previous
communications team was to continue to develop good work in this area to develop the networks
Scottish specific networks to promote activities of and consistency.
the group and the events. TWITTER @CIPR_SCOTLAND
CIPR SCOTLAND NEWSLETTER This year the Twitter account has been handled by
Between March 2012 and February 2013 the CIPR a small team acting on a rota; Joe Walton, Laura
Scotland has organised and sent: Berry and Laura Sutherland.
12 Newsletters Twitter has grown from 1,220 followers in March
2012 to 1,848 followers in 2013.
14 Flyers promoting event
As of January 2013, the CIPR Scotland specific
mailings go to 813 registered recipients. Thanks
to the work of Jo-Anne Hamilton, Ruth Macleod
and Ruth Fry, the newsletters enjoy above
expected open rates and responses.
6
8. A decision was made to vet membership of the
group to counter growing spam on LinkedIn. Only
those living in Scotland or with a relationship to
Scotland and who work in communications field
are allowed to join.
The Standard group templates were replaced with
bespoke messaging promoting the CIPR to non-
members. There has also been an attempt to
encourage more discussion and, especially from
group members, this is process will continue in
An average of eight tweets a day were issued, 2013.
with the majority of tweets promoting events and
There has been a monthly increase of almost 19
training, sharing CIPR blog content, tweets from
members per month throughout 2012 compared
those influential in the industry, as well as
to 9.5 members per month for the last six months
sparking up conversations with our members and
of 2011.
followers.
FACEBOOK
The year also saw
Between March 2012 and the end of February
Live tweeting of the CIPR Scotland PRide 2013, the CIPR Scotland Facebook page has
nominations grown from 119 likes to 196.
Live tweeting of the CIPR Scotland PRide
results. This results in the hashtag
#prideSCO trending in Edinburgh
Live tweeting through events such as the
Scottish Government event and the Four
Steps to online success conference
Our first twitter competition to give away
tickets to an event
The main improvement has been the forward
planning activity through better use of Hootsuite.
Tweets are planned and scheduled to appear
during events. Hashtags are now monitored and
encouraged to track conversations taking place
before, during and after events.
The twitter account was the biggest referrer of Over the past six month 78 updates have been
traffic to the CIPR Scotland blog and EventBrite made to the CIPR Scotland Facebook page.
page.
The page continues to drive people to events and
LINKEDIN blog posts and provide a platform where the CIPR
CIPR Scotland's LinkedIn Group numbers have community in Scotland can communicate.
grown steadily throughout 2012, up from 115 VIDEO (YOUTUBE)
group members in February 2012 to 337 on in
February 2013. This year Capture Media came on board as the
video sponsors for CIPR Scotland providing free
In the latter three months of 2012, Kenny video support through the filming and editing of
MacDonald and Joe Walton started a process to events and training days as and when required.
improve the CIPR Scotland LinkedIn Group.
7
9. Overall Capture Media filmed four events; Andy need to consult with members about this issue in
Green Creativity training workshop, Meet the the future.
Committee Breakfast, Social in the City Food
STUDENT MEMBERS
Bloggers event and the CIPR Scotland PRide
awards. When the CIPR Scotland reps were elected in
November, CIPR Scotland made contact with
Between them the videos have received over 240
them to discuss how we could support the
views on the CIPR Scotland YouTube channel and
students.
shared via the various social media channels and
newsletters. It was discussed and agreed that an all
encompassing student event for all CIPR
Chair, Laura Sutherland also used video around
accredited courses would be a good way of
announcements and created a video with Julie
integrating the Universities as well as offering the
McGarvey of 3x1 on how to create a winning
student an opportunity to meet with the CIPR
PRide entry.
Scotland committee and other PR professionals.
Videos were well received and in 2013 the
The student reps attended a committee meeting
committee will be looking at how to get more
in January and they have been tasked to come up
views of these videos, using them as a tool to
with a proposal and budget for the event. CIPR
further promote events, engage with members
Scotland has committed to help fund the event.
and promote the key values of the CIPR.
PRESS COVERAGE
The group represented the CIPR Professional
REPRESENTING THE across the media this year.
MEMBERSHIP
Date Headline Publication
13/03/2012 CIPR Scotland appoints The Drum
Aura PR’s managing
The group has made strides to reach out to director as chairman
members this year; seeking their views in
response to government legislation for the first 13/03/2012 Sutherland the New Chair All Media
of CIPR Scotland Scotland
time in many years. The group has also been
active in representing the profession in the press 14/04/2012 CIPR Award Fife Herald
and building relationships with other membership and Citizen
association groups. 04/05/2012 PR Awards Issue Entries All Media
Invite Scotland
RESPONDING TO GOVERNMENT
25/07/2012 Grayling Scotland leads PR All Media
CONSULTATION
Awards shortlist Scotland
This year the CIPR Scotland committee worked 02/08/2012 Health board in the running Carrick
with CIPR London to canvass the views of for award Gazette and
members in preparation to responding to two Girvan News
consultations that could affect the practice of 03/08/2012 SBC nominated for top PR Berwickshire
public relations in Scotland. awards News
30 responded to the questionnaire on the 19/08/2012 Will it be gold for Gleam? Ayr Advertiser
Lobbying Transparency (Scotland) Bill. CIPR 19/08/2012 Will it be gold for Gleam? Carrick Herald
London used the responses to build on their
23/10/2012 Invite issued to PR All Media
previous documents and responses in relation to practitioners to submit Scotland
the previous Westminster consultation. views on planned
procurement reform
After surveying members, the CIPR responded to
the consultation stating that specific legislation is, 26/10/2012 Nominations sought for All Media
Communicator of the Year Scotland
to an extent, not necessary or appropriate. The prize
CIPR is clear in saying that in this case legislation
is not the correct response 14/11/2012 Brave new world? How is The Drum
Scotland's creative sector
Only a handful responded to the questionnaire doing and what difference
would independence make?
about the Procurement Reform Bill (Scotland). The
responses and issues raised were used to provide 18/11/2012 Support grows for new Scotland on
a short response, raising areas to be further restrictions on Holyrood Sunday
lobbyists
explored.
19/11/2012 Hacks triumph for charity The Scotsman
Lessons learnt about the use of questionnaire
methodology will be used by CIPR London if they
8
10. 06/12/2012 NeverSeconds blogger The Drum of this information will be placed next year,
Martha Payne recognised at ensuring our members are fully aware of the
CIPR PRide Awards
Scotland 2012. opportunities.
07/12/2012 Stripe Communications take All Media MARKETING SOCIETY STAR AWARDS
Scots PR Consultancy title Scotland
again CIPR Scotland sponsors the PR category of the
Star Awards and promotes the awards to its
09/12/2012 Anti-homophobia campaign Evening Times
is winner
members. 450 guests from Scotland’s leading
agencies and organisations attend the awards,
10/12/2012 Awards for PR agencies Press and demonstrating the highest level of creativity in
Journal
strategy and campaigns.
10/12/2012 Pat on the back for Martha The Scotsman
CIPR Scotland presents the PR Award on the
11/12/2012 News in brief: What's The Herald evening and CIPR branding is used across event
happening in the public
sector material and in the venue.
12/12/2012 Councillor hails PR win for All Media ABERDEEN COMMUNICATIONS GROUP (ACG)
staff newspaper Scotland
One event has been delivered in conjunction with
17/12/2012 What a result! Paisley Daily the ACG this term – it was supporting Lunch ‘n’
Express
Learn, but communication remains an issue,
20/12/2012 Ayrshire's gleem team Carrick especially as there is no current Aberdeen
Gazette and representative on the committee.
Girvan News
21/12/2012 Fostering award Midlothian
We believe there is a restructure taking place of
Advertiser the Group. Laura Sutherland met with ACG earlier
this month to reinstate the Memorandum of
28/12/2012 PRoud moment for PR firm Ellon Times
Understanding.
29/12/2012 PR team scoops national Clydebank
award Post Steps are being taken to ensure that CIPR
Scotland has a better presence in Aberdeen and
09/01/2013 Denvir pick-up silver prize Stirling
for Best Event Observer as such, events and training and currently being
developed in the north, the first being held at
10/01/2013 Glasgow conference aims All Media
to share advice on best use Scotland
Robert Gordon University with Aberdeenshire
of online media Council and the City of Culture bid team, in May.
10/01/2013 My Media Day: Pauline All Media EDINBURGH INTERNATIONAL MARKETING
Cook, MD, Frasermedia Scotland FESTIVAL
04/02/2013 Scotland's Most Press and The EIMF was held last summer as part of the
Outstanding Small PR Firm Journal
set for 2013 success Edinburgh International Festival. CIPR London
funded a platform for CIPR to talk about social
22/03/2013 Slainte Business
media and the ‘Share This’ book.
Insider
Other agencies from across the UK also took part
PARTNERSHIP WORKING and made some innovative presentations.
During 2012/2013 the CIPR committee continued It’s important for CIPR to be involved in this type
to build relationships with other professional of festival and to be seen to be active and leading
bodies and working groups. the profession.
AMMO 22 members took up the offer of free tickets to a
reception at the EIMF. Guests were addressed by
AMMO was set up in 2011 with a view to bringing
Fiona Hyslop, Cabinet Secretary for Culture and
all marketing organisations together, to ensure
External Affairs.
best practice, sharing of information and events
and to give a bigger voice to the industry. CIPR Earlier that day 28 members booked a free place
Scotland will continue to share information about at Innovation in Marketing and Communications.
events and training and assist where possible by The event focused on how cutting edge practice
representing the views of the membership. and technique has delivered value and growth for
brands and service.
IOD SCOTLAND
As well as being involved in our PRide Awards and
the IOD’s Director of the Year Awards, CIPR
members also benefit from the IOD’s training and
events with a discount. More of a focus on sharing
9
11. INVESTOR RELATIONS SOCIETY EVENT: EVENT FINANCIAL SUMMARY
REPUTATION HAS SHAREHOLDER VALUE – Events Membe Non- Total Expendit Surpl
HOW DO YOU SHAPE AND MEASURE IT? rs Membe Income ure us
rs
Organised by the investor relations society in
partnership with the other AMMO members, a Freshly 2,415 2,336 4,751 2,916 1,835
Brewed
panel of industry experts was invited to look at
Social in 683 595 1,277 755 522
the viability of relating shareholder value to the City
corporate reputation. Other 1,716 855 2,572 2,141 431
(Paid)
28 CIPR Scotland members took up the offer of a Other 0 NA 0 418 -418
free place at this debate and drinks reception. (Free)
PRide NA NA 3947 4844 - 897
Total inc VAT 12,547 11,074 1473
TREASURER’S REPORT Total exc VAT 10,456 9,228 1228
2012
INCOME 2011 VS 2012
Income
£10,000
£8,000
£6,000
£4,000
£2,000
The key figure in 2012 which stands out is the
£0
400% increase in income from events, reflecting a
busy year of Freshly Brewed training courses,
Social in the City and member networking events
such as Meet the Editor and Life after Leveson.
Income from members broke-even over the year
with income from non-members, including 2012 2011
sponsorship, in essence covering support for
events and activities which don’t raise income. OUTGOING 2011 VS 2012
Support from CIPR in the form of a regional
support grant provided confidence to invest in
secretariat support in the latter quarter of the Expenditure
year, however, this is off-set by VAT adjustments £14,000
due to HQ from previous years. £12,000
Cashflow has improved through reducing £10,000
outstanding debtors primarily through good £8,000
invoice management. Overall, the group made a £6,000
small surplus and contribution to ongoing £4,000
reserves.
£2,000
Grant Thoms £0
Treasurer
2012 2011
10
