This short document sets out CIsquared's beliefs on Innovation management and organization based on our long experience from top tier international companies. CI squared™ is an innovative company that combines the practicioners’ expertise and knowledge with a drive for simplicity and function to bring you the best possible support for your business processes. Go to www.cisquared.com for more information about our systems; they are easy to use - that's why they work!

1. Innovation management
and organization
www.Cisquared.com

2. Companies typically have a too short term focused
innovation strategy and “risk making an ever
faster sailing ship”
Levels of innovation management
Transform
 Long term sustainability
Develop of the business
 Market and product expansion  Innovation to support
Defend from current base strategic pillars
 Keep relative competitive position  New products and new
applications
 Meet regulatory requirements
Impact
 Continuous operational
improvements
Mitigate risk Breakthrough growth
Typical 85-95% 5-10% 0-5%
company
balance
Desired 70% 20% 10%
balance*
* Depends on type of company, industry, market maturity, etc. Numbers are idealized
across the typical Fortune 1000 company www.Cisquared.com

3. Companies typically define innovation within
current business frameworks, constraining them
unnecessarily
Typical innovation focus
Break-through
innovation
New
Offering 15% 0%  New offering in new
markets, but can be
Company’s based on existing
product zone products, services and
technologies
 Existing Existing
products and 60% 25%  What builds your
Offering
services company for the long
 Current term future
solutions
Existing New
 Well known Markets Markets
value
proposition Company’s customer zone
 Current customer relationships
 Existing channel partners
 Well known segments, and geographies
www.Cisquared.com

4. We believe Innovation should be conducted in a
way that brings a consistent value logic through
the chain, in line with the company’s strategy
• An innovation theme builds on the long term
strategy of the company with relevance across
the value chain
• It has a fit with the company’s strategy
• It has a higher value potential in total than
the sum of its projects
• Responds to a megatrend and focuses the
company’s efforts where most effective
• Avoid working on a range of unrelated
initiatives, which, although possibly creating
value one by one, do not build on each other
and achieve synergies
www.Cisquared.com

5. We believe the best innovation management
applies the right archetype for the job
Employ all archetypes of innovation management
– but know what to use when!
The usual suspects The innovation team The Crowd
www.Cisquared.com

6. We believe innovation and co-creation happens
and must be captured “in the moment”, requiring
a mobility enabled innovation management system
Bright ideas appear in the moment and are gone just as quick
www.Cisquared.com

7. We believe the innovation process must be aligned
with the corporate investment process, yet
incorporate other issues such as IP
Decision gate Decision gate Decision gate
Discover Develop Deploy
 Business case  Updated  Commercial-scale
 IP analysis business case trials
 Feasibility study  Customer  Value in use analysis
 Idea collection analysis  Marketing plan
 Performance
 Idea screening requirements  Prototype/trial  Sales enrolment
 Idea mapping  IP protection
 Feed back
www.Cisquared.com

8. The CI squared™ innovation system is designed to
facilitate the best possible Ideation, Innovation
and Co-creation all in one
CI squared™ is an innovative company that
combines the practitioners’ expertise and
knowledge with a drive for simplicity and
function to bring you the best possible support
for your business processes.
The CI squared™ system includes our One Click
Idea™ solution. It has the most intuitive user
interface on the market.
It's easy to use, that's why it works.