1. Developing a digital strategy
for Time To Change
Chris Atherton
User Experience Architect @numiko
(you can also tweet me at @finiteattention)
www.numiko.com

2. We don’t talk about
mental health.

6. 1 in 10 young people experiences a mental health
problem
… teenagers already ‘know’ that
people with mental health problems
are weird.

7. Understanding users
It’s hard to understand
[TV documentaries] people who view the
make you world differently
understand what
people are going
I realised it’s not
through
their fault …
You’d have to be brave
to support it on
Charity bracelets are
Facebook, because
good — people ask you
people are going to see
about them, so you can
it and wonder why.
start a conversation

8. Developing personas
Calling I get these late-night
someone texts: he doesn’t
‘retarded’ know if he likes her,
doesn’t really then he can’t live
mean anything without her.
Marie, 17 Livia, 18
Passive stigmatiser Concerned friend

9. Understanding the campaign space

10. Creating a map of user journeys in the campaign space

11. Time To Change digital strategy: campaign map

13. “We use the map all the time.”

14. Please consider pledging to
talk about mental health at
time-to-change.org.uk

15. Thank you:
Dave Eccles and Holly McFee @numiko
Time To Change, Mind, and Rethink Mental
(and thanks to you all for listening :)