Presentation to the New York Semantic Web Meetup in February 2009 at Dow Jones' offices in 1155 Ave of the Americas

1. An Overview of Semantic Technologies at Dow Jones New York Semantic Web Meetup Christine Connors Global Director, Semantic Technology Solutions Dow Jones February 19, 2009

3. The World of News Corporation

5. Dow Jones Enterprise Media Group Business & Relationship Intelligence

8. Committed to the process Assess Business Goals Content IT Metadata Taxonomy Standards & Best Practices Users Design Audience Segmentation & Definition Facet Analysis Information Architecture Editorial Guidelines & Workflow Build Entity Extraction (machine and/or human) Content Tagging Rules (machine and/or human) Taxonomy Construction & Mapping Maintain Continuous Work-in-progress Engage end-users (query log analysis, focus groups, folksonomy) Governance Process

9. Information Processing model Dow Jones Intelligent Indexing Data Capture Normalizer Data Capture Normalization Quality Control Distribution Editorial Interfaces Content Monitoring & Alerting Information Providers Coding Manual Coding Interface Manual Coding Queue Entity Extraction Categorizer Rules-based Coding Expansion/ Validation

12. A managed taxonomy using connects information to build a global semantic network John Doe ABC Corporation New York Employed By Employer Of Located In Location Of Manufacturer Of Vendor To Widgets Manufactured By PQR Corporation XYZ Corporation Client Of Client Of Vendor To

13. Global Organizations Need Synaptica: As a centralized repository for multi-lingual semantic management that is: - Independent from web-portal search and categorization systems - Scalable ; capable of evolving with emerging corporate semantic standards HTML CSV MS Word XML Z39.5 SKOS RDF OWL Web Services Centralized Taxonomy Management System Synaptica ® Portals Portals Categorizers Portals Portals Search Engines Portals Portals Content Portals Multiple users working in collaborative and compartmentalized space P e r m i s s i o n s

15. Synaptica’s new side by side relationship editor makes the creation and editing of terms a one step process. Save time finding, creating and editing terms with a new one step process

16. Synaptica drag and drop hierarchical relationship editing provides a simple, convenient way to manage vocabulary hierarchies. Managing and editing vocabulary hierarchies just got easier

17. Term Information Summary Window provides quick views of term details Gain quick views of term information right inside your current window

18. In addition to CSV, HTML and XML formats, reports may be created in Microsoft Word and Excel. Leverage Expanded Reporting Functionality for Easier, More Flexible Information Sharing

20. Dynamic Analysis of Any Web Page

21. Access Dow Jones g2 at the Click of a Button Single click access to trusted information in context to the news article in seconds with no typing

22. Gain a Strategic Vantage Point Discovery Search Alert Visualization Discovery

23. Drive Profitable Decisions Across Enterprise

25. Time is Money!