Micro Sociology Of Networks

•

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Critical Mass

Technologie

Human nature doesn’t change.
Human behavior does.

print radio broadcast digital

from past revolutions

and giving away our secrets

Sharing our ideas openly

from intimacy to ambient intimacy

Source: Reach Cards

Robin Dunbar’s threshold of maximum number of individuals

“Ambient intimacy is about being able to keep in touch with people
with a level of regularity and intimacy that you wouldn’t usually have access to,
because time and space conspire to make it impossible.”
~Leisa Reichelt

…participatory

Over 136 million pageviews
More than 21.3 million live video streams since 6am
1.3 million concurrent live streams

our communication is becoming effortless

Whuffie has replaced
money, providing a
motivation for people to do
useful and creative
things. A person's Whuffie
is a general
measurement of his or
her overall reputation,
and Whuffie is lost and
gained according to a
person's favorable or
unfavorable actions ~Wikipedia

finding support in networks:

micro-
philanthropy

566,144k members. 14,244 wall posts. 1 cause.

we relied on institutions

individual institution

we rely on each other

individual networks

“more human
than human
is our motto”
~bladerunner

insights into behaviors lead to innovations

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Micro Sociology Of Networks

1. The Micro-Sociology of Networks David Armano, VP Experience Design, Critical Mass // criticalmass.com Logic + Emotion // darmano.typepad.com // Twitter @armano

2. this isn’t the story

3. this is

5. mostly true

6. Human nature doesn’t change. Human behavior does.

7. our needs are basically the same

8. technology doesn’t make us social

9. it influences our behaviors

10. media is micro

11. print radio broadcast digital from past revolutions

12. to present

13. how has our behavior been influenced?

14. we stopped consuming media

15. and started producing it

16. we’re sharing our ideas openly

17. and giving away our secrets Sharing our ideas openly

18. we’re building our personal brands

19. and becoming micro-celebrities

20. while celebrities become more like us

21. our social circles expand

22. from intimacy to ambient intimacy Source: Reach Cards Robin Dunbar’s threshold of maximum number of individuals “Ambient intimacy is about being able to keep in touch with people with a level of regularity and intimacy that you wouldn’t usually have access to, because time and space conspire to make it impossible.” ~Leisa Reichelt

23. as we manage our “friends”

24. and contacts

25. a perfect storm…

26. our worlds collide

27. my boss is on facebook

28.

29. we’re streaming our lives

30. and deaths…

31. we experience collectively

32. …participatory Over 136 million pageviews More than 21.3 million live video streams since 6am 1.3 million concurrent live streams

33. our communication is becoming effortless

34. and instantaneous

35. micro-social economics are niche

36. nearly anyone can influence

37. especially within their niche

38. the social web thrives on it

39. social economics have equity

40. connections are currency

41. Whuffie has replaced money, providing a motivation for people to do useful and creative things. A person's Whuffie is a general measurement of his or her overall reputation, and Whuffie is lost and gained according to a person's favorable or unfavorable actions ~Wikipedia

42. currency gets spent

43. finding support in networks: micro- philanthropy

44. Over $11,000 in 2 days

45. 566,144k members. 14,244 wall posts. 1 cause.

46. we relied on institutions individual institution

47. we rely on each other individual networks

48. networks as human filters

49. search provides information

50. networks can filter signal from noise

51. moving toward a people powered web

52.

53. “I believe that people would rather have a conversation with a person than a brand.” ~Scott Monty, Ford Motor Company

54. humans not optional

55. are we coming full circle?

56. “more human than human is our motto” ~bladerunner

57. insights into behaviors lead to innovations

58. innovations help people

59. “Same as it ever was” ~Talking Heads

60. The Micro-Sociology of Networks David Armano, VP Experience Design, Critical Mass // criticalmass.com Logic + Emotion // darmano.typepad.com // Twitter @armano

Micro Sociology Of Networks

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