SEO- Obstacles, Opportunities & the Future
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Critical Mass' Richard Deere presents SEO presents search engine optimization challenges, best practices and trends.
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SEO- Obstacles, Opportunities & the Future
- 1. SEO Obstacles, Opportunities and the Future 2010 Richard Deede
- 4. What is SEO? Paid Organic
- 8. Anatomy of an Organic Search Result Title Tag Meta Description
- 14. Content Factors
- 19. Link Development
- 20. Offsite Optimization – Link Building Once all on-site factors have been optimized, off-site optimization begins. This is the process of obtaining links from external sites pointing back to our web properties using the keywords we wish to target.
- 21. Offsite Optimization – Link Building Links are the foundation of the Google algorithm Constantly evolving Time Intensive Hugely beneficial Site A Site B Link Vote
- 22. The Future of Organic Search
- 25. Summary
- 27. Thank You
Notes de l'éditeur
- Buying Links vs. natural
- Pushing results Down, optimize all of your assets, which is putting increased emphasis on more then just the typical web site optimization
- Search engines adapting their results to fit smart phone users. Your site structure and content should reflect these changes if you want to be successful in this changing market.
- Neglect and regret – If you don’t do tech optimization, your keywords wont be found, if you don’t choose the right keywords, the tech doesn’t make a difference Stay Informed – make sure to stay abreast of the latest trends and technology or risk missing out on opportunities