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Surprising and Delighting
Your Community
1	
  
Mitchell Fawcett
Motive Communications
@mitchellfawcett
Copyright Mitchell Fawcett 2014
Value of Guest Loyalty
6 Stays Per Year
$36,000
$200 x 3 Nights
10 Years of Loyalty
Copyright Mitchell Fawcett 2014
What do your customers value?
What can your business offer?
Copyright Mitchell Fawcett 2014
Copyright Mitchell Fawcett 2014
Copyright Mitchell Fawcett 2014
Fight#FightIrritation
Copyright Mitchell Fawcett 2014
Copyright Mitchell Fawcett 2014
Copyright Mitchell Fawcett 2014
Copyright Mitchell Fawcett 2014
Copyright Mitchell Fawcett 2014
11	
  Copyright Mitchell Fawcett 2014
Copyright Mitchell Fawcett 2014
Copyright Mitchell Fawcett 2014
14	
  Copyright Mitchell Fawcett 2014
Copyright Mitchell Fawcett 2014
Stalking
Your Customers
Copyright Mitchell Fawcett 2014
Facebook
Twitter
LinkedIn
Instagram
Pinterest
FourSquare
Legit Sleuthing
Copyright Mitchell Fawcett 2014
Who to Surprise and Delight?
New Customers
Loyal Customers
Customers with Past Complaints
Customers with Milestones
Social Influencers and Media
Copyright Mitchell Fawcett 2014
What do Community Managers Need?
Listening Skills
Excellent CRM Software
Operational Integration
Responsiveness
Empowerment
Time
Copyright Mitchell Fawcett 2014

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Mitchell Fawcett | Surprising and Delighting Your Community