#CMWorld Twitter Chat on Mobile Apps and Events with Flirt Communications

#CMWorld
MOBILE-APP &
ON-SITE EVENTS
CONTENT MARKETING
Featuring FLIRT Communications @FLIRTcomm
and Content Marketing Institute’s Joe Pulizzi @JoePulizzi
#CMWorld • contentmarketingworld.com

Mobile App & On-Site Event Content Marketing #CMWorld • Twitter Chat
Q1: How have mobile apps enhanced
event attendees’ experiences? #CMWorld

@CMIContent It extends experience beyond the event: pre-show & post-show. It
allows event organizers to think beyond the ballroom. #CMWorld
@FLIRTcomm
A1: Where the hashtag works for more broadcasting, the mobile apps enable
attendees to connect one to one pre and post event #cmworld
@JoePulizzi
A1 There is a lot of potential for apps to keep networking going post event if loaded
with the right information #cmworld
@tracibrowne
A1: Event apps allow people to plan, see immediate changes to the event, get more
info on sessions/speakers make notes #CMworld
@lttlewys

Q2: How far in advance do you need
to start planning a mobile app for
an event? How do you get started?
#CMWorld

Scale dependent, @CMIContent, you could be talking anywhere from 2-8 months
(mostly about content planning and promotion) #CMWorld
@FLIRTcomm
The hardest part is knowing where to start. Here’s a handy infographic to choosing
the right type of app: http://t.co/bOga9FyLwK #CMWorld
@FLIRTcomm
@SusynEliseDuris @CMIContent We can do an app in as little as two months, but
the client has to be ready with content #CMWorld
@FLIRTcomm
A2: I believe we started planning seven months out this year for the mobile app.
#cmworld
@JoePulizzi

Q3: What are some ways that
data distributed/collected on
event mobile apps can be used for
event #contentmarketing? #cmworld

@CMIContent Collect quotes, watch check-ins and comments, post surveys and
quizzes. This is where the useful info is buried. #CMWorld
@FLIRTcomm
A3: We are hopeful to capture majority of event feedback in app: surveys, session
popularity, etc. #cmworld
@JoePulizzi
A3 If networking function you can easily see who your influencers are by how many
people are trying to connect to them #cmworld
@tracibrowne
An important one...we use the feedback from the app to determine which speakers
to bring back (and which ones not to) #cmworld
@JoePulizzi

Q4: How can reporting/analytics be
used during an event to increase buzz
where needed? #CMWorld

@CMIContent During an event, it’s really tough to get real-time analytics that have
much value. Things happen so fast. #CMWorld
@FLIRTcomm
A4 For information real-time best to push out short polls...app activity not always good
data for larger segment #cmworld
@tracibrowne
A4: Who is excited for what! If it is valuable to folks at the show, it is probably valuable
to your audience who couldn’t make it. #CMWorld
@MichaelMooneyy
A4 Don’t get too involved in data...the best way to determine how the event is going it to
simply observe #cmworld
@tracibrowne

Q5: What are some event
app layouts/features that attendees
use the most? #CMWorld

@CMIContent We always see high response and use of events feeds (it’s the in-event
backchannel), logistics-type content… #CMWorld
@FLIRTcomm
@CMIContent (con’t) and people love games that connect to physical events. Plug:
Watch out for Rock to the Top at #CMWorld
@FLIRTcomm
People often forget about patchy wifi in big conference spaces - and also that people
come from abroad & don’t want data roaming:( #cmworld
@NickKellet
@JoePulizzi I also love events that stream the tweetstream for all to see, many don’t
know what’s going on in Twitterville #cmworld
@NickKellet

Q6: Do app sponsorships or lead gen
opportunities deter attendees from using
event apps? #CMWorld

@CMIContent You know, everyone in our world is social (online and off), so are all
pretty used to some amount of that. #CMWorld
@FLIRTcomm
@CMIContent I haven’t seen/heard anyone so turned off by it that they reject the
app (or social media or parties) #CMWorld
@FLIRTcomm
A6) Ppl are more willing to give up personal info if the perceived value of the
webinar is greater & if it’s a respected company. #CMWorld
@WhatRunsWhere

Q7: How should we measure the success
of events? Attendee engagement,
exhibitor ROI or revenue?
What else? #CMWorld

@CMIContent Define your success metric!!! What do you want your event and your app
to accomplish? That’s crucial. #CMWorld
@FLIRTcomm
@CMIContent Beyond that, an app can help measure sentiment, use, interaction,
engagement, movement, etc. It all depends. #CMWorld
@FLIRTcomm
@CMIContent To see how complex this can be, we wrote a longer response to this kind
of question here: http://t.co/KgunxKRzK0 #CMWorld
@FLIRTcomm
A7: The mobile app experience is part of attendee satisfaction. Goal is to have 100% of
attendees say they would come back. #cmworld
@JoePulizzi

Q8: What are some ways to increase app
downloads at our events? #CMWorld

@CMIContent Increase app downloads by sending relevant, informational emails
on a consistent basis leading up to event. #cmworld
@JoePulizzi
@CMIContent Promotion. promotion, promotion! Your app is a product like any
other, so market it like it’s a product. #CMWorld
@FLIRTcomm
A8 Signage posted throughout registration lines, roving app help desk,
announcements at keynotes, stationary app help desk #cmworld
@tracibrowne
A8 If essential event info e.g. schedule is _only_ on app (must be available on all
major platforms) you’ll see lots of downloads! #CMWorld
@ASegar

Q9: Are there any #contentmarketing
opportunities that can be generated from
mobile app engagement? How? #CMWorld

@CMIContent Start conversations with people in the app and see what resonates.
It’s a smart way to test your ideas. #CMWorld
@FLIRTcomm
@CMIContent Also, the app is a microcosm: see what problems people have,
what they’re talking about to get content ideas. #CMWorld
@FLIRTcomm
A9 If conversations are talking place on the app...look for questions people are
asking...or info they are looking for #cmworld
@tracibrowne
Most popular sessions and speakers - specialty eBooks and guest blog posts
after the event #cmworld
@JoePulizzi

Q10: What events have you seen with
top notch mobile apps? Why are they
your faves? #CMWorld

@CMIContent CMWorld2012! CMWorld2013! (yes, we own a time machine.)
EventMarketingSummit, BlogHer, TechWeek2013 #CMWorld
@FLIRTcomm
A10 my favorite event apps are ones that have a desktop app for pre-event then
links to mobile app when you are at the event #cmworld
@tracibrowne

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Get transcripts from all #CMWorld Twitter chats:
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#CMWorld Twitter Chat on Mobile Apps and Events with Flirt Communications

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