Good to Great Content Marketing - 6 Differences
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Joe Pulizzi's #OMS12 Online Marketing Summit presentation on Good to Great Content Marketing, which includes Content Marketing Institute's B2B research and looks at the six differences Joe sees between what the "Haves" and "Have Nots" are doing.
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Good to Great Content Marketing - 6 Differences
- 1. Good to Great Content Marketing Joe Pulizzi (@juntajoe) Founder, Content Marketing Institute Co-Author, Get Content Get Customers and Managing Content Marketing
- 11. The Difference? Marketers Publishers/Media
- 12. The Difference? Marketers Publishers/Media
- 13. Search Engine Optimization Lead Generation Social Media STORYTELLING
- 14. CONTENT 2020 – COCA-COLA
- 21. Shutterstock
- 22. Shutterstock
- 24. 50/50
- 25. Six Characteristics that Separate the Good to Great Content Marketers
- 26. #1 The Focused, Non-Sales Content Mission & Platform
- 32. #2 Opening Up New Content/Media Markets
- 40. #3 The Chief Storyteller
- 41. The content marketing team…. Typical roles within your existing team…
- 42. Social Media Public Relations Marketing Email Mobile Search
- 43. Example…. Joe Chernov Vice President, Content Marketing Eloqua “ Joe is responsible for identifying, sourcing and distributing Eloqua’s market-facing content over all relevant social channels. He also oversees public relations, analyst relations and social media. Joe doubles as @eloqua on Twitter. He co-chairs the Word of Mouth Marketing Association’s member ethics panel and speaks at conferences and universities about social media and marketing ethics.”
- 44. Example…. Rob Yoegel Content Marketing Director Monetate
- 45. #4 Leveraging Employees in Content Creation
- 51. #5 Removing the Brand from the Story
- 56. BEFORE THE LAST ONE, A QUESTION: In two years, what company will be responsible for the most original content production in the world?
- 58. #6 Building the Influencer or Customer Community (a focus on referral traffic)
- 65. Google Alerts - Listen to Share Relevant Content - Listen for Story Ideas - Listen to Build Your Influencer List
Notes de l'éditeur
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.