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How Digital Drives Impact, and What it Means for Business

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Speaker: Brad Rencher, SVP & GM Omniture Business Unit Adobe Systems, Inc.

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The Business Impact of Digital Brad Rencher | SVP and General Manager @bradrencher
Retail Mail Then Phone Newspaper | T.V. | Radio
Now Call Center IM SMS Gaming Web In Store Kiosks Social Mobile POS IPTV Search T.V. Print Radio Apps Tags Video Local
Marketing Goals: Increase Social # +
Bought media, Launched FB, Mobile Discounts Marketing Goals: Increase Social # +
Nailed it! 2,000 Followers, 20,000 Likes 600 coupons Bought media, Launched FB, Mobile Discounts Marketing Goals: Increase Social ! # + Like
Nailed it! 2,000 Followers, 20,000 Likes 600 coupons Bought media, Launched FB, Mobile Discounts Marketing Goals: Increase Social POS couldn’t read the coupon ! # + Like
Nailed it! 2,000 Followers, 20,000 Likes 600 coupons Drove further activity on social…not all good POS couldn’t read the coupon Bought media, Launched FB, Mobile Discounts Marketing Goals: Increase Social ! # + UnLike Like
DIGITAL MARKETINGSTRATEGY DIGITAL BUSINESS STRATEGY or
Rule #1: If it doesn’t matter to theCEO, it doesn’t matter.
“…six times more Twitter followers…” Rule #2: You can’t buy friends.
Rule #3: Mobile is digital super glue
Aqua bar - Happy Hourextendedto 8 pm forStandard Charter customers The Denim Zone – Useyour Standard Chartercredit card for 20%off any jeans Hi Sushi – fresh Ahi lunch special for Standard Charter customers
#Epicpowder @vailresorts today!Skied 100 vertical feet of fresh tracks. Ski Vail with me. Click here for a season pass discount. @vailresorts: 18 inches of powder this morning. What are you waiting for?
Rule #4: Today’s CMO is tomorrow’s CEO Rule #4: Today’s CMO is tomorrow’s CEO.
@bradrencher
How Digital Drives Impact, and What it Means for Business

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How Digital Drives Impact, and What it Means for Business

  • 1. The Business Impact of Digital Brad Rencher | SVP and General Manager @bradrencher
  • 2. Retail Mail Then Phone Newspaper | T.V. | Radio
  • 3. Now Call Center IM SMS Gaming Web In Store Kiosks Social Mobile POS IPTV Search T.V. Print Radio Apps Tags Video Local
  • 5. Bought media, Launched FB, Mobile Discounts Marketing Goals: Increase Social # +
  • 6. Nailed it! 2,000 Followers, 20,000 Likes 600 coupons Bought media, Launched FB, Mobile Discounts Marketing Goals: Increase Social ! # + Like
  • 7. Nailed it! 2,000 Followers, 20,000 Likes 600 coupons Bought media, Launched FB, Mobile Discounts Marketing Goals: Increase Social POS couldn’t read the coupon ! # + Like
  • 8. Nailed it! 2,000 Followers, 20,000 Likes 600 coupons Drove further activity on social…not all good POS couldn’t read the coupon Bought media, Launched FB, Mobile Discounts Marketing Goals: Increase Social ! # + UnLike Like
  • 9. DIGITAL MARKETINGSTRATEGY DIGITAL BUSINESS STRATEGY or
  • 10. Rule #1: If it doesn’t matter to theCEO, it doesn’t matter.
  • 11. “…six times more Twitter followers…” Rule #2: You can’t buy friends.
  • 12.
  • 13.
  • 14. Rule #3: Mobile is digital super glue
  • 15. Aqua bar - Happy Hourextendedto 8 pm forStandard Charter customers The Denim Zone – Useyour Standard Chartercredit card for 20%off any jeans Hi Sushi – fresh Ahi lunch special for Standard Charter customers
  • 16. #Epicpowder @vailresorts today!Skied 100 vertical feet of fresh tracks. Ski Vail with me. Click here for a season pass discount. @vailresorts: 18 inches of powder this morning. What are you waiting for?
  • 17. Rule #4: Today’s CMO is tomorrow’s CEO Rule #4: Today’s CMO is tomorrow’s CEO.