SlideShare une entreprise Scribd logo

John Battelle on Marketing in a Fluid, Conversational Media Landscape

•
•
FM Signal
FM Signal
Business
1  sur  26
Closing Remarks John Battelle , Chairman and CEO Federated Media
Marketing in Quicksilver John Battelle CEO/Founder Federated Media Publishing Inc.
EVERY MARKETER IS A PUBLISHER EVERY PUBLISHER IS A MARKETER EVERY CONSUMER IS BOTH (AND THE CONTRACT IS BEING WRITTEN AS WE MEET)
[object Object],[object Object],MEDIA IS FLUID, DIVERSE, QUICKSILVER….
[object Object],[object Object],YOUR CUSTOMER’S ATTENTION IS FICKLE, FLITTING FROM PLACE TO PLACE…
[object Object],[object Object],HOPPING ACROSS SMALL PIECES, LOOSELY JOINED
[object Object],[object Object]
[object Object],[object Object],SO HOW DO YOU GET YOUR ARMS AROUND THIS QUICKSILVER WEB?
[object Object],[object Object],AD NETWORKS?
[object Object],[object Object],THEY HAVE SCALE AND DATA. BUT LACK…SOUL.
[object Object],[object Object],YOUR CUSTOMERS DON’T JOIN AD NETWORKS
[object Object],[object Object],THEY JOIN CONVERSATIONS
[object Object],[object Object],WEBSITES ARE CONVERSATIONS
[object Object],[object Object],BRANDS ARE CONVERSATIONS
[object Object],[object Object],THE WEB IS A CONVERSATION
[object Object],[object Object],THESE CONVERSATIONS ARE NAVIGATED THROUGH SEARCH, WORD OF MOUTH, SOCIAL MEDIA.
[object Object],[object Object],HOW DO YOU UNITE THE SCALE OF AD NETWORKS….WITH THE SOUL OF CONVERSATIONS?
[object Object],[object Object],THIS IS A CENTRAL QUESTION OF OUR INDUSTRY NOW … a few ideas…
RETHINK “ CREATIVE” to “ ADDING VALUE”
RETHINK “ MEDIA BUYING” to “ MEDIA CREATION”
RETHINK “ REACH” to “ PLATFORM FOR DISTRIBUTION OF VALUE”
RETHINK “ OUR BRAND IN THE MARKET” as “ OUR CONVERSATION WITH THE MARKET”
IN SHORT, JOIN THE CONVERSATION. (And yeah, FM would love to help…)
THE CM SUMMIT: WHAT WORKS, THE CASE STUDIES THANK YOU FOR COMING! SEE YOU NEXT TIME….
 
 

Recommandé

Graduation closing remarks
Graduation closing remarksGraduation closing remarks
Graduation closing remarksCarie Justine Estrellado
 
CLOSING REMARKS: THE NEED FOR MORAL COURAGE
CLOSING REMARKS: THE NEED FOR MORAL COURAGECLOSING REMARKS: THE NEED FOR MORAL COURAGE
CLOSING REMARKS: THE NEED FOR MORAL COURAGEGerd Tarand
 
Seminar Documentation
Seminar DocumentationSeminar Documentation
Seminar DocumentationJan Dy
 
[ENG] B2B leadgeneration by being a rockstar
[ENG] B2B leadgeneration by being a rockstar[ENG] B2B leadgeneration by being a rockstar
[ENG] B2B leadgeneration by being a rockstarLeadsius - Marketing Automation. Simplified
 
Federico Mancin - Community Management
Federico Mancin - Community ManagementFederico Mancin - Community Management
Federico Mancin - Community ManagementYoung Digital Lab
 
Fresh Look at IT Channel Segmentation
Fresh Look at IT Channel SegmentationFresh Look at IT Channel Segmentation
Fresh Look at IT Channel SegmentationBob Snyder
 
7 Strategies for Small Business Success in 2020
7 Strategies for Small Business Success in 20207 Strategies for Small Business Success in 2020
7 Strategies for Small Business Success in 2020Andrew Griffiths Enterprises
 
Brand Worship 3 Believe
Brand Worship 3 BelieveBrand Worship 3 Believe
Brand Worship 3 BelieveGeoff McDonald
 

Recommandé

Graduation closing remarks
Graduation closing remarksGraduation closing remarks
Graduation closing remarksCarie Justine Estrellado
 
CLOSING REMARKS: THE NEED FOR MORAL COURAGE
CLOSING REMARKS: THE NEED FOR MORAL COURAGECLOSING REMARKS: THE NEED FOR MORAL COURAGE
CLOSING REMARKS: THE NEED FOR MORAL COURAGEGerd Tarand
 
Seminar Documentation
Seminar DocumentationSeminar Documentation
Seminar DocumentationJan Dy
 
[ENG] B2B leadgeneration by being a rockstar
[ENG] B2B leadgeneration by being a rockstar[ENG] B2B leadgeneration by being a rockstar
[ENG] B2B leadgeneration by being a rockstarLeadsius - Marketing Automation. Simplified
 
Federico Mancin - Community Management
Federico Mancin - Community ManagementFederico Mancin - Community Management
Federico Mancin - Community ManagementYoung Digital Lab
 
Fresh Look at IT Channel Segmentation
Fresh Look at IT Channel SegmentationFresh Look at IT Channel Segmentation
Fresh Look at IT Channel SegmentationBob Snyder
 
7 Strategies for Small Business Success in 2020
7 Strategies for Small Business Success in 20207 Strategies for Small Business Success in 2020
7 Strategies for Small Business Success in 2020Andrew Griffiths Enterprises
 
Brand Worship 3 Believe
Brand Worship 3 BelieveBrand Worship 3 Believe
Brand Worship 3 BelieveGeoff McDonald
 
Bwm capdeck 1.26.12
Bwm capdeck 1.26.12Bwm capdeck 1.26.12
Bwm capdeck 1.26.12Bandwidth Marketing
 
7 Steps to give your share plan communications an edge
7 Steps to give your share plan communications an edge7 Steps to give your share plan communications an edge
7 Steps to give your share plan communications an edgeComputershare
 
Janet Shacter E-Portfolio copy
Janet Shacter E-Portfolio copyJanet Shacter E-Portfolio copy
Janet Shacter E-Portfolio copyJanet Shacter
 
Janet Shacter E-Portfolio copy
Janet Shacter E-Portfolio copyJanet Shacter E-Portfolio copy
Janet Shacter E-Portfolio copyJanet Shacter
 
Janet Shacter E-Portfolio copy
Janet Shacter E-Portfolio copyJanet Shacter E-Portfolio copy
Janet Shacter E-Portfolio copyJanet Shacter
 
NextView's Pitch To Founders
NextView's Pitch To FoundersNextView's Pitch To Founders
NextView's Pitch To FoundersNextView Ventures
 
This is Contagious - Contagious Content & How Brands can Engage Audiences in ...
This is Contagious - Contagious Content & How Brands can Engage Audiences in ...This is Contagious - Contagious Content & How Brands can Engage Audiences in ...
This is Contagious - Contagious Content & How Brands can Engage Audiences in ...olilow
 
MyStartupStory- Wholesalefund
MyStartupStory- WholesalefundMyStartupStory- Wholesalefund
MyStartupStory- WholesalefundWholesalefund
 
The NSFW State of Advertising 2014-15
The NSFW State of Advertising 2014-15The NSFW State of Advertising 2014-15
The NSFW State of Advertising 2014-15Nicole Larrauri
 
Treating Your Career Like A Product
Treating Your Career Like A ProductTreating Your Career Like A Product
Treating Your Career Like A ProductChris Lema
 
Brandhome @ EXMA 2016
Brandhome @ EXMA 2016Brandhome @ EXMA 2016
Brandhome @ EXMA 2016Brandhome
 
How to Build Brand Loyalty & Brand Advocates
How to Build Brand Loyalty & Brand AdvocatesHow to Build Brand Loyalty & Brand Advocates
How to Build Brand Loyalty & Brand AdvocatesJoanna Lord
 
Stop And Read This Before You Launch A Creative Agency Review
Stop And Read This Before You Launch A Creative Agency ReviewStop And Read This Before You Launch A Creative Agency Review
Stop And Read This Before You Launch A Creative Agency ReviewJohn Ounpuu
 
The Entrepreneurs Radio Show 082 Brad Feld
The Entrepreneurs Radio Show 082 Brad FeldThe Entrepreneurs Radio Show 082 Brad Feld
The Entrepreneurs Radio Show 082 Brad FeldTravis Lane Jenkins
 
Joanna Lord_SearchLove San Diego 2013_How to Build Brand Evangelists
Joanna Lord_SearchLove San Diego 2013_How to Build Brand EvangelistsJoanna Lord_SearchLove San Diego 2013_How to Build Brand Evangelists
Joanna Lord_SearchLove San Diego 2013_How to Build Brand EvangelistsDistilled
 
Newslettergrw dec2015 4
Newslettergrw dec2015 4Newslettergrw dec2015 4
Newslettergrw dec2015 4SAFIATOU TAHIROU HALIDOU
 
Newslettergrw dec2015 4
Newslettergrw dec2015 4Newslettergrw dec2015 4
Newslettergrw dec2015 4SAFIATOU TAHIROU HALIDOU
 
Sxs Wi2008 Design Is In The Details
Sxs Wi2008 Design Is In The DetailsSxs Wi2008 Design Is In The Details
Sxs Wi2008 Design Is In The DetailsCasey Bradford
 
Forum 2016 - 21 years of ecommerce experience – what we learned to keep growi...
Forum 2016 - 21 years of ecommerce experience – what we learned to keep growi...Forum 2016 - 21 years of ecommerce experience – what we learned to keep growi...
Forum 2016 - 21 years of ecommerce experience – what we learned to keep growi...E-Commerce Brasil
 
Great Value Proposition Design
Great Value Proposition DesignGreat Value Proposition Design
Great Value Proposition DesignBusiness Models Inc.
 
Federated Media Publishing - Best of Both Worlds: Leveraging Conversational M...
Federated Media Publishing - Best of Both Worlds: Leveraging Conversational M...Federated Media Publishing - Best of Both Worlds: Leveraging Conversational M...
Federated Media Publishing - Best of Both Worlds: Leveraging Conversational M...FM Signal
 
Tastemaker X - Gamifying Culture: Why the Web Still Needs a Taste Graph
Tastemaker X - Gamifying Culture: Why the Web Still Needs a Taste GraphTastemaker X - Gamifying Culture: Why the Web Still Needs a Taste Graph
Tastemaker X - Gamifying Culture: Why the Web Still Needs a Taste GraphFM Signal
 

Contenu connexe

Similaire à John Battelle on Marketing in a Fluid, Conversational Media Landscape

7 Steps to give your share plan communications an edge
7 Steps to give your share plan communications an edge7 Steps to give your share plan communications an edge
7 Steps to give your share plan communications an edgeComputershare
 
Janet Shacter E-Portfolio copy
Janet Shacter E-Portfolio copyJanet Shacter E-Portfolio copy
Janet Shacter E-Portfolio copyJanet Shacter
 
Janet Shacter E-Portfolio copy
Janet Shacter E-Portfolio copyJanet Shacter E-Portfolio copy
Janet Shacter E-Portfolio copyJanet Shacter
 
Janet Shacter E-Portfolio copy
Janet Shacter E-Portfolio copyJanet Shacter E-Portfolio copy
Janet Shacter E-Portfolio copyJanet Shacter
 
NextView's Pitch To Founders
NextView's Pitch To FoundersNextView's Pitch To Founders
NextView's Pitch To FoundersNextView Ventures
 
This is Contagious - Contagious Content & How Brands can Engage Audiences in ...
This is Contagious - Contagious Content & How Brands can Engage Audiences in ...This is Contagious - Contagious Content & How Brands can Engage Audiences in ...
This is Contagious - Contagious Content & How Brands can Engage Audiences in ...olilow
 
MyStartupStory- Wholesalefund
MyStartupStory- WholesalefundMyStartupStory- Wholesalefund
MyStartupStory- WholesalefundWholesalefund
 
The NSFW State of Advertising 2014-15
The NSFW State of Advertising 2014-15The NSFW State of Advertising 2014-15
The NSFW State of Advertising 2014-15Nicole Larrauri
 
Treating Your Career Like A Product
Treating Your Career Like A ProductTreating Your Career Like A Product
Treating Your Career Like A ProductChris Lema
 
Brandhome @ EXMA 2016
Brandhome @ EXMA 2016Brandhome @ EXMA 2016
Brandhome @ EXMA 2016Brandhome
 
How to Build Brand Loyalty & Brand Advocates
How to Build Brand Loyalty & Brand AdvocatesHow to Build Brand Loyalty & Brand Advocates
How to Build Brand Loyalty & Brand AdvocatesJoanna Lord
 
Stop And Read This Before You Launch A Creative Agency Review
Stop And Read This Before You Launch A Creative Agency ReviewStop And Read This Before You Launch A Creative Agency Review
Stop And Read This Before You Launch A Creative Agency ReviewJohn Ounpuu
 
The Entrepreneurs Radio Show 082 Brad Feld
The Entrepreneurs Radio Show 082 Brad FeldThe Entrepreneurs Radio Show 082 Brad Feld
The Entrepreneurs Radio Show 082 Brad FeldTravis Lane Jenkins
 
Joanna Lord_SearchLove San Diego 2013_How to Build Brand Evangelists
Joanna Lord_SearchLove San Diego 2013_How to Build Brand EvangelistsJoanna Lord_SearchLove San Diego 2013_How to Build Brand Evangelists
Joanna Lord_SearchLove San Diego 2013_How to Build Brand EvangelistsDistilled
 
Sxs Wi2008 Design Is In The Details
Sxs Wi2008 Design Is In The DetailsSxs Wi2008 Design Is In The Details
Sxs Wi2008 Design Is In The DetailsCasey Bradford
 
Forum 2016 - 21 years of ecommerce experience – what we learned to keep growi...
Forum 2016 - 21 years of ecommerce experience – what we learned to keep growi...Forum 2016 - 21 years of ecommerce experience – what we learned to keep growi...
Forum 2016 - 21 years of ecommerce experience – what we learned to keep growi...E-Commerce Brasil
 

Similaire à John Battelle on Marketing in a Fluid, Conversational Media Landscape (20)

Bwm capdeck 1.26.12
Bwm capdeck 1.26.12Bwm capdeck 1.26.12
Bwm capdeck 1.26.12
 
7 Steps to give your share plan communications an edge
7 Steps to give your share plan communications an edge7 Steps to give your share plan communications an edge
7 Steps to give your share plan communications an edge
 
Janet Shacter E-Portfolio copy
Janet Shacter E-Portfolio copyJanet Shacter E-Portfolio copy
Janet Shacter E-Portfolio copy
 
Janet Shacter E-Portfolio copy
Janet Shacter E-Portfolio copyJanet Shacter E-Portfolio copy
Janet Shacter E-Portfolio copy
 
Janet Shacter E-Portfolio copy
Janet Shacter E-Portfolio copyJanet Shacter E-Portfolio copy
Janet Shacter E-Portfolio copy
 
NextView's Pitch To Founders
NextView's Pitch To FoundersNextView's Pitch To Founders
NextView's Pitch To Founders
 
This is Contagious - Contagious Content & How Brands can Engage Audiences in ...
This is Contagious - Contagious Content & How Brands can Engage Audiences in ...This is Contagious - Contagious Content & How Brands can Engage Audiences in ...
This is Contagious - Contagious Content & How Brands can Engage Audiences in ...
 
MyStartupStory- Wholesalefund
MyStartupStory- WholesalefundMyStartupStory- Wholesalefund
MyStartupStory- Wholesalefund
 
The NSFW State of Advertising 2014-15
The NSFW State of Advertising 2014-15The NSFW State of Advertising 2014-15
The NSFW State of Advertising 2014-15
 
Treating Your Career Like A Product
Treating Your Career Like A ProductTreating Your Career Like A Product
Treating Your Career Like A Product
 
Brandhome @ EXMA 2016
Brandhome @ EXMA 2016Brandhome @ EXMA 2016
Brandhome @ EXMA 2016
 
How to Build Brand Loyalty & Brand Advocates
How to Build Brand Loyalty & Brand AdvocatesHow to Build Brand Loyalty & Brand Advocates
How to Build Brand Loyalty & Brand Advocates
 
Stop And Read This Before You Launch A Creative Agency Review
Stop And Read This Before You Launch A Creative Agency ReviewStop And Read This Before You Launch A Creative Agency Review
Stop And Read This Before You Launch A Creative Agency Review
 
The Entrepreneurs Radio Show 082 Brad Feld
The Entrepreneurs Radio Show 082 Brad FeldThe Entrepreneurs Radio Show 082 Brad Feld
The Entrepreneurs Radio Show 082 Brad Feld
 
Joanna Lord_SearchLove San Diego 2013_How to Build Brand Evangelists
Joanna Lord_SearchLove San Diego 2013_How to Build Brand EvangelistsJoanna Lord_SearchLove San Diego 2013_How to Build Brand Evangelists
Joanna Lord_SearchLove San Diego 2013_How to Build Brand Evangelists
 
Newslettergrw dec2015 4
Newslettergrw dec2015 4Newslettergrw dec2015 4
Newslettergrw dec2015 4
 
Newslettergrw dec2015 4
Newslettergrw dec2015 4Newslettergrw dec2015 4
Newslettergrw dec2015 4
 
Sxs Wi2008 Design Is In The Details
Sxs Wi2008 Design Is In The DetailsSxs Wi2008 Design Is In The Details
Sxs Wi2008 Design Is In The Details
 
Forum 2016 - 21 years of ecommerce experience – what we learned to keep growi...
Forum 2016 - 21 years of ecommerce experience – what we learned to keep growi...Forum 2016 - 21 years of ecommerce experience – what we learned to keep growi...
Forum 2016 - 21 years of ecommerce experience – what we learned to keep growi...
 
Great Value Proposition Design
Great Value Proposition DesignGreat Value Proposition Design
Great Value Proposition Design
 

Plus de FM Signal

Federated Media Publishing - Best of Both Worlds: Leveraging Conversational M...
Federated Media Publishing - Best of Both Worlds: Leveraging Conversational M...Federated Media Publishing - Best of Both Worlds: Leveraging Conversational M...
Federated Media Publishing - Best of Both Worlds: Leveraging Conversational M...FM Signal
 
Tastemaker X - Gamifying Culture: Why the Web Still Needs a Taste Graph
Tastemaker X - Gamifying Culture: Why the Web Still Needs a Taste GraphTastemaker X - Gamifying Culture: Why the Web Still Needs a Taste Graph
Tastemaker X - Gamifying Culture: Why the Web Still Needs a Taste GraphFM Signal
 
Images: More Than Meets the Eye
Images: More Than Meets the EyeImages: More Than Meets the Eye
Images: More Than Meets the EyeFM Signal
 
Litany of Unfinished Business
Litany of Unfinished BusinessLitany of Unfinished Business
Litany of Unfinished BusinessFM Signal
 
The Street View of Real-Time Marketing: Lessons from the Boulevard of Broken ...
The Street View of Real-Time Marketing: Lessons from the Boulevard of Broken ...The Street View of Real-Time Marketing: Lessons from the Boulevard of Broken ...
The Street View of Real-Time Marketing: Lessons from the Boulevard of Broken ...FM Signal
 
Miracle Whip: Not for Every Relationship
Miracle Whip: Not for Every RelationshipMiracle Whip: Not for Every Relationship
Miracle Whip: Not for Every RelationshipFM Signal
 
Scaling Authenticity
Scaling AuthenticityScaling Authenticity
Scaling AuthenticityFM Signal
 
Stock & Flow- How Brands Can Create Content at Social Scale
Stock & Flow- How Brands Can Create Content at Social ScaleStock & Flow- How Brands Can Create Content at Social Scale
Stock & Flow- How Brands Can Create Content at Social ScaleFM Signal
 
Using Supply Side Platforms, Real-Time Bidding, and Private Exchanges to Reac...
Using Supply Side Platforms, Real-Time Bidding, and Private Exchanges to Reac...Using Supply Side Platforms, Real-Time Bidding, and Private Exchanges to Reac...
Using Supply Side Platforms, Real-Time Bidding, and Private Exchanges to Reac...FM Signal
 
The Allstate Story: Leveraging Real Time Tech for Success
The Allstate Story: Leveraging Real Time Tech for SuccessThe Allstate Story: Leveraging Real Time Tech for Success
The Allstate Story: Leveraging Real Time Tech for SuccessFM Signal
 
Physiology of Shopping
Physiology of ShoppingPhysiology of Shopping
Physiology of ShoppingFM Signal
 
How Digital Drives Impact, and What it Means for Business
How Digital Drives Impact, and What it Means for BusinessHow Digital Drives Impact, and What it Means for Business
How Digital Drives Impact, and What it Means for BusinessFM Signal
 
(Sponsor Spotlight) Delivering Value in a Multi-Platform World
(Sponsor Spotlight) Delivering Value in a Multi-Platform World(Sponsor Spotlight) Delivering Value in a Multi-Platform World
(Sponsor Spotlight) Delivering Value in a Multi-Platform WorldFM Signal
 
Earning an Audience in Real-Time
Earning an Audience in Real-TimeEarning an Audience in Real-Time
Earning an Audience in Real-TimeFM Signal
 
Campaign Optimization in Real-Time
Campaign Optimization in Real-TimeCampaign Optimization in Real-Time
Campaign Optimization in Real-TimeFM Signal
 
Consumer Controlled Environments Have the Highest Engagement Levels
Consumer Controlled Environments Have the Highest Engagement LevelsConsumer Controlled Environments Have the Highest Engagement Levels
Consumer Controlled Environments Have the Highest Engagement LevelsFM Signal
 
Digital Cribs: Activating the Voice-of-the-Consumer Through User-Generated Video
Digital Cribs: Activating the Voice-of-the-Consumer Through User-Generated VideoDigital Cribs: Activating the Voice-of-the-Consumer Through User-Generated Video
Digital Cribs: Activating the Voice-of-the-Consumer Through User-Generated VideoFM Signal
 
CM Summit 2010 Sponsors
CM Summit 2010 SponsorsCM Summit 2010 Sponsors
CM Summit 2010 SponsorsFM Signal
 
Rethinking Media: A Fond Farewell to New Media's Old Ways
Rethinking Media: A Fond Farewell to New Media's Old WaysRethinking Media: A Fond Farewell to New Media's Old Ways
Rethinking Media: A Fond Farewell to New Media's Old WaysFM Signal
 
Social Infects Everything: Inverting the Way Starbucks Goes to Market
Social Infects Everything: Inverting the Way Starbucks Goes to MarketSocial Infects Everything: Inverting the Way Starbucks Goes to Market
Social Infects Everything: Inverting the Way Starbucks Goes to MarketFM Signal
 

Plus de FM Signal (20)

Federated Media Publishing - Best of Both Worlds: Leveraging Conversational M...
Federated Media Publishing - Best of Both Worlds: Leveraging Conversational M...Federated Media Publishing - Best of Both Worlds: Leveraging Conversational M...
Federated Media Publishing - Best of Both Worlds: Leveraging Conversational M...
 
Tastemaker X - Gamifying Culture: Why the Web Still Needs a Taste Graph
Tastemaker X - Gamifying Culture: Why the Web Still Needs a Taste GraphTastemaker X - Gamifying Culture: Why the Web Still Needs a Taste Graph
Tastemaker X - Gamifying Culture: Why the Web Still Needs a Taste Graph
 
Images: More Than Meets the Eye
Images: More Than Meets the EyeImages: More Than Meets the Eye
Images: More Than Meets the Eye
 
Litany of Unfinished Business
Litany of Unfinished BusinessLitany of Unfinished Business
Litany of Unfinished Business
 
The Street View of Real-Time Marketing: Lessons from the Boulevard of Broken ...
The Street View of Real-Time Marketing: Lessons from the Boulevard of Broken ...The Street View of Real-Time Marketing: Lessons from the Boulevard of Broken ...
The Street View of Real-Time Marketing: Lessons from the Boulevard of Broken ...
 
Miracle Whip: Not for Every Relationship
Miracle Whip: Not for Every RelationshipMiracle Whip: Not for Every Relationship
Miracle Whip: Not for Every Relationship
 
Scaling Authenticity
Scaling AuthenticityScaling Authenticity
Scaling Authenticity
 
Stock & Flow- How Brands Can Create Content at Social Scale
Stock & Flow- How Brands Can Create Content at Social ScaleStock & Flow- How Brands Can Create Content at Social Scale
Stock & Flow- How Brands Can Create Content at Social Scale
 
Using Supply Side Platforms, Real-Time Bidding, and Private Exchanges to Reac...
Using Supply Side Platforms, Real-Time Bidding, and Private Exchanges to Reac...Using Supply Side Platforms, Real-Time Bidding, and Private Exchanges to Reac...
Using Supply Side Platforms, Real-Time Bidding, and Private Exchanges to Reac...
 
The Allstate Story: Leveraging Real Time Tech for Success
The Allstate Story: Leveraging Real Time Tech for SuccessThe Allstate Story: Leveraging Real Time Tech for Success
The Allstate Story: Leveraging Real Time Tech for Success
 
Physiology of Shopping
Physiology of ShoppingPhysiology of Shopping
Physiology of Shopping
 
How Digital Drives Impact, and What it Means for Business
How Digital Drives Impact, and What it Means for BusinessHow Digital Drives Impact, and What it Means for Business
How Digital Drives Impact, and What it Means for Business
 
(Sponsor Spotlight) Delivering Value in a Multi-Platform World
(Sponsor Spotlight) Delivering Value in a Multi-Platform World(Sponsor Spotlight) Delivering Value in a Multi-Platform World
(Sponsor Spotlight) Delivering Value in a Multi-Platform World
 
Earning an Audience in Real-Time
Earning an Audience in Real-TimeEarning an Audience in Real-Time
Earning an Audience in Real-Time
 
Campaign Optimization in Real-Time
Campaign Optimization in Real-TimeCampaign Optimization in Real-Time
Campaign Optimization in Real-Time
 
Consumer Controlled Environments Have the Highest Engagement Levels
Consumer Controlled Environments Have the Highest Engagement LevelsConsumer Controlled Environments Have the Highest Engagement Levels
Consumer Controlled Environments Have the Highest Engagement Levels
 
Digital Cribs: Activating the Voice-of-the-Consumer Through User-Generated Video
Digital Cribs: Activating the Voice-of-the-Consumer Through User-Generated VideoDigital Cribs: Activating the Voice-of-the-Consumer Through User-Generated Video
Digital Cribs: Activating the Voice-of-the-Consumer Through User-Generated Video
 
CM Summit 2010 Sponsors
CM Summit 2010 SponsorsCM Summit 2010 Sponsors
CM Summit 2010 Sponsors
 
Rethinking Media: A Fond Farewell to New Media's Old Ways
Rethinking Media: A Fond Farewell to New Media's Old WaysRethinking Media: A Fond Farewell to New Media's Old Ways
Rethinking Media: A Fond Farewell to New Media's Old Ways
 
Social Infects Everything: Inverting the Way Starbucks Goes to Market
Social Infects Everything: Inverting the Way Starbucks Goes to MarketSocial Infects Everything: Inverting the Way Starbucks Goes to Market
Social Infects Everything: Inverting the Way Starbucks Goes to Market
 

Dernier

Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africaictsugar
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfrichard876048
 
IoT Insurance Observatory: summary 2024
IoT Insurance Observatory: summary 2024IoT Insurance Observatory: summary 2024
IoT Insurance Observatory: summary 2024Matteo Carbone
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfJos Voskuil
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCRashishs7044
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy Verified Accounts
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCRashishs7044
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Riya Pathan
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionMintel Group
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationAnamaria Contreras
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis UsageNeil Kimberley
 

Dernier (20)

Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africa
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdf
 
IoT Insurance Observatory: summary 2024
IoT Insurance Observatory: summary 2024IoT Insurance Observatory: summary 2024
IoT Insurance Observatory: summary 2024
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdf
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted Version
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage
 

John Battelle on Marketing in a Fluid, Conversational Media Landscape