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Consumer Controlled Environments Have the Highest Engagement Levels
1. Giving up control to increase engagement
SIGNAL 2011
The Marketing in Real Time Conversation
2. Business is being reorganized by the consumer
--they are taking control
58% of purchases originated with search
Display click-throughs down 50% YOY
An estimated 18B apps downloaded in 2011
54% of auto insurance purchases started online
4. This desire for control is gaining official
traction
Europe’s Cookie Detective - Effective May 25, 2011
Do not Track & Browser Tracking Protection in the US
5. “Consumers prefer to create the contact”
Finnish Consumer Survey 2009
Consumers think
they control:
methods
own initiative
permission basis
Consumers don’t think
they control their data:
collection
storage
usage
17. More positive about their service provider
Almost 50% are interested in increasing the amount
of products and services with their provider
Significantly higher click through rates