This presentation was held during the Mobile Convention Amsterdam, May 21st 2014. CM's CEO Jeroen van Glabbeek explains the emergence of push notifications. Van Glabbeek introducres the possibilities and limitations of push, and how to combine it with SMS to create optimal coverage. SMS has the reach and push is low cost. Combined together it delivers a powerful tool; hence hybrid messaging. Hybrid messaging can be delivered in several ways. As a direct push option using an existing app. As done for booking.com. Using the appdominal SDK (software development kit), building the functionality into an existing or new app. As done for ANWB and StudyCall. Using a container app, which shows a mobile website in an app. Using the built-in push functionality of the app, as done for Ayton. Or with a completely new, branded app. White labeled solution as used by Leaseplan. Or finally using Notifire. CM's own brand, very low cost.

1. BY JEROEN VAN GLABBEEK

2. CM GROUP | WWW.CM.NL
90% OF ALL TEXTMESSAGES
ARE READ WITHIN 90 SECONDS
OF BEING DELIVERED.
SOURCE: ORACLE

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AUTHENTICATION INTERACTION TRANSACTION NOTIFICATION

4. 1. SMS MESSAGING
2. PUSH MESSAGING
CM GROUP | WWW.CM.NL

5. 1. SMS MESSAGING
2. PUSH MESSAGING
CM GROUP | WWW.CM.NL

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SMS MESSAGING
100% OF ALL MOBILE PHONE USERS…
… HAS A PHONE WITH SMS FUNCTION
… HAS A TELECOM PROVIDER THAT ALLOWES TEXTING
… KNOWS HOW TO OPEN A SMS

7. 1. SMS MESSAGING
2. PUSH MESSAGING
CM GROUP | WWW.CM.NL

8. CM GROUP | WWW.CM.NL
PUSH MESSAGING
38% OF ALL MOBILE PHONE USERS OWNS A SMART PHONE
49% OF ALL MOBILE PHONE USERS USE MOBILE INTERNET
44% OF ALL PEOPLE WORLDWIDE USE MOBILE APPS
68% ENABLED PUSH MESSAGING
SOURCES: eMarkter | MobiThinking | ORACLE

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SMS MESSAGING
WIDE REACH
PUSH MESSAGING
LOWER PRICING

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CHALLENGE:
FINDING THE OPTIMAL
COMBINATION

11. 1. SMS MESSAGING
2. PUSH MESSAGING
3. HYBRID MESSAGING
CM GROUP | WWW.CM.NL

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DIRECT PUSH
Booking
Say YES to
Lisbon! Huge
savings and last-
minute deals for
this weekend!
SENT PUSH WITH EXISTING APP

14. TOKENLESS
Booking
Zeg JA tegen
Catania! Last-
minute deals voor
dit weekend. Pak
ze voordat ze weg
zijn!' to token
c8a55615b0631f8e
28bd5cea7d60b5b
a3993bdfcb217dbd
CM GROUP | WWW.CM.NL
€ 75
PER BATCH
€ 250
PER MONTH

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APPDOMINAL SDK
HYBRID MESSAGING AND SECURITY FOR YOUR APP

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HYBRID MESSAGING AND SECURITY FOR YOUR APP
APPDOMINAL SDK
SPEAKER: CHRIS WIGANT | STUDYCALL

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APPDOMINAL SDK€CT 1 - 5
PER PUSH
MESSAGE
€ 89 - 249
PER MONTH
€CT 5 - 10
PER SMS
MESSAGE
€CT 5
PER HYBRID
MESSAGE

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CONTAINER APP
YOUR MOBILE WEBSITE IS AN APP

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CONTAINER APP€CT 1-5
PER PUSH
MESSAGE
€ 89 - 249
PER MONTH
€CT 5-10
PER SMS
MESSAGE
€CT 5
PER HYBRID
MESSAGE

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BRANDED APP
WHITE-LABEL APPS FOR MESSAGING AND SECURITY

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BRANDED APP
€ 1000
-
€ 6000
SETUP
€CT 1-5
PER PUSH
MESSAGE
€CT 5-10
PER SMS
MESSAGE
€CT 5
PER HYBRID
MESSAGE

22. CM GROUP | WWW.CM.NL
NOTIFIRE

23. NOTIFIRE
€ 0
SETUP
OR
MONTHLY
CM GROUP | WWW.CM.NL
€CT 1-5
PER PUSH
MESSAGE
€CT 5-10
PER SMS
MESSAGE
€CT +/- 5
PER HYBRID
MESSAGE

24. CM GROUP | WWW.CM.NL
OWN APP
APPDOMINAL SDK
CONTAINER APP
BRANDED APP
NOTIFIRE

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HYBRID MESSAGING
YOU’VE GOT THE MESSAGE,
WE DELIVER

26. CM GROUP | WWW.CM.NL
Q&A