Fast delivery of large SMS batches is an art in itself. Speed and delivery rate depend on a couple of factors. Here’s what’s true and false in SMS delivery speed and rates. The purposes for which companies use mobile messaging can merely be divided in two: high and normal priority of notifications, interactions and transactions. Banks for example use SMS to secure employee and customer login sessions and transactions. Transport companies use SMS messaging to notify their drivers of new or changed destinations. For both purposes counts messages should always be delivered, however the speed of which the messages are delivered for these purposes may and can vary. CM processes hundreds of thousands of SMS messages per hour for national and international banks. These messages run through the SMS Gateway platform, which sends the messages to the right operators that deliver the messages to the different mobile devices of their customers and clients. There’s a difference between how fast CM can deliver its messages to the operators and the speed with which operators deliver the messages to the handsets of their customers. Unfortunately it is impossible to always deliver 100% of the batches as people disconnect their phones, don’t have network coverage, as phone numbers are being disposed or a dozen other reasons. The speed of delivery however depends on the type of platform and how fast an operator delivers them to handsets. CM’s platform processes messages in high quality routes to operators in 3 to 20 milliseconds. From 36 milliseconds 100% of the SMS Messages has been delivered to the respective operators, if – of course – the operator is not having issues e.g. downtime. In the case of CM, the platform isn’t bothered by any downtime at all. Dutch operators show differences in their SMS delivery speeds. Vodafone for example is the operator with the fastest delivery speeds compared to four other operators like KPN, Tele2, Telfort and T-Mobile. The carrier delivers 20% of the messages in only 1 second, 40% in 1,5 seconds. After 3,5 seconds more than 90% of the messages has been delivered, 98% being the highest delivery rate possible for reasons like wrong or non-existing numbers, lack of network coverage or simply because the handsets has been turned off. SMS service providers who tell their clients they can deliver 100% of the messages to handsets in just two seconds are selling fairy-tales. It is simply impossible to deliver 100% in such short time because of the reasons mentioned above. Dutch operators alone need seconds of time to deliver. SMS service providers simply cannot influence operators’ delivery rates and speed. In short: delivering an SMS batch in two seconds to 100% of pre-destined handsets is simply impossible. The ambition is always to deliver as much messages as possible, in the shortest period of time.

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SMS DELIVERY
AND SPEED:
TRUTHS & FAIRY TALES

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EVERYONE HAS
A MESSAGE
BUT OUR MESSAGE
CAN CHANGE YOUR
BUSINESS

3. ABOUT CM
We are a team of curious people.
Our passion is inspired by our love for innovation and digital techniques. We never think in problems,
we think in the opportunity to make things better. We are reinventing customer and client engagement trough mobile.
We believe in the power of the mobile platform. One platform to plug-in all your critical mobile business processes,
including customer interaction, marketing campaigns and mobile CRM. One mobile platform in the heart of the worldwide mobile
ecosystem; enabling all mobile channels. Helping companies transform to mobile first thinking.
We put our heart in creating the world’s best mobile platform for messaging, payments, apps and voice.
All forming a hybrid solution on the same mobile platform. Giving you access to billions of people across the planet,
enabling you to positively impact every aspect of their lives. We guarantee you’ll reach your audience, whatever the channel.
We are forming a heart of the mobile eco system.
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High Quality SMS Traffic

5. Normal vs High priority
Purposes of mobile messaging for companies are divided in High and Normal priority messages
Banks use SMS for secure logins
Transport companies use SMS to notify drivers of destinations
Messages should always be delivered for both purposes
But speed of delivery for these purposes may and can vary
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Business Critical Processes

7. Business Critical Processes
CM processes hundreds of thousands of SMS Messages p/h for national and international banks
1. Messages run through CM’s SMS Gateway platform
2. The SMS Gateway sends the messages to the right operators in the right country
3. Operators deliver the messages to the right mobile device of their customers
There is a difference between how fast CM can deliver its messages to the operators
and the speed with which operators deliver messages to the handsets of their customers.
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Do you have coverage?

9. Do You Have Coverage?
It is impossible to always deliver 100% of all messages to handsets
Possible reasons:
No network coverage
Phone numbers are disposed
No correct international phone format (see how to prevent this: http://bit.ly/1AP5NZ7)
User settings in phone
Etc.
The speed of delivery depends on the type of platform
and how fast an operator delivers them to handsets
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A Matter of Miliseconds

11. Just a Matter of Milliseconds
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• CM’s platform processes
messages in high quality routes
to operators in 3 to 20
milliseconds.
• After 63 milliseconds 100% of
all SMS messages has been
delivered to the operators.
• CM’s platform has 0% downfall

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Operator Point of View

13. From The Operator Point of View
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• Dutch operators show different
SMS delivery speeds
• Vodafone has the fastest SMS
delivery speeds
• After 3,5 seconds more than
90% has been delivered
• 98% is the highest delivery rate
possible due to various reasons
(see slide 9)

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Are you Selling Fairy Tales?

15. Are You Selling Fairy Tales?
SMS service providers who guarantee they will deliver
100% of the messages to handsets in just 2 seconds are selling fairy tales!
SMS service providers simply cannot influence operators’ delivery rates and speed
Delivering an SMS batch in two seconds to 100% of pre-destined handsets is simply impossible
Ambition is always to deliver as much messages as possible in shortest time possible
FACT: people change phone numbers, switch off phones and lose coverage
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Unique SMS Retry System

17. Retry System & Beating Fake DLR
CM has systems to assure the highest possible delivery rate
Every message sends back a delivery report (DLR)
That information tells whether or not the message was accepted by the operator and delivered to the handset
If not successfully delivered, the SMS Retry System resends the message
Challenge: Increase of Fake DLR’s by aggregators
Fake DLR’s tell that a message has been delivered, but in fact it has not been processed at all.
CM is actively tracking fake DLR’s and if proven are registered on Blacklists
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18. In Conclusion
CM depends on the reachability and uptime of operators
If an operator can be reached, the messages get to them in milliseconds
Faster routes and operators can be selected to deliver
However, not a single SMS service provider can guarantee 100% delivery to handsets in two seconds
That’s just a fairy tale….
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19. MORE OF CM TELECOM
Click on a picture for relevant blog article
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