The document discusses decisions around branding, products, pricing, and distribution for entering the Indian sports product market. It notes challenges in India around lack of professional sports culture, competition from non-branded producers, low purchasing power, and need for products suited to the climate and affordable prices. It suggests bringing popular brand ambassadors, diversifying the product portfolio, setting competitive prices, partnering with local brands, and supplying a wider range of women's products to overcome challenges in the Indian market.

1. Chandra M Verma Group Number : 9 PGPM508_56 Gagan Seth PGPM508_44 Gautam Pradhan PGPM508_32 Ajit Kumar PGPM508_20 Abhishek Dwivedi PGPM508_09

2. Brand Name Product Decisions Styling Quality Functionality Pricing Decisions Pricing Strategy Seasonal Pricing Through Promotions Distribution ( Place ) Decisions Channels Of Distribution Inventory Management Market Coverage Distribution Centres Promotion Decisions Promotion Strategy Advertising

3. Branding Challenge – Lack of Professional Sports Product Market Product Decisions Pricing Decisions Pricing Strategy Challenge – Competition from Non Branded Shoe Makers / typical Indian brands Distribution ( place ) Decisions Market Coverage Challenge - Lack of Purchasing Power What Will Not work in Other Markets…